What Daisy Group does

Daisy Group (legally Daisy Communications Ltd) is a UK-based provider of integrated telecommunications and IT services, historically operating as the country's largest independent specialist communications business before its 2025 merger with Virgin Media O2 Business and April 2026 rebrand to O2 Business. The company's platform spans five core pillars: Connectivity (broadband, leased lines, networking), Cloud (cloud backup, cloud servers, Microsoft and Adobe solutions, energy procurement), IT Services (managed IT support, managed and guest WiFi, cyber security, healthcare Patient Line), Mobile (business mobiles, device management, SIM-only plans, payment solutions), and Voice (business phone systems, cloud-hosted phone systems, Microsoft Teams Direct Routing, SIP trunking). The portfolio is supported by integrations with Microsoft Teams Direct Routing, Adobe licensing, and BT Wholesale, and includes a branded collaboration product (HiHi for Business).

The business operates a sales-led go-to-market model combining UK-based direct sales, an inside sales hotline, a partner/reseller program (daisypartners.co.uk), and self-serve online channels (including a broadband checker tool). Revenue is predominantly subscription-recurring across connectivity, mobile, cloud, voice, and IT managed services, supplemented by hardware/device sales (one-time) and payment processing transaction fees. Customer segments span SoHo, SMEs (primary), enterprise, and healthcare providers via the Daisy Patient Line vertical solution, serving approximately 185,000 UK businesses. Pricing is quote-based and not publicly disclosed.

Daisy Communications Ltd is FCA-authorised (Firm Reference Number 718842) for payment services and holds a Trustpilot rating of 4.6/5.0 across 9,000+ reviews. Following the merger, the combined entity reports £1.4 billion in revenue, operates as a wholly-owned subsidiary of Virgin Media O2 (itself a Liberty Global/Telefonica joint venture), is led by CEO Jo Bertram with founder Matthew Riley as Chairman, and is headquartered in Reading (registered office) with the broader UK operations anchored in Nelson. The company maintains a stated goal of becoming carbon neutral by 2030.

Name

Daisy Group

Legal name

Daisy Communications Ltd

Website

https://daisygroup.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Daisy Group is the UK's largest independent specialist communications business, providing integrated telecoms, cloud, IT, mobile, voice, IoT, and payment solutions to approximately 185,000 UK businesses, now operating as O2 Business following its 2025 merger with Virgin Media O2.

Ownership category

akta.pro rank

Headquarters

HQ city

Nelson

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Connectivity Services: Recurring revenue from business broadband, leased lines, and networking solutions. Provides dedicated internet access and wide area networking for UK businesses.
2. Mobile Services: Business mobile contracts including device financing and SIM-only plans. Recurring revenue from monthly mobile subscriptions.
3. Cloud and Hosting: Cloud servers, backup solutions, and hosted services. Subscription-based recurring revenue from cloud infrastructure.
4. Voice Solutions: Business phone systems, SIP trunking, and cloud-based phone solutions. Recurring revenue from VoIP and traditional voice services.
5. IT Services and Support: Managed IT support, cybersecurity, and professional services. Often bundled with other services or sold as standalone managed service agreements.
6. Hardware and Device Sales: Mobile devices, networking equipment, and related hardware sold alongside service contracts.
7. Payment Solutions: Payment processing solutions for business customers, likely generating transaction-based revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Daisy Group is an integrated business communications and IT services provider selling connectivity, mobile, voice, cloud, IoT, cyber security, IT support and payment solutions to UK businesses. The company bundles these services into monthly recurring contracts, allowing customers to consolidate multiple telecom and IT vendors with a single UK-based provider. Core offerings include business broadband, leased lines, cloud phone systems, business mobiles, managed IT support, and bespoke solutions for healthcare and enterprise customers.

