dropz

What dropz does

Dropz AG is a Swiss consumer goods company founded in 2021 by Zafar, headquartered in Mägenwil, Switzerland. The company develops and manufactures dissolvable drink cubes, powders, and supplements designed to transform ordinary tap water into flavored, vitamin-enriched functional beverages. Its product portfolio spans four core lines: Hydration+ Vitamin cubes (with Fruity Burst sweetened by Stevia, Pure Essence unsweetened, and Cold Classics including cola and iced teas), Electrolytes Powder, Iced Coffee Cubes made from shock-frozen 100% Arabica coffee, and Gut Health Fiber drink mixes. Production, filling, and packaging are carried out in Switzerland.

The business operates a direct-to-consumer e-commerce model through dropz.com (Shopify-based, multilingual DE/EN/FR/IT), complemented by subscriptions (dropz-Abo) offering minimum 15% savings, bundle builder pricing tiers up to 30% off, and free shipping above CHF 30. Distribution extends to Amazon, select Swiss physical retail stores, and a B2B Office Box line targeting corporate hydration. Pricing is in the CHF 8.90–CHF 69.90 range for consumable packs, with branded stainless steel bottles and tumblers sold as accessories. Customers are primarily Swiss consumers, with shipments also reaching Austria.

The company claims a base of 100,000+ customers, a 4.8/5 Trustpilot rating, and avoidance of 15M+ plastic bottles via its GoReclaim Foundation partnership. In February 2024 it closed a seed round led by Redalpine Venture Partners (mid seven-figure CHF, reported as ~CHF 5M), following an earlier 2021 round of approximately $2.7M with BackBone Ventures and Oyster Bay Venture Capital. The team is reported at 11–50 employees. Strategic emphasis is on Swiss-made quality, zero-sugar/zero-calorie formulations, and sustainability positioning to differentiate in the crowded functional beverage category.

Name

dropz

Legal name

dropz AG

Website

https://dropz.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Dropz AG is a Swiss consumer goods company that sells dissolvable beverage cubes, electrolytes, iced coffee cubes, and fiber mixes that transform tap water into flavored functional drinks, serving health-conscious Swiss and Austrian consumers via DTC e-commerce, subscriptions, retail, and a B2B Office Box line.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing (AFAFABAM)

akta.pro secondary industries

Powdered Beverage Bases & Concentrates (instant drink mixes, soluble concentrates) (AFAFAGAI), Soft Drink & Carbonated Beverage Syrups (AFAFAGAA), Sports Drinks & Hydration Beverages (CRADAHAK)

Keywords

• Dissolvable hydration cubes
• Instant iced coffee cubes
• Vitamin flavoured water
• Electrolyte supplement powder
• Functional gut health fiber

Headquarters

HQ city

Lenzburg

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. E-commerce Product Sales (One-time): Direct sales of dissolvable dropz products, coffee cubes, electrolytes, fiber supplements, and branded bottles/tumblers through the dropz.com online shop. One-time purchase model.
2. Subscription / Recurring (Abo): Subscription model (dropz-Abo) offering minimum 15% savings on products. Flexible subscription with ability to change flavors and cancel anytime, with a 6-month minimum for specific promotional subscriptions (e.g., free bottle + monthly 3 flavors).
3. B2B / Office Box: Corporate/bulk purchasing through Office Box product line targeting businesses for employee hydration solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

dropz AG develops, produces and sells dissolvable drink cubes and powder mixes that transform plain tap water into flavored, vitamin-enriched functional beverages. Its portfolio includes Hydration+ flavour cubes (in Fruity Burst with stevia, Pure Essence unsweetened, and Cold Classics varieties containing vitamins C, B6, B9 and B12), Iced Coffee Cubes made from shock-frozen 100% Arabica coffee, Electrolytes powder with four electrolytes plus vitamins and zinc, and Gut Health Fiber combining chicory inulin and acacia fiber. The company sells primarily through its own dropz.com online shop with a Dropz-Daily subscription option, supplemented by physical retail in Switzerland and a B2B Office Box line for corporate hydration customers.

