Vrtly
Vrtly provides an in-practice digital screen and content platform that lets cash-pay medical aesthetics clinics stream brand marketing on waiting-room and consultation screens, and lets healthcare brands distribute content across a national clinic network.
- Company typePrivate
- Founded2013
- HeadquartersPleasanton, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Vrtly does
Vrtly, Inc. is a US-based private software company that operates a digital in-practice marketing platform aimed at cash-pay medical aesthetics clinics and the healthcare brands that advertise to them. The platform digitizes previously paper-based clinic marketing by streaming curated brand content on in-clinic screens, supporting interactive consultation tools, and delivering follow-up content to patients via mobile devices. Native Vrtly Player apps run across the major Smart TV operating systems (Roku, Fire TV, Google/Android TV, Samsung Tizen, LG webOS), tablets (iPad, Samsung Galaxy), and streaming devices, with a legacy HDMI stick (Vrtly Stick) for older hardware.
The company monetizes through a four-tier subscription model — Free, Brand Only ($49/month), Plus ($99/month), and Pro ($299/month), with annual billing offering a 20% discount — alongside a Multi-location/Enterprise tier sold via direct sales. A second revenue stream consists of paid brand pilots, in which healthcare brands pay to distribute content across Vrtly's national clinic network, with future EMR integration intended to provide verified treatment outcome attribution. Distribution relies on self-serve product-led onboarding via app stores and a self-service web portal (my.vrtly.ai), augmented by inside sales for enterprise accounts and customer support from the Danville, California headquarters. The company has disclosed approximately $5.19M in funding across 2021 and 2023 rounds (investors undisclosed) and is described as entering a high-growth phase in 2026 with paid brand pilots underway.
Vrtly firmographics
Firmographics- Name
- Vrtly
- Legal name
- Vrtly, Inc.
- Website
- https://vrtly.ai
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vrtly provides an in-practice digital screen and content platform that lets cash-pay medical aesthetics clinics stream brand marketing on waiting-room and consultation screens, and lets healthcare brands distribute content across a national clinic network.
- Ownership category
- akta.pro rank
Vrtly industry classification
Industry- Product category
- Medical Practice Marketing Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Patient Intake, Digital Registration & eForms (HLACAEAF)
Keywords
Where Vrtly is headquartered
LocationHeadquarters
- HQ city
- Pleasanton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vrtly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Clinic): Four-tier subscription model for medical aesthetics clinics: Free (1 brand-only screen), Brand Only ($49/mo), Plus ($99/mo), and Pro ($299/mo). Annual billing offers 20% discount. Revenue is recurring subscription-based with upgrade/downgrade flexibility. Multi-location and Enterprise plans sold via direct sales with custom pricing.
- Brand Pilots (Healthcare Brands): Paid brand pilots underway for healthcare brands in the cash-pay medical aesthetics sector. Brands pay to have their content distributed across Vrtly's clinic network through verified treatment outcome integration with EMR systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Basic plan with 1 brand-only screen |
| Subscription | Monthly | Brand Only - Brand content across multiple screens |
| Subscription | Monthly | Plus - Combine brand content with own promotions |
| Subscription | Monthly | Pro - Complete control with analytics |
| Subscription | Multi-year contract | Multi-location / Enterprise - Custom tailored plans |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels5 records
Vrtly product offering
Product offeringCore offering
Vrtly provides an end-to-end in-practice marketing platform for cash-pay medical aesthetics clinics that digitizes traditionally paper-based marketing by streaming brand content on in-clinic screens, powering interactive consultation tools, and delivering mobile-shared patient resources. The platform is delivered through native Smart TV, tablet, and streaming-device apps plus a legacy HDMI stick, and connects healthcare brands to clinic audiences via auto-updating brand content from a library of 300+ channels.
Product overview
Vrtly is a unified in-practice marketing platform for the cash-pay medical aesthetics sector. The core Vrtly Platform integrates Shuffle Ads (brand content streaming), Playlists (custom content mixing), Info Packs (patient resources), and Consults (guided visual presentations) to digitize clinic marketing. The Vrtly Player App runs on Smart TVs, tablets, and streaming devices. The company offers four subscription tiers: Free (basic brand content), Brand Only ($49/mo for multi-screen brand content), Plus ($99/mo adding custom content and scheduling), and Pro ($299/mo with full analytics and consultation tools). Enterprise multi-location plans are also available.
Differentiator
Problem solved
Functional benefit
Products and services
- Vrtly Platform An end-to-end in-practice marketing SaaS platform for cash-pay medical aesthetics clinics and healthcare brands that digitizes traditionally paper-based marketing by streaming brand content on in-clinic screens, enabling interactive consultations, and sharing patient resources before and after visits.
