Safe Catch
Safe Catch is a premium US seafood company that individually mercury-tests every tuna, salmon, and trout to limits 10-25x stricter than FDA standards, selling canned, pouched, and frozen products through national retailers and DTC subscriptions to health-conscious consumers and families.
- Company typePrivate
- Founded2014
- HeadquartersSausalito, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Safe Catch does
Safe Catch is a US-based privately held seafood company founded in 2014 and headquartered in Sausalito, California. The company's core proposition is proprietary, AOAC-certified mercury testing technology that screens every individual tuna, salmon, and trout to a limit of 0.1 ppm — 10 to 25 times stricter than FDA action levels — with SGS-witnessed process monitoring. The product portfolio spans canned and single-serve pouch tuna (Elite Wild Tuna, Wild Ahi Yellowfin, Wild Albacore), canned and pouched salmon, smoked trout, and a 2026 expansion into frozen products (Tuna Burgers and Alaska pollock Fish Nuggets) launched at Sam's Club. All products are wild-caught, MSC-certified sustainable, free of fillers and seed oils, and positioned around health-conscious consumers, families with pregnant women, and parents seeking low-mercury protein options.
The business operates a dual-channel model: a direct-to-consumer e-commerce storefront at safecatch.com with a Subscribe & Save subscription program (10% recurring discount), and broad wholesale distribution through national and regional retailers including Sam's Club, Costco, Kroger, Walmart, Albertsons, H-E-B, Publix, Sprouts, Stop & Shop, Meijer, Hy-Vee, Fresh Thyme, and The Fresh Market, with Canadian reach via Amazon.ca. Pricing is premium relative to commodity canned tuna, ranging from $26.99 for a 6-pack to $79.99 for a 12-pack smoked trout variety. The company also licenses its mercury testing technology to private-label seafood brands, creating a secondary B2B revenue stream. Operationally, Safe Catch is unusually capital-light for a brand of its retail footprint, with only 1-10 employees and a single disclosed $5M funding round (Echo Capital, 2018), implying the business has been scaled primarily through retailer relationships and founder-led execution.
Safe Catch firmographics
Firmographics- Name
- Safe Catch
- Legal name
- Safe Catch
- Website
- https://safecatch.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Safe Catch is a premium US seafood company that individually mercury-tests every tuna, salmon, and trout to limits 10-25x stricter than FDA standards, selling canned, pouched, and frozen products through national retailers and DTC subscriptions to health-conscious consumers and families.
- Ownership category
- akta.pro rank
Safe Catch industry classification
Industry- Product category
- Packaged Seafood
- NAICS
- Seafood Product Preparation and Packaging (31171), Fish and Seafood Merchant Wholesalers (42446)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Canned & Shelf-Stable Seafood (Tuna, Sardines, Salmon, Retort Pouches) (AFANALAG)
- akta.pro secondary industries
- Frozen Prepared Meat & Seafood Meals (AFANAFAC), Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke) (AFANALAI), Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF)
Keywords
Where Safe Catch is headquartered
LocationHeadquarters
- HQ city
- Sausalito
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Safe Catch business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Safe Catch sells products directly to consumers through its website with subscription options offering 10% savings. Products include canned tuna, salmon, smoked trout, tuna burgers, and fish nuggets in various formats (cans, pouches).
- Retail/Wholesale Distribution: Products sold through major retail chains including Sam's Club, Costco, Kroger, Sprouts, Walmart, Albertsons, H-E-B, Publix, and other grocery stores nationwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscribe & Save Program |
| One time/ perpetual license | Monthly | Elite Wild Tuna - $43.99 |
| One time/ perpetual license | Monthly | Elite Wild Tuna Pouch - $35.99 |
| One time/ perpetual license | Monthly | Wild Pacific Pink Salmon - $29.99 |
| One time/ perpetual license | Monthly | Wild Ahi Yellowfin Tuna - $26.99 |
| One time/ perpetual license | Monthly | Wild Albacore Tuna - $59.99 |
| One time/ perpetual license | Monthly | Smoked Trout Variety Pack - $79.99 |
| Subscription | Monthly | Wild Albacore Low-Sodium Pouch - $37.69 (Subscribe) |
| One time/ perpetual license | Monthly | Spicy Ahi Yellowfin Tuna Pouch - $41.88 |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Safe Catch product offering
Product offeringCore offering
Safe Catch produces and sells individually mercury-tested canned and pouch seafood — including Elite Wild Tuna, Wild Ahi Yellowfin Tuna, Wild Albacore Tuna, Wild Pacific Pink Salmon, and Smoked Trout — alongside a newer frozen line of tuna burgers and Alaska pollock fish nuggets. Every fish is screened to a 0.1 ppm mercury limit (10-25x stricter than FDA action levels) using AOAC-certified proprietary testing technology. Products are sold direct-to-consumer via safecatch.com (with a Subscribe & Save subscription option) and through major US retailers including Sam's Club, Costco, Kroger, Walmart, Albertsons, H-E-B, Publix, Sprouts, and others.
Product overview
Safe Catch is a seafood company offering a portfolio of mercury-tested canned, pouched, and frozen seafood products. The core product line includes premium canned and pouch tuna (Elite Wild Tuna, Wild Ahi Yellowfin, Wild Albacore), wild salmon (Pacific Pink Salmon in various formats), and smoked trout. In 2026, the company expanded into frozen foods with Tuna Burgers (33g protein patties) and Fish Nuggets (Alaska pollock-based), available at Sam's Club. All products feature individual mercury testing to strict limits (10-25x stricter than FDA), sustainable wild-caught sourcing, and clean ingredient profiles without artificial additives or fillers.