Product overview

Dropz is a Swiss startup offering dissolvable drink cubes and powder mixes that transform tap water into flavored, functional beverages. The product portfolio includes four core product lines: (1) Hydration+ Vitamins/Flavour Dropz — dissolvable cubes in Fruity Burst (with stevia), Pure Essence (unsweetened), and Cold Classics varieties that add natural flavours and vitamins (C, B6, B9, B12) to water; (2) Electrolytes Powder — a drink mix providing 4 electrolytes (sodium, potassium, magnesium, chloride) plus vitamins and zinc for hydration and performance; (3) Iced Coffee Cubes — flash-frozen 100% Arabica coffee cubes in Classic, Caramel, and Vanilla flavours that dissolve in cold water for instant iced coffee; (4) Gut Health Fiber — a fiber drink mix combining chicory inulin and acacia fiber for digestive health. These are complemented by branded accessories (insulated stainless steel bottles in 0.5L and 0.7L sizes, a clear plastic tumbler, glass carafe, bottle brush, and replacement parts) and subscription services. Dropz emphasizes Swiss manufacturing, natural ingredients, zero sugar/zero calorie formulations, and environmental sustainability through ocean-bound plastic recovery initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Hydration+ Vitamins (Flavour Dropz) Dissolvable flavour cubes infused with vitamins and natural flavours that turn plain tap water into a flavored, zero-sugar, zero-calorie beverage with added vitamins C, B6, B9 and B12. Sold across Fruity Burst, Pure Essence and Cold Classics sub-lines via dropz.com at CHF 8.90 per 20-drop pack, with bundle and subscription discounts.
• Electrolytes Powder Powder drink mix delivering four essential electrolytes (sodium, potassium, magnesium, chloride) plus vitamins and zinc for quick hydration; 20 portions of 5g per 100g pack. Targeted at everyday and pre/post-workout hydration as a low-calorie alternative to sports drinks; sold in multiple flavors including Citrus, Exotic, Beerenmix and Grüner Apfel.
• Iced Coffee Cubes Instant iced coffee cubes made from 100% Arabica medium-roasted coffee, freshly brewed and shock-frozen into cubes that dissolve in cold water in seconds without machines or additives. Offered in Classic, Caramel and Vanilla variants with no sugar, no calories and no additives; targeted at consumers wanting barista-style iced coffee at home or on the go.
• Gut Health Fiber Soluble fiber drink mix combining chicory inulin and acacia fiber with natural flavours (Ananas, White Peach, Raspberry, etc.), with two portions covering roughly one-third of daily fiber requirements to support digestive health and the gut microbiome.
• Steel Dropz Tumbler (1.1L) 1.1L stainless steel insulated tumbler with handle and straw lid; keeps drinks cold up to 12 hours and hot up to 24 hours. Designed as the daily-carry companion for Dropz cubes; available in multiple colors.
• Clear Dropz Tumbler (710ml) 710ml transparent BPA-free tumbler with double-wall insulation; lightweight, durable, designed to fit standard car cup holders for everyday on-the-go use with Dropz cubes.
• Dropz Flasche 0.5L with Storage Compartment 0.5L insulated stainless steel bottle with an integrated storage compartment designed to hold Dropz cubes; keeps drinks hot for 24 hours and cold for 12 hours, dishwasher-safe, available in multiple colors.
• Dropz Flasche 0.7L 0.7L stainless steel water bottle for achieving daily hydration goals with Dropz cubes; available in multiple finishes (black, silver, white, gray).
• Dropz Glaskaraffe (Glass Carafe) Glass carafe for stylish at-home or in-office hydration with Dropz cubes; the lid doubles as a drinking glass. Available in transparent, black and bronze.
• Dropz Bottle Brush Bottle brush designed for thorough but gentle cleaning of Dropz bottles, reaching difficult-to-access interior surfaces; sold at CHF 6.90 on dropz.com.
• Dropz-Daily Subscription (Abo) Recurring monthly subscription (dropz-Abo) for Hydration+ Vitamins, Iced Coffee Cubes, Electrolytes and other Dropz products, offering a minimum 15% discount versus one-time pricing. Flexible — flavor choices can be changed and the subscription cancelled at any time; the promotional plan bundling a free bottle plus monthly three-flavor delivery carries a six-month minimum commitment.
• Office Box (B2B Bulk Hydration) B2B corporate bulk offering (Office Box) that bundles Dropz cubes, iced coffee cubes and electrolyte products for office-based employee hydration, corporate gifting and bulk purchasing by businesses in Switzerland.

Quantifiable outcome

• 15+ million plastic bottles avoided through community usage
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• GoReclaim FoundationcoreStrategic or Co-development PartnerDropz partners with the GoReclaim Foundation to collect and recycle ocean-bound plastic. For every dropz product sold, a plastic bottle from coastal communities (around Accra, Ghana) is collected and integrated into the recycling process. In 2021, approximately 1 million bottles were collected in this partnership. The collaboration supports sustainable and transparent PET value chains and provides fair working conditions for informal waste collectors.
• rePATRN (Local Collection Point)supportingStrategic or Co-development PartnerLocal collection partner for the GoReclaim ocean-bound plastic initiative. Works with local Sammelstelle (collection point) to collect plastic bottles in coastal areas around Accra, Ghana, that would otherwise end up in oceans.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Waterdrop: Austrian microdrink company selling dissolvable flavor cubes and bottled-water enhancers — the closest direct competitor to dropz's Hydration+ line, with similar product format, target consumer (health-conscious hydration seekers), and European DACH go-to-market.
• Cirkul: US-based water flavoring cartridge system that lets users customize flavored water from tap water — analogous concept to dropz's dissolvable cubes (transform plain water into flavored beverages), targeting similar health-conscious and fitness consumer segments.
• Cometeer: US company specializing in flash-frozen coffee concentrates/brew cubes that dissolve into hot or cold water — directly comparable to dropz's shock-frozen Iced Coffee Cubes, using a similar frozen-dissolvable format for premium single-serve coffee.
• Stur Drink Mixes: US brand selling liquid and powder water enhancers with vitamins and natural flavors — comparable product concept (flavor + vitamin drops added to water), zero-sugar positioning, and D2C-plus-retail go-to-market.
• True Citrus: US brand of crystallized citrus and fruit flavoring packets added to water — analogous dissolvable/powder enhancer format targeting health-conscious consumers who want flavor without sugar or calories.
• Nuun Hydration: Effervescent electrolyte tablets that dissolve in water for hydration — directly comparable to dropz's Electrolytes powder in terms of use case (on-the-go electrolyte replenishment), zero-sugar positioning, and active-lifestyle consumer segment.

Broad incumbents

• Mio (Kraft Heinz): Kraft Heinz's mainstream liquid water enhancer brand — addresses the same use case (flavoring tap water) with massive scale, broad retail distribution, and marketing budget that dwarf dropz's. Comparable category but a portfolio incumbent rather than a niche specialist.
• SodaStream: Home carbonation system (owned by PepsiCo) that turns tap water into sparkling/flavored drinks — overlaps with dropz's value proposition of converting tap water into a better beverage at home, though via carbonation rather than cubes.
• DrinkFinity (PepsiCo): PepsiCo's pod-based personalized water and beverage system — a category pioneer in dissolvable flavor pods for tap water. Comparable product concept backed by a global incumbent with vastly larger distribution and marketing resources.
• Keurig Dr Pepper: Major North American beverage conglomerate whose Keurig single-serve brewing platform and Dr Pepper/snapple hydration brands (including flavored water enhancers) represent broader incumbents in single-serve, at-home beverage preparation — overlap with dropz's instant-coffee-cube and flavor-cube formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dropz.officials
• Instagraminstagram.com/dropz.official/?hl=en
• TikToktiktok.com/@dropz.ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dropz