Groomie

Name

Groomie

Legal name

Groomie Club

Website

https://groomie.club

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Electric Personal Grooming Devices

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Shaving Hardware (Manual & Electric Razors) (CRABAGAA)

akta.pro secondary industries

Shaving Prep & Post-Shave (Creams, Foams, Gels, Aftershaves) (CRABAGAB), Beard & Mustache Care (Oils, Balms, Waxes, Wash) (CRABAGAC)

Keywords

• Men's grooming products
• Electric head shavers
• Personal care accessories
• Razor and blade systems
• Shaving subscription services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware Shaver Sales: One-time sale of BaldiePro head shaver kits at multiple price points ($39.99-$99.99). Entry-level kit drives initial customer acquisition; higher-tier bundles maximize AOV. This is the primary revenue driver and customer acquisition touchpoint.
2. Blade Refill Club (Subscription): Recurring blade replacement subscription delivering SmoothShave™ 2.0 blade refills every 6 weeks (or 30/45/60 day intervals selectable by customer) for $23.99. Generates predictable recurring revenue with high retention. Members receive 15% off purchase as loyalty incentive.
3. Skincare and Consumables: Supplementary personal care products including Natural Pre-Shave Oil ($12.99), Natural Aftershave Serum ($12.99), Natural Shave Gel ($15.99), Face & Scalp Aloe Serum ($19.99), Oil Absorbing Zero-Shine Sheets ($9.99), and Natural Deodorant ($11.99). Offered as one-time purchases or subscription deliveries.
4. Accessories: Replacement and accessory sales including Charging Dock, Travel Case ($19.99), Pre-Shave Massager, Exfoliator Brush, Precision Hair Trimmer, Nose & Ear Hair Trimmer, USB Charging Cable, and Accessory Attachment Kit. Drives incremental revenue from existing customer base.
5. Curated Bundles: Pre-configured product bundles at discounted package prices ('No Hair Don't Care' Bundle at $54.99, 'Crispy AF' Bundle at $69.99, 'Great Bambeeno' Bundle at $99.99, 'Fresh to Death' Bundle at $29.99, 'Smooth Operator' Bundle at $49.99). Bundles increase average order value and cross-sell complementary products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Groomie designs, markets, and sells the BaldiePro™ electric head shaver — a 5-blade magnetic rotary shaver with proprietary SmoothShave™ technology — directly to consumers through its own Shopify storefront and Amazon. The core hardware sale is supported by a curated line of natural pre-shave, shave, and post-shave skincare products, replacement blade consumables, and accessories (charging dock, travel case, trimmers, exfoliator). Revenue is anchored by one-time hardware purchases and reinforced by the recurring Groomie Club blade-refill subscription that ships SmoothShave 2.0 blades every 6 weeks.

Product overview

Groomie is a men's grooming company offering the BaldiePro Head Shaver as its core product, supplemented by skincare products (Face & Scalp Aloe Serum, Natural Shave Gel, Pre-Shave Oil, Aftershave Serum, Oil Absorbing Zero-Shine Sheets, Natural Deodorant) and accessories (Blade Refills, Charging Dock, Travel Case, Trimmers, Exfoliator Brush, Pre-Shave Massager, Charging Cables). The company sells products individually and in curated bundles including the "No Hair, Don't Care," "Crispy AF," "Great Bambeeno," "Fresh to Death," and "Smooth Operator" bundles. The BaldiePro shaver features SmoothShave technology with 5D blades, a 10,000 RPM motor, IPX7 waterproof rating, and a magnetic blade system. Products are designed, developed, and shipped from Chicago, Illinois, with a 60-day money-back guarantee and lifetime warranty on the shaver.

Differentiator

Problem solved

Functional benefit

Brands

• BaldiePro: The company's flagship electric head and face shaver product line featuring SmoothShave technology, 10,000 RPM motor, and wet/dry capabilities.

