What Trend Hunter does

Trend Hunter is a Toronto-based AI-driven innovation consultancy and trend intelligence platform founded in 2006. The company aggregates consumer and innovation signals through a crowdsourced global network of 408,608+ contributors generating 810+ new ideas per week, combined with analysis of data drawn from a 250M+ virtual focus group. These inputs feed a proprietary Trend Intelligence Engine, a curated database of 531,862+ innovations, 11,254 premium consumer insights, and two structured analytical frameworks — the Six Patterns of Opportunity and the 18 Megatrends — which the company uses to classify emerging trends and predict innovation opportunities.

The product surface spans a self-serve PRO dashboard subscription ($199/month per user, billed annually), an AI-powered self-serve tool called Horizon, a custom trend-report business, rapid consumer research via Survey Fast (access to a 90M+ US audience), keynote speaking and workshop delivery, and a flagship global event series called Future Festival. The technology stack combines proprietary AI with human curation by an in-house team of researchers, futurists, and advisors, and the platform attracts roughly 20M+ monthly views and 1M+ monthly users as both a product and a content marketing engine.

Trend Hunter generates revenue through four primary streams: recurring PRO subscriptions, custom research and advisory engagements (Individual Analysis, Annual Packages, Sprint Engagements), professional services revenue from keynotes and workshops, and event ticket/sponsorship revenue from Future Festival, with the Accelerator Package bundling all four for enterprise clients. The go-to-market is hybrid: PLG-style self-serve for PRO and Horizon, paired with an enterprise field-sales motion targeting global brands — disclosed clients include Budweiser, Kellogg's, Disney, Panasonic, Adidas, Domino's, Samsung, Google, NASA, Starbucks, Red Bull, Walmart, and Universal, totaling 1,357+ brands served across multiple verticals. The company is founder-led (CEO Jeremy Gutsche), privately held with no disclosed external funding, and operates from a single Toronto headquarters with 70+ employees.

Name

Trend Hunter

Legal name

Trend Hunter Inc.

Website

https://trendhunter.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Trend Hunter is a Toronto-based AI-driven trend intelligence platform and innovation consultancy that combines crowdsourced data, proprietary AI, and human curation to deliver trend reports, advisory engagements, and a global event series (Future Festival) to 1,357+ enterprise brands worldwide.

Ownership category

akta.pro rank

Product category

Innovation Consulting & Trend Intelligence

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI)

akta.pro secondary industries

Product & Innovation Summits (Roadmap, Launch Readiness, Innovation Days) (THAHAMAG), Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)

Keywords

• Trend intelligence platform
• Consumer insights
• Innovation consulting
• Market trend research
• Custom trend reports

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. PRO Dashboard Subscription: Monthly subscription to the Trend Hunter PRO platform providing full library access, premium insights, a trackable topics dashboard, and access to 531,862+ innovations across 50 categories. Billed annually per user.
2. Custom Research Reports: Custom trend reports generated by dedicated researchers and success managers with 24-hour turnaround available. Includes ongoing ideation and team access to PRO.
3. Keynotes & Workshops: Revenue from custom keynote speeches and innovation workshop delivery at client events and conferences. Covers exploration of future of retail, tech, marketing, culture, and custom topics.
4. Accelerator Package: Fully customized programs combining PRO, Advisory, Keynotes, and Workshops tailored to client needs, assessment, and benchmarking. Represents a high-touch, high-value engagement tier.
5. Advisory Services: Expert advisory engagements including Individual Analysis, Annual Packages, and Sprint Engagements. Pairs dedicated expert advisors with AI and the trend database to help brands navigate change.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Trend Hunter operates the world's #1 largest trend platform, combining big data (a 250M+ virtual focus group and 408,608+ Trend Hunters), AI-driven analysis, and human curation by researchers and futurists to deliver consumer trend intelligence and innovation strategy to enterprise brands. Core deliverables include the PRO subscription (access to 531,862+ innovations and 11,254 curated insights across 50 categories), custom research reports, Advisory engagements (Individual Analysis, Annual Packages, Sprint Engagements), Keynote speeches, workshops, and the global Future Festival event series. Structured proprietary frameworks (Six Patterns of Opportunity and 18 Megatrends) are applied to identify and classify emerging consumer and innovation opportunities on 1–10 year horizons.

