Aisle

Name

Aisle

Legal name

Lunapads International Products Ltd.

Website

https://periodaisle.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Reusable Menstrual Hygiene Products

NAICS

Toilet Preparation Manufacturing (32562)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Period Underwear (CRABAIAG)

akta.pro secondary industries

Menstrual Pads (Reusable/Cloth) (CRABAIAB), Feminine Care Applicators & Accessories (CRABAIAO)

Keywords

• Reusable period underwear
• Leakproof menstrual underwear
• Reusable menstrual pads
• Sustainable menstrual care
• Period relief products

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Aisle sells its full product catalog directly to consumers through its Shopify-hosted e-commerce platform periodaisle.com. Revenue is generated through one-time product purchases at retail prices, with periodic promotional discounts (e.g., 40% site-wide sale) and bundle offers (3-packs, 7-packs, starter kits) that drive higher average order value.
2. Wholesale / B2B: Aisle operates a wholesale program approved for both online and brick-and-mortar retailers, as well as organizations and institutions. Approved wholesale accounts purchase period underwear, reusable pads, and menstrual cups at below-retail prices. The company also stocks its products through third-party retail locations (Find a Retailer/store locator).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Aisle designs, manufactures, and sells reusable leakproof period underwear (Essential, BOOST™, and Super tiers), reusable pads and liners, leakproof swimwear, and select period-relief products through its own e-commerce platform and a wholesale program. The products use a proprietary multi-layer gusset with moisture-wicking, absorbent, and waterproof layers, including removable BOOST™ inserts that allow adjustable absorbency from 4 to 8+ tampons' worth of fluid, and are engineered as reusable, PFAS-free, OEKO-TEX®-certified alternatives to disposable menstrual products.

Differentiator

Problem solved

Functional benefit

Products and services

• Essential Period Underwear (Moderate Flow) Reusable leakproof period underwear for moderate menstrual flow days, offered in Thong, Boxer, Hipster, and Brief styles. Uses Aisle's three-layer leakproof gusset with organic cotton, PFAS-free, and absorbs up to 4 regular tampons' worth of fluid. Machine washable, OEKO-TEX® certified, and suited for everyday wear, backup with tampons/cups, or moderate-flow days.
• BOOST™ Adjustable Absorbency Period Underwear Reusable leakproof period underwear with Aisle's proprietary adjustable absorbency system. A removable BOOSTER™ insert slides into the gusset to customize fluid capacity from 4 to 8 tampons' worth, allowing on-the-fly adjustment of protection intensity. Offered in Boxer, Hipster, and Brief styles, heavy-flow approved, PFAS-free, OEKO-TEX® certified.
• Super Period Underwear (Heavy Flow / Overnight) Heavy-flow and overnight reusable leakproof period underwear with dual-layered gusset, extended front-to-back and inner-thigh coverage, and capacity for 8+ regular tampons' worth of fluid. Available in Boxer and Hipster styles; designed for heavy days, overnight wear, and limited-bathroom-access situations.
• Everyday Non-Leakproof Underwear and Bralette Non-leakproof everyday underwear and Everyday Bra made from TENCEL™ and organic cotton blends. Designed for daily wear between periods as comfortable, PFAS-free basics that complement Aisle's leakproof product line.
• Reusable Menstrual Pads and Liners Reusable cloth menstrual pads and panty liners offered in liner, mini, maxi, super, and extended sizes, including replaceable BOOSTER 2-Packs. PFAS-free, washable, designed as sustainable alternatives to disposable pads and liners. Recognized by the New York Times as 'Best Reusable Menstrual Pad.'
• AWWA Leakproof Swimwear Collection Leakproof swimwear line (AWWA by Aisle) consisting of an AWWA Swim One-Piece and AWWA Swim Brief, designed to catch leaks before and after swimming. Targeted at menstruators who want to swim without tampons or disposable swim products.
• Period Starter Kits and Bundles Starter kits (Period Starter Kit, Period Starter Kit Plus, Grab & Go Pad Kit) and multi-pack bundles (3-Packs of each underwear tier, 7-Pack Mystery Bundles) priced at $67–$134.50 during sale. Offerings combine underwear, pads, and accessories to introduce new users and drive higher average order value.
• Period Relief and Accessory Products (Somedays line) Curated period-relief and accessory products sold under the Somedays brand via periodaisle.com, including Somedays Cramp Cream (30ml and larger sizes), Flaxseed Heatpad, Somedays Solace Soak, Belly Jelly Castor Stick, Hot Spell Bath Oil, Bamboo Belly Band, and Waterproof Wet Bag. Targeted at menstruators seeking complementary cramp relief and period-care accessories.

