What RED Horticulture does

RED Horticulture (legal entity: ROUGE ENGINEERED DESIGNS SAS) is a French agricultural technology company founded in 2018 and headquartered in Lyon, France, that develops dynamic LED lighting systems for commercial greenhouse horticulture. The company serves professional greenhouse operators across Europe — with named customers in France, the Netherlands, and Belgium — producing young plants, high-wire vegetables (tomatoes, cucumbers, peppers), strawberries, soft fruit, lettuce/microgreens, cut flowers (chrysanthemums, lisianthus), seeds, and cannabis. The company has also established a North American subsidiary (RED Horticulture Inc., February 2026) to expand beyond Europe.

The core technology stack comprises a 4-channel dynamic LED luminaire family (RED T series, with the older TAURUS 300/600 line in deployment), wireless PAR sensors (RED Sense), and the MyRED smart-control software platform (launched February 2024, with a Smart Dimming feature added November 2024). Hardware is differentiated by an independently adjustable four-channel spectrum, deliberately diverging from the legacy red-and-blue "Dutch" LED model in favor of a broad-spectrum efficiency thesis. Independent Delphy Improvement Centre trials have documented +13% yield and +8% brix improvements vs. standard red-and-blue LEDs under equal light quantity. The PARC research centre (Centre for Research in Photobiology and Agronomy) underpins the offering with proprietary light-recipe development across crop types.

RED Horticulture monetizes through three intertwined streams: (1) direct sale of LED hardware (RED T, TAURUS, SOLSTICE fixtures, RED Sense sensors) to commercial greenhouse operators; (2) the MyRED control platform, positioned as recurring software revenue for ongoing lighting management; and (3) agronomic professional services including light diagnostics, custom recipe development, on-site visits, and telephone support. Pricing is not published; every engagement begins with a light diagnosis and bespoke quote. Go-to-market is enterprise field sales with a dedicated Technical Customer Support team in Naaldwijk, Netherlands, supplemented by co-development partnerships with strategic growers (e.g., Les Crudettes, Thomas Plants Group, Delphy, Wageningen University). The company is venture-backed, with a €2.5M seed round (2021) and a €17M Series A (November 2023) led by ECBF with participation from Demeter and Unigrains.

Name

RED Horticulture

Legal name

ROUGE ENGINEERED DESIGNS

Website

https://horticulture.red

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

RED Horticulture is a French AgTech company (founded 2018, Lyon) that develops dynamic 4-channel LED lighting hardware (RED T luminaires), the MyRED smart control platform, and RED Sense wireless sensors for commercial greenhouse growers producing vegetables, soft fruit, young plants, flowers, and seeds across Europe.

Ownership category

akta.pro rank

Product category

Horticulture LED Lighting Systems

NAICS

Electric Lighting Equipment Manufacturing (3351), Electric Lighting Equipment Manufacturing (33513), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Controlled Environment Lighting (LED Grow Lights, Controls) (AFAAAHAC)

akta.pro secondary industries

Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI), Lighting Controls & Smart Lighting Systems (BPABAGAC)

Keywords

• Horticulture LED lighting
• Greenhouse dynamic lighting
• Photobiology research
• Smart lighting control software
• Indoor farming lighting

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. LED Lighting Hardware Sales: Sale of RED T dynamic LED luminaires, TAURUS and SOLSTICE lighting fixtures, and RED Sense wireless sensors to greenhouse growers. Hardware is sold directly to commercial operations with installation and commissioning services.
2. MyRED Software / Smart Control Platform: SaaS-style smart control platform for managing lighting strategies across greenhouse operations. Provides real-time adjustments based on climate and plant needs, with lighting recipe libraries for different crops.
3. Agronomic Support & Professional Services: Ongoing agronomic consulting, photobiology support, monthly site visits, and telephone consultations provided as part of the customer partnership. Includes light diagnosis, custom recipe development, and installation training.
4. Collaborative R&D Development: Co-development partnerships with strategic customers (e.g., Les Crudettes, Thomas Plants Group) where RED invests R&D resources to develop tailored lighting solutions, creating reference deployments that serve as proof-of-concept for broader market adoption.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