Product overview

Trend Hunter operates as a comprehensive innovation platform combining AI-powered trend intelligence with human expertise. The core offering centers on the Trend Hunter Platform, which aggregates over 500,000 ideas and 11,254 consumer insights. The product ecosystem includes: PRO subscription for premium trend research access; Horizon, an AI-powered self-serve trend intelligence tool; custom Trend Reports and the 2026 Annual Trend Report for strategic planning; Advisory Services providing expert consultants; Survey Fast for rapid consumer research; Keynotes & Workshops and FuturistU for innovation training; Future Festival as a flagship global conference; Innovation Assessment for capability evaluation; and the Accelerator Package bundling multiple services for enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Trend Hunter Platform The flagship Trend Hunter website and content platform publishing 810+ trend ideas per week across 80+ categories (AI, Tech, Design, Fashion, Business, Luxury, etc.) and attracting 20M+ monthly views. Provides the public-facing editorial engine that funnels into PRO subscriptions and enterprise advisory engagements.
• PRO Subscription Premium subscription tier providing full access to the 2026 library across 50 categories of trend reports, the PRO dashboard with 11,254 premium-member insights, 10,000+ trackable topics, and 531,862 indexed innovations. Priced at $199/month per user billed annually (reduced from $324/month).
• Advisory Services Research and innovation consulting service delivering Individual Analysis (one-off strategic questions), Annual Packages (ongoing briefs throughout the year), and Sprint Engagements (fixed-scope work around key planning windows) for enterprise brands. Pairs a dedicated expert advisor with AI and the trend database to help brands navigate change.
• Trend Reports Custom consumer insights reports generated by dedicated Trend Hunter researchers and success managers, with 24-hour rush turnaround available. Reports cover topics like AI Super Agents, Phygital Experiences, Hyper-Personalized Design, and industry-specific trend deep-dives, used by enterprise brands for strategic planning and innovation pipelines.
• 2026 Annual Trend Report The flagship annual publication identifying the top 100 data-driven trend opportunities for the year, mapping consumer shifts across technology, retail, marketing, and adjacent industries. Available as a free downloadable report and promoted via the 2026 Trend Report webinar series.
• Horizon AI-powered self-serve trend intelligence tool that generates trend reports and product ideas instantly through an AI-guided workflow. Positioned as a self-serve complement to the human-curated PRO subscription, allowing subscribers to run on-demand trend generation against Trend Hunter's proprietary database.
• Survey Fast Rapid research solution delivering fast, reliable consumer insights by leveraging access to a 90M+ US consumer audience for polls and complex research designs. Sits alongside advisory and trend reports as Trend Hunter's quantitative research arm.
• Keynotes & Workshops (and FuturistU Custom Masterclass) Custom keynote speeches and innovation workshops delivered by Trend Hunter futurists at client events, conferences, and corporate offsites. Topics span future of retail, tech, marketing, culture, and bespoke client themes, with companion FuturistU custom masterclass and training programs.
• Future Festival Global innovation conference brand with city tour events and a flagship three-day Future Festival World Summit. Serves as both a flagship content event and a major enterprise lead-generation channel.
• Accelerator Package Fully customized enterprise program combining PRO subscription access, Advisory engagements, Keynotes, and Workshops. Tailored to client needs, assessment, and benchmarking, representing Trend Hunter's highest-touch and highest-value engagement tier.

Quantifiable outcome

• 3,578,831,198 all-time views and 3,500,000+ fans
• +6 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MastercardcoreStrategic or Co-development Partner · 8 May 2026Trend Hunter partnered with Mastercard to conduct research for the Mastercard Economics Institute's Experience Economy Report 2026. The study surveyed more than 27,000 people across Europe and 2,000 UK adults, identifying six major trends shaping the experience economy in 2026. Trend Hunter contributed its trend-spotting capabilities and crowdsourced insight network to this research partnership.
• MastercardcoreStrategic or Co-development Partner · 6 May 2026In the UK-specific study, Trend Hunter again partnered with Mastercard to identify six key trends for 2026 driving the shift toward experience spending. The research attributes the shift to consumers seeking to counterbalance increasing time spent in digital and AI-mediated environments.
• Trees for the FutureminorOthersTrend Hunter partnered with Trees for the Future, an environmental organization, to support reforestation efforts. Through this partnership, Trend Hunter contributed to planting over one million trees as part of its social good and environmental commitment.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stylus: Stylus provides consumer trend forecasting and innovation insights to consumer-facing brands across multiple verticals. It competes directly with Trend Hunter in the AI-augmented trend intelligence subscription market.
• TrendWatching: TrendWatching is a global trend intelligence firm producing trend reports, advisory, and consumer insight content. It overlaps closely with Trend Hunter's editorial content model and enterprise trend subscription business.
• WGSN: WGSN is a leading trend forecasting platform serving fashion, beauty, food & drink, and consumer brands. It is the most direct comparable to Trend Hunter in terms of subscription-based trend intelligence for enterprise brands.
• The Future Laboratory: The Future Laboratory is a trend forecasting and consumer insight consultancy serving global brands. It overlaps with Trend Hunter's advisory, keynote, and custom research offerings for enterprise innovation teams.
• Springwise: Springwise curates global innovations and emerging ideas for brands and innovators. Its crowdsourced innovation model and trend subscription product directly mirror Trend Hunter's platform approach.

Emerging players

• CB Insights: CB Insights provides market intelligence and trend analysis focused on technology and emerging industries. It competes for enterprise innovation and strategy team budgets where Trend Hunter also plays.

Broad incumbents

• Ipsos: Ipsos is a global market research and consumer insights firm with deep enterprise relationships and category-level research. It is a broader incumbent that overlaps with Trend Hunter's research and consumer insights offerings.
• Mintel: Mintel is a global market research firm providing consumer insights, product intelligence, and category analysis. It competes with Trend Hunter for enterprise insights budgets but with deeper category research and longer enterprise relationships.
• Euromonitor International: Euromonitor provides global market research and consumer trend analysis across industries and geographies. It competes with Trend Hunter on enterprise subscriptions but with broader category coverage and longer-tenured client relationships.
• Gartner: Gartner is a large-scale IT and business research advisory firm with research subscriptions and advisory services. It serves overlapping enterprise innovation and strategy buyer personas, though focused on technology rather than consumer trends.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trend-hunter
• Instagraminstagram.com/trend_hunter
• Xx.com/trendhunter
• Facebookfacebook.com/trendhunter

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trend Hunter