Breathwrk

What Breathwrk does

Breathwrk Inc. is a Los Angeles-based mobile and web platform that delivers guided breathing exercises and breathwork classes for stress relief, sleep, energy, focus, and athletic performance. The core product is a freemium app offering over 50 unique exercises across five use-case categories (Calming, Sleep, Energizing, Perform, Breathe With Friends), paired with haptic feedback, adaptive dark-mode UI, habit scheduling, and a social/group-breathing feature. The company also operates Soundwrk, an in-house functional music sub-label, and a certification business (Level 1 Breathwork Certification at $500 and a $59 Functional Breathing Course) targeting practitioners and coaches.

The business model is multi-stream. Revenue comes from (1) consumer Pro subscriptions priced at $4.08-$5.75/month annual or $9-$12/month monthly with a 7-day free trial, (2) enterprise B2B bulk licensing under "Breathwrk for Business" with administration, reporting, certification, and training features, and (3) one-time certification course fees. Distribution is hybrid: self-serve PLG via the Apple App Store and Google Play Store, enterprise field sales, and OEM-style embedding inside the Peloton ecosystem (free for All-Access, Guide, and App+ Members). The company has accumulated approximately 2 million users, 40 million breaths taken, and 20,000+ five-star reviews, with marquee customers including the NBA, Truth Initiative, and Maybelline.

Breathwrk was founded in 2019 by Max Gomez (CEO) and Addie Conner, and raised venture capital across 2020-2022 from investors including Bessemer Venture Partners, DCM Ventures, Will Ventures, Blue Collective, 359 Capital, City Light Capital, BAM Ventures, Gaingels, CTR Capital, Lionheart Ventures, Mystic Ventures, and Thirty Five Ventures. In October 2025, Breathwrk was acquired by Peloton Interactive (NASDAQ: PTON) as part of Peloton's strategic pivot toward wellness and AI-powered coaching; Breathwrk continues to operate as a standalone app across the US, Canada, Mexico, the UK, Australia, and the EU.

Name

Breathwrk

Legal name

Breathwrk Inc.

Website

https://breathwrk.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Breathwrk is a Los Angeles-based mobile and web app that delivers guided breathing exercises, classes, and certification for stress, sleep, performance, and enterprise wellness, and was acquired by Peloton Interactive in October 2025.

Ownership category

akta.pro rank

Product category

Breathwork Mobile Application

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Breathwork Facilitation (Pranayama, Somatic, Holotropic-style) (HSADAJAC)

Keywords

• Breathing exercises app
• Guided breathwork classes
• Corporate wellness programs
• Breathwork certification courses
• Wellness subscription service

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Consumer Subscriptions: Freemium model with Pro subscriptions (monthly and annual). Free tier with limited access, paid tier ($9-$12/month or $49-$69/year) for unlimited access to exercises, classes, and features.
2. Enterprise/B2B Licensing: Bulk pricing for organizations with administration, reporting, certification, and training features. Significant discounts from consumer pricing.
3. Peloton Integration Revenue: Revenue through Peloton All-Access membership integration where Breathwrk is provided free to certain membership tiers
4. Certification Programs: Breathwork certification courses - Level 1 at $500 and Functional Breathing Course at $59

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels4 records

Core offering

Breathwrk operates a mobile-first breathwork platform offering over 50 science-backed breathing exercises across five categories (Calming, Sleep, Energizing, Perform, Breathe With Friends), expert coach-led guided classes, habit scheduling, sound and haptic-enhanced exercises, and personalization features. The core consumer product is a freemium app with a paid Breathwrk Pro subscription, complemented by an enterprise/B2B offering for corporate wellness programs and standalone certification courses sold via Thinkific.

Product overview

Breathwrk is a health and performance app company offering a core Breathwrk App with breathing exercises and guided classes. The premium Breathwrk Pro subscription provides unlimited access to 100+ exercises, expert-led classes, and curated habits. The product suite includes Soundwrk (functional music), Breathe With Friends (social feature), corporate wellness solutions (Breathwrk for Business), and professional certification courses. Breathwrk was acquired by Peloton in October 2025 and is now part of the Peloton family, available free to Peloton All-Access, Guide, and App+ members.

Differentiator

Problem solved

Functional benefit

Brands

• Soundwrk: Breathwrk's evidence-backed functional music label for functional music to achieve optimal desired states of being. Elevates breathing experience during moments where users need to focus, feel energized or fall asleep.

