What Fishpeople Seafood does

Fishpeople Seafood is a for-profit, privately held food production company founded in 2012 and headquartered in Portland, United States, that specializes in providing sustainable seafood products to grocery retail customers. The company sources and produces packaged seafood with an emphasis on sustainability, serving mainstream supermarket channels rather than foodservice or direct-to-consumer as a primary focus.

The company has pursued a vertical-integration strategy, most notably acquiring Ilwaco Landing Fishermen on 2017-05-10 to bring fishing operations in-house and secure its sustainable supply pipeline. Its core technology stack and product architecture are not disclosed in the available source material, and there is no evidence of proprietary processing platforms, software, or branded product line detail beyond the sustainable seafood positioning. The two named co-founders are Duncan Berry and Michael Baratoff (Co-Founder, VP of Supply Chain), suggesting founder-led operations with a supply-chain orientation.

Fishpeople Seafood has raised approximately $24.3 million across six funding rounds from 2014 to 2021, with the largest a Series 2 of $12 million in June 2017 led by Advantage Capital and supported by mission-aligned investors including Encourage Capital, S2G Investments, and Collaborative Fund. A $7 million round led by Stonegate Capital Holdings followed in November 2018. The investor mix indicates alignment with sustainable-food theses, and the company's GTM is implicitly anchored in grocery retail distribution rather than direct consumer or B2B foodservice, though specific customer logos, contract structures, and pricing mechanics are not disclosed in the input data.

Name

Fishpeople Seafood

Legal name

England Weight Lifting

Website

https://fishpeopleseafood.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Fishpeople Seafood is a Portland, Oregon-based sustainable seafood producer founded in 2012 that supplies grocery retail with vertically integrated fishing operations, having raised approximately $24 million from impact and growth investors.

Ownership category

akta.pro rank

Product category

Packaged Sustainable Seafood

NAICS

Seafood Product Preparation and Packaging (3117), Seafood Product Preparation and Packaging (31171)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Canned & Shelf-Stable Seafood (Tuna, Sardines, Salmon, Retort Pouches) (AFANALAG)

akta.pro secondary industries

Value-Added Seafood Packaging (MAP/Vacuum, Portion Packs, Private Label) (AFANADAM), Marinated & Seasoned Seafood (Value-Added Raw/Par-Cooked) (AFANALAE)

Keywords

• Sustainable seafood
• Packaged seafood products
• Frozen seafood meals
• Seafood bisques
• Traceable seafood

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Fishpeople Seafood produces and sells sustainably sourced, traceable packaged seafood products, including frozen seafood entrees, seafood bisques, chowders, and sauces, primarily for grocery retail and food service customers. The company emphasizes domestic U.S. fisheries and full-chain traceability from boat to package. It was founded in 2012 and is headquartered in Portland, Oregon.

Differentiator

Problem solved

Functional benefit

Brands

• England Pathway Squads: Talent development program for English weightlifters
• England Training Squad
• TASS Scholarship Scheme
• Talent Academies

Products and services

• Seafood Bisques & Chowders
• Frozen Seafood Entrees
• Seafood Sauces & Stocks
• Traceable Domestic Seafood Supply

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sport EnglandcoreOthersSport England is listed as a Funding Partner for England Weight Lifting. They provide funding support to enable athletes to train and compete at Commonwealth Games level.
• UK SportcoreOthersUK Sport is listed as a Funding Partner for England Weight Lifting. They provide national level sports funding to support elite athlete development.
• SportscoverminorOthersSportscover is listed as the Official Insurance Partner for England Weight Lifting, providing insurance coverage for the organization and its athletes.
• EleikocoreTechnology or IntegrationEleiko is listed as the Official Equipment Partner, providing weightlifting equipment including barbells, plates, and racks for training and competition.
• PulserollminorOthersPulseroll is listed as an Official Partner of England Weight Lifting, providing recovery and massage equipment for athletes.
• SBD ApparelminorOthersSBD Apparel is listed as an Official Partner of England Weight Lifting, providing specialist weightlifting apparel and gear.
• Sport and Fitness FlooringminorOthersSport and Fitness Flooring is listed as an Official Partner, providing flooring solutions for training facilities and competition venues.
• TASS (Talented Athlete Scholarship Scheme)coreOthersTASS is listed as an Official Funding Partner providing the TASS Scholarship scheme which offers athletes access to sport science and medicine support, including medical insurance for highest ranked athletes in the England Training Squad.

Recent moves5 records

Expansion highlights3 records

Direct peers

• Wild Planet Foods: Closely comparable direct peer—both are sustainability-positioned, shelf-stable/pouch seafood brands selling through natural and mainstream grocery. Wild Planet's pole-and-line tuna and sardines compete for the same conscious consumer and retailer shelf space.
• Safe Catch: Direct peer in premium, sustainability-positioned canned/pouched tuna targeting health-conscious grocery shoppers. Safe Catch competes on purity testing (mercury) and traceability—directly adjacent to Fishpeople's traceability-led value proposition.
• Crown Prince: Specialty shelf-stable seafood (tuna, sardines, anchovies, clams) sold through natural and grocery channels. Comparable product mix and retailer base; Crown Prince is a more established mid-size peer in the same niche.
• Patagonia Provisions: Mission-driven packaged seafood (sardines, salmon, mackerel) sold in natural grocery and DTC. Highly comparable sustainability narrative and pouch/canned format, with similar brand-led, premium-pricing positioning.
• Natural Sea: Specialty seafood brand offering frozen and shelf-stable products (tuna, salmon, sardines) with sustainability certifications. Direct overlap with Fishpeople in retail format and mission-driven positioning.

Broad incumbents

• Chicken of the Sea: Major incumbent in shelf-stable tuna and seafood; recently launched sustainable product lines. Comparable in product category and grocery channel but operates at vastly larger scale and brand spend.
• StarKist: Largest U.S. shelf-stable tuna brand; competes in the same pouch and can formats as Fishpeople. Overlap is on format and retail channel, with Starkist operating as a broad incumbent across mainstream grocery.
• Bumble Bee Seafoods: Legacy shelf-stable seafood incumbent (tuna, sardines, salmon) selling into mass grocery. Comparable product format and channel; Bumble Bee brings scaled distribution that Fishpeople must compete against for shelf placement.

Emerging players

• Ortiz: Spanish premium shelf-stable seafood brand (tuna, anchovies, sardines) selling into U.S. natural/specialty channels. Comparable product quality and sustainability positioning; primarily an import rather than domestic-source brand like Fishpeople.

Others

• Ocean Wise: Not a direct product competitor but a sustainability certification and seafood recommendation program that influences retailer and consumer choices. Adjacent ecosystem participant whose standards Fishpeople's sourcing choices are benchmarked against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/fishpeoples
• Facebookfacebook.com/fishpeopleseafood

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fishpeople Seafood