Supergene

What Supergene does

Supergene is a South Korea-based social content and casual game development studio founded in 2017 by ex-Kakao executives Lee Jin-ho (co-CEO) and Na Yeong-chae (co-CEO). The company develops and distributes a portfolio of casual social games targeting global English-speaking markets, with a primary focus on North America. Its flagship product OMG, a social quiz game on Facebook Instant Games launched in October 2018, reached 300 million global monthly active users and remains the company's main product. The portfolio also includes five additional Facebook Instant Games titles — Coin Match (pirate-themed match-3), The Puzzle (candy-themed match-3), Space Blast (space-themed blast), Puzzle Wizard (30-player real-time battle royale puzzle), and Super Pop (real-time or turn-based puzzle) — plus OMG AR filters distributed via Instagram's Spark AR platform and the legacy wittybunny.com social quiz service, which reached up to 800 million monthly page views at its peak.

The company's core technology stack is centered on platform-native casual gaming optimized for Facebook Instant Games, leveraging Facebook's social graph for viral distribution through built-in sharing mechanics and leaderboards. Notable technical components include the real-time multiplayer infrastructure supporting 30 concurrent players in Puzzle Wizard and AR filter creation through Meta's Spark AR Studio. The business is organized around a single dominant distribution platform relationship (Meta/Facebook) with offices in Pangyo, South Korea (the Korean headquarters, expanded in May 2020) and Manila, Philippines (international operations).

Supergene operates a freemium revenue model, monetizing through in-game purchases, ad revenue, and engagement-based monetization on Facebook Instant Games. The company achieved early profitability (monthly break-even in February 2017, cumulative break-even in April 2017), reached USD 25 million in revenue by 2023, and has raised institutional funding from Kakao Investment (seed, September 2017, KRW 100 billion valuation) and Premier Partners (December 2019, KRW 1,500 billion valuation). The company maintains a distinctive profit-sharing culture, allocating 10% of revenue in its first two years and 10% of profit thereafter to an employee incentive pool.

Name

Supergene

Legal name

SUPERGENE INC.

Website

https://supergene.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Supergene is a South Korea-based casual game developer founded in 2017 by ex-Kakao executives, distributing social quiz and puzzle games via Facebook Instant Games. Its flagship product OMG achieved 300 million global MAU, with USD 25 million in revenue by 2023.

Ownership category

akta.pro rank

Product category

Social Casual Gaming

NAICS

Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Social/UGC Game Platforms with Integrated Stores (MPAFACAG)

akta.pro secondary industries

Creator Marketplaces & Asset Stores (UGC items, skins, templates, plugins) (MPAFAIAC), Gaming Community, Chat & LFG Platforms (BPAMAKAK)

Keywords

• Social casual games
• Facebook Instant Games
• Mobile puzzle games
• AR filters
• Viral social content

Headquarters

HQ city

Pangyo

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Casual Gaming Revenue: Revenue generated through casual game offerings on Facebook Instant Games platform, including in-game purchases, ad monetization, and engagement-based revenue from viral social content

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Supergene develops and publishes social casual games and viral media content primarily distributed through the Facebook Instant Games platform. Its flagship product OMG is a social quiz game that reached 300 million MAU globally, supported by a portfolio of match-3, puzzle, and real-time multiplayer battle royale games, plus OMG AR filters on Instagram via Spark AR.

Product overview

Supergene is a social content and game development company offering a portfolio of casual games and social content primarily on Facebook Instant Games platform. The flagship product is OMG, a viral social quiz game with 300 million MAU, supplemented by multiple match-3 and puzzle games (Coin Match, The Puzzle, Space Blast, Puzzle Wizard, Super Pop) and AR filter offerings (OMG AR Filters) on Instagram. The portfolio includes web-based social quiz service wittybunny.com launched in 2017.

Differentiator

Problem solved

Functional benefit

Brands

• OMG: Facebook Instant Games platform viral media social content; Supergene's main product with up to 300M MAU globally.
• OMG AR filters
• Coin Match
• The Puzzle
• Space Blast
• Puzzle Wizard
• Super Pop

Products and services

• OMG Viral media social quiz content game on Facebook Instant Games platform, serving as the company's flagship product with 300 million MAU globally.
• OMG AR Filters

Quantifiable outcome

• 300 million MAU achieved by OMG on Facebook Instant Games platform
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Facebook (Meta)coreStrategic or Co-development Partner · 1 October 2018Launched OMG and other games on Facebook Instant Games platform starting October 2018. Facebook provides the platform infrastructure, distribution, and social graph while Supergene creates platform-native content. OMG became one of the platform's flagship content properties reaching 300M MAU.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• King: Match-3 casual game developer (Candy Crush franchise). Directly comparable to Supergene's match-3 portfolio (Coin Match, The Puzzle) and viral puzzle battle royale (Puzzle Wizard) on the same casual mass-market axis.
• Zynga: Social and casual mobile game developer known for viral mechanics and Facebook-era social casino hits. Directly comparable to Supergene as a casual social game studio with platform-native distribution expertise.
• Scopely: Social and casual mobile game developer with strong live-ops and viral mechanics (Monopoly GO, Stumble Guys). Comparable to Supergene in social-first casual design and platform-driven growth.
• Playtika: Casual and social casino mobile game publisher with a portfolio-driven model. Comparable to Supergene as a multi-title casual studio monetizing through social engagement and live ops.
• Miniclip: Casual mobile and web game publisher (8 Ball Pool, Agar.io). Comparable to Supergene as a casual studio spanning web/instant-play and mobile with mass-market viral titles.
• Rovio Entertainment: Casual mobile game developer best known for the Angry Birds franchise; acquired by Sega. Comparable to Supergene as a casual mobile/portable game studio building a globally recognized IP.
• Wildlife Studios: Brazil-based mobile and social game developer with viral Facebook-era hits (Zooba, Tennis Clash). Comparable to Supergene as a developer that scaled social/casual games through Facebook and mobile platforms.
• Outfit7: Casual mobile game developer behind Talking Tom and My Talking Tom Friends. Comparable to Supergene as a globally distributed casual game studio building brand IP around viral social engagement.
• Voodoo: Hyper-casual and casual mobile publisher with a portfolio of small viral titles. Comparable to Supergene's multi-title casual approach (Space Blast, Super Pop) and ad-supported monetization.
• Jam City: Casual and mobile game studio with match-3 and RPG titles (Cookie Jam, Disney Mirrorverse). Comparable to Supergene in casual match-3 mechanics and Hollywood/IP-adjacent casual content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/supergenecompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supergene