Belkin International
Belkin International is a California-based, privately held designer and seller of consumer electronics accessories — including wireless chargers, power banks, screen protectors, phone cases, docking stations, and licensed Disney/Samsung products — sold globally through e-commerce, major retail chains, and enterprise channel partners.
- Company typePrivate
- Founded1983
- HeadquartersPlaya Vista, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Belkin International does
Belkin International, Inc. is a privately held consumer electronics accessories company founded in 1983 and headquartered in Playa Vista, California. The company designs and sells connectivity, charging, protection, and audio accessories for smartphones, tablets, laptops, wearables, and gaming devices, organized into sub-brands including BoostCharge (wireless charging and power banks), Titan (premium screen protection with claimed aerospace-grade impact resistance), SheerForce (MagSafe-compatible phone cases), SoundForm (audio including kids' headphones), Stage (content creation accessories), and UltraCharge (GaN and modular charging solutions). Underlying technology centers on Qi2 25W wireless charging standards, GaN power delivery up to 200W, proprietary SmartProtect safety architecture, and Titan/Nano-Titan screen protection formulations. Business revenue derives almost entirely from one-time hardware sales spanning three streams: consumer accessories sold direct-to-consumer via belkin.com with Buy with Prime and through major retail marketplaces (Amazon, Walmart, Target); business and enterprise products including docking stations, secure KVM switches, network cables, and multi-device charging stations sold via channel partners; and gaming-specific accessories led by the Nintendo Switch 2 Charging Case Pro. The company operates globally across more than 20 countries with regional websites spanning Asia Pacific, Europe, and North America, and maintains flagship licensing and certification relationships with Disney/Pixar (Toy Story 5, Mandalorian/Grogu) and Samsung's Mobile Accessory Partnership Program (SMAPP).
Belkin's distribution strategy is multi-channel, combining owned e-commerce, third-party marketplaces, physical retail chains, and a Partner Advantage reseller program targeting enterprise and education verticals. Pricing is positioned in the mid-to-premium tier, with most consumer SKUs ranging from $20 to $150 and premium wireless HDMI adapters at $149.99. The company extends a 2-year warranty and up to $2,500 Connected Equipment Warranty, and pairs with WarrantyLife for extended device protection plans. Notable strategic signals in 2025-2026 include aggressive product launch cadence anchored at CES 2026 (Titan screen protection family, UltraCharge Qi2.2 modular docks, BoostCharge magnetic power banks), the Designed for Samsung Galaxy S26 collection under SMAPP certification, and a strategic partnership with Screen Skinz to introduce custom-printed screen protectors. The company previously acquired Linksys (2013, divested to Foxconn in 2018) and Zensi (2010), and last raised institutional funding from Summit Partners in 2002.
Belkin International firmographics
Firmographics- Name
- Belkin International
- Legal name
- Belkin International, Inc.
- Website
- https://belkin.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Belkin International is a California-based, privately held designer and seller of consumer electronics accessories — including wireless chargers, power banks, screen protectors, phone cases, docking stations, and licensed Disney/Samsung products — sold globally through e-commerce, major retail chains, and enterprise channel partners.
- Ownership category
- akta.pro rank
Belkin International industry classification
Industry- Product category
- Consumer Electronics Accessories
- NAICS
- Current-Carrying Wiring Device Manufacturing (335931), Communication and Energy Wire and Cable Manufacturing (33592), Electrical Equipment Manufacturing (3353)
- SIC
- Electronic Components & Accessories (3670), Electronic Connectors (3678)
- akta.pro primary industry
- Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD)
- akta.pro secondary industries
- Wall Chargers (AC Adapters) (CRACATAA), Cables, Connectors & Wiring Harnesses Retail (CRACAKAE), Car Chargers & Vehicle Power Adapters (CRACATAB)
Keywords
Where Belkin International is headquartered
LocationHeadquarters
- HQ city
- Playa Vista
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Belkin International business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Consumer Accessories: One-time hardware sales of consumer electronics accessories including wireless chargers, power banks, cables, screen protectors, phone cases, and audio products through retail and direct channels
- Business/Enterprise Solutions: Enterprise products including docking stations, USB-C hubs, secure KVM switches, network cables, and charging stations sold through channel partners to business and education customers
- Gaming Accessories: Nintendo Switch 2 specific accessories including charging cases, power banks, screen protectors, and travel accessories
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer accessories |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Belkin International product offering
Product offeringCore offering
Belkin International designs, manufactures, and sells consumer electronics accessories focused on mobile device charging, protection, connectivity, and audio. Core product lines include wireless chargers (Qi2/MagSafe), power banks, GaN wall chargers, USB-C docks and hubs, screen protectors, phone cases, cables, adapters, surge protectors, and audio products. The company also provides enterprise solutions such as secure KVM switches, multi-device charging stations, and network cables through channel partners.