Product overview

Daisy Group is a platform-plus-modules architecture offering integrated telecoms and IT solutions for UK businesses. The portfolio spans five core pillars: Connectivity (Broadband, Leased Lines, Networking), Cloud (Cloud Backup, Cloud Servers, Microsoft Solutions, Adobe Licenses, Energy Solutions), IT Services (IT Support, Managed/Guest WiFi, Cyber Security Solutions, Patient Line), Mobile (Business Mobiles, Device Management, SIM Only, Payment Solutions), and Voice (Business Phone Systems, Cloud Phone Systems, Microsoft Teams Direct Routing, SIP Trunking). The company rebranded as O2 Business following its merger with Virgin Media O2, combining Virgin Media O2's fibre and mobile infrastructure with Daisy's IT and sales platforms, serving approximately 185,000 UK businesses. Notable branded offerings include O2 Business, HiHi for Business, and Daisy Patient Line.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Broadband Business broadband internet connectivity solutions for UK businesses of various sizes.
• Leased Line Dedicated, high-speed internet connectivity lines for businesses requiring guaranteed bandwidth and SLAs.
• Networking Solutions Network infrastructure solutions for connecting business locations and enabling secure data transmission.
• IoT Solutions Internet of Things solutions enabling businesses to connect and manage IoT devices and sensors.
• Fleet Management IoT-based telematics software solution for tracking and managing commercial vehicle fleets.
• Cloud Backup Cloud-based data backup solutions to protect business-critical information from loss or corruption.
• Cloud Servers Virtual server infrastructure hosted in the cloud, providing scalable computing resources for businesses.
• Microsoft Solutions Business solutions powered by Microsoft technologies, including Microsoft 365 and related services.
• Adobe Licenses Adobe software licensing services for businesses requiring creative, document, or design tools.
• Energy Solutions Business energy procurement and management solutions.
• IT Support Managed IT support services providing technical assistance and troubleshooting for business technology.
• Managed WiFi Professionally managed WiFi network services for businesses requiring reliable wireless connectivity.
• Cyber Security Solutions Comprehensive cybersecurity solutions protecting businesses from digital threats, malware, and unauthorized access.
• Daisy Patient Line Healthcare-specific communication solution connecting care providers with patients, unifying care and communication for healthcare providers.
• Business Mobiles Mobile phone services and devices for business use, including smartphones and associated plans.
• Mobile Device Management Enterprise mobility management solutions enabling businesses to manage, secure, and monitor mobile devices across their organization.
• Business SIM Only SIM-only mobile plans for businesses requiring voice and data services without device hardware.
• Payment Solutions Payment processing solutions enabling businesses to accept card and digital payments.
• Business Phone Systems Traditional and IP-based business telephone systems for voice communication needs.
• Cloud Based Phone Systems Cloud-hosted VoIP phone systems providing scalable business communication without on-premise hardware.
• SIP Trunking Voice over IP trunking services connecting traditional PBX systems to IP-based networks for cost-effective calling.
• HiHi for Business Business communication and collaboration platform enabling teams to connect and work together effectively.

Quantifiable outcome

• Serving c. 185,000 UK businesses
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Virgin Media O2coreStrategic or Co-development PartnerDaisy Group merged with Virgin Media O2 Business division, resulting in the rebranding of O2 Daisy as O2 Business. The merger combined Virgin Media O2's fibre and mobile infrastructure with Daisy's IT and sales platforms, creating a company with £1.4 billion in revenue serving hundreds of thousands of UK businesses. Matthew Riley, founder of Daisy Group, serves as chairman of the combined entity.
• MicrosoftcoreTechnology or IntegrationDaisy offers Microsoft Solutions including Microsoft Teams Direct Routing integration, providing SIP trunking connectivity for Microsoft Teams environments. This integration enables businesses to use Daisy voice services with Microsoft collaboration platforms.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BT Business: The UK incumbent business telecom division of BT Group, offering broadband, leased lines, mobile, and managed IT services to UK enterprises and SMEs. Directly comparable as the largest UK business communications provider competing for the same SME and enterprise customer base as Daisy Group.
• Vodafone Business UK: UK division of Vodafone providing business mobile, fixed-line, IoT, and cloud communications. Directly comparable as a major UK business telecom competitor with overlapping product portfolio and customer segments.
• TalkTalk Business: UK business ISP and telecoms provider serving SMEs with broadband, Ethernet, voice, and mobile services. Direct competitor in the UK SME connectivity and voice market where Daisy is a leading independent provider.
• Gamma Communications: UK-listed provider of unified communications, broadband, mobile, and hosted telephony to UK businesses via direct and channel sales. Direct peer with a similar SME-focused, multi-product portfolio and comparable channel-led distribution model.
• Wavenet: UK-based managed service provider offering business connectivity, cloud telephony, broadband, and IT services to SMEs and mid-market. Closely comparable in size, product breadth, and target customer segment.
• Spitfire Network Services: Independent UK business ISP and telecoms provider offering broadband, Ethernet, VoIP, and cloud services to UK businesses. Direct competitor in the independent UK business communications market where Daisy is the largest player.
• Chess ICT: UK-based technology provider offering connectivity, cloud, mobile, and IT support to SMEs. Comparable as a similarly sized UK independent communications and IT services provider targeting the same SME customer base.
• Onecom: UK business mobile and unified communications provider serving SMEs and mid-market with mobile, cloud telephony, and connectivity. Direct peer in the UK business comms market with overlapping mobile-led product portfolio.

Broad incumbents

• Virgin Media O2: Parent company of Daisy Group following the 2025 merger, and one of the UK's largest converged telecoms operators. Broader incumbent operating mobile network, fibre infrastructure, and consumer plus business services at national scale that dwarfs Daisy's pre-merger footprint.
• Microsoft (Teams / Operator Connect): Owner of Microsoft Teams, the underlying collaboration platform that Daisy's Direct Routing and HiHi integrations connect to. A broad incumbent that defines the product surface area in which Daisy's voice and UC services compete.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DaisyGroupUK
• Facebookfacebook.com/DaisyGroupUK
• LinkedInlinkedin.com/company/daisygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daisy Group