Yoho Group Holdings Limited (2347.HK)
Yoho Group Holdings (2347.HK) is a Hong Kong B2C e-commerce platform founded in 2013, selling consumer electronics, home appliances, and lifestyle products via its own website, apps, physical stores, and a 2,000+ pickup-point network serving Hong Kong consumers.
- Company typePublic
- Founded2013
- HeadquartersKwun Tong, Hong Kong SAR China
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Yoho Group Holdings Limited (2347.HK) does
Yoho Group Holdings Limited (2347.HK) is a Hong Kong-headquartered, publicly listed B2C e-commerce platform founded in 2013 that sells consumer electronics, home appliances, beauty devices, and lifestyle products directly to Hong Kong consumers through its own website, iOS/Android apps, and physical retail stores. The platform carries 100,000+ SKUs across 20+ categories and is supported by a same-day flash delivery service plus a 2,000+ pickup-point network spanning 7-Eleven, Circle K, Cainiao, and SF Express locations. The company also operates a third-party marketplace that hosts franchisee merchants (e.g., Foreo, OSIM, Supa Greenix), enabling assortment extension beyond first-party inventory.
Yoho monetizes through first-party product sales (margin on goods sold directly), marketplace commissions on third-party transactions, and value-added delivery, installation, and logistics services. Customer acquisition is driven by a product-led GTM: frequent promotional campaigns (618 festival, flash deals with discounts up to 67%), membership/VIP tiers, and credit-card installment partnerships with multiple Hong Kong banks and payment providers (Mastercard, BOC HK, AlipayHK, DBS, Standard Chartered, Dah Sing, AEON). An in-platform YOHO AI Assistant supports product discovery, and sub-brands (Y Innovation, Y Incubator, Y Charity) extend the brand into ecosystem, CSR, and incubation activities.
The company is led by founders Franz Wu (Chairman and CEO) and Kathy Tsui (COO) and operates with 51-100 employees. Geographic scope is single-country (Hong Kong) with no disclosed international expansion. Reported financial series — though presented with formatting irregularities — show a consistent multi-year decline in revenue, operating income, and net income from 2022 through 2026, with net income compressing by roughly 78% over the period, indicating deteriorating unit economics despite continued product and partnership activity.
Yoho Group Holdings Limited (2347.HK) firmographics
Firmographics- Name
- Yoho Group Holdings Limited (2347.HK)
- Legal name
- Yoho Group Holdings Limited
- Website
- https://yohohongkong.com
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yoho Group Holdings (2347.HK) is a Hong Kong B2C e-commerce platform founded in 2013, selling consumer electronics, home appliances, and lifestyle products via its own website, apps, physical stores, and a 2,000+ pickup-point network serving Hong Kong consumers.
- Ownership category
- akta.pro rank
Yoho Group Holdings Limited (2347.HK) industry classification
Industry- Product category
- Consumer Electronics E-commerce
- NAICS
- General Merchandise Retailers (455), Electronics and Appliance Retailers (4492)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Department Stores (5311)
- akta.pro primary industry
- Mid-Tier Department Stores (Family Value / Budget-Conscious) (CRAGACAE)
Keywords
Where Yoho Group Holdings Limited (2347.HK) is headquartered
LocationHeadquarters
- HQ city
- Kwun Tong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
Yoho Group Holdings Limited (2347.HK) business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (First-party): Direct sales of consumer electronics and home appliances to end consumers through the Yoho e-commerce platform. Revenue from margin on goods sold directly.
- Marketplace Commission: Third-party merchants (加盟商戶) sell products on the Yoho platform, with Yoho earning commissions on transactions. Platform merchant program is explicitly mentioned as a key business component.