Product overview
Belkin International offers a comprehensive portfolio of consumer and enterprise technology accessories organized around core charging, protection, connectivity, and audio product lines. The BoostCharge sub-brand encompasses wireless chargers (Qi2/MagSafe stands, pads, car mounts), power banks (magnetic, USB-C, high-capacity laptop variants), and GaN chargers up to 200W. Protection products include Titan screen protectors (SmartShield, EcoGuard, LiquidGuard) with aerospace-grade materials and custom design options via Screen Skinz partnership. SheerForce phone cases provide MagSafe-compatible protection with drop testing up to 2m. Gaming accessories for Nintendo Switch 2 include the Charging Case Pro with integrated 10,000mAh battery and travel solutions. Stage content creation tools combine photography accessories with integrated power banks. Enterprise offerings feature Secure KVM switches for cybersecurity applications and multi-device charging stations. The Disney collaboration adds Toy Story 5 and Mandalorian licensed products across cases and power banks. USB-C docks, hubs, adapters, cables, and surge protectors round out the connectivity portfolio, while audio products include true wireless earbuds, noise-cancelling headphones, and kids' learning headphones. The company maintains a 2-year warranty program with connected equipment coverage up to $2,500.
Differentiator
Problem solved
Functional benefit
Brands
- BoostCharge: Wireless charging and power bank product line featuring Qi2 and MagSafe compatible chargers
- ScreenForce
- SheerForce
- SoundForm
- Stage
- Titan
- UltraCharge
- UltraCharge Pro
Products and services
- BoostCharge Wireless Chargers Wireless charging stands, pads, power banks, car chargers, and Apple Watch chargers featuring Qi2 and MagSafe compatibility, delivering fast wireless charging up to 25W for individual consumers.
- BoostCharge Power Banks Portable battery solutions including USB-C power banks, wireless magnetic power banks, and high-capacity laptop power banks supporting fast charging and simultaneous multi-device charging for individual consumers and travelers.
- GaN Chargers Gallium Nitride wall chargers delivering up to 200W of power delivery in compact designs across single, dual, and multi-port configurations for consumers needing high-speed laptop and multi-device charging.
- USB-C Chargers USB-C Power Delivery 3.0 compliant wall and portable chargers supporting fast charging for smartphones, tablets, laptops, and gaming devices including Nintendo Switch 2.
- Docking Stations and Hubs Thunderbolt 4, USB-C, and USB hubs enabling multi-display connectivity, power delivery, and data transfer for laptops and desktops in both enterprise and consumer use cases.
- Titan Screen Protectors Premium screen protection lineup including Titan SmartShield, Titan EcoGuard, and Titan LiquidGuard using aerospace-grade materials with claims of up to 18x the strength of traditional glass, including anti-reflective and privacy filter variants for iPhone, Samsung, Apple Watch, iPad, MacBook, and Nintendo Switch 2.
- Phone Cases Protective smartphone cases for iPhone and Samsung Galaxy featuring MagSafe compatibility, drop protection up to 2m, and official licensed collaborations including Disney Toy Story 5 and Mandalorian themes.
- SheerForce Cases MagSafe-compatible iPhone protective cases featuring up to 2m drop protection, touch-sensitive Camera Control buttons, raised edges for screen and camera protection, and an ultra-thin minimal design.
- Nintendo Switch 2 Accessories Gaming accessories designed specifically for Nintendo Switch 2, including the Charging Case Pro with built-in 10,000mAh power bank and 30W fast charging, travel cases, screen protectors, and dual USB-C wall chargers.
- Stage Content Creation Accessories Creator tools including tripods, magnetic phone mounts, wireless microphones, and the Stage PowerGrip combining camera grip functionality with an integrated 9,300 mAh power bank for mobile photography and content creation.