Differentiator
Problem solved
Functional benefit
Products and services
- Elite Wild Tuna
Quantifiable outcome
- 10-25x stricter mercury limits than FDA action level
- +4 more outcomes
Companies that use Safe Catch
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Safe Catch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Safe Catch partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- American Pregnancy AssociationcoreSafe Catch Elite and Ahi Wild Yellowfin Tuna are the official tuna of the American Pregnancy Association, trusted by expectant mothers for low-mercury seafood options. The company tests every harvest to 0.1 ppm mercury limit.
- AOAC InternationalcoreSafe Catch's proprietary mercury testing technology was independently validated and certified by AOAC International, the global gold standard in scientific method verification.
- SGSminorSGS witnessed the mercury testing process for tuna raw material, observing that each fish was individually tested in accordance with Safe Catch's protocol.
- Marine Stewardship Council (MSC)coreAll Safe Catch seafood is MSC certified, sourced from sustainable fisheries that meet MSC's environmental standard for sustainable fishing.
- Private Label PartnersminorSafe Catch's testing technology is now relied on by some of the company's favorite private label brands, licensing the technology to other seafood companies.
- Sam's ClubcoreExclusive retail partner for Safe Catch's inaugural frozen product launch in the US market, including fish nuggets and tuna burgers in the freezer aisle.
- Blue Circle FoodsminorBlue Circle Foods supplies salmon sausages used in Safe Catch recipes like the Cajun Tuna & Salmon Sausage Pasta.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Safe Catch competitors and assessment
Company assessmentOthers
- Ocean Wise: Others/enabling: sustainable seafood certification and consumer education organization. Comparable sustainability positioning and overlap in messaging/certification with Safe Catch's MSC sourcing.
- Thrive Market: Others/enabling: online natural-products retailer carrying premium sustainable brands including Safe Catch. Indirect channel partner and competitor to Safe Catch's own DTC subscription model.
Emerging players
- Fishpeople Seafood: Emerging player: sustainable, traceable canned and pouch seafood (sardines, tuna, salmon) sold via DTC and select retailers. Comparable premium, transparent-sourcing positioning targeting similar consumer segments.
Direct peers
- Vital Choice: Direct peer: DTC-led premium wild-caught seafood (salmon, tuna, sardines) sold via subscription and retail. Highly comparable target customer (health-conscious, sustainability-focused) and similar premium pricing model.
- Wild Planet Foods: Direct peer: sustainably sourced, wild-caught canned tuna and sardines sold through natural and mainstream grocery at a comparable premium price point. Overlaps with Safe Catch on positioning, retail channels, and target health-conscious consumer.
- American Tuna: Direct peer: small-batch, pole-and-line caught US canned tuna brand positioned on sustainability and quality. Smaller scale than Safe Catch but directly comparable premium canned-seafood niche.
Broad incumbents
- StarKist: Broad incumbent: the largest US canned tuna brand with deep distribution across mass and grocery channels. Competes for the same shelf space and consumer occasions as Safe Catch but at commodity price points.
- Trident Seafoods: Broad incumbent: vertically integrated seafood company with branded frozen and canned seafood in US retail. Comparable products across both shelf-stable and frozen categories, though broader portfolio.
- Bumble Bee Seafoods: Broad incumbent: major canned tuna/seafood brand with national grocery and club-channel presence. Competes directly with Safe Catch on shelf in tuna but lacks Safe Catch's individual-fish testing and premium positioning.
- Chicken of the Sea: Broad incumbent: large-scale canned tuna and seafood brand competing on shelf in the same category as Safe Catch but with commodity pricing and broader product mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Safe Catch social profiles
Digital presenceSafe Catch compliance and trust
Trust signalCompliance8 records
Safe Catch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safe Catch leadership team
Management profileNumber of profiles
Profiles4 records
Safe Catch funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safe Catch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safe Catch
What does Safe Catch do?
Safe Catch produces and sells individually mercury-tested canned and pouch seafood — including Elite Wild Tuna, Wild Ahi Yellowfin Tuna, Wild Albacore Tuna, Wild Pacific Pink Salmon, and Smoked Trout — alongside a newer frozen line of tuna burgers and Alaska pollock fish nuggets. Every fish is screened to a 0.1 ppm mercury limit (10-25x stricter than FDA action levels) using AOAC-certified proprietary testing technology. Products are sold direct-to-consumer via safecatch.com (with a Subscribe & Save subscription option) and through major US retailers including Sam's Club, Costco, Kroger, Walmart, Albertsons, H-E-B, Publix, Sprouts, and others.
Is Safe Catch a public or private company?
Safe Catch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Safe Catch founded?
Safe Catch was founded in 2014. It employs 1 to 10 people.
Where is Safe Catch based?
Safe Catch is headquartered in Sausalito, United States, in the North America region.
How does Safe Catch make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail/Wholesale Distribution.
Who are Safe Catch's main competitors?
Others on record are Ocean Wise and Thrive Market. Fishpeople Seafood is listed as an emerging player. Direct peers are Vital Choice, Wild Planet Foods and American Tuna. Broad incumbents are StarKist, Trident Seafoods, Bumble Bee Seafoods and Chicken of the Sea.
Does Safe Catch have an API?
No public API is recorded for Safe Catch.
What industry is Safe Catch in?
Safe Catch's product category is Packaged Seafood. Its primary akta.pro industry code is AFANALAG, Canned & Shelf-Stable Seafood (Tuna, Sardines, Salmon, Retort Pouches), with a secondary code of AFANAFAC, Frozen Prepared Meat & Seafood Meals. Its NAICS code is 31171 and its SIC code is 2092.