- Delivery and Logistics Services: Value-added delivery services including same-day delivery, store pickup, and large appliance delivery and installation services generate ancillary revenue and competitive differentiation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with regular promotional discounts |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Yoho Group Holdings Limited (2347.HK) product offering
Product offeringCore offering
Yoho Group operates a Hong Kong-based B2C e-commerce platform (友和 YOHO) that sells over 100,000 SKUs of consumer electronics, home appliances, beauty devices, and lifestyle products across 20+ categories. The platform combines first-party product sales with a third-party merchant marketplace, supported by same-day delivery, 2,000+ self-pickup points (including 7-Eleven, Circle K, and Cainiao), and physical retail stores across Hong Kong.
Product overview
Yoho Group Holdings Limited operates a multi-category e-commerce platform (友和 YOHO) in Hong Kong with over 100,000 products spanning consumer electronics, home appliances, beauty and skincare devices, and lifestyle products. The core offering is the Yoho YOHO e-commerce platform featuring flash delivery services, multiple pickup options including over 2,000 self-pickup points, and same-day delivery capabilities. The platform includes the YOHO AI Assistant for customer support, a marketplace model supporting third-party merchants, and integrated flash deal features. The product portfolio covers major categories including fans, water dispensers, air conditioners, vacuum cleaners, TVs, rice cookers, and HIFU beauty devices.
Differentiator
Problem solved
Functional benefit
Brands
- Y Innovation: Innovation initiative by Yoho Group
- Y Charity
- Y Incubator
- YOHO AI Assistant
Products and services
- YOHO E-Commerce Platform (友和 YOHO)
- Platform Marketplace (平台商戶加盟)
- Flash Delivery (閃電送貨)
Companies that use Yoho Group Holdings Limited (2347.HK)
Customer profileSegments2 records
Ideal customer profiles2 records
Yoho Group Holdings Limited (2347.HK) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yoho Group Holdings Limited (2347.HK) partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- MastercardcoreMastercard credit card holders receive promotional discounts on Yoho purchases, including HK$80 off on purchases of HK$1,500 or more on Fridays, Saturdays, and Sundays.
- BOC Hong Kong (中銀香港)coreBOC Hong Kong 'TrendyToo' customers can enjoy promotional offers on Yoho platform, with a chance to win DeLonghi coffee machines as part of promotional campaigns.
- AlipayHKcoreAlipayHK users receive HK$80 off on purchases of HK$3,000 or more during promotional periods on the Yoho platform.
- X PayminorX Pay new users receive HK$60 off on purchases of HK$300 or more on the Yoho platform.
- DBS Hong KongcoreDBS credit card holders receive promotional discounts on Yoho purchases as part of joint marketing campaigns.
- Standard Chartered Bank Hong KongcoreStandard Chartered credit card holders enjoy promotional offers on Yoho platform purchases as part of joint marketing campaigns.
- Dah Sing BankminorDah Sing credit card holders receive promotional discounts on Yoho purchases.
- AEON CreditminorAEON credit card holders receive promotional offers on Yoho platform purchases.
- SF ExpresscoreSF Express provides same-day pickup service at SF stations, SF Express smart lockers, and SF Express service centers. Orders placed before 11:00 AM can be picked up same day on weekdays.
- 7-Eleven (Japan城)coreYoho partners with 7-Eleven convenience stores for same-day pickup service. Customers can pick up orders at approximately 30 7-Eleven stores, with pickup generally available between 6PM-7PM on weekdays.
- CainiaocoreCainiao provides logistics and pickup point infrastructure for Yoho's same-day delivery and self-pickup services across Hong Kong.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Yoho Group Holdings Limited (2347.HK) competitors and assessment
Company assessmentDirect peers
- HKTVmall: Hong Kong's largest homegrown e-commerce platform, offering multi-category online retail with its own fulfillment network and marketplace model. Most direct comparable given shared geography, marketplace structure, and broad merchandise focus.
- Zilingo: Asia-Pacific B2B and B2C commerce platform with marketplace features across apparel and lifestyle; comparable as a multi-category marketplace operator serving regional consumers, though broader in geography.