Products and services

• Breathwrk App A health and performance mobile and web app that delivers over 50 unique breathing exercises across five use-case categories (Calming, Sleep, Energizing, Perform, Breathe With Friends) with expert-led guided classes, habit scheduling, and personalization features for individual consumers.
• Breathwrk for Business Corporate wellness program offering bulk licensing, administration tools, reporting dashboards, certification and training features, and live expert instruction for organizations deploying breathwork to employees.
• Breathwrk Certification: Level 1 - The Essentials of Breathwork Coaching Certification course delivered via Thinkific that teaches participants how to breathe and lead science-backed breathing techniques, including 22 lessons with quizzes and video content, priced at $500.
• Functional Breathing Course One-hour introductory course covering the fundamentals of optimal breathing and how to apply breathing techniques to meet personal goals, with 9 lessons priced at $59.

Quantifiable outcome

• 30% higher program completion rate for Truth Initiative users who used Breathwrk exercises
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• PelotoncoreOEM/ Whitelabel/ Licensing Partner · 1 October 2025Breathwrk acquired by Peloton in October 2025. Breathwrk continues to be available in the US, Canada, Mexico, the UK, Australia, and the EU, and is free for Peloton All-Access, Guide, and App+ Members.
• Hospital for Special SurgeryflagshipStrategic or Co-development Partner · 1 October 2025Content partnership announced as part of Peloton's wellness expansion, providing specialized content for recovery and wellness.
• Respin HealthflagshipStrategic or Co-development Partner · 1 October 2025Content partnership with Halle Berry's Respin Health announced as part of Peloton's new wellness push.
• Truth InitiativecoreStrategic or Co-development PartnerTruth Initiative collaborated with Breathwrk to develop custom breaths as mental health resources. TIQ users who used the BREATH keyword to access custom breathing exercises were 30% more likely to complete the program than those who did not access the breaths.
• NBAflagshipGTM or Marketing PartnerNBA partnered with Breathwrk to provide breathing exercises for athletes and staff. Featured in USA Today with quotes from NBA VP Basketball Strategy.
• MaybellineminorGTM or Marketing PartnerMaybelline partnered with Breathwrk for employee wellness, with AVP Brand Engagement providing testimonials.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Calm: Calm is a leading meditation, sleep, and mental wellness app with millions of paying subscribers. It competes directly with Breathwrk in the consumer wellness subscription space, including breathwork, sleep stories, and guided exercises.
• Headspace: Headspace is a direct competitor offering guided meditation, sleep, focus, and now movement content. Both target consumer and enterprise wellness buyers with subscription and B2B models, often overlapping with Breathwrk's use cases.
• Insight Timer: Insight Timer is a large free-tier meditation and wellness app with a deep library of guided sessions, including breathwork. Its freemium model and large user base put it in direct competition with Breathwrk for consumer wellness subscriptions.
• Wim Hof Method: Wim Hof Method offers breathwork-focused courses, videos, and an app centered on the Wim Hof breathing technique. It is the most breathwork-specialized direct competitor to Breathwrk's core exercise library.
• Othership: Othership is a breathwork-focused app and in-person studio brand offering guided breathwork and meditation content. It is a close niche peer to Breathwrk in terms of category and consumer mindshare.
• Open (thebreathworkapp): Open is a breathwork and mindfulness app with guided exercises, music, and coaching — directly comparable to Breathwrk's app-based, music-paired breathwork sessions.
• Ten Percent Happier: Ten Percent Happier is a meditation app with sleep, focus, and movement content, including breathing exercises. It targets a similar consumer wellness audience and competes with Breathwrk for subscribers.

Broad incumbents

• Peloton Interactive: Peloton is Breathwrk's parent company following the October 2025 acquisition and operates a broader connected fitness and content platform. It now bundles Breathwrk into its ecosystem, making Peloton both the parent and an adjacent wellness platform.
• Apple Fitness+: Apple Fitness+ is Apple's subscription fitness and wellness service, including Mindful Cooldowns with breathing and meditation. As a major platform with deep distribution, it represents a broad incumbent competitor in the consumer wellness/breathing space.

Emerging players

• Aura: Aura is a personalized mental wellness app offering meditation, breathwork, coaching, and therapy content. It targets overlapping consumer use cases (stress, sleep, anxiety) with Breathwrk but at a much broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/breathwrk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breathwrk