What Minute Media does

Minute Media is a privately held global technology, content, and advertising company operating a portfolio of owned-and-operated sports and culture digital brands - Sports Illustrated (licensed from Authentic Brands Group), The Players' Tribune, 90min, Mental Floss, FanSided, and DBLTAP - reaching 200MM+ monthly users across 14 markets and 13 editorial language editions. Its proprietary technology platform comprises the STN Online Video Platform (OVP) distributing brand-safe video from 250+ providers to 2,000+ trusted publishers, the Minute Media Supply-Side Platform (SSP) for programmatic monetization, and Ad Management Solutions; the September 2025 acquisition of VideoVerse added Magnifi, an AI-driven SaaS for automated sports highlight creation and short-form video distribution serving rights holders such as the Indian Premier League, FIFA+, and Nippon TV.

The company monetizes through four primary streams: (1) direct-sold advertising to major brands including Kia, Warner Bros, Hennessy, Discover, Powerade, and Mountain Dew; (2) programmatic advertising via the Minute Media SSP; (3) B2B technology services (STN OVP, Ad Management Solutions) sold to publishers on custom multi-year contracts; and (4) licensing, affiliate commerce (via Skimlinks and StackCommerce), and Shopify-powered e-commerce merchandise. Pricing is quote-based and not publicly disclosed. Customer segments include digital publishers, advertisers, sports rights holders, podcast creators, and end consumers. The company is backed by BlackRock and Goldman Sachs alongside earlier investors including Battery Ventures, Dawn Capital, and Authentic Brands Group; Israeli-domiciled Pro Sportority (Israel) Ltd. is the primary operating entity with US subsidiaries Sportority Inc., Vedia Technologies Inc., and Sports Publishing Solutions Inc.

In May 2026, Minute Media executed a sharp restructuring: it laid off 12% of its global workforce and terminated the integration of the $200M VideoVerse acquisition, reversing course on its AI-led expansion amid financial pressure. This followed earlier strategic actions including the January 2024 acquisition of STN Video, the July 2024 divestiture of The Big Lead, and the December 2025 acquisition of Cortex Media Group from Viewbix. The company remains operating and actively managed but has signaled a clear pivot toward efficiency and core-business focus.

Name

Minute Media

Legal name

Pro Sportority (Israel) Ltd.

Website

https://minutemedia.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Minute Media is a privately held global tech, content, and advertising company operating owned-and-operated sports and culture brands (Sports Illustrated, 90min, FanSided, Mental Floss, The Players' Tribune, DBLTAP) alongside ad-tech platforms (STN OVP, SSP, Ad Management Solutions) and Magnifi AI video technology, serving publishers, advertisers, and sports rights holders across 14 markets.

Ownership category

akta.pro rank

Product category

Sports Media Technology Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Motion Picture and Video Industries (5121), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)

akta.pro secondary industries

Short-Form Video Publishing, Scheduling & Cross-Posting Tools (MPACAHAF), OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA), Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG), Usage Reporting, Reconciliation & Royalty Accounting (Statements, Audits) (MPAHALAN)

Keywords

• Sports media publishing
• Online video platform
• Programmatic advertising
• AI video highlights
• Digital content brands

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Programmatic Advertising (SSP): Revenue from Minute Media's Supply-Side Platform connecting publishers with brands in the programmatic advertising ecosystem; enables advertisers to tap unique audiences while publishers access direct-sold demand
2. Direct-Sold Advertising (Brands): Direct advertising sales to major brands (Kia, Warner Bros, Hennessy, Discover, Powerade, Mountain Dew) for authentic storytelling and engaging experiences at scale across owned-and-operated content brands
3. E-commerce / Retail (Minute Media Shop): Direct-to-consumer merchandise sales via The Minute Media Shop hosted on Shopify (shop.minutemedia.com, swag.fansided.com, shop.theplayerstribune.com); pricing subject to change; 30-day return policy
4. Affiliate Commissions (3rd Party Affiliates): Commission-based revenue from Affiliate Links (e.g., via Skimlinks and StackCommerce) when users click or purchase; sites like shop.mentalfloss.com and deals.fansided.com are operated by StackCommerce
5. Sports Illustrated Licensing & Brand Royalties: Licensing-based revenue tied to the Sports Illustrated brand shared with ABG-SI LLC (Authentic Brands Group), which acts as separate data controller using SI Data per its privacy policy
6. Online Video Platform (OVP) Services for Publishers: B2B revenue from offering STN OVP technology, brand-safe video distribution, and premium revenue solutions to 2,000+ trusted publishers including FanDuel, Hearst, TMB