Broad incumbents
- Taobao (Alibaba): Mainland China's dominant consumer marketplace with substantial Hong Kong shopper penetration. Direct competitive overlap in electronics and lifestyle SKUs, but vastly larger scale and different home geography.
- JD.com: Global B2C e-commerce platform with strong electronics and appliances focus and proprietary logistics. Competitor in the Hong Kong cross-border electronics segment with deeper category expertise in core Yoho categories.
- Amazon Global: Global e-commerce incumbent increasingly active in Hong Kong, particularly in consumer electronics and home appliances. Comparable in marketplace-plus-1P model and broad merchandise offering.
Emerging players
- Carousell: Southeast Asia peer-to-peer and recommerce marketplace with growing presence in Hong Kong. Comparable as a C2C/B2C marketplace, but focused on secondhand rather than new electronics and appliances.
Regional players
- Wing On: Established Hong Kong department store chain now operating e-commerce channels. Comparable as a Hong Kong multi-category general-merchandise retailer with both physical and online presence.
- SOGO Hong Kong: Hong Kong department store operator with online storefront. Comparable as a multi-category value-oriented retailer serving Hong Kong consumers, though department-store format rather than pure marketplace.
Others
- SF Express: Strategic logistics partner to Yoho, providing same-day delivery and pickup network. Adjacent ecosystem participant rather than direct competitor, but increasingly moving into e-commerce enablement.
- Cainiao Network: Logistics platform affiliated with Alibaba providing parcel pickup infrastructure for Yoho's 2,000+ pickup network. Adjacent infrastructure provider relevant to Yoho's fulfillment economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Yoho Group Holdings Limited (2347.HK) social profiles
Digital presenceYoho Group Holdings Limited (2347.HK) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yoho Group Holdings Limited (2347.HK) leadership team
Management profileNumber of profiles
Profiles2 records
Yoho Group Holdings Limited (2347.HK) funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yoho Group Holdings Limited (2347.HK) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yoho Group Holdings Limited (2347.HK)
What does Yoho Group Holdings Limited (2347.HK) do?
Yoho Group operates a Hong Kong-based B2C e-commerce platform (友和 YOHO) that sells over 100,000 SKUs of consumer electronics, home appliances, beauty devices, and lifestyle products across 20+ categories. The platform combines first-party product sales with a third-party merchant marketplace, supported by same-day delivery, 2,000+ self-pickup points (including 7-Eleven, Circle K, and Cainiao), and physical retail stores across Hong Kong.
Is Yoho Group Holdings Limited (2347.HK) a public or private company?
Yoho Group Holdings Limited (2347.HK) is a public company. It is classified as public and is currently operating.
When was Yoho Group Holdings Limited (2347.HK) founded?
Yoho Group Holdings Limited (2347.HK) was founded in 2013. It employs 51 to 100 people.
Where is Yoho Group Holdings Limited (2347.HK) based?
Yoho Group Holdings Limited (2347.HK) is headquartered in Kwun Tong, Hong Kong SAR China, in the Asia region.
How does Yoho Group Holdings Limited (2347.HK) make money?
Three revenue lines are on record. Product Sales (First-party) is the primary driver. The others are marketplace Commission and delivery and Logistics Services.
Who are Yoho Group Holdings Limited (2347.HK)'s main competitors?
Direct peers on record are HKTVmall and Zilingo. Broad incumbents are Taobao (Alibaba), JD.com and Amazon Global. Carousell is listed as an emerging player. Regional players are Wing On and SOGO Hong Kong. Others are SF Express and Cainiao Network.
Does Yoho Group Holdings Limited (2347.HK) have an API?
No public API is recorded for Yoho Group Holdings Limited (2347.HK).
What industry is Yoho Group Holdings Limited (2347.HK) in?
Yoho Group Holdings Limited (2347.HK)'s product category is Consumer Electronics E-commerce. Its primary akta.pro industry code is CRAGACAE, Mid-Tier Department Stores (Family Value / Budget-Conscious). Its NAICS code is 455 and its SIC code is 5399.