- Audio Products Earbuds and headphones including true wireless earbuds, noise-cancelling earbuds, over-ear headphones, and specialized kids' headphones such as the SoundForm Inspire Headset for Kids designed for classroom and remote learning environments.
- Cables USB-C, Lightning, HDMI, and audio/video cables including high-power 240W USB-C cables, braided durability options, and specialized cables for gaming and device connectivity.
- Adapters Connectivity adapters including USB-C to HDMI, Ethernet, audio, and multiport solutions supporting 8K/4K video output, 100W power delivery, and DisplayPort Alt Mode.
- Surge Protectors Power strips and wall surge protectors with up to 12 outlets, USB-C and USB-A charging ports, and up to 8-foot cords for home and office use.
- AirTag Accessories Holders and accessories for Apple AirTag including waterproof, reflective, and secure holder options with various attachment methods like key rings, clips, straps, and carabiners.
- Secure KVM Switches Cybersecurity-focused keyboard-video-mouse switches with Common Access Card (CAC) support, DisplayPort connectivity, and secure isolation for government and enterprise environments.
- Charging Stations Multi-device USB and AC charging stations with up to 10-device capacity for enterprise and education environments, featuring fixed dividers and device synchronization.
- Network Cables Enterprise-grade copper and fiber network cables including Cat 5e, Cat 6, and SFP+ patch cables for data center and infrastructure applications.
- Disney Collaboration Products Toy Story 5 and Mandalorian officially licensed accessories including the Disney Toy Story 5 Lilypad iPad case, themed phone cases, and themed power banks featuring Disney/Pixar character designs.
- ConnectAir Wireless HDMI Adapter Wireless HDMI display adapter enabling screen mirroring from USB-C devices to HDMI displays without requiring Wi-Fi, Bluetooth, or software installation. Supports 1080p at 60Hz with under 80ms latency and up to 131 feet wireless range.
- Slim Magnetic Power Bank 5K Ultra-slim 5,000mAh magnetic wireless power bank providing 25 hours of extra battery life with 7.5W wireless and 15W USB-C charging, supporting dual device simultaneous charging.
- Slim Magnetic Power Bank 10K Slim 10,000mAh magnetic wireless power bank delivering 7.5W magnetic wireless charging and 51 hours of extra battery life with dual USB-C ports for charging three devices simultaneously.
- Disney Toy Story 5 Lilypad Case for iPad Official Disney-licensed iPad case inspired by Toy Story 5 featuring soft shock-absorbing EVA foam, carry handle, kickstand, and nontoxic materials designed for children ages 3 and up.
- Slim Magnetic Power Bank 5K (The Mandalorian & Grogu) Mandalorian & Grogu themed 5,000mAh portable wireless power bank with 7.5W magnetic wireless charging and a USB-C port for charging two devices simultaneously.
- SheerForce Magnetic Case for iPhone (Toy Story 5) Toy Story 5 themed iPhone 17 Pro protective case featuring MagSafe and Qi2 wireless charging up to 25W, up to 2m/6.5ft drop protection, and a touch-sensitive Camera Control button.
Quantifiable outcome
- 25 hours additional battery life from 5K power bank for iPhone 17 Pro
- +3 more outcomes
Companies that use Belkin International
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Belkin International technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Belkin International partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- Disney/Pixar Animation StudiosflagshipOfficial licensing partnership for Toy Story 5 themed accessories including Lilypad iPad case, magnetic cases, and power banks. Target audience includes younger users and nostalgic adults. Disney Lilypad case exclusively launched at Walmart with wider retail availability following.
- Screen SkinzcoreStrategic partnership enabling customized screen protectors with designs etched directly onto tempered glass using Screen Skinz's patented print-on-demand technology. Products sold through Belkin.com, marking Screen Skinz's evolution from consumer brand into tech-driven personalization platform for global brands.
- Samsung Mobile Accessory Partnership Program (SMAPP)coreBelkin's Designed for Samsung collection developed under Samsung Mobile Accessory Partnership Program (SMAPP) standards. Products include Qi2 25W wireless charging, military-grade cases, and advanced screen protectors with two-year warranties.
