Courage Bagels
Courage Bagels operates a single walk-up bagel window in East Hollywood, Los Angeles, serving in-person customers five days a week. The business supplements counter sales with a Squarespace-based DTC line of branded apparel, almond butter, and a book, monetizing its lifestyle brand identity nationally.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Courage Bagels does
Courage Bagels is a single-location specialty bagel retailer operating from a walk-up window at 777 N Virgil Ave, Los Angeles, CA 90029 (East Hollywood / Los Feliz area). The business serves in-person customers Thursday through Monday from 7am to 2pm, with the counter closed Tuesdays and Wednesdays. Contact channels are a single phone line ((323) 828-9963), a Gmail address ([email protected]), and an Instagram handle (@COURAGE_BAGELS). The brand identity is built around the slogan "have courage :)" and a minimalist, low-friction service model — there is no dine-in seating, and the entire bagel transaction occurs at the window.
The revenue model is a hybrid of physical counter sales (bagels, sold in-person only) and a direct-to-consumer e-commerce line running on Squarespace. The e-commerce assortment extends beyond food into branded apparel — crewnecks priced $45-$100, t-shirts, and hats at $34, manufactured in GOTS-certified organic cotton — and lifestyle-adjacent products including Crunchy California Almond Butter at $24 and a book titled "Lucid Dreaming for Cats" at $30. Most apparel items are listed as "sold out" at the time of source capture. There is no disclosed wholesale channel, no catering operation, and no second retail location.
The underlying technology stack is minimal and entirely off-the-shelf: Squarespace for ecommerce, Instagram as the primary social channel, standard telephony, and email. There is no proprietary software, no mobile app, no loyalty or CRM system disclosed, no data infrastructure, and no AI/ML capability referenced. Capital structure is undisclosed; there are no investors, no funding rounds, no management team bios, and no employees named in the source data. The business appears to be an owner-operated lifestyle brand with one physical point of sale and a modest DTC extension.
Courage Bagels firmographics
Firmographics- Name
- Courage Bagels
- Legal name
- Courage Bagels
- Website
- https://couragebagels.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Courage Bagels operates a single walk-up bagel window in East Hollywood, Los Angeles, serving in-person customers five days a week. The business supplements counter sales with a Squarespace-based DTC line of branded apparel, almond butter, and a book, monetizing its lifestyle brand identity nationally.
- Ownership category
- akta.pro rank
Courage Bagels industry classification
Industry- Product category
- Specialty Food Retail
- NAICS
- Retail Bakeries (311811)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Pop-Up Food Vendors (Temporary Stands/Markets) (THAFAHAE)
Keywords
Where Courage Bagels is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Courage Bagels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- In-store bagel sales: Fresh bagels sold directly to walk-up customers at their physical location in Los Angeles. Orders taken at walk-up window Thursday-Monday 7am-2pm.
- Merchandise e-commerce: Online sales of branded merchandise including crewnecks, t-shirts, hats, and specialty food items like almond butter and illustrated books through their Squarespace e-commerce store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Baby midnight blue crewneck |
| One time/ perpetual license | Pay-as-you-go | Adult midnight blue crewneck |
| One time/ perpetual license | Pay-as-you-go | Crunchy California almond butter |
| One time/ perpetual license | Pay-as-you-go | Lucid Dreaming for Cats |
| One time/ perpetual license | Pay-as-you-go | Courage Hat |
| One time/ perpetual license | Pay-as-you-go | Adult butter crewneck |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Courage Bagels product offering
Product offeringCore offering
Courage Bagels operates a single walk-up window bagel shop in Los Angeles serving small-batch, handcrafted bagels to local customers Thursday through Monday, 7am-2pm. The company complements this in-person food service with an online e-commerce store selling branded apparel (organic cotton crewnecks, t-shirts, hats), specialty food items (stone-ground California almond butter), and a novelty illustrated book, extending the brand nationally.
Product overview
Courage Bagels is a bagel shop operating at 777 N Virgil Ave, Los Angeles, CA, open Thursday through Monday 7am-2pm at the walk-up window. Beyond food service, the company operates an e-commerce store selling apparel (crewnecks, t-shirts, hats), food products (almond butter), and books. The product portfolio consists of vintage-inspired organic cotton crewnecks for adults and babies available in midnight blue and butter yellow colors; a 100% cotton inspirational t-shirt; a blue cotton 5-panel courage hat; stone ground organic almond butter; and an illustrated lucid dreaming book.
Differentiator
Problem solved
Functional benefit
Products and services
- Handcrafted Bagels Small-batch, handmade bagels sold directly to walk-up customers at 777 N Virgil Ave, Los Angeles, Thursday through Monday 7am-2pm.
- Crunchy California Almond Butter Stone ground organic roasted almonds packaged and sold as a specialty food product for $24.
