Tastewise
Tastewise is an agentic AI platform purpose-built for the food and beverage industry, serving 500+ enterprise customers including Mars, Nestlé, PepsiCo, Kraft Heinz, and Kroger. It delivers food-trained AI agents, market intelligence, and foodservice/retail data across 39 markets, with MCP-native integration into ChatGPT, Claude, Copilot, Gemini, and Perplexity.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Tastewise does
Tastewise is an agentic AI platform purpose-built for the food and beverage industry, founded in 2018 and headquartered in Tel Aviv, Israel with North America and Europe expansion underway. The platform is anchored on a proprietary food data layer that covers 4M+ foodservice locations, 1.4M+ restaurant menus, 12K+ retail brands, 90M+ consumer social signals, a 500K-person consumer panel, and 1T+ structured data points across 39 markets. On top of this corpus, Tastewise has trained food-specialized AI models with 7+ years of F&B taxonomies, 300k+ human-in-the-loop hours, and a reported 96% F&B accuracy, and has packaged this capability into 13+ named agents (Trends, Insights, Marketing, Sales, Consumer Intelligence, Whitespace Explorer, Flavor Forecast, Competitor Insights, Concept, Formulation, Recipe, Strategy, and Custom) that produce traceable, citable, auditable outputs such as sell-in narratives, marketing campaigns, reformulation paths, and strategic recommendations. The agents are exposed via MCP into ChatGPT, Claude, Microsoft Copilot, Google Gemini, and Perplexity, and connect into Salesforce, Power BI, Snowflake, Microsoft Teams, Tableau, Slack, Notion, and Zapier.
Tastewise sells to 500+ enterprise F&B customers across four primary segments: CPG brands for retail, CPG brands for foodservice, retailers and grocery chains, and flavor and ingredient suppliers, with flagship logos including Mars, Nestlé, PepsiCo, Kraft Heinz, Kroger, Campbell's, Givaudan, Conagra, Waitrose, Cargill, and McCormick. Go-to-market is sales-led enterprise, anchored on "Book a demo" CTAs and quote-based pricing under multi-year contracts, supplemented by a flagship channel partnership with TELUS Consumer Goods for foodservice enablement in Canada and beyond, an AWS infrastructure partnership, and a Foodservice API offering for programmatic access. Revenue streams include recurring enterprise SaaS subscriptions, bespoke transformation engagements, usage-based API access, and managed services for continuous agent optimization. As of June 2025, the company had closed a $50 million Series B led by TELUS Global Ventures, bringing cumulative capital raised to $72 million, with stated plans to scale headcount in Israel and expand into North America and Europe.
Tastewise's commercial positioning is reinforced by thought-leadership content (Food Trends Hub, flagship annual F&B report, quarterly playbooks, GLP-1 US Trends Report, Summer Trends 2026), event presence (IFT FIRST AI Keynote, F&A Next Summit, Tyson Ventures Demo Day), and integration into mainstream AI clients as the F&B intelligence layer. CEO and co-founder Alon Chen, a former Google CMO, is a frequent public spokesperson on AI's impact on food and beverage. The company maintains 101-250 employees, serves 80% of the world's leading F&B companies per its own statement, and is recognized as one of Calcalist's 50 most promising Israeli startups in 2026.
Tastewise firmographics
Firmographics- Name
- Tastewise
- Legal name
- Tastewise
- Website
- https://tastewise.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tastewise is an agentic AI platform purpose-built for the food and beverage industry, serving 500+ enterprise customers including Mars, Nestlé, PepsiCo, Kraft Heinz, and Kroger. It delivers food-trained AI agents, market intelligence, and foodservice/retail data across 39 markets, with MCP-native integration into ChatGPT, Claude, Copilot, Gemini, and Perplexity.
- Ownership category
- akta.pro rank
Where Tastewise is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Tastewise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise SaaS subscriptions: Recurring subscription revenue from enterprise licenses of the Tastewise Agentic AI platform; custom agents deployed within 2-4 weeks of intake; continuous optimization per sprint.
- Bespoke transformation engagements: Professional services to build, manage, and monitor custom agents on Tastewise data combined with customer proprietary signals; transformation excellence partner engagements.
- Foodservice API access: Programmatic API consumption for menu and restaurant insights feeding into customer dashboards, CRM, and personalization workflows.
- Managed services / continuous optimization: Ongoing management and monitoring of agents; solutions compound in value with every sprint and quarter, scaling further into customer organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise quote-based — pricing not publicly listed |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels10 records
Tastewise product offering
Product offeringCore offering
Tastewise sells an agentic AI platform purpose-built for the food and beverage industry, anchored on a proprietary F&B data layer (4M+ foodservice locations, 1T+ data points, 39 markets, 72B observed F&B moments). The platform exposes a suite of named AI agents (Trends, Insights, Sales, Marketing, Data, Consumer Intelligence, Whitespace, Flavor Forecast, Competitor, Concept, Formulation, Recipe, Strategy) that produce cited, auditable outputs such as sell-in narratives, marketing hooks, recipes, and reformulation paths for enterprise F&B brands, retailers, and ingredient suppliers.
Product overview
Tastewise offers a single unified Agentic AI Platform purpose-built for the food and beverage industry, anchored on the deepest food data layer in the industry (4M+ foodservice locations, 72B observed F&B moments, 1T+ structured data points, 39 markets) and a 7+-year F&B taxonomy. The core platform is the Tastewise Agentic AI Platform, which orchestrates a portfolio of named AI agents (Trends Agent, Insights Agent, Marketing Agent, Sales Agent, Data Agent, Consumer Intelligence Agent, Whitespace Explorer, Flavor Forecast, Competitor Insights, Concept Agent, Formulation Agent, Recipe Agent, Strategy Agent, and Custom Agents) that execute multi-step workflows across retail, foodservice, consumer marketing, and product innovation. Adjacent modules include the Tastewise Studio for build/manage/monitor of bespoke agents, Custom Audiences for audience discovery and matching, TasteGPT as a no-email AI assistant, and a Foodservice API for programmatic access. The platform is packaged into four use-case solutions (Retail Sales Enablement, Foodservice Sales Enablement, Consumer Marketing, and Food Product Innovation) plus a CPG for Foodservice solution, supported by recurring research reports (2026 F&B Report, GLP-1 US Trends Report, Summer Trends 2026), a Custom Report lead-generation tool, and a Food Trends content hub.
Differentiator
Problem solved
Functional benefit
Brands
- TasteGPT: An AI-powered chatbot product from Tastewise that provides instant answers about food trends and demand signals, accessible directly on the Tastewise website without email signup.
Products and services
- Tastewise Agentic AI Platform The unified agentic intelligence platform built on the deepest F&B data layer in the industry, powering every Tastewise agent and end-to-end F&B workflow. Trained on 7+ years of F&B taxonomies with 300k+ human-in-the-loop hours and 96% F&B accuracy, covering 39 markets; sold via enterprise subscription to F&B brands, retailers, and ingredient suppliers.
- Tastewise Studio
Quantifiable outcome
- 10× faster pitch turnaround vs. traditional decking and research
- +11 more outcomes
Companies that use Tastewise
Customer profileNamed customers27 records
Segments7 records
Ideal customer profiles5 records
Tastewise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability14 records
Feature7 records
Tastewise partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- Institute of Food Technologists (IFT)coreTastewise CEO Alon Chen delivered the AI Keynote at IFT FIRST Annual Event and Expo at McCormick Place in Chicago (July 12-15, 2026), focused on converting consumer signals into science-based decisions. Co-marketing across IFT's CoDeveloper platform and IFT AI programming track.
- Tyson FoodscoreTastewise was selected as one of six AI startups at Tyson's fourth annual Demo Day on July 9, 2025, for consumer trend prediction. Continued business conversations ongoing post-event for potential co-development and pilot collaborations.
- TELUS (commercial partnership, foodservice enablement)flagshipTELUS Consumer Goods and Tastewise partnered to integrate Tastewise's AI-driven foodservice data platform into TELUS Sales Enablement, giving foodservice sales teams real-time operator and menu insights and bringing generative AI workflows into daily CPG operations.
- AWS (Amazon Web Services)flagshipAWS is a featured cloud infrastructure partner on tastewise.io. Tastewise agents connect into AWS Cloud alongside the broader commercial stack, and the AWS Partnership page is promoted on the website.
- SalesforceflagshipPre-built integration connecting Tastewise insights and agent outputs into Salesforce CRM for sales pipelines, category management, and JBP workflows.
- Microsoft (Teams, Copilot, Power BI, Excel)flagshipMultiple pre-built integrations: Microsoft Copilot via MCP for AI-driven workflows, Microsoft Teams for sharing briefs and insights directly in chat, Power BI for visualization, and Excel for analysis.
- OpenAI (ChatGPT)flagshipTastewise is available as an MCP-native integration inside ChatGPT, allowing users to ask food and beverage questions and get evidence-backed Tastewise answers without copy-paste context loss.
- Anthropic (Claude)flagshipTastewise is available as an MCP-native integration inside Claude for natural-language food intelligence queries.
- Google (Gemini)flagshipTastewise is available as an MCP-native integration inside Google Gemini.
- PerplexityflagshipTastewise is available as an MCP-native integration inside Perplexity for natural-language food intelligence queries.
- SnowflakecorePre-built integration enabling Tastewise data to flow into Snowflake data cloud for enterprise analytics.
- TableaucorePre-built integration with Tableau for visualization of Tastewise insights.
- SyscocoreNamed among the proprietary stacks that Tastewise bespoke agents can be combined with — alongside Salesforce, Circana, and Telus.
- CircanacoreNamed among the proprietary stacks that Tastewise bespoke agents can be combined with — Circana retail data integrated into Tastewise workflows.
- Center for Data InnovationminorCenter for Data Innovation published a '5 Q's with Alon Chen, CEO of Tastewise' interview, generating earned-media visibility for Tastewise's agentic AI positioning.
Scale indicators15 records
Recent moves7 records
Expansion highlights7 records
Tastewise competitors and assessment
Company assessmentDirect peers
- Circana: Largest CPG/retail market intelligence company (formed from IRI and NPD), directly competing with Tastewise on F&B brand insights, retail measurement, and analytics for CPG manufacturers and retailers.
- Mintel: F&B and CPG market research firm producing consumer trend reports, innovation analysis, and category forecasts; targets the same enterprise brand and innovation audiences as Tastewise.
- Datassential: Foodservice-specific market intelligence with menu, operator, and chain-level data; directly comparable to Tastewise's foodservice intelligence and operator-level analytics.
- SPINS: CPG data analytics company focused on natural, organic, and specialty products; competes with Tastewise in CPG brand intelligence and retail measurement for emerging and wellness-oriented categories.
- CHD Expert: Foodservice operator and menu intelligence provider, now part of AFS Group; directly comparable to Tastewise's foodservice data layer covering menu tracking and operator-level analytics globally.
Broad incumbents
- NielsenIQ: Global market research and consumer measurement giant with deep retailer relationships and panel data; broader portfolio than Tastewise but overlaps significantly on CPG brand intelligence and trend analytics.
- Euromonitor International: Global market research firm covering F&B industry reports and consumer trends across many categories; broader portfolio but overlaps with Tastewise on multi-market consumer trend analysis.
Emerging players
- Black Swan Data: AI-driven consumer insights platform for CPG brands using social and search data; smaller scale than Tastewise but shares an AI-native positioning and similar target customers in F&B innovation teams.
- Numerator: Consumer panel and purchase data provider serving CPG brands and retailers; competes on consumer intelligence, segmentation, and ad effectiveness measurement adjacent to Tastewise's Consumer Intelligence Agent.
- Spoonshot: AI platform for F&B trend prediction and product innovation; an earlier-stage, AI-native peer with a similar focus on helping CPG brands spot emerging flavors, ingredients, and consumer behavior.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Tastewise social profiles
Digital presenceTastewise compliance and trust
Trust signalCompliance1 record
Tastewise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tastewise leadership team
Management profileNumber of profiles
Profiles5 records
Tastewise subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tastewise funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tastewise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tastewise
What does Tastewise do?
Tastewise sells an agentic AI platform purpose-built for the food and beverage industry, anchored on a proprietary F&B data layer (4M+ foodservice locations, 1T+ data points, 39 markets, 72B observed F&B moments). The platform exposes a suite of named AI agents (Trends, Insights, Sales, Marketing, Data, Consumer Intelligence, Whitespace, Flavor Forecast, Competitor, Concept, Formulation, Recipe, Strategy) that produce cited, auditable outputs such as sell-in narratives, marketing hooks, recipes, and reformulation paths for enterprise F&B brands, retailers, and ingredient suppliers.
Is Tastewise a public or private company?
Tastewise is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tastewise founded?
Tastewise was founded in 2018. It employs 101 to 250 people.
Where is Tastewise based?
Tastewise is headquartered in New York, United States, in the North America region.
How does Tastewise make money?
Four revenue lines are on record. Enterprise SaaS subscriptions are the primary driver. The others are bespoke transformation engagements, foodservice API access and managed services / continuous optimization.
Who are Tastewise's main competitors?
Direct peers on record are Circana, Mintel, Datassential, SPINS and CHD Expert. Broad incumbents are NielsenIQ and Euromonitor International. Emerging players are Black Swan Data, Numerator and Spoonshot.
Does Tastewise have an API?
Yes. Tastewise offers programmatic API access for developers and partners. Capabilities include: Foodservice APIs that provide programmatic access to real-time menu and restaurant insights for powering internal dashboards, enhancing CRM tools, and scaling personalized foodservice strategies; generic API integration for feeding Tastewise data into internal analytics and retail systems, product lifecycle and R&D systems, and BI dashboards; plus an MCP (Model Context Protocol) endpoint at ai-gateway.tastewise.io/mcp that allows the Tastewise agents to plug into AI clients such as ChatGPT, Claude, Microsoft Copilot, Google Gemini, and Perplexity. The platform also exposes its agents via MCP connectors. Developer documentation is at tastewise.io/integrations.