- Vrtly Player App Native app distributed across Apple App Store (iPhone, iPad, Mac), Amazon Fire TV, Google Play / Google TV, Roku Channel Store, Samsung TV (Tizen), and LG TV (webOS) that runs on Smart TVs, tablets, streaming devices, and Android phones to display in-clinic marketing content from the Vrtly Platform.
- Vrtly Stick Proprietary HDMI streaming device for clinics with legacy hardware that does not support the native Smart TV app stores, used to display Vrtly in-clinic content.
Quantifiable outcome
- One new treatment booking from a patient already in clinic covers the cost of Vrtly
Companies that use Vrtly
Customer profileSegments2 records
Ideal customer profiles3 records
Vrtly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature8 records
Vrtly partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights6 records
Vrtly competitors and assessment
Company assessmentDirect peers
- PatientPoint: PatientPoint is the leading digital patient engagement platform in U.S. physician offices, delivering content to waiting-room and exam-room screens. It is the most direct competitor to Vrtly's in-clinic screen model, though PatientPoint operates broadly across specialties while Vrtly is narrowly focused on cash-pay aesthetics.
- ScreenCloud: ScreenCloud is a cloud-based digital signage SaaS platform that runs on smart TVs, tablets, and streaming devices — the same hardware footprint Vrtly targets. Its app-store-based content management and freemium model closely parallel Vrtly's PLG motion.
- Spectrio: Spectrio provides digital signage and in-location media solutions across healthcare, retail, and other verticals. Its healthcare practice mirrors Vrtly's clinic-screen content model with brand-sponsored content delivery, making it a closely comparable platform competitor.
- Rise Vision: Rise Vision is a cloud digital signage platform with a freemium tier targeting healthcare, education, and other SMB verticals. Its PLG-driven onboarding and focus on clinics and waiting-room screens make it a comparable mid-market alternative to Vrtly.
- PatientNow: PatientNow provides practice management and patient engagement software for medical spas and aesthetic practices. It sells to the same primary customer segment as Vrtly and increasingly bundles patient-facing screens and education tools, positioning it as an adjacent or potentially encroaching competitor.
- Ping HD: Ping HD provides digital signage and in-location media for healthcare, fitness, and retail, including waiting-room and exam-room screens. Its healthcare focus and content-distribution model make it a comparable mid-market competitor in patient-facing screen networks.
- Aesthetic Record: Aesthetic Record is a cloud practice management platform serving medical spas and aesthetic clinics. While its core is scheduling/EMR, its patient-facing features intersect with Vrtly's consultation and patient education capabilities within the same buyer persona.
- Yodeck: Yodeck is a digital signage SaaS platform with a freemium tier and native apps for smart TVs and HDMI sticks. Its pricing tiers, self-serve onboarding, and Roku/Fire TV/Android TV app distribution directly mirror Vrtly's PLG motion and hardware strategy.
- TouchMD: TouchMD is a patient engagement and consultation platform purpose-built for aesthetic and plastic surgery practices. It overlaps directly with Vrtly's guided consultations, info packs, and before/after visualization features in the same cash-pay aesthetics customer base.
- Enplug: Enplug is a digital signage SaaS platform supporting smart TVs and tablets with cloud-based content management. Its device-agnostic, content-streaming architecture closely mirrors Vrtly's Shuffle Ads and Playlists model across general commercial verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vrtly social profiles
Digital presenceVrtly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vrtly leadership team
Management profileNumber of profiles
Profiles2 records
Vrtly funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vrtly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vrtly
What does Vrtly do?
Vrtly provides an end-to-end in-practice marketing platform for cash-pay medical aesthetics clinics that digitizes traditionally paper-based marketing by streaming brand content on in-clinic screens, powering interactive consultation tools, and delivering mobile-shared patient resources. The platform is delivered through native Smart TV, tablet, and streaming-device apps plus a legacy HDMI stick, and connects healthcare brands to clinic audiences via auto-updating brand content from a library of 300+ channels.
Is Vrtly a public or private company?
Vrtly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vrtly founded?
Vrtly was founded in 2013. It employs 1 to 10 people.
Where is Vrtly based?
Vrtly is headquartered in Pleasanton, United States, in the North America region.
How does Vrtly make money?
Two revenue lines are on record. Subscription Plans (Clinic) is the primary driver. The others are brand Pilots (Healthcare Brands).
Who are Vrtly's main competitors?
Direct peers on record are PatientPoint, ScreenCloud, Spectrio, Rise Vision, PatientNow, Ping HD, Aesthetic Record, Yodeck, TouchMD and Enplug.
Does Vrtly have an API?
No public API is recorded for Vrtly.
What industry is Vrtly in?
Vrtly's product category is Medical Practice Marketing Software. Its primary akta.pro industry code is HLACAEAF, Patient Intake, Digital Registration & eForms. Its NAICS code is 51621 and its SIC code is 7372.