- Adult Butter Crewneck Vintage-inspired adult crewneck in butter yellow, made from 100% GOTS-certified organic cotton french terry cloth, pre-shrunk and made in California, available in sizes S to XXL at $100.
- Baby Butter Yellow Crewneck Vintage-inspired crewneck for infants and toddlers in butter yellow, made from 100% GOTS-certified organic cotton, available in sizes 3-6 months to 4-5Y at $45.
- Adult Midnight Blue Crewneck Vintage-inspired adult crewneck in midnight blue, made from organic french terry cloth, available in adult sizes at $100.
- Baby Midnight Blue Crewneck Vintage-inspired crewneck for infants and toddlers in midnight blue, available in sizes 6-12 months to 4-5Y at $45.
- I Just Know That Something Good Is About to Happen Tee 100% cotton t-shirt featuring an inspirational message, available in sizes XS to 3XL at $45.
- Courage Hat Blue 100% cotton 5-panel hat with mid structure and buckle strap closure, sold at $34.
- Lucid Dreaming for Cats An illustrated book teaching readers how to lucid dream, available in Blue and Red color options at $30.
Companies that use Courage Bagels
Customer profileSegments1 record
Ideal customer profiles2 records
Courage Bagels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Courage Bagels partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
Courage Bagels competitors and assessment
Company assessmentRegional players
- Proof Bakery: Los Angeles-based artisan bakery with strong neighborhood following and walk-up retail. Closest regional comparable to Courage Bagels in LA, sharing the neighborhood craft-bakery positioning.
- Sqirl: LA-based specialty food concept known for a single signature product and a strong lifestyle brand. Comparable to Courage Bagels in its neighborhood footprint, lifestyle positioning, and celebrity among local food audiences.
Direct peers
- Orwashers Bakery: Long-running NYC artisan bakery with retail locations and a branded product line. Comparable to Courage Bagels in its craft baked-goods focus and merchandise/retail channel mix.
- Apollo Bagels: NYC-based craft bagel shop with a strong brand identity and premium positioning. Comparable to Courage Bagels in its craft product, urban walk-up/destination format, and lifestyle-driven branding.
- Popup Bagels: Pop-up-style bagel concept that has expanded into permanent locations. Comparable to Courage Bagels because both lean on a limited-availability/destination model and prioritize brand storytelling around a single product.
- Standard Baking Co. Portland, ME-based artisan bakery with a flagship retail location and wholesale distribution. Comparable to Courage Bagels as a craft bakery where the brick-and-mortar experience is central to the brand.
- Breads Bakery: Artisan bakery and cafe in NYC with a strong signature product (babka) and a dedicated urban following. Comparable to Courage Bagels as a single-product-focused craft bakery with strong brand pull.
- Boichik Bagels: Berkeley, CA-based artisan bagel maker with a devoted following and storefronts in the Bay Area. Directly comparable to Courage Bagels as a craft bagel shop where the brand and quality are the primary differentiators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat1 record
Key risks6 records
Key highlights6 records
Customer concentration
Courage Bagels social profiles
Digital presenceCourage Bagels compliance and trust
Trust signalCompliance1 record
Courage Bagels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Courage Bagels leadership team
Management profileNumber of profiles
Courage Bagels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Courage Bagels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Courage Bagels
What does Courage Bagels do?
Courage Bagels operates a single walk-up window bagel shop in Los Angeles serving small-batch, handcrafted bagels to local customers Thursday through Monday, 7am-2pm. The company complements this in-person food service with an online e-commerce store selling branded apparel (organic cotton crewnecks, t-shirts, hats), specialty food items (stone-ground California almond butter), and a novelty illustrated book, extending the brand nationally.
Is Courage Bagels a public or private company?
Courage Bagels is a private company. It is classified as unknown and is currently operating.
When was Courage Bagels founded?
Courage Bagels was founded in -1. It employs 1 to 10 people.
Where is Courage Bagels based?
Courage Bagels is headquartered in Los Angeles, United States, in the North America region.
How does Courage Bagels make money?
Two revenue lines are on record. In-store bagel sales are the primary driver. The others are merchandise e-commerce.
Who are Courage Bagels's main competitors?
Regional players on record are Proof Bakery and Sqirl. Direct peers are Orwashers Bakery, Apollo Bagels, Popup Bagels, Standard Baking Co., Breads Bakery and Boichik Bagels.
Does Courage Bagels have an API?
No public API is recorded for Courage Bagels.
What industry is Courage Bagels in?
Courage Bagels's product category is Specialty Food Retail. Its primary akta.pro industry code is THAFAHAE, Pop-Up Food Vendors (Temporary Stands/Markets). Its NAICS code is 311811 and its SIC code is 2050.