Air IT Group
- Company typePrivate
- Founded2010
- HeadquartersSandiacre, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
Air IT Group firmographics
Firmographics- Name
- Air IT Group
- Legal name
- Air IT Group
- Website
- https://airit.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Air IT Group industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Service Desk & ITSM Outsourcing (BPAEAMAF)
- akta.pro secondary industries
- ITSM Governance, Compliance & Audit Readiness (BPAEAJAM), Enterprise Architecture & IT Operating Model (BPAHAEAB)
Keywords
Where Air IT Group is headquartered
LocationHeadquarters
- HQ city
- Sandiacre
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Air IT Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Managed IT Services: Recurring managed IT support services for UK SMEs including cybersecurity, cloud, connectivity, and IT support. Revenue generated through ongoing service contracts with SME clients.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
Air IT Group product offering
Product offeringCore offering
Air IT Group provides unified managed IT services for UK SMEs, consolidating cybersecurity, cloud, connectivity, and IT support into a single automation-first offering. Core services include managed IT support, Microsoft cloud solutions (Microsoft 365, Azure), cybersecurity protection, business communication solutions, and connectivity services, with AI-powered automation positioned as the unifying capability.
Product overview
Air IT Group operates as a unified managed service provider offering an automation-first platform that consolidates cybersecurity, cloud, connectivity, and IT support services for the UK SME market. The core offering integrates AI-powered automation across all service lines, with specialized modules in Microsoft cloud solutions, business communication services, managed IT support, and cybersecurity. The company has grown through strategic acquisitions including SoConnect (Microsoft cloud and communication expertise), SCS Technology Solutions (managed IT support), and Vital Technology Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Automation-First Managed IT Services A unified managed IT services platform for UK SMEs that integrates AI-powered automation with cybersecurity, cloud, connectivity, and IT support capabilities. Built from capabilities consolidated across 12 acquisitions, targeting productivity gains for the underserved UK SME market.
- Microsoft Cloud Solutions Cloud infrastructure and platform services leveraging Microsoft technologies, including Microsoft 365, Azure, and related communication solutions. Capabilities expanded through the SoConnect acquisition.
- Cybersecurity Services Cybersecurity protection services for SME IT infrastructure, integrated into the unified automation-first managed IT services portfolio.
- Connectivity Services Network connectivity solutions for UK SMEs, part of the consolidated managed IT services portfolio delivered under the unified automation-first strategy.
- Managed IT Support Services Comprehensive IT support and management services for UK SMEs, expanded through the acquisition of SCS Technology Solutions in March 2024.
- Communication Solutions Business communication services including voice, video conferencing, and collaboration tools delivered through Microsoft cloud platforms, expanded via the SoConnect acquisition.
Quantifiable outcome
- Research estimates AI could unlock £198bn in productivity gains for UK SMEs
Companies that use Air IT Group
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Air IT Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
Air IT Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Harrison CarlossminorHarrison Carloss completed a rebranding and website development project for Air IT Group following a competitive pitch process, supporting strategic repositioning focused on automation, AI, and cybersecurity for SMEs.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Air IT Group competitors and assessment
Company assessmentDirect peers
- Node4: UK managed services provider delivering cloud, colocation, connectivity, and managed IT to mid-market and enterprise clients. A close peer given overlapping service portfolio and UK-centric customer base.
- Daisy Group: One of the UK's largest independent MSPs offering managed IT, cloud, connectivity, and cybersecurity services to UK businesses. Directly comparable to Air IT in service breadth, target customer mix, and channel-led go-to-market.
- IT Lab: UK managed IT services provider delivering cloud, security, and support to SME and mid-market customers. Comparable in target segment and core managed services, cloud, and cybersecurity offerings.
- Six Degrees Group: UK managed cloud and connectivity provider offering unified communications, cloud, cyber, and managed services to mid-market customers. Strongly comparable given overlapping managed services, cloud, and connectivity offerings.
- Bamboo Technology Group: UK-focused managed IT services and cybersecurity provider serving SME and mid-market customers. Closely comparable in target segment (UK SMEs) and managed services, cloud, and cybersecurity offering.
- Redcentric: UK managed services and data centre operator providing cloud, connectivity, colocation, and managed IT to mid-market and public sector organisations. Comparable in service mix and UK mid-market focus.
- ANS Group: UK-based managed cloud and IT services provider serving mid-market and enterprise customers with Microsoft Azure, cloud migration, and managed support. Comparable to Air IT in its Microsoft-aligned cloud services and managed services model.
- Kerv: UK cloud, connectivity, and managed services provider built through acquisitions, serving mid-market and enterprise customers. Highly comparable given its acquisition-led growth model and UK managed services positioning.
Broad incumbents
- Trustmarque (Capita): UK IT services and solutions provider owned by Capita, offering managed services, software licensing, and cloud to mid-market and enterprise customers. Comparable service portfolio but as part of a much larger parent group.
Regional players
- Phoenix Software: UK-based software licensing and managed services provider focused on public sector and enterprise customers. Comparable in managed IT services and cloud but skewed more toward public sector than Air IT's SME focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Air IT Group social profiles
Digital presenceAir IT Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Air IT Group leadership team
Management profileNumber of profiles
Profiles4 records
Air IT Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Air IT Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Air IT Group M&A and investment
M&A and investmentM&A11 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Air IT Group
What does Air IT Group do?
Air IT Group provides unified managed IT services for UK SMEs, consolidating cybersecurity, cloud, connectivity, and IT support into a single automation-first offering. Core services include managed IT support, Microsoft cloud solutions (Microsoft 365, Azure), cybersecurity protection, business communication solutions, and connectivity services, with AI-powered automation positioned as the unifying capability.
Is Air IT Group a public or private company?
Air IT Group is a private company. It is classified as private equity controlled and is currently operating.
When was Air IT Group founded?
Air IT Group was founded in 2010. It employs 251 to 500 people.
Where is Air IT Group based?
Air IT Group is headquartered in Sandiacre, United Kingdom, in the Europe region.
How does Air IT Group make money?
One revenue line is on record: managed IT Services.
Who are Air IT Group's main competitors?
Direct peers on record are Node4, Daisy Group, IT Lab, Six Degrees Group, Bamboo Technology Group, Redcentric, ANS Group and Kerv. Trustmarque (Capita) is listed as a broad incumbent. Phoenix Software is listed as a regional player.
Does Air IT Group have an API?
No public API is recorded for Air IT Group.
What industry is Air IT Group in?
Air IT Group's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAMAF, Service Desk & ITSM Outsourcing, with a secondary code of BPAEAJAM, ITSM Governance, Compliance & Audit Readiness. Its NAICS code is 541513 and its SIC code is 7370.