RED Horticulture designs, manufactures, and sells dynamic LED lighting hardware (RED T series luminaires, TAURUS fixtures, RED Sense wireless sensors, PROXIMA for microgreens) and the MyRED/SOLSTICE smart control software platform for commercial greenhouse growers. Its full-stack offering combines proprietary 4-channel adjustable spectrum hardware with intelligent control software and crop-specific light recipes developed through its in-house PARC photobiology research center. The company also delivers agronomic consulting, installation, and ongoing technical support as part of its customer partnership model.

Product overview

RED Horticulture offers a unified smart lighting platform for greenhouse horticulture combining proprietary hardware and software. The core offering includes RED T dynamic LED luminaires paired with RED Sense wireless sensors, all managed through the MyRED smart control platform. The TAURUS luminaire product line (300W and 600W models) and specialized PROXIMA solution for microgreens provide targeted lighting for specific crop needs. PARC by RED serves as the company's photobiology research center enabling custom lighting recipes and strategies. Full-LED solutions are offered across multiple crop categories: young plants, high-wire crops, seeds, soft fruit, chrysanthemums/cut flowers, and cannabis.

Differentiator

Problem solved

Functional benefit

Products and services

• RED T Dynamic LED Luminaires Dynamic 4-channel LED toplighting luminaires for greenhouse horticulture, enabling adjustable light spectrum across growth stages and crop types to increase yields, reduce production cycles, and optimize harvest quality year-round. Sold to commercial greenhouse operators.
• RED Sense Wireless Sensors Wireless environmental sensors that monitor light conditions and feed data into the SOLSTICE/MyRED control platform for real-time spectrum adjustments across greenhouse zones.
• MyRED Smart Control Software Platform Intelligent SaaS-style lighting management platform that sends the right light at the right time to crops, adjusting lighting in real time based on climate and plant needs to optimize energy use and crop performance.
• SOLSTICE Control System Control application that manages RED T and TAURUS lighting systems, enabling growers to control and monitor horticultural lighting installations across greenhouse zones.
• TAURUS LED Luminaire Line LED luminaire product line including TAURUS 300 (300W) and TAURUS 600 models for greenhouse applications, providing wide lighting angles for maximum homogeneity.
• PROXIMA LED Lighting Solution Specialized LED lighting solution providing specific wavelengths adapted to microgreen cultivation, used for urban and industrial vertical farming of microgreens and herbs.
• PARC by RED Photobiology Research Centre In-house photobiology and agronomy research center that studies how plants respond to light, generating the empirical data behind RED's custom light recipes and solution design for growers.
• Full-LED Crop Solutions End-to-end dynamic lighting solutions tailored per crop type — young plants, high-wire crops, seeds, soft fruit, chrysanthemums, and cannabis — bundling hardware, software, recipes, and agronomic support.

