Local Measure
Local Measure was an Australian AI-powered contact center and voice solutions provider serving enterprise and mid-market contact centers (250-1,000 agents) on AWS infrastructure. Acquired by Zendesk in May 2025, its technology now powers Zendesk Contact Center as a standalone CCaaS solution.
- Company typePrivate
- Founded2013
- HeadquartersSurry Hills, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Local Measure does
Local Measure was an Australian-based contact center and voice solutions provider specializing in AI-powered contact center capabilities built on AWS infrastructure (Amazon Connect). Founded in 2013 and headquartered in Sydney, the company served enterprise and mid-market contact centers in the 250-1,000 agent range, offering voice channel capabilities including AI-powered routing, real-time agent assistance, and omnichannel integration. Its core technology combined voice capabilities with deep AWS global telephony alignment, supporting deployments across 158 countries with 99.9% uptime SLAs.
In May 2025, Local Measure was acquired by Zendesk, transforming it into a wholly-owned subsidiary and providing the foundational technology for Zendesk Contact Center, a natively integrated CCaaS solution. The combined offering is priced at $83 per seat per month and can be sold standalone without requiring a Zendesk Suite license, expanding distribution flexibility. Named enterprise customers include SupportZebra (contact center services), The Coffee Club (food and beverage), The Good Meal Co (food delivery), and TELUS (telecommunications), with documented outcomes including a 29% reduction in average handle time and an 18% increase in average order value.
The go-to-market model is enterprise field sales targeting competitive replacement deals against legacy CCaaS providers, with the post-acquisition combined offering surpassing 100 contact center opportunities within 12 months. The company's core partnership with AWS (Amazon Connect) provides the global infrastructure backbone, and AI capabilities are trained on Zendesk's broader data asset of 18+ billion service interactions. Prior to the Zendesk acquisition, Local Measure had completed a prior acquisition of Loopon in December 2019 and raised $3.4M in disclosed funding since 2017.
Local Measure firmographics
Firmographics- Name
- Local Measure
- Website
- https://localmeasure.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Local Measure was an Australian AI-powered contact center and voice solutions provider serving enterprise and mid-market contact centers (250-1,000 agents) on AWS infrastructure. Acquired by Zendesk in May 2025, its technology now powers Zendesk Contact Center as a standalone CCaaS solution.
- Ownership category
- akta.pro rank
Local Measure industry classification
Industry- Product category
- Contact Center as a Service (CCaaS)
- NAICS
- Telephone Call Centers (56142)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)
- akta.pro secondary industries
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
Keywords
Where Local Measure is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Local Measure business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Contact Center Software Licenses: Local Measure generated revenue through enterprise software licensing for contact center solutions, including voice channel capabilities. Following the acquisition, Zendesk now offers the combined solution at $83 per seat per month standalone.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Zendesk Contact Center standalone at $83 per seat per month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Local Measure product offering
Product offeringCore offering
Local Measure provided AI-powered contact center and voice solutions built on AWS infrastructure (Amazon Connect), including AI-powered routing, real-time agent assistance, omnichannel integration, AI call summarization, and automatic triage. The platform was targeted at enterprise and mid-market contact centers (250-1,000 agents) seeking to replace legacy CCaaS providers with a modern AI-native solution.
Product overview
Local Measure was a contact center and voice solutions provider that was acquired by Zendesk in May 2025. Following the acquisition, Zendesk leveraged Local Measure's voice capabilities and AWS alignment to build Zendesk Contact Center as a natively integrated CCaaS (Contact Center as a Service) solution. The specific pre-acquisition Local Measure product portfolio is not detailed in the available sources.
Differentiator
Problem solved
Functional benefit
Products and services
- Local Measure Voice & Contact Center Solutions AI-powered contact center and voice solutions built on AWS infrastructure (Amazon Connect), including AI-powered routing, real-time agent assistance, omnichannel integration, AI call summarization, automatic triage, and real-time knowledge suggestions for enterprise and mid-market contact centers (250-1,000 agents).
Quantifiable outcome
- 29% reduction in average handle time
- +3 more outcomes
Companies that use Local Measure
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Local Measure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Local Measure partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AWS (Amazon Connect)coreZendesk (incorporating Local Measure) combines Amazon Connect's global telephony infrastructure with AI capabilities in a bundled commercial offering with AWS. This partnership provides the foundation for Zendesk Contact Center's voice solution, supporting 158 countries, 40+ Tier-1 carriers, and 99.9% uptime SLAs. The AWS alignment was brought through the Local Measure acquisition.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Local Measure competitors and assessment
Company assessmentBroad incumbents
- Avaya: Legacy on-premise and hybrid contact center incumbent now transitioning to cloud CCaaS; a primary target for the legacy replacement deals Local Measure was winning, and a major competitive incumbent.
- Zendesk: Parent company and broader CX platform; Zendesk historically focused on ticketing and messaging and is now expanding into CCaaS via the Local Measure acquisition — the most direct adjacent incumbent entering the same market.
Direct peers
- Five9: Pure-play cloud CCaaS provider serving enterprise and mid-market contact centers with voice, omnichannel routing, and AI agent assist — directly competes with the Zendesk Contact Center offering built on Local Measure's voice technology.
- Genesys: Leading enterprise CCaaS platform with AI-powered routing, agent assistance, and voice/omnichannel capabilities. Competes head-to-head in the 600–1,000 agent enterprise segment where Local Measure was winning replacement deals.
- NICE CXone: Major enterprise CCaaS suite with deep voice, WFM, and AI capabilities. Targets the same large enterprise and mid-market contact center segments as Local Measure's technology.
- Talkdesk: Cloud-native CCaaS competitor focused on AI-powered enterprise contact centers; competes with Local Measure's voice and agent-assist capabilities in mid-market and enterprise deployments.
- 8x8: UCaaS and CCaaS provider offering integrated voice, omnichannel routing, and AI features for mid-market and enterprise contact centers, overlapping directly with Local Measure's offering.
- Cisco Webex Contact Center: Enterprise CCaaS offering from Cisco with deep telephony heritage and AI features; competes with the Local Measure voice solution for large enterprise and global deployments.
- Amazon Connect: AWS's native CCaaS product built on the same Amazon Connect infrastructure that Local Measure's voice solution runs on; serves as both the platform partner and a direct competitor in the cloud CCaaS market.
- RingCentral Contact Center: Unified communications and contact center provider offering cloud voice, omnichannel routing, and AI capabilities for SMB through enterprise, comparable to Local Measure's combined UC + CCaaS positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Local Measure social profiles
Digital presenceLocal Measure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Local Measure leadership team
Management profileNumber of profiles
Profiles5 records
Local Measure funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Local Measure M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Local Measure
What does Local Measure do?
Local Measure provided AI-powered contact center and voice solutions built on AWS infrastructure (Amazon Connect), including AI-powered routing, real-time agent assistance, omnichannel integration, AI call summarization, and automatic triage. The platform was targeted at enterprise and mid-market contact centers (250-1,000 agents) seeking to replace legacy CCaaS providers with a modern AI-native solution.
Is Local Measure a public or private company?
Local Measure is a private company. It is classified as corporate owned and is currently acquired.
When was Local Measure founded?
Local Measure was founded in 2013. It employs 11 to 50 people.
Where is Local Measure based?
Local Measure is headquartered in Surry Hills, Australia, in the Oceania region.
How does Local Measure make money?
One revenue line is on record: contact Center Software Licenses.
Who are Local Measure's main competitors?
Broad incumbents on record are Avaya and Zendesk. Direct peers are Five9, Genesys, NICE CXone, Talkdesk, 8x8, Cisco Webex Contact Center, Amazon Connect and RingCentral Contact Center.
Does Local Measure have an API?
No public API is recorded for Local Measure.
What industry is Local Measure in?
Local Measure's product category is Contact Center as a Service (CCaaS). Its primary akta.pro industry code is HDAIAHAF, Contact Center (CCaaS) & Customer Engagement Voice, with a secondary code of HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation). Its NAICS code is 56142 and its SIC code is 4899.