- WarrantyLifeminorPartnership with WarrantyLife to offer exclusive device protection plans including 1-year coverage, up to $300 repair reimbursement, screen damage protection, and manufacturer defect coverage for Belkin products.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Belkin International competitors and assessment
Company assessmentDirect peers
- Anker Innovations: Anker is the largest direct competitor in charging accessories, power banks, GaN chargers, and USB-C hubs. It competes head-to-head with Belkin's BoostCharge and UltraCharge lines, often at lower price points with similar Qi2/MagSafe feature parity.
- Otterbox: Otterbox is a leading direct competitor in protective phone cases and screen protection for iPhone and Samsung devices. It competes directly with Belkin's SheerForce cases and Titan screen protectors across retail channels including Best Buy and carrier stores.
- Mophie (ZAGG): Mophie, owned by ZAGG, is a direct competitor in portable power banks, wireless charging, and battery cases for smartphones. It overlaps with Belkin's BoostCharge power bank and wireless charging portfolio at similar premium price points.
- Scosche Industries: Scosche is explicitly named alongside Belkin as a competitor in the car phone mount and audio accessory markets. It offers comparable mounts, chargers, and Bluetooth accessories targeted at the same consumer and automotive aftermarket channels.
- iOttie: iOttie is named as a direct Belkin competitor in car phone mounts and wireless charging car accessories. It targets the same smartphone-driving consumer with similar dash and vent mounting solutions.
- Aukey Technology: Aukey is a direct competitor in USB-C wall chargers, GaN chargers, power banks, and wireless charging accessories. It is price-aggressive on Amazon and increasingly overlaps with Belkin's mid-tier charging portfolio.
- RAVPower: RAVPower competes directly with Belkin in portable power banks, USB-C chargers, and wireless charging pads. It is a value-tier challenger that pressures Belkin's pricing on core BoostCharge SKUs.
- UAG (Urban Armor Gear): UAG is a direct competitor in protective phone cases for iPhone and Samsung, with overlapping military-grade drop-test claims comparable to Belkin's SheerForce line. It targets a similar premium-case consumer segment.
Broad incumbents
- Logitech: Logitech is a broad incumbent in computer peripherals, audio, and video-conferencing accessories, with overlapping docking stations, webcams, and presenter products. While not a wireless-charging specialist, it competes in the same enterprise and prosumer connectivity category as Belkin's docks and hubs.
- Targus: Targus is a broad incumbent in laptop cases, docking stations, and connectivity accessories for enterprise. Through its Hyper brand, it directly overlaps with Belkin's USB-C hubs, GaN chargers, and docking station portfolio in retail and B2B channels.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Belkin International social profiles
Digital presenceBelkin International compliance and trust
Trust signalCompliance1 record
Belkin International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Belkin International leadership team
Management profileNumber of profiles
Profiles4 records
Belkin International funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Belkin International M&A and investment
M&A and investmentM&A2 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Belkin International
What does Belkin International do?
Belkin International designs, manufactures, and sells consumer electronics accessories focused on mobile device charging, protection, connectivity, and audio. Core product lines include wireless chargers (Qi2/MagSafe), power banks, GaN wall chargers, USB-C docks and hubs, screen protectors, phone cases, cables, adapters, surge protectors, and audio products. The company also provides enterprise solutions such as secure KVM switches, multi-device charging stations, and network cables through channel partners.
Is Belkin International a public or private company?
Belkin International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Belkin International founded?
Belkin International was founded in 1983. It employs 1,001 to 5,000 people.
Where is Belkin International based?
Belkin International is headquartered in Playa Vista, United States, in the North America region.
How does Belkin International make money?
Three revenue lines are on record. Consumer Accessories are the primary driver. The others are business/Enterprise Solutions and gaming Accessories.
Who are Belkin International's main competitors?
Direct peers on record are Anker Innovations, Otterbox, Mophie (ZAGG), Scosche Industries, iOttie, Aukey Technology, RAVPower and UAG (Urban Armor Gear). Broad incumbents are Logitech and Targus.
Does Belkin International have an API?
No public API is recorded for Belkin International.
What industry is Belkin International in?
Belkin International's product category is Consumer Electronics Accessories. Its primary akta.pro industry code is CRACATAD, Power Banks & Portable Power (Battery Packs, MagSafe Packs), with a secondary code of CRACATAA, Wall Chargers (AC Adapters). Its NAICS code is 335931 and its SIC code is 3670.