What EPARK does

EPARK (株式会社EPARK) is a Japanese reservation and queue management platform founded in 2001 and headquartered in Shibaura, Minato-ku, Tokyo. The company operates a marketplace-plus-modules architecture across 20+ consumer service verticals, including restaurants (EPARK Gourmet), dental clinics (EPARK Dental), medical facilities (EPARK Clinic), pharmacies (EPARK Pharmacy / くすりの窓口), relaxation and esthetic salons (EPARK Relaxation & Esthetic), pet services (EPARK Pet Life), automotive services (EPARK Car Life, EPARK Car Wash, EPARK Parking), beauty services (EPARK Beauty), and emerging categories such as home emergency services (EPARK Life Rescue), sports, lessons, gifting, and travel. Underlying technology consists of a cloud-based reservation and queue management platform with web and mobile (iOS/Android) interfaces, sequential remote queue registration with SMS/email notification, single sign-on across all category sites, and a 55-million-member database supporting demographic targeting. As of November 2024 the platform reports approximately 55 million registered members, 40 million monthly pageviews, 12.66 million annual unique users, 3.78 million monthly web reservations, and 400,000+ new member registrations per month.

The company serves two distinct customer bases. On the consumer side, individual users in Japan register for free and use EPARK to find, queue for, and reserve across service categories, with an optional paid tier (EPARK Premium Club) that bundles mobile phone protection and exclusive promotions. On the business side, EPARK monetizes primarily through advertising services (banner ads, PR priority listings, brand/chain listing slots, and email marketing to the 55M-member base), supplemented by Premium Club subscriptions, the CouponBOX paid coupon service, and merchant listing/placement fees. Go-to-market is product-led and self-serve: consumers discover and book via website, mobile app, or physical EPARK kiosks deployed at partner mall locations, while service providers onboard through the EPARK business portal. Named partners span national restaurant chains (Kura Sushi, Yakiniku King, One Karubi), major pharmacy networks (Welcia, Sugi Pharmacy, Tsuruha Drug, Cocokarafine), and large shopping mall operators (LaLaport EXPOCITY, Yokohama World Porters and others). The company has raised approximately $184.6 million from SBI Group (2019) and previously acquired Rakuten Coupon (2017), with no external parent or controlling investor identified.

Name

EPARK

Legal name

株式会社EPARK

Website

https://epark.jp

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

EPARK (株式会社EPARK) is a Tokyo-headquartered reservation and queue management platform operating across 20+ consumer service verticals including restaurants, dental clinics, pharmacies, medical facilities, and salons. It serves Japanese consumers (55 million registered members) and service providers primarily through advertising, subscriptions, and listing fees.

Ownership category

akta.pro rank

Product category

Online Reservations and Queue Management

NAICS

All Other Travel Arrangement and Reservation Services (561599), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Reservation & Waitlist Management Services (HSACALAO)

akta.pro secondary industries

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF), Scheduling, Intake & Patient Portal Platforms (HLALAKAB), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Appointment Scheduling & Reservation Management (HSACAIAG)

Keywords

• Online reservation platform
• Queue management system
• Local services marketplace
• Appointment booking software
• Digital advertising platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising Services: EPARK offers advertising solutions to businesses including banner/targeted ads, PR advertising (priority listing placement), brand/chain listing slots, and email marketing placements. The platform leverages its 55 million member base and user targeting data for ad delivery. This appears to be a primary revenue driver for business-facing services.
2. EPARK Premium Club Membership: Paid subscription tier offering enhanced benefits including mobile phone protection and exclusive member-only promotions. The premium club targets frequent users seeking additional value from the platform.
3. Coupon/Membership Services: CouponBOX is a smartphone-only paid optional service offering exclusive coupons and deals. EPARK points system previously enabled rewards accumulation though the service ended in April 2024.
4. Service Provider Listing Fees: Businesses can pay for enhanced visibility through priority placement in search results and featured brand sections. The site explicitly invites businesses to list their services on the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

EPARK operates Japan's largest integrated online reservation and virtual queue management platform, enabling consumers to remotely join waitlists, book appointments, and access exclusive coupons across 20+ service categories including restaurants, dental clinics, medical clinics, pharmacies, relaxation salons, hair salons, pet services, automotive services, and travel. The platform connects approximately 55 million registered members with service provider businesses, generating revenue through advertising, premium memberships, and listing placements.