Quantifiable outcome

• +25% strawberry yield increase in 1,500 m² LED-lit area (Pierrick L'Eost / Saveol)
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• GrodanminorGTM or Marketing Partner · 18 September 2024RED Horticulture participated as a presenter at the Grodan International Propagation Seminar (IPS) in Dordrecht, Netherlands. Shared research on photobiological effects on young tomato plants using 4-channel LED lighting, demonstrating how spectral adjustments can guide plant morphology before grafting.
• Les CrudettescoreStrategic or Co-development PartnerCollaborative partnership to develop a lighting solution tailored to aeroponic salad production. RED provides variable-spectrum LED technology and photobiology expertise; Les Crudettes provides the production environment and agronomic requirements. Joint effort includes trials at Châteauneuf-sur-Loire and bibliography development on light-lettuce interactions.
• Delphy Improvement CentrecoreStrategic or Co-development PartnerCollaborative research partnership conducting tomato trials comparing RED's broad-spectrum dynamic LED lighting strategy against the standard Dutch red & blue LED approach. Delphy provides independent research infrastructure and expertise; RED provides the lighting solutions. Trial results showed +13% yield and +8% brix improvement under RED spectrum.
• Végépolys ValleyminorGTM or Marketing PartnerCo-organizer of 'Rencontres Lumière et Végétal' (first edition February 2019), an industry event bringing together lighting sector professionals and greenhouse growers to discuss challenges and innovations in horticultural lighting.
• Cluster LumièreminorGTM or Marketing PartnerCo-organizer of 'Rencontres Lumière et Végétal' (first edition February 2019), bringing together lighting sector professionals and greenhouse growers. Partnership focused on industry knowledge sharing and sector visibility.
• Wageningen University & Research (WUR)coreStrategic or Co-development PartnerStrategic collaboration for tomato production trials. The study focuses on tomato varieties DR0141 and Xaverius, investigating the effects of RED's dynamic LED lighting on crop yield and quality at WUR's research facilities.
• Florimond DesprezminorStrategic or Co-development PartnerSeed breeding company using RED's dynamic LED lighting solutions to optimize seed production through tailored light spectra. Listed as a customer and partner on RED's homepage and in the events/news archive.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Signify (Philips Horticulture LED / GrowWise): Signify is the world's largest lighting company and operates Philips horticulture LED product lines targeting greenhouses and vertical farms. While Signify serves many lighting segments, its horticulture business directly overlaps with RED's core offering of dynamic LED toplighting and is the dominant incumbent competitor.
• Current (Horticulture by Current): Current (formerly GE Current) operates a horticulture lighting business (Arize) supplying LED fixtures to commercial greenhouses and vertical farms. Comparable to RED as a horticulture lighting vendor, though Current serves a broader commercial lighting portfolio and tends to compete on scale rather than dynamic-spectrum specialization.

Direct peers

• Heliospectra: Swedish-listed LED horticulture lighting company offering adjustable-spectrum fixtures and a control software platform (MITRA, ELIXIA, SIERA). Closely comparable to RED in offering dynamic-spectrum LED hardware with proprietary software and a focus on research-driven recipe development for commercial greenhouses.
• Fluence by OSRAM: Fluence (acquired by OSRAM, now part of Signify) provides LED horticulture lighting solutions for greenhouses and vertical farms globally. Directly comparable to RED as a commercial-grade dynamic LED horticulture lighting vendor with broad global distribution.
• Gavita: Dutch-origin horticultural lighting manufacturer (now part of Hawthorne Gardening) specializing in HPS and LED fixtures for professional greenhouses. Directly comparable to RED in serving commercial greenhouse growers across Europe with high-intensity lighting.
• Sollum Technologies: Canadian developer of dynamic LED horticulture lighting with a cloud-based SUN as a Service platform enabling fully programmable spectra per greenhouse zone. Highly comparable to RED's MyRED/SOLSTICE dynamic-spectrum model, though operating primarily in North America.
• Valoya: Finnish LED horticulture lighting manufacturer producing broad-spectrum and narrow-spectrum LED fixtures for research, greenhouses, and vertical farms. Comparable to RED in offering research-grade spectrum control and serving both propagation and production greenhouses.

Emerging players

• LumiGrow: North American LED horticulture lighting company offering adjustable-spectrum fixtures with a smartPAR control system. Comparable to RED in providing spectral tuning for commercial greenhouses, though with a smaller product portfolio and primarily US-market focus.
• Illumitex: Texas-based LED horticulture lighting manufacturer offering adjustable-spectrum fixtures for greenhouses and vertical farms. Comparable to RED in providing spectrum-tunable LEDs to commercial growers, though with a more limited international footprint.

Regional players

• Agrolux (Hortilux / Signify brand): Dutch horticultural lighting specialist (Hortilux, acquired by Signify) historically focused on HPS and now expanding into LED toplighting for European greenhouses. Closely comparable to RED's European greenhouse customer base, though positioned as a more traditional lighting supplier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6MLK3-rUmZdC9NYrQUJ84Q
• LinkedInfr.linkedin.com/company/redhorticulture
• Instagraminstagram.com/REDHorticulture
• Xx.com/redhorticulture

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RED Horticulture