Optimity
Optimity is a London-based managed IT services and cybersecurity provider, serving UK SMEs, enterprises, real estate landlords, and public sector clients with recurring managed-service contracts. It was acquired by Vorboss in 2025 and no longer operates independently.
- Company typePrivate
- Founded2003
- HeadquartersShoreditch, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Optimity does
Optimity is a London-based managed IT services and cybersecurity provider, founded in 2003 and headquartered in Shoreditch. The company served UK SMEs, enterprises, real estate/landlords, and public sector organisations with a portfolio spanning business connectivity, cybersecurity, and end-to-end IT management — including IT Service Desk, software licensing, storage/backup/disaster recovery, IT governance and compliance, DDoS protection, pen testing, patch management, and managed detection and response. Optimity held five major certifications relevant to regulated buyers (ISO 9001, ISO/IEC 27001:2022, ISO 45001, ISO 14001, and Cyber Essentials Plus), and its business model was built on recurring managed-services contracts delivered via direct sales and a formal channel partner program.
Strategically, Optimity pursued an inorganic growth path, acquiring Avagio in March 2021 and pebble.it in March 2020 to broaden its IT services capabilities, while funding expansion through a 2016 investment by FPE Capital and ~$3.27M in debt from Clydesdale Bank/Yorkshire Bank in 2019. In July 2025, Optimity was itself acquired by Vorboss, the London fibre connectivity operator, as part of a three-transaction consolidation that also included 40fi and an investment in Layer8; the Optimity team (contributing to 80+ specialists absorbed by Vorboss) now sits within Vorboss's combined connectivity, cybersecurity, and managed IT business, with existing customer contracts continuing without disruption. The company no longer operates as an independent entity.
Optimity firmographics
Firmographics- Name
- Optimity
- Legal name
- Vorboss Limited
- Website
- https://optimity.co.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Optimity is a London-based managed IT services and cybersecurity provider, serving UK SMEs, enterprises, real estate landlords, and public sector clients with recurring managed-service contracts. It was acquired by Vorboss in 2025 and no longer operates independently.
- Ownership category
- akta.pro rank
Optimity industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Service Desk & ITSM Outsourcing (BPAEAMAF)
- akta.pro secondary industries
- ITSM Governance, Compliance & Audit Readiness (BPAEAJAM), Systems Integration & Implementation Services (BPAEAAAB)
Keywords
Where Optimity is headquartered
LocationHeadquarters
- HQ city
- Shoreditch
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Optimity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Managed IT Services: Managed IT services including IT Service Desk, Software Licensing, Storage, Backup & Disaster Recovery, IT Governance & Compliance, and Simply Connected offerings. Provided as recurring managed services to business customers.
- Cybersecurity Services: Cybersecurity services including Health Check, Pen Testing, Patch Management, DDoS Protection, and Managed Detection & Response. Provided as part of managed service offerings.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Optimity product offering
Product offeringCore offering
Optimity is a managed IT services and cybersecurity provider delivering business connectivity, managed IT operations, and cybersecurity services to UK SMEs, enterprises, real estate landlords, and public sector organizations. Its portfolio spans Direct Internet connectivity (with diverse, failover, and cloud connect options), cybersecurity services (DDoS Protection, Health Check, Pen Testing, Patch Management, Managed Detection & Response), and managed IT services (IT Service Desk, Software Licensing, Storage/Backup/Disaster Recovery, IT Governance & Compliance, Simply Connected). All services are delivered under one accountable provider with in-house network capability.
Product overview
Optimity (now part of Vorboss) is a managed services provider offering a unified portfolio of business connectivity, cybersecurity, and managed IT services. The core offering is Direct Internet connectivity (including 10Gbps and 100Gbps options), which is complemented by cybersecurity services (DDoS Protection, Health Check, Pen Testing, Patch Management, Managed Detection & Response) and managed IT services (IT Service Desk, Software Licensing, Storage/Backup/Disaster Recovery, IT Governance & Compliance, Simply Connected). Additional connectivity products include Diverse Direct Internet, Managed Failover, Cloud Connect, and Rapid Install. All services are delivered with end-to-end accountability as Vorboss owns and operates the full network and technical capability in-house.
Differentiator
Problem solved
Functional benefit
Products and services
- Direct Internet High-speed business internet connectivity providing direct internet access for SMEs, enterprises, and public sector organizations.
- Diverse Direct Internet Redundant connectivity solution providing diverse direct internet lines for business continuity and resilience.
- Managed Failover Automatic network switching service that maintains business connectivity when the primary internet connection fails.
- DDoS Protection Cybersecurity service protecting businesses from distributed denial-of-service attacks.
- Cloud Connect Secure connectivity service enabling direct access to cloud service providers.
- Rapid Install Quick installation service for expedited business internet setup.