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Minute Media operates a vertically integrated technology, content and advertising platform: it owns and operates seven sports and culture content brands (Sports Illustrated, The Players' Tribune, 90min, Mental Floss, FanSided, The Big Lead, DBLTAP) reaching 200MM+ monthly users, while layering proprietary ad-tech (STN Online Video Platform, Minute Media SSP, Ad Management Solutions) and the Magnifi AI video editing platform (acquired via VideoVerse in September 2025) on top to distribute brand-safe video and monetize audiences for advertisers, publishers, and sports rights holders globally.

Product overview

Minute Media operates a unified platform-plus-modules architecture: a core owned-and-operated sports and lifestyle content portfolio (Sports Illustrated, The Players' Tribune, 90min, Mental Floss, FanSided) sitting on top of a proprietary technology platform (STN Online Video Platform for video distribution, Minute Media SSP for programmatic monetization, and Ad Management Solutions), with acquired AI modules (Magnifi via VideoVerse for automated highlight creation) and dedicated solutions for Publishers, Advertisers, and Podcast Creators. The technology platform ingests video from 250+ providers and distributes across 2,000+ trusted publishers, reaching 200MM+ global monthly users across 14 markets and 10+ editorial language editions, and is supported by a co-branded e-commerce shop (Minute Media Shop, plus sub-shops for FanSided, The Players' Tribune, and Mental Floss) and the Minute Media Shop for branded merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Sports Illustrated: Legendary 70+ year sports media brand delivering trusted coverage, iconic storytelling and in-depth analysis across every major sport. Trademark owned/licensed by ABG-SI LLC; operated by Minute Media as a content brand.
• The Players' Tribune
• 90min
• Mental Floss
• FanSided
• DBLTAP
• The Big Lead
• STN Video

Products and services

• Sports Illustrated Legendary sports media brand operated by Minute Media delivering trusted coverage, iconic storytelling and in-depth analysis across every major sport through digital coverage, an award-winning magazine, and experiential activations. Trademark licensed from ABG-SI LLC.
• The Players' Tribune Athlete-driven content platform where athletes create personal content and tell their own stories, reimagining sports and culture through the player's point of view.
• 90min The world's largest fan-driven football community delivering authentic content in 10 languages to more than 50 million fans globally, covering football from the fan's perspective.
• Mental Floss Quirky, upbeat digital media brand delivering trivia, history, science, and pop culture stories designed to be shared, making learning fun.
• FanSided Network of more than 300 fandom-focused sports, entertainment, and lifestyle communities bringing fans together around shared passions.
• The Big Lead Sports media commentary and news brand covering NFL, NBA, MLB, MMA, WWE, Golf and college sports from a sports media insider's perspective. (Sold to Chris Pirrone, July 2024.)
• DBLTAP Esports and gaming content brand covering competitive gaming news, interviews, and fan opinion across titles such as FIFA and Fortnite.
• STN Online Video Platform (OVP) End-to-end Online Video Platform providing publishers with brand-safe video from over 250 providers across 2,000+ trusted publishers. Originally STN Video, acquired by Minute Media in January 2024.
• Minute Media SSP Supply-side platform providing a direct connection between publishers and brands in the programmatic advertising ecosystem, enabling advertisers to access Minute Media's audiences while giving publishers access to direct-sold demand.
• Ad Management Solutions Advertising management suite integrated into the Minute Media platform for managing direct and programmatic ad operations across the Minute Media owned-and-operated portfolio and partner publishers.
• Magnifi (VideoVerse) AI-driven SaaS platform acquired via the September 2025 VideoVerse acquisition. Automatically detects key moments in sports video, creates real-time highlights, and distributes short-form video content for sports rights holders, leagues, teams, and publishers. Clients include the Indian Premier League, FIFA+, and Nippon TV.
• Sports Illustrated TV (SI TV) Streaming Channel Streaming channel announced by Sports Illustrated, expanding Minute Media's owned video offering beyond editorial sites.

Quantifiable outcome

• 200MM+ global monthly footprint across 14 markets
• +9 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability10 records

Feature5 records

Partnerships

15 partnerships are on record, tiered flagship, minor and core.

• VideoVerse (Magnifi)flagshipStrategic or Co-development Partner · 22 September 2025Minute Media acquired VideoVerse for $200M (mix of cash and stock) in September 2025. VideoVerse's flagship Magnifi product is an AI-driven SaaS platform enabling sports content owners to automatically detect key moments, create real-time highlights, and distribute short-form video. The acquisition integrates VideoVerse's AI video editing into Minute Media's STN Video platform for automated short-form content creation across SI, The Players' Tribune, and FanSided. Described by Minute Media as one of the most meaningful acquisitions in its 13-year history. All VideoVerse employees were retained. VideoVerse was valued at $200-250M and generated $65M revenue with 35-40% EBITDA margins; clients included IPL, FIFA+, Nippon TV.
• SKS AdvisorminorImplementation/ SI/ Consulting Partner · 18 September 2025SKS Advisor acted as legal counsel to VideoVerse in its acquisition by Minute Media, advising on structuring, negotiations, regulatory compliance, and final execution of the cross-border M&A transaction.
• STN VideoflagshipStrategic or Co-development Partner · 24 January 2024Minute Media acquired STN Video in January 2024 to enhance its sports media ecosystem. STN Video is a North American sports content distribution platform providing an end-to-end Online Video Platform (OVP) for publishers with brand-safe video from 250+ providers across 2,000+ trusted publishers. Now powers Minute Media's STN OVP offering, Boost, and Minute Media's SSP.
• Special OlympicscoreGTM or Marketing PartnerFanSided and parent company Minute Media are official global partners of Special Olympics. For the fourth consecutive year, Special Olympics partnered with FanSided to host a unified reporting team at Super Bowl Radio Row featuring Special Olympics athletes as credentialed reporters. Veteran Unified Reporter Malcom Harris-Gowdie (Special Olympics Florida athlete) returns for the 4th consecutive year.
• Authentic Brands Group (ABG) / ABG-SI LLCflagshipStrategic or Co-development PartnerABG-SI LLC is the owner and licensor of the Sports Illustrated trademarks. Minute Media shares personal data collected in connection with the Sports Illustrated business with ABG-SI LLC, which acts as a separate business/data controller using SI Data per its privacy policy at corporate.authentic.com/privacy-policy.
• Shopify Inc.coreTechnology or IntegrationShopify hosts and operates The Minute Media Shop (shop.minutemedia.com, swag.fansided.com, shop.theplayerstribune.com). Subject to Shopify's terms, privacy policy, and cookie policy; credit card data encrypted during transfer; subject to Shopify's return policy framework.
• Skimlinks (3rd Party Affiliate)minorGTM or Marketing PartnerSkimlinks is one of Minute Media's 3rd Party Affiliate partners. When users click on Affiliate Links embedded in editorial content and make purchases, Minute Media may earn a commission.
• StackCommerceminorGTM or Marketing PartnerStackCommerce owns and operates shop.mentalfloss.com and deals.fansided.com as third-party e-commerce sites integrated with Minute Media's content brands; subject to its own terms and policies.
• Lionheart Squared (Europe) Ltd.minorImplementation/ SI/ Consulting PartnerLionheart Squared (Europe) Ltd. serves as Minute Media's EU representative for data protection matters, located at 2 Pembroke House, Upper Pembroke Street 28-32, Dublin, D02 EK84 Ireland. Also serves as UK representative under Lionheart Squared Limited.
• Google (Analytics, Privacy Partner)coreTechnology or IntegrationGoogle Analytics is integrated into Minute Media's Services as a third-party performance tracking cookie to collect visitor data for reports and service improvement. Google also provides embedding services (YouTube) and authentication (Google sign-in).
• Facebook (Meta)coreTechnology or IntegrationFacebook is integrated into Minute Media's Services for social media features (Like, Share), login authentication, and audience data collection via social media cookies; subject to Facebook's Privacy Policy.
• Twitter / XcoreTechnology or IntegrationTwitter/X is integrated into Minute Media's Services for social media features and embedding; subject to Twitter's Privacy Policy.
• InstagramcoreTechnology or IntegrationInstagram is integrated into Minute Media's Services for social media features and embedding; subject to Instagram's Privacy Policy.
• TRUSTe (TrustArc)minorImplementation/ SI/ Consulting PartnerU.S.-based third-party dispute resolution provider TRUSTe (TrustArc) used by Minute Media for unresolved Data Privacy Framework complaints; services provided at no cost to the user.
• Special Olympics (announced as official global partners of the movement)coreGTM or Marketing PartnerMinute Media and FanSided are official global partners of Special Olympics, working with the organization's programs, athletes, staff, and volunteers worldwide to help end discrimination against people with intellectual disabilities and further inclusivity in sports through authentic storytelling.

Scale indicators22 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bleacher Report: Warner Bros. Discovery-owned digital sports media brand reaching tens of millions of millennial sports fans via app-first and social-first content. Directly comparable to Minute Media's FanSided and SI digital sports audience monetization model, though B/R is integrated into a larger media conglomerate.
• The Athletic: Subscription-based digital sports media company (acquired by The New York Times) producing original long-form sports journalism. Comparable to Minute Media's premium sports content play (Sports Illustrated, The Players' Tribune), though primarily subscription-funded rather than ad-funded.
• DAZN: Global sports streaming platform distributing live and on-demand sports rights across multiple markets. Comparable to Minute Media's sports content and video distribution ambitions (including SI TV), though DAZN's primary model is subscription-based sports OTT rather than ad-funded digital media.
• FloSports: Subscription sports streaming service covering niche and underserved sports verticals with rights-holder partnerships. Directly comparable to Minute Media's strategy of serving sports rights holders, leagues and teams via Magnifi/STN OVP, though monetized via subscriptions rather than advertising.
• Taboola: Public content discovery and native advertising platform powering recommendations across thousands of publisher sites globally. Comparable to Minute Media SSP in the publisher monetization stack, though Taboola focuses on content recommendation rather than sports video specifically.
• Outbrain: Content discovery and native advertising platform competing with Taboola in the publisher monetization stack. Directly comparable to Minute Media SSP's programmatic publisher-brand connection model, with overlapping customer base among large digital publishers.
• JW Player: Independent online video platform and player technology provider powering video for publishers and broadcasters. Comparable to STN Online Video Platform (OVP) as a video technology layer for digital publishers, with overlapping publisher customers and similar monetization features.

Broad incumbents

• Vox Media: Multi-brand digital media company operating SB Nation, The Verge, Vox, Eater and New York Magazine alongside advertising technology (Vox Media Chorus). Comparable in operating a portfolio of owned-and-operated digital content brands combined with ad tech for publishers, though broader than sports.

Emerging players

• Connatix: Video technology and monetization platform for publishers offering an OVP, header bidding, and content recommendation. Comparable to STN OVP and Minute Media SSP for publisher video monetization, with a partial overlap in the supply-side platform stack for digital media.
• Overtime: Sports media company producing short-form, social-native sports video content targeted at Gen Z sports fans. Comparable to Minute Media's FanSided and 90min fan-driven sports communities, with overlapping video-first content strategy and similar younger-skewing sports audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheMinute_Group
• Facebookfacebook.com/MinuteGroup
• LinkedInlinkedin.com/company/minute-group
• Instagraminstagram.com/minute_media

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries4 records

Funding overview

Funding rounds11 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minute Media