Product overview

EPARK is a comprehensive multi-category reservation and queue management platform operating as a platform-plus-modules architecture. The core EPARK platform enables users to make reservations and take virtual queue numbers at popular facilities across 20+ service categories. The product portfolio spans: dining (EPARK Gourmet, EPARK Takeout, EPARK Gift), healthcare (EPARK Dental, EPARK Clinic, EPARK Pharmacy/くすりの窓口, EPARK Human Dock, EPARKお薬手帳 app), beauty & wellness (EPARK Relaxation & Esthetic, EPARK Beauty), lifestyle services (EPARK Life Rescue, EPARK Car Life, EPARK Mobile, EPARK Parking, EPARK Car Wash), leisure (EPARK Outings, EPARK Travel, EPARK Pet Life, EPARKmall for shopping center restaurants), and education (EPARK Sports, EPARK School). Premium tiers include EPARK Premium Club with enhanced member benefits, while EPARK Advertising & PR provides an ad platform for merchants to reach 55 million registered members. The platform supports single sign-on across all services with approximately 40 million monthly page views and 3.78 million monthly web reservations.

Differentiator

Problem solved

Functional benefit

Brands

• EPARK Premium Club: Premium membership club with exclusive benefits
• EPARKお薬手帳
• EPARK予約・順番受付

Products and services

• EPARK (Core Reservation Platform) Japan's largest reservation and queue management platform enabling users to make reservations and join virtual queues at popular facilities across restaurants, medical clinics, dental offices, pharmacies, relaxation salons, hair salons, and other service businesses.
• EPARK Premium Club Premium membership tier offering exclusive benefits such as mobile device protection, enhanced coupons, and priority access to special campaigns.
• EPARK Medicine Notebook (EPARKお薬手帳) Free electronic medication tracking app allowing users to manage prescriptions, check drug interactions, schedule pharmacy pickups, and sync with Japan's national health portal (マイナポータル).
• EPARK Pharmacy Window (EPARKくすりの窓口)

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Rakuten TravelminorGTM or Marketing PartnerEPARK partners with Rakuten Travel for joint promotional campaigns. Specifically, EPARK features Rakuten Travel experience bookings with point multiplication promotions (2x points on dates ending in 5 and 0). This is a marketing partnership allowing cross-promotion of travel experiences to EPARK users.
• LaLaport Shopping MallscoreGTM or Marketing PartnerEPARK has comprehensive partnerships with multiple LaLaport shopping mall locations across Japan including EXPOCITY, Ebina, Hiratsuka, Fujimi, Minato Aquls, Tachikawa, and Toyosu. These malls feature EPARK-integrated restaurant reservations and queue management, with dedicated EPARK-branded mall pages. This is a significant partnership providing restaurant discovery and booking services for mall visitors.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gurunavi: One of Japan's largest restaurant search and reservation platforms, operated by Recruit. Directly competes with EPARK Gourmet in restaurant discovery and booking, serving similar Japanese consumers and restaurant partners.
• HotPepper Beauty (Recruit): Japan's leading beauty and salon booking platform from Recruit. Competes directly with EPARK Beauty and EPARK Relaxation & Esthetic in hair salon and esthetic booking for Japanese consumers.
• Rakuten Travel: Japan's dominant online travel agency offering hotel, flight, and experience bookings. EPARK Travel and EPARK Outings overlap directly with Rakuten Travel's booking offerings; EPARK also has a marketing partnership with Rakuten.
• Hot Pepper Gourmet (Recruit): Japan's largest restaurant search and coupon platform operated by Recruit, with strong overlap to EPARK Gourmet's restaurant discovery, coupon, and reservation services in Japan.

Broad incumbents

• OpenTable: Global restaurant reservation platform owned by Booking Holdings. While operating in different geographies, OpenTable's marketplace model for restaurants and queue management is directly comparable to EPARK Gourmet's core offering.
• Yahoo! Japan (LY Corporation) Local Services: Yahoo Japan offers local business search and various service directories covering restaurants, beauty, and medical appointments. While broader than EPARK, it overlaps heavily in Japanese local services discovery and booking.

Emerging players

• TableCheck: Japan-focused restaurant reservation and guest management platform serving higher-end restaurants. Competes with EPARK in the Japanese restaurant booking market with similar queue and reservation capabilities.
• Calendo: Japanese online reservation system focused on small and medium businesses including salons, clinics, and schools. Comparable to EPARK's SMB-focused appointment scheduling offerings.

Regional players

• Booksy: Beauty and wellness booking platform operating primarily in the US and Europe. Operates in a similar space (salon/spa booking) as EPARK Beauty/Relaxation but in different geographies, offering comparable SaaS-enabled booking infrastructure.
• Resy (American Express): Restaurant reservation platform owned by American Express with strong presence in the US. Comparable business model and product (restaurant reservations with waitlist management) to EPARK Gourmet, though geographically separate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/epark_jp
• Facebookfacebook.com/epark.portal
• Instagraminstagram.com/epark_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPARK