Spoonshot
- Company typePrivate
- Founded2017
- HeadquartersSaint Paul, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Spoonshot firmographics
Firmographics- Name
- Spoonshot
- Legal name
- Target Research Group, Inc.
- Website
- https://spoonshot.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Spoonshot industry classification
Industry- Product category
- Food and Beverage Innovation Intelligence
- akta.pro primary industry
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
Keywords
Where Spoonshot is headquartered
LocationHeadquarters
- HQ city
- Saint Paul
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Spoonshot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based access to the Spoonshot intelligence platform. Subscriptions are billed in advance on a recurring periodic basis with monthly or annual billing cycles depending on the subscription plan selected.
- Enterprise Licensing: Enterprise clients including Fortune 500 food and drink manufacturers receive customized platform access with dedicated support and bespoke research capabilities.
- Freemium Access: Free version of AI-based flavor pairing tool accessible to anyone, with premium features reserved for paying subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription plans with monthly or annual billing cycles |
| Subscription | Annual | Annual subscription with advance billing |
| Freemium | Pay-as-you-go | Free flavor pairing tool |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels11 records
Spoonshot product offering
Product offeringCore offering
Spoonshot sells a B2B SaaS platform powered by its proprietary AI engine #foodbrain that delivers food and beverage innovation intelligence to CPG companies. The platform combines AI with food science domain expertise to provide 12-month trend predictions, AI-generated food concepts, flavor pairing recommendations, and competitor analysis drawn from over 28,000 validated data sources. Customers subscribe to access Trend Watch, Concepts Generator, and F&B Explorer capabilities, with a free flavor pairing tool offered as a freemium entry point.
Product overview
Spoonshot is a food and beverage innovation intelligence platform powered by its proprietary AI #foodbrain. The platform offers three core features: Trend Watch for trend predictions, Concepts Generator for creating food concepts with a single click, and F&B Explorer for competitor analysis. Additionally, Spoonshot offers a free version of its AI-based flavor pairing tool accessible to the public. The platform serves B2B customers including CPG companies, food manufacturers, and foodservice operators through a subscription model.
Differentiator
Problem solved
Functional benefit
Brands
- #foodbrain: Proprietary AI system that processes food and beverage data to generate innovation insights, trend predictions, and product concept recommendations
- Foodbrain data platform
Products and services
- Spoonshot Platform AI-powered food and beverage innovation intelligence platform that delivers trend predictions, food concept generation, and competitor analysis to help CPG companies make data-driven innovation decisions. Offered as a subscription SaaS to enterprise food and beverage clients.
- Free Flavor Pairing Tool Free version of Spoonshot's AI-based flavor pairing tool accessible to anyone, enabling discovery of novel flavor combinations for food innovation. Serves as a freemium entry point to drive product-led growth and conversion to paid enterprise subscriptions.
- Spoonshot Australia Platform Localized version of Spoonshot's trend prediction platform for the Australian market, with food science algorithms specifically tailored to Australian food and beverage brands. Offered to enterprise clients in Australia.
Quantifiable outcome
- 9/10 insights score from product developer customers
- +4 more outcomes
Companies that use Spoonshot
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles2 records
Spoonshot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Spoonshot partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Future Food-TechcoreSpoonshot was named Future Food-Tech's exclusive Intelligence Partner for 2022. In this role, the company delivered key insights to help guide the global agri-food community to boost food and drink innovation. This partnership positioned Spoonshot as the go-to source for innovation intelligence in the food tech ecosystem.
- BriskyminorSpoonshot (formerly Dishq) acquired Hyderabad-headquartered restaurant analytics startup Brisky. This was a strategic acquisition to strengthen analytics capabilities.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Spoonshot competitors and assessment
Company assessmentDirect peers
- Tastewise: Tastewise is an AI-powered consumer intelligence platform for the food and beverage industry, very similar in offering to Spoonshot's #foodbrain — providing trend forecasting, concept ideation, and consumer insights to CPG brands.
- Black Swan Data: Black Swan applies AI and NLP to social and consumer data to deliver trend prediction and innovation insights for CPG and FMCG brands — directly comparable in target customer and AI-driven insights use case.
- Trend Hunter: Trend Hunter is an AI-augmented trend research platform serving brands across categories, including food and beverage. It overlaps with Spoonshot's Trend Watch capability in identifying emerging consumer and product trends.
Broad incumbents
- NielsenIQ (NIQ): NielsenIQ is the dominant CPG measurement and consumer intelligence provider. Its Activate platform and increasingly AI-driven trend analytics directly overlap with Spoonshot's offering to large food and beverage manufacturers.
- Circana: Circana (formerly IRI + NPD) is one of the largest CPG and retail intelligence platforms globally. Its broad portfolio of market measurement, analytics, and innovation tools competes with Spoonshot for enterprise CPG budgets.
- Mintel: Mintel is a long-established market research firm for CPG, food, and beverage companies, providing trend reports, product launches intelligence, and consumer analysis — a traditional incumbent adjacent to Spoonshot's AI-driven offering.
- SPINS: SPINS provides CPG-focused data analytics and product intelligence, particularly strong in natural and specialty food categories — competing for similar enterprise analytics and trend intelligence use cases.
Emerging players
- Gastrograph AI: Gastrograph AI uses machine learning to model consumer sensory preferences and predict flavor/product acceptance — a more focused AI sensory platform with overlapping R&D and product development use cases for CPG clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Spoonshot social profiles
Digital presenceSpoonshot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spoonshot leadership team
Management profileNumber of profiles
Profiles3 records
Spoonshot subsidiaries and ownership
Company hierarchySubsidiaries1 record
Spoonshot funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spoonshot M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spoonshot
What does Spoonshot do?
Spoonshot sells a B2B SaaS platform powered by its proprietary AI engine #foodbrain that delivers food and beverage innovation intelligence to CPG companies. The platform combines AI with food science domain expertise to provide 12-month trend predictions, AI-generated food concepts, flavor pairing recommendations, and competitor analysis drawn from over 28,000 validated data sources. Customers subscribe to access Trend Watch, Concepts Generator, and F&B Explorer capabilities, with a free flavor pairing tool offered as a freemium entry point.
Is Spoonshot a public or private company?
Spoonshot is a private company. It is classified as venture growth investor backed and is currently operating.
When was Spoonshot founded?
Spoonshot was founded in 2017. It employs 11 to 50 people.
Where is Spoonshot based?
Spoonshot is headquartered in Saint Paul, United States, in the North America region.
How does Spoonshot make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are enterprise Licensing and freemium Access.
Who are Spoonshot's main competitors?
Direct peers on record are Tastewise, Black Swan Data and Trend Hunter. Broad incumbents are NielsenIQ (NIQ), Circana, Mintel and SPINS. Gastrograph AI is listed as an emerging player.
Does Spoonshot have an API?
No public API is recorded for Spoonshot.
What industry is Spoonshot in?
Spoonshot's product category is Food and Beverage Innovation Intelligence. Its primary akta.pro industry code is BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement.