What Boichik Bagels does

Boichik Bagels is a Berkeley, California-headquartered specialty bagel retailer and wholesaler founded by Emily Winston, a New Jersey native who spent five years perfecting an authentic New York-style bagel recipe after H&H Bagels closed. The company opened its first brick-and-mortar in Berkeley in November 2019, then scaled to 11 owned retail locations — two in Berkeley, and additional stores in Palo Alto, Larkspur, Santa Clara, San Francisco (Sacramento St, Fillmore, Battery), Concord, Los Gatos, Los Angeles (Los Feliz and Bradbury Building DTLA). Production is centralized at the Berkeley Bagel Factory at 1225 Sixth St., a 12,000+ sq ft facility opened in March 2023 that combines traditional kettle-boiling and wood-board/stone-deck baking with Apex Motion Control robotics for consistent, scaled output.

The product portfolio centers on 15+ NY-style bagel varieties (Plain, Everything, Sesame, Salt & Pepper, Cinnamon Raisin, Poppy, Garlic, Onion, Salt, Pumpernickel, Pumperthingle, Pumpkin with Caraway, Bialys, Custom letter/number bagels, and Original Sunshine gluten-free options), complemented by 10+ house-made cream cheese spreads (including Pink Label, Chive, Lox Spread, Hatch Chile, Horseradish Cheddar Scallion, Strawberry, Pesto and Sundried Tomato, plus vegan Kite Hill options), smoked fish (Nova Lox, Pastrami Lox, Whitefish Salad, Kippered Salmon), pastries (Black and White Cookie, Bagel Chips), coffee (Mother Tongue), and an extensive branded-merchandise line. Production carries Vaad of Northern California kosher supervision for wholesale output.

Boichik generates revenue through six streams: in-store retail (11 locations), e-commerce (same-day ToastTab ordering and advance local pickup), nationwide frozen-bagel shipping (Tuesdays only, 1-3 dozen packs at $40/$80/$120), grocery wholesale through Good Eggs and Bentocart freezer placement, catering/party platters ($75-$285), and merchandise and gift cards (digital via Rise.ai and physical). Primary customers are individual bagel enthusiasts — particularly displaced New Yorkers, New Jersey natives, and NYC expats — along with corporate catering buyers, Jewish cultural-community households seeking kosher product, and event planners (weddings, bar/bat mitzvahs). Marketing is anchored on earned media (NY Times, Bon Appetit), community-building events (Mahjong Mondays, Bagel Talks), and word-of-mouth driven by emotional product testimonials.

Name

Boichik Bagels

Legal name

Boichik Bagels

Website

https://boichikbagels.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Boichik Bagels is a Berkeley, California-based specialty retailer producing authentic New York-style bagels via traditional kettle-boiling and robotic automation, operating 11 retail locations across the Bay Area and Los Angeles, shipping nationwide frozen bagels, and serving bagel enthusiasts, displaced East Coasters, corporate catering clients, and the Jewish community.

Ownership category

akta.pro rank

Product category

Artisanal Bakery / Bagel Manufacturing & Retail

NAICS

Retail Bakeries (311811), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Packaged Frozen Food Merchant Wholesalers (424420)

SIC

Bakery Products (2050), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL)

akta.pro secondary industry

Bakery & Desserts Distribution (CRAOABAE)

Keywords

• Artisanal bagel production
• New York-style bagels
• Bagel retail chain
• Kosher certified bakery
• Bagel catering services

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Sales: Direct sales through 11 brick-and-mortar locations offering bagels, cream cheese spreads, smoked fish, coffee, and merchandise for immediate consumption or take-home.
2. Online Ordering (Same Day & Advance): E-commerce platform for local pickup and delivery orders, including same-day orders and advance orders for catering/custom bagels.
3. Nationwide Shipping: Frozen bagels shipped nationwide in packs of one, two, or three dozen. Orders must be placed by 10AM PST day prior, shipped Tuesdays with overnight or 2-day delivery.
4. Grocery Wholesale: Wholesale distribution to grocery stores, sold frozen in the freezer section. Available through Good Eggs and other retailers.
5. Catering & Events: Corporate and event catering through party platters including Big Macher Party Platter ($285), Lox Platter ($215), Bagel Box with Spreads ($130), and Veggie Platter ($75).
6. Merchandise: Branded merchandise including hats, t-shirts, hoodies, mugs, stickers, golf sets, and gift items sold in stores and online.
7. Gift Cards: Digital and physical gift cards available in various denominations. Digital cards sold online, physical cards redeemed in-store only.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Boichik Bagels handcrafts and sells authentic New York-style bagels (15+ varieties such as Plain, Everything, Sesame, Salt & Pepper, Cinnamon Raisin, Poppy, Garlic, Onion, Salt, Pumpernickel, Pumperthingle, and Pumpkin with Caraway), plus bialys and custom letter/number bagels, complemented by house-made cream cheese spreads, Nova/Pastrami lox, whitefish salad, bagel chips, pastries, and coffee. Distribution runs through 11 California retail stores, same-day and advance online ordering for pickup and delivery, nationwide frozen shipping in 1–3 dozen packs, and grocery freezer-section wholesale.

