Yoho Group Holdings Limited (2347.HK)

What Yoho Group Holdings Limited (2347.HK) does

Yoho Group Holdings Limited (2347.HK) is a Hong Kong-headquartered, publicly listed B2C e-commerce platform founded in 2013 that sells consumer electronics, home appliances, beauty devices, and lifestyle products directly to Hong Kong consumers through its own website, iOS/Android apps, and physical retail stores. The platform carries 100,000+ SKUs across 20+ categories and is supported by a same-day flash delivery service plus a 2,000+ pickup-point network spanning 7-Eleven, Circle K, Cainiao, and SF Express locations. The company also operates a third-party marketplace that hosts franchisee merchants (e.g., Foreo, OSIM, Supa Greenix), enabling assortment extension beyond first-party inventory.

Yoho monetizes through first-party product sales (margin on goods sold directly), marketplace commissions on third-party transactions, and value-added delivery, installation, and logistics services. Customer acquisition is driven by a product-led GTM: frequent promotional campaigns (618 festival, flash deals with discounts up to 67%), membership/VIP tiers, and credit-card installment partnerships with multiple Hong Kong banks and payment providers (Mastercard, BOC HK, AlipayHK, DBS, Standard Chartered, Dah Sing, AEON). An in-platform YOHO AI Assistant supports product discovery, and sub-brands (Y Innovation, Y Incubator, Y Charity) extend the brand into ecosystem, CSR, and incubation activities.

The company is led by founders Franz Wu (Chairman and CEO) and Kathy Tsui (COO) and operates with 51-100 employees. Geographic scope is single-country (Hong Kong) with no disclosed international expansion. Reported financial series — though presented with formatting irregularities — show a consistent multi-year decline in revenue, operating income, and net income from 2022 through 2026, with net income compressing by roughly 78% over the period, indicating deteriorating unit economics despite continued product and partnership activity.

Name

Yoho Group Holdings Limited (2347.HK)

Legal name

Yoho Group Holdings Limited

Website

https://yohohongkong.com

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Yoho Group Holdings (2347.HK) is a Hong Kong B2C e-commerce platform founded in 2013, selling consumer electronics, home appliances, and lifestyle products via its own website, apps, physical stores, and a 2,000+ pickup-point network serving Hong Kong consumers.

Ownership category

akta.pro rank

Product category

Consumer Electronics E-commerce

NAICS

General Merchandise Retailers (455), Electronics and Appliance Retailers (4492)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Department Stores (5311)

akta.pro primary industry

Mid-Tier Department Stores (Family Value / Budget-Conscious) (CRAGACAE)

Keywords

• Consumer electronics retail
• Home appliances e-commerce
• Online marketplace platform
• Same-day delivery service
• Hong Kong online retail

Headquarters

HQ city

Kwun Tong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (First-party): Direct sales of consumer electronics and home appliances to end consumers through the Yoho e-commerce platform. Revenue from margin on goods sold directly.
2. Marketplace Commission: Third-party merchants (加盟商戶) sell products on the Yoho platform, with Yoho earning commissions on transactions. Platform merchant program is explicitly mentioned as a key business component.
3. Delivery and Logistics Services: Value-added delivery services including same-day delivery, store pickup, and large appliance delivery and installation services generate ancillary revenue and competitive differentiation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Yoho Group operates a Hong Kong-based B2C e-commerce platform (友和 YOHO) that sells over 100,000 SKUs of consumer electronics, home appliances, beauty devices, and lifestyle products across 20+ categories. The platform combines first-party product sales with a third-party merchant marketplace, supported by same-day delivery, 2,000+ self-pickup points (including 7-Eleven, Circle K, and Cainiao), and physical retail stores across Hong Kong.

Product overview

Yoho Group Holdings Limited operates a multi-category e-commerce platform (友和 YOHO) in Hong Kong with over 100,000 products spanning consumer electronics, home appliances, beauty and skincare devices, and lifestyle products. The core offering is the Yoho YOHO e-commerce platform featuring flash delivery services, multiple pickup options including over 2,000 self-pickup points, and same-day delivery capabilities. The platform includes the YOHO AI Assistant for customer support, a marketplace model supporting third-party merchants, and integrated flash deal features. The product portfolio covers major categories including fans, water dispensers, air conditioners, vacuum cleaners, TVs, rice cookers, and HIFU beauty devices.

Differentiator

Problem solved

Functional benefit

Brands

• Y Innovation: Innovation initiative by Yoho Group
• Y Charity
• Y Incubator
• YOHO AI Assistant

Products and services

• YOHO E-Commerce Platform (友和 YOHO)
• Platform Marketplace (平台商戶加盟)
• Flash Delivery (閃電送貨)

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• MastercardcoreGTM or Marketing PartnerMastercard credit card holders receive promotional discounts on Yoho purchases, including HK$80 off on purchases of HK$1,500 or more on Fridays, Saturdays, and Sundays.
• BOC Hong Kong (中銀香港)coreGTM or Marketing PartnerBOC Hong Kong 'TrendyToo' customers can enjoy promotional offers on Yoho platform, with a chance to win DeLonghi coffee machines as part of promotional campaigns.
• AlipayHKcoreGTM or Marketing PartnerAlipayHK users receive HK$80 off on purchases of HK$3,000 or more during promotional periods on the Yoho platform.
• X PayminorGTM or Marketing PartnerX Pay new users receive HK$60 off on purchases of HK$300 or more on the Yoho platform.
• DBS Hong KongcoreGTM or Marketing PartnerDBS credit card holders receive promotional discounts on Yoho purchases as part of joint marketing campaigns.
• Standard Chartered Bank Hong KongcoreGTM or Marketing PartnerStandard Chartered credit card holders enjoy promotional offers on Yoho platform purchases as part of joint marketing campaigns.
• Dah Sing BankminorGTM or Marketing PartnerDah Sing credit card holders receive promotional discounts on Yoho purchases.
• AEON CreditminorGTM or Marketing PartnerAEON credit card holders receive promotional offers on Yoho platform purchases.
• SF ExpresscoreChannel Partner/ Reseller/ DistributorSF Express provides same-day pickup service at SF stations, SF Express smart lockers, and SF Express service centers. Orders placed before 11:00 AM can be picked up same day on weekdays.
• 7-Eleven (Japan城)coreChannel Partner/ Reseller/ DistributorYoho partners with 7-Eleven convenience stores for same-day pickup service. Customers can pick up orders at approximately 30 7-Eleven stores, with pickup generally available between 6PM-7PM on weekdays.
• CainiaocoreChannel Partner/ Reseller/ DistributorCainiao provides logistics and pickup point infrastructure for Yoho's same-day delivery and self-pickup services across Hong Kong.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• HKTVmall: Hong Kong's largest homegrown e-commerce platform, offering multi-category online retail with its own fulfillment network and marketplace model. Most direct comparable given shared geography, marketplace structure, and broad merchandise focus.
• Zilingo: Asia-Pacific B2B and B2C commerce platform with marketplace features across apparel and lifestyle; comparable as a multi-category marketplace operator serving regional consumers, though broader in geography.

Broad incumbents

• Taobao (Alibaba): Mainland China's dominant consumer marketplace with substantial Hong Kong shopper penetration. Direct competitive overlap in electronics and lifestyle SKUs, but vastly larger scale and different home geography.
• JD.com: Global B2C e-commerce platform with strong electronics and appliances focus and proprietary logistics. Competitor in the Hong Kong cross-border electronics segment with deeper category expertise in core Yoho categories.
• Amazon Global: Global e-commerce incumbent increasingly active in Hong Kong, particularly in consumer electronics and home appliances. Comparable in marketplace-plus-1P model and broad merchandise offering.

Emerging players

• Carousell: Southeast Asia peer-to-peer and recommerce marketplace with growing presence in Hong Kong. Comparable as a C2C/B2C marketplace, but focused on secondhand rather than new electronics and appliances.

Regional players

• Wing On: Established Hong Kong department store chain now operating e-commerce channels. Comparable as a Hong Kong multi-category general-merchandise retailer with both physical and online presence.
• SOGO Hong Kong: Hong Kong department store operator with online storefront. Comparable as a multi-category value-oriented retailer serving Hong Kong consumers, though department-store format rather than pure marketplace.

Others

• SF Express: Strategic logistics partner to Yoho, providing same-day delivery and pickup network. Adjacent ecosystem participant rather than direct competitor, but increasingly moving into e-commerce enablement.
• Cainiao Network: Logistics platform affiliated with Alibaba providing parcel pickup infrastructure for Yoho's 2,000+ pickup network. Adjacent infrastructure provider relevant to Yoho's fulfillment economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/yohohongkong
• Facebookfacebook.com/yohohongkong
• Instagraminstagram.com/yohohongkong
• Xx.com/yohohongkong
• LinkedInlinkedin.com/company/yohohongkong

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoho Group Holdings Limited (2347.HK)