Products and services

• BaldiePro Head Shaver Kit Flagship electric head and face shaver featuring SmoothShave 5-blade magnetic rotary foil technology, 10,000 RPM motor, IPX7 waterproof rating, and a MessFree hair capture chamber. Delivers close head, face, and body shaves in 3 minutes for men who shave their heads or are experiencing hair loss. Includes shaver, USB charging cable, SmoothShave Blade 2.0, accessory adapter, exfoliation brush, pre-shave massager, 3-5-7mm clipper guards, precision clipper, and nose & ear trimmer.
• "No Hair, Don't Care" Bundle Core bundle pairing the BaldiePro Head Shaver Kit with Natural Pre-Shave Oil and Natural Aftershave Serum for a complete head and face shaving and aftercare routine. Marketed as a comprehensive starter set for bald men and the bundle with the highest review volume.
• "Crispy AF" Bundle Premium accessory bundle pairing the BaldiePro Head Shaver Kit with a Travel Case, USB Power Adapter, and Natural Deodorant, positioned for travel and on-the-go grooming. Also used in professional barbershop settings per customer testimonials.
• "Great Bambeeno" Bundle Full skincare bundle combining the BaldiePro Head Shaver Kit with Oil Absorbing Zero-Shine Sheets, Natural Shave Gel, Face & Scalp Aloe Serum, and a Charging Dock for end-to-end bald grooming plus skincare.
• "Fresh to Death" Bundle Skincare-focused bundle pairing Natural Aftershave Serum and Natural Pre-Shave Oil for complete head and face pre- and post-shave care, rated 4.9/5 stars across 71 reviews.
• "Smooth Operator" Bundle Total skincare package combining Pre-Shave Oil, Natural Shave Gel, Aftershave Serum, and Face & Scalp Aloe Serum for precise, clean shaves with post-shave hydration.
• Face & Scalp Aloe Serum (Age-Defense Formula) Ultra hydrating aloe-based serum designed to reduce fine lines, improve skin tone, and protect from future damage. Suitable for face and scalp use as part of the post-shave routine.
• Natural Shave Gel Fragrance-free and paraben-free shave gel that creates a slippery surface for up to 2x faster shaves while eliminating cuts and razor bumps.
• Natural Pre-Shave Oil (Lemongrass & Marjoram) Signature pre-shave oil loaded with antioxidant milk thistle seed and botanicals high in essential fatty acids and Vitamin E to deliver baby-smooth pre-shave prep.
• Natural Aftershave Serum Nourishing and toning aftershave serum with witch hazel and calendula; free from preservatives, parabens, and artificial fragrances for post-shave recovery.
• Oil Absorbing Zero-Shine Sheets Charcoal-infused blotting papers that instantly absorb excess oil from head and face for a matte look; portable and suitable for daily use on freshly shaved skin.
• Natural Deodorant (Lemongrass & Marjoram) Plant-based deodorant with no aluminum, harsh chemicals, preservatives, or artificial fragrances; available in multiple scents including Lemongrass & Marjoram, Sandalwood & Citrus, Lavender Tranquility, and Tangerine & Coriander.
• BaldiePro Blade Refill 2.0 Next-generation replacement blades featuring SmoothShave technology with an improved magnetic system for one-step blade removal, replacement, and cleaning. Each blade lasts up to 60 shaves; sold individually or via the Groomie Club subscription at $23.99 every 6 weeks.
• BaldiePro Blade Refill 2.0 (3 Pack) Value pack of three BaldiePro Blade Refill 2.0 units for extended use and savings versus single-pack purchases.
• BaldiePro Blade Refill 2.0 + Chamber Complete upgrade kit including Blade Refill 2.0 and a new MessFree chamber required for 2.0 blade functionality.
• BaldiePro Charging Dock Charging dock for the BaldiePro shaver providing organized bathroom storage and always-ready charging capability.
• BaldiePro Travel Case Hard-top travel case with individual compartments for safe storage and transport of the BaldiePro shaver, blade replacements, and accessories.
• Natural Shave Gel + Pre-Shave Oil Bundle Combo package pairing the signature Pre-Shave Oil and Natural Shave Gel for an enhanced shaving experience with up to 2x faster shaves.
• Pre-Shave Oil & Aftershave Bundle Combo package of the signature Pre-Shave Oil and Natural Aftershave Serum for complete pre- and post-shave care.
• Groomie Club (Blade Refill Subscription) Recurring blade-replacement subscription that ships SmoothShave 2.0 blade refills every 6 weeks (with selectable 30/45/60/90-day cadence depending on product) for $23.99 per shipment. Members receive 15% off all purchases and can cancel anytime; skincare products are also available on subscription at 4/6/8/10-week intervals.

Quantifiable outcome

• 3-minute head shave (vs. 15+ minutes with traditional razors)
• +6 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skull Shaver: Direct competitor in the head/bald shaver category with multi-blade rotary shavers designed specifically for head shaving. Closest head-to-head comparison to Groomie's BaldiePro on product, positioning, and target customer.
• HeadBlade: Pioneer brand in head shaving tools, known for the HeadBlade Original and ATX. Competes with Groomie for the same baldie-shaving consumer with a focus on manual and electric head-specific razors.
• Freebird: Direct-to-consumer brand offering specialized head and body shavers. Competes directly with Groomie in the niche head-shaving category with similar product positioning and DTC distribution.

Broad incumbents

• Philips Norelco: Established global incumbent in electric shavers with a broad portfolio covering face, head, and body. While not head-only, it is the largest competitive threat in the head-shave capable rotary/foil category.
• Braun: Major global incumbent in electric shavers marketed for full-body grooming including head shaving. Competes indirectly with Groomie at the premium end of the multi-use shaver segment.
• Harry's: Men's grooming DTC brand offering razors, blades, and grooming products with a similar direct-to-consumer playbook. Comparable business model and subscription mechanics even though head-shaving specific products are not its focus.
• Dollar Shave Club: Pioneer DTC men's grooming subscription brand owned by Unilever. Highly comparable subscription-based consumables model and customer-acquisition playbook, though positioned across general men's grooming rather than head-only.
• Remington: Established mass-market grooming brand with a wide range of rotary and foil electric shavers. Indirect competitor selling at accessible price points where Groomie's promotional pricing lands.
• Wahl: Professional and consumer grooming brand with strong presence in barbershops and pro channels. Indirectly comparable given the barber endorsement Groomie is starting to attract, and overlaps on rotary head shavers.

Emerging players

• Bevel: Men's grooming brand focused on razors, trimmers, and skincare for Black men's grooming needs. Adjacent emerging player with comparable DTC distribution and a more curated product line than the broad incumbents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groomieclub
• LinkedInlinkedin.com/company/groomie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groomie