Product overview

Boichik Bagels is a Bay Area bagel chain offering a comprehensive New York-style bagel experience. The core product portfolio centers on 15+ varieties of handcrafted bagels (Plain, Everything, Sesame, Salt & Pepper, Cinnamon Raisin, Poppy, Garlic, Onion, Salt, Pumpernickel, Pumperthingle, Pumpkin with Caraway, Bialys, and Custom Bagels) plus Original Sunshine Gluten-Free bagels. Complementary offerings include 10+ cream cheese spreads (Plain, Pink Label, Chive, Lox, Hatch Chile, Horseradish Cheddar Scallion, Strawberry, Pesto and Sundried Tomato, plus vegan Kite Hill options), smoked fish products (Nova Lox, Pastrami Lox, Whitefish Salad, Tuna, Egg Salad, Kippered Salmon), and catering platters (Bagel Box, Big Macher, Lox Platter, Veggie Platter). The company also offers pastries (Black and White Cookie, Bagel Chips, Pride-themed cookies), coffee (Mother Tongue dark roast via pickup or whole bean), branded merchandise (hats, t-shirts, mugs, stickers, accessories), and gift cards. Nationwide shipping is available for bagel packs (1-3 dozen) and select items.

Differentiator

Problem solved

Functional benefit

Products and services

• Bagels Authentic New York-style handcrafted bagels in more than 15 varieties (Plain, Everything, Sesame, Salt & Pepper, Cinnamon Raisin, Poppy, Garlic, Onion, Salt, Pumpernickel, Pumperthingle, Pumpkin with Caraway & Salt), slowly cold-proofed, kettle-boiled, and baked on wood boards in a gas-fired revolving stone deck oven. Sold individually, by the dozen, and in mixed half-dozen packs across all 11 retail stores, advance and same-day online ordering, catering platters, and nationwide frozen shipping.
• Bialy Jewish-style bialy described as "less chewy, more like Jewish focaccia," with a center depression filled with sauteed caramelized onions and topped with poppy seeds. Available through Boichik retail stores and channels selling bagels.
• Custom Bagels Made-to-order bagels formed as letters or numbers at least 8 inches tall (or at least three bagels' worth of dough), marketed for special occasions including birthdays, showers and milestone events.
• Original Sunshine Gluten-Free Bagels Gluten-free bagels from the Original Sunshine brand, including Everything ($4.25 single, $24 six-pack frozen) and Plain varieties, marketed as non-GMO, glyphosate-free, egg-free, nut-free, and vegan for customers with celiac or gluten sensitivities.
• Cream Cheese Spreads House-made whipped cream cheese in 8 oz tubs across multiple flavors: Plain ($6), Pink Label ($7), Chive, Hatch Chile, Horseradish Cheddar Scallion, Strawberry (seasonal), Pesto and Sundried Tomato, and Lox Spread ($9); plus vegan Kite Hill almond-based Plain and Chive options for dairy-free customers.
• Smoked Fish and Salads East Coast–sourced smoked fish and house-made salads including Nova Lox (4 oz $12.99 / 8 oz $21.99 / 16 oz $38.99), Pastrami Lox (4 oz $13.99), Whitefish Salad, Kippered Salmon 8 oz, Classic Tuna, and Organic Pasture-Raised Egg Salad, sold individually and through catering platters.
• Catering Party Platters Pre-set catering platters for offices, weddings, bar/bat mitzvahs and other group events: Veggie Platter ($75, feeds 24), Bagel Box with Spreads ($130, 2 dozen bagels + 3 cream cheeses), Lox Platter ($215, 3 lb nova lox, feeds 24), and Big Macher Party Platter ($285, two lb nova + one lb pastrami lox + whitefish salad + kippered salmon, feeds 24+).
• Nationwide Bagel Packs (1, 2 or 3 Dozen) Direct-to-consumer frozen-bagel shipping packs in any of 1, 2, or 3 dozens, mix-and-match across Boichik's standard flavors (Everything, Plain, Sesame, Salt & Pepper, Cinnamon Raisin, Bialy), shipped nationwide via overnight or 2-day delivery on Tuesdays only and producing $40, $80 or $120 per pack.
• Coffee and Beverages Beverages built around Mother Tongue Coffee roaster partnerships: 12 oz Hot Coffee for pickup ($3.75), Iced Coffee for pickup, Chocolate Malted Iced Coffee with Ghirardelli and organic malt ($4.75), and 16 oz whole-bean Nebula Dark Roast for home brewing ($19).
• Pastries Sweet and savory baked goods including the New York classic Black and White Cookie ($5.50) with vanilla and chocolate icing, Bagel Chips seasoned with garlic, chili, nutritional yeast, cheddar cheese powder and everything spices, plus Pride-themed Rainbow Flag and Trans Flag Black and White cookies available seasonally.
• Boichik Merchandise Branded lifestyle merchandise including Pride and Trucker hats, unisex and kids T-shirts, Bella + Canvas zip hoodies, ceramic mugs, insulated gift totes, magnets, Croc charms, tote bags, baby onesies, plush stuffed bagel toys, cotton bandanas, bagel pins, bagel beanies, official schmear knives, novelty golf sets, artist-designed greeting cards, and holographic rainbow bagel stickers.
• Gift Bags and Gift Sets Pre-curated gift bundles including the Boichik Essentials Gift Bag ($48: 8 bagels, chive cream cheese, lox spread, insulated tote), the Deluxe Gift Bag ($125: dozen bagels, nova lox, pastrami lox, whitefish salad, cream cheeses, black and white cookie), and the Everything Spice Gift Box with shaker-jar spice mix and a schmear knife.
• Gift Cards (Physical and e-Gift) Gift cards sold in two formats: physical gift cards redeemable in-person at Boichik stores ($15, $20, and $75 denominations) and digital e-Gift Cards delivered by email in $5–$50 denominations via Rise.ai, usable online except for same-day ordering.

Quantifiable outcome

• Voted best bagels in California by New York Times

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Mother Tongue CoffeecoreTechnology or IntegrationOakland-based, women- and Latinx-owned specialty coffee roaster supplying beans for hot coffee, iced coffee, and chocolate malted iced coffee sold at Boichik locations. Local partnership supporting the community.
• Kite HillcoreTechnology or IntegrationPlant-based cream cheese alternative made from almonds, offered as vegan option for customers. Available for sandwiches and to-go orders.
• Vaad of Northern California (Sunrise Kosher)coreOthersKosher certification agency providing supervision for bagel, bialy, and challah dough production at the Berkeley wholesale facility. Wholesale products bearing the Vaad symbol are certified kosher.
• Good EggscoreChannel Partner/ Reseller/ DistributorOnline grocery delivery platform distributing Boichik bagels in the freezer section throughout the Bay Area and Los Angeles.
• BentocartminorChannel Partner/ Reseller/ DistributorGrocery and restaurant pre-order home delivery service partner for Boichik products.
• Apex Motion ControlcoreTechnology or IntegrationRobotics company whose automation technology powers Boichik's bagel production at the Berkeley factory, enabling consistent quality at scale while maintaining artisanal standards.
• Jewish Food Lab at Wilshire Boulevard TempleminorStrategic or Co-development PartnerPresented BagelFest West partnership in Los Angeles, connecting Boichik with the broader Jewish culinary community and food festival circuit.
• King Arthur Baking CompanyminorStrategic or Co-development PartnerPresenting sponsor of BagelFest West in Los Angeles, the inaugural West Coast edition of the bagel festival.

Scale indicators4 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Bimbo Bakeries USA: Largest U.S. commercial bakery (owns Thomas', Sara Lee, Boboli, and other bread/bagel brands). Represents the broad incumbent that competes at the shelf-stable bagel category and grocery wholesale level, against which Boichik's premium frozen bagels must differentiate.

Direct peers

• Manhattan Bagel: East Coast NY-style bagel chain with retail cafés. Offers kettle-boiled bagels and spreads in a comparable store-level format, serving as a direct category competitor in the same NY-style segment.
• Bruegger's Bagels: Multi-state NY-style bagel chain offering kettle-boiled bagels, cream cheese spreads, and café fare. Closely aligned business model and category positioning to Boichik, with broader geographic footprint.
• Noah's NY Bagels: Multi-location California-based chain specializing in NY-style bagels with retail cafés. Operates at much larger scale (~150 stores) but competes in the same NY-style bagel category Boichik targets across the Bay Area.
• Einstein Bros Bagels: Largest U.S. bagel chain (~700+ locations) selling bagels, spreads, and breakfast sandwiches. Directly comparable product offering and multi-unit café/retail model, though serving broader/lower-priced segment than Boichik.

Regional players

• Murray's Bagels: Iconic NYC NY-style bagel institution with retail cafés and nationwide shipping. Provides the heritage benchmark Boichik explicitly references (H&H Bagels inspiration); serves as a regional peer rather than direct geographic competitor.
• Russ & Daughters: Iconic NYC appetizing store selling bagels, smoked fish, cream cheese, and Jewish delicatessen staples. Highly comparable product mix (bagels + nova lox + spreads + catering) and cultural positioning, though NYC-focused.
• Ess-a-Bagel: Long-established NYC NY-style bagel shop operating multiple Manhattan locations. Closely comparable kettle-boiled bagel technique and category authority, but primarily competes in the NYC market.

Others

• King Arthur Baking Company: National baking brand and ingredient supplier; presented BagelFest West alongside Boichik. Functions as an ecosystem partner and B2B baking supplier rather than direct competitor, but adjacent in the premium baking category.

Emerging players

• Courage Bagels: LA-based emerging NY-style bagel shop with strong local following and limited locations. Most direct emerging competitor to Boichik's LA footprint (Los Feliz, DTLA), with similar premium artisanal positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BoichikBagels
• Instagraminstagram.com/boichikbagels
• LinkedInlinkedin.com/company/boichik-bagels

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boichik Bagels