- Health Check Cybersecurity assessment service evaluating business security posture.
- Pen Testing Penetration testing service to identify vulnerabilities in business systems and networks.
- Patch Management Vulnerability patch management service for systematic security updates.
- Managed Detection & Response Managed security service providing continuous threat monitoring and incident response.
- IT Service Desk Managed IT help desk service providing technical support and issue resolution for business customers.
- Software Licensing Software licensing management service for business software procurement and compliance.
- Storage, Backup & Disaster Recovery Data storage, backup, and disaster recovery services to protect business information.
- IT Governance & Compliance IT governance and regulatory compliance management service for business customers.
- Simply Connected Unified managed IT service combining multiple connectivity and technology services.
Quantifiable outcome
- No disruption for current customers - all services, support teams and contacts remain exactly the same
Companies that use Optimity
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Optimity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Optimity partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VorbosscoreOptimity has been acquired by and integrated into Vorboss. The Optimity team and expertise now sit within Vorboss, combining expert managed services with award-winning connectivity and cybersecurity. This acquisition expanded Vorboss's managed services capabilities, adding cybersecurity, IT, and network management services.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Optimity competitors and assessment
Company assessmentDirect peers
- Daisy Group: One of the largest UK managed IT services and connectivity providers, serving SME and enterprise customers with bundled IT, connectivity, and voice services — directly comparable to Optimity's unified managed-services proposition.
- Node4: UK-based provider of managed cloud, connectivity, and IT services to mid-market and enterprise customers. Overlaps directly with Optimity's managed IT, connectivity, and cybersecurity portfolio.
- Exponential-e: UK managed connectivity, cloud, and cybersecurity provider serving enterprise customers with own-network capabilities — highly comparable to the Vorboss/Optimity in-house network and managed services combination.
- Littlefish: UK managed IT services and IT support specialist serving SME and mid-market customers. Comparable to Optimity's IT Service Desk, managed IT, and cybersecurity service mix.
- Air-IT: UK managed IT services and cybersecurity provider for SME and mid-market — comparable to Optimity across managed IT, cybersecurity, and compliance-oriented offerings.
- Six Degrees Group: UK managed cloud, connectivity, and security services provider serving enterprise customers. Comparable end-to-end managed services portfolio to Optimity.
- ANS Group: UK-based managed cloud, security, and IT services provider for mid-market and enterprise customers, with comparable cybersecurity and managed IT service lines to Optimity.
- M247: UK and European managed connectivity, cloud, and security services provider — comparable in delivering connectivity plus value-added managed services to mid-market and enterprise customers.
Broad incumbents
- Gamma Communications: UK-listed communications and technology services provider with a broad portfolio spanning connectivity, UC, and managed services. Operates as a larger incumbent offering overlapping capabilities to Optimity's connectivity + managed services base.
- BT Business: Largest UK business connectivity and managed services provider, serving the full SME-to-enterprise spectrum. Competes with Optimity/Vorboss on connectivity, cybersecurity, and managed IT services as part of a much wider portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Optimity social profiles
Digital presenceOptimity compliance and trust
Trust signalCompliance5 records
Optimity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optimity leadership team
Management profileNumber of profiles
Profiles4 records
Optimity funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optimity M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optimity
What does Optimity do?
Optimity is a managed IT services and cybersecurity provider delivering business connectivity, managed IT operations, and cybersecurity services to UK SMEs, enterprises, real estate landlords, and public sector organizations. Its portfolio spans Direct Internet connectivity (with diverse, failover, and cloud connect options), cybersecurity services (DDoS Protection, Health Check, Pen Testing, Patch Management, Managed Detection & Response), and managed IT services (IT Service Desk, Software Licensing, Storage/Backup/Disaster Recovery, IT Governance & Compliance, Simply Connected). All services are delivered under one accountable provider with in-house network capability.
Is Optimity a public or private company?
Optimity is a private company. It is classified as corporate owned and is currently acquired.
When was Optimity founded?
Optimity was founded in 2003. It employs 11 to 50 people.
Where is Optimity based?
Optimity is headquartered in Shoreditch, United Kingdom, in the Europe region.
How does Optimity make money?
Two revenue lines are on record. Managed IT Services are the primary driver. The others are cybersecurity Services.
Who are Optimity's main competitors?
Direct peers on record are Daisy Group, Node4, Exponential-e, Littlefish, Air-IT, Six Degrees Group, ANS Group and M247. Broad incumbents are Gamma Communications and BT Business.
Does Optimity have an API?
No public API is recorded for Optimity.
What industry is Optimity in?
Optimity's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAMAF, Service Desk & ITSM Outsourcing, with a secondary code of BPAEAJAM, ITSM Governance, Compliance & Audit Readiness. Its NAICS code is 541513 and its SIC code is 7370.