Quantifiable outcome

• 400M+ single-use menstrual and incontinence products diverted from landfill through customer use of reusable products
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• AWWAminorStrategic or Co-development PartnerAisle acquired/partnered with AWWA, a New Zealand-based leakproof underwear brand, extending Aisle's mission and product portfolio internationally. AWWA's products (Swim One-Piece, Swim Brief) are now sold through Aisle's platform as AWWA by Aisle swimwear.
• Moontime ConnectionsminorStrategic or Co-development PartnerAisle donates 1% of profits to Moontime Connections, an Indigenous-led organization providing menstrual education, resources, and community-led support for underserved populations. This aligns with Aisle's 1% For Good environmental and social commitment.
• Food Banks CanadaminorStrategic or Co-development PartnerAisle partnered with Food Banks Canada to supply reusable menstrual products as part of a national pilot program to provide free menstrual products to marginalized people in Canada. The Canadian government also engaged with this initiative.
• Somedays (Lux Perry)coreStrategic or Co-development PartnerAisle (formerly Lunapads) was acquired by Lux Perry, the CEO and founder of period pain relief startup Somedays. This acquisition brought Aisle under the Somedays family of brands, with Somedays products (Cramp Cream, Belly Jelly Castor Stick, Hot Spell Bath Oil, Bamboo Belly Band, Flaxseed Heatpad, Solace Soak) now sold alongside Aisle's core period underwear. Somedays co-founders Madeleine Shaw and Suzanne Siemens transitioned out as part of this acquisition.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cora: Cora is a direct-to-consumer menstrual care brand offering organic tampons, pads, liners, and period underwear, with a strong "give back" model (donations to girls' education). It overlaps Aisle on period underwear and shares a sustainability/B-Corp-oriented customer base.
• ModiBodi: ModiBodi is an Australian leakproof apparel brand selling period underwear, swimwear, and activewear across global markets. Its product breadth (undies + swim + active) and multi-region DTC footprint make it one of the closest international comparables to Aisle.
• Ruby Love: Ruby Love (formerly Zeeva) sells leakproof underwear, swimwear, and activewear targeted at menstruators managing heavy flow and incontinence. Its product range and flow-tiered structure directly overlap with Aisle's Super and Essential lines.
• Thinx: Thinx is the largest US-based period underwear brand, offering a similar multi-tier absorbency range (Hiphugger, Super, Sport) across thongs, briefs, and boyers, with DTC and retail distribution. It is the most direct competitive comparable to Aisle's core product line.
• Knix: Knix is a Canadian intimates brand that has built a substantial leakproof underwear business (Knix Leakproof) alongside bras, activewear, and postpartum apparel. Like Aisle, it serves menstruators across flow levels with direct e-commerce plus major retail partnerships, and competes in the same premium tier.
• Saalt: Saalt sells reusable period underwear alongside menstrual cups and discs, targeting similar sustainability-focused, B-Corp-aligned customers. Its multi-product menstrual health positioning parallels Aisle's post-Somedays platform strategy.
• TomboyX: TomboyX is a gender-inclusive intimates and apparel brand whose leakproof underwear line ( boxers, briefs, thongs ) competes head-to-head with Aisle's Boxer and Brief styles, particularly for active-lifestyle and overnight-use customers.

Emerging players

• Rael: Rael is a K-beauty-rooted feminine care brand offering organic pads, tampons, liners, and period underwear with strong influencer-driven DTC. It overlaps Aisle in leakproof underwear and shares a digitally native, content-driven go-to-market motion.
• The Period Company: The Period Company is a newer direct-to-consumer period underwear brand offering tiered absorbency and matching set styling, with growing retail presence. It targets a similar premium DTC customer as Aisle but with a more fashion-forward positioning.

Broad incumbents

• Hanesbrands: Hanesbrands has expanded into leakproof underwear across its Hanes and Maidenform labels, leveraging mass retail distribution and scale manufacturing. As a broad incumbent, it does not specialize in Aisle's premium, sustainability-led niche but exerts pricing pressure on the entry-tier segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/period_aisle
• YouTubeyoutube.com/@PeriodAisle
• Facebookfacebook.com/periodaisle
• Instagraminstagram.com/periodaisle
• TikToktiktok.com/@periodaisle
• LinkedInlinkedin.com/company/383187

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aisle