Herd Security
Herd Security operates an agentic AI platform that ingests customer policies and threat data to generate continuous, multi-format security awareness training delivered natively in Slack, Microsoft Teams, and Discord, serving startups, GRC teams, and enterprise security organizations.
- Company typePrivate
- Founded2025
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Herd Security does
Herd Security, Inc. is a San Francisco-based, venture-backed startup that operates an agentic AI creative platform for continuous security awareness training and simulation. The platform ingests organizational context — customer policies, security data, threat feeds, and team structure — through retrieval-augmented generation pipelines (PostgreSQL with pgvector) and produces tailored training content in text, video, image, audio, and conversational AI formats, which is delivered natively into Slack, Microsoft Teams, Discord, and SCORM-compliant LMS systems. Core modules cover security awareness training, phishing simulations (including voice deepfakes at the Enterprise tier), AI-enablement training, and human risk analytics, all built on the same prompt-driven generation engine.
The company monetizes through a four-tier SaaS subscription model: Startup ($250/mo, application-only, teams under 25), Base ($600/mo, 3 creator seats, 1 delivery destination), Growth ($1,200/mo, 5 creator seats, unlimited destinations, SCORM export), and Enterprise (custom pricing with unlimited creator seats, conversational AI training, behavior analytics, custom Slack/Teams apps, security stack integrations, and cross-channel phishing including deepfakes). Go-to-market is hybrid: a self-serve 30-day free trial with no credit card requirement functions as the product-led land motion, while a founding inside-sales team (Account Executive, BDR, Head of Demand Generation) builds pipeline toward mid-market and enterprise contracts. Non-profit and education customers receive a 30% discount across paid tiers. As of May 2026, Herd had closed a $3 million seed round led by Aspiron Ventures and lists roughly half a dozen named design-partner customers spanning startups and one defense contractor.
Herd Security firmographics
Firmographics- Name
- Herd Security
- Legal name
- Herd Security, Inc.
- Website
- https://herdsecurity.io
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Herd Security operates an agentic AI platform that ingests customer policies and threat data to generate continuous, multi-format security awareness training delivered natively in Slack, Microsoft Teams, and Discord, serving startups, GRC teams, and enterprise security organizations.
- Ownership category
- akta.pro rank
Herd Security industry classification
Industry- Product category
- Security Awareness Training Software
- NAICS
- Software Publishers (5132), Security Systems Services (56162)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE)
- akta.pro secondary industries
- Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where Herd Security is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Herd Security business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Tiers: Recurring monthly/annual subscription revenue across four tiers: Startup ($250/mo billed annually, teams under 25, application-only), Base ($600/mo), Growth ($1,200/mo), and Enterprise (custom pricing). All tiers include unlimited training generation. Annual plans pro-rate upgrades/downgrades.
- Enterprise Custom Contracts: Custom-priced Enterprise tier for large organizations requiring analytics, automation, security stack integrations, custom Slack/Teams apps, human risk management analytics, conversational AI training, and cross-channel phishing. Annual contracts with ACH/invoice/PO payment options.
- Free Trial (Land-and-Expand): 30-day free trial with no credit card required and no auto-conversion to paid. Designed as a self-serve land motion to convert users into paying Startup, Base, or Growth subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Startup: $250/mo (billed annually) for teams under 25 employees with full Herd benefits, application required. |
| Subscription | Monthly | Base: $600/mo for unlimited employees, the foundation tier for an ongoing awareness program. |
| Subscription | Monthly | Growth: $1,200/mo (Most Popular) for unlimited employees, scaling awareness across every channel and framework. |
| Subscription | Multi-year contract | Enterprise: Custom pricing for large orgs needing analytics, automation, and security stack integrations. |
| Freemium | Pay-as-you-go | 30-day free trial: Full platform access with no credit card required, no auto-conversion to paid. |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels10 records
Herd Security product offering
Product offeringCore offering
Herd Security sells an agentic AI creative platform that ingests organizational policies, security data, threat feeds, and team structure to automatically generate continuous security awareness training and simulations in multiple formats (text, video, image, conversational AI). The platform replaces once-a-year compliance checkbox training with ongoing, customer-specific content delivered natively into Slack, Microsoft Teams, Discord, and LMS destinations, with built-in support for phishing simulations, voice deepfake impersonation training, behavior analytics, and compliance frameworks (SOC 2, ISO 27001, HIPAA, GDPR, CCPA).
Product overview
Herd Security is a single agentic AI platform that serves as the core engine for a portfolio of security awareness and training modules. The platform ingests organizational context (policies, security data, threat feeds, team structure) and generates tailored training content in multiple formats, which is then delivered via the Security Awareness Training, Phishing Simulations, AI Enablement, and Voice Deepfake Impersonation modules to Slack, Microsoft Teams, Discord, and LMS destinations. Enterprise-tier add-on capabilities—including Conversational AI Training, Behavior Analytics & Automation, Cross-Channel Phishing (Email, SMS, Deepfakes), and LMS Export (SCORM)—extend the core platform for larger organizations with deeper integration, analytics, and customization needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Herd Security Platform An agentic AI creative platform that ingests organizational context (policies, security data, threat feeds, team structure) and autonomously generates continuous security awareness training and simulations as text, video, image, or conversational AI from a single prompt. Delivered natively into Slack, Microsoft Teams, Discord, and LMS destinations, with phishing simulations, voice deepfake impersonation training, behavior analytics, and built-in framework templates for SOC 2, ISO 27001, HIPAA, GDPR, and CCPA. Sold via tiered SaaS subscription (Startup, Base, Growth, Enterprise) with a 30-day self-serve free trial.
Quantifiable outcome
- Over 80% of users rate Herd trainings 5 out of 5 (employee happiness)
- +5 more outcomes
Companies that use Herd Security
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Herd Security technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability14 records
Feature6 records
Herd Security partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core infrastructure provider, core ai infrastructure partner, supporting infrastructure provider, core distribution / delivery channel, secondary distribution channel, core identity integration and core identity/productivity integration.
- Amazon Web Services (AWS)core infrastructure providerCloud hosting and infrastructure subprocessor. Herd Security is hosted on AWS with SOC 2-compliant infrastructure, multi-region redundancy, automated backups, and network isolation. AWS services used include SES, SQS, SNS, and S3.
- OpenAIcore ai infrastructure partnerInference-based AI processing subprocessor. Used for real-time inference only — customer data is never used to train any OpenAI models. Powers Herd's agentic content generation engine.
- Segment (Twilio)supporting infrastructure providerAnalytics and performance tracking subprocessor used to support Herd Security's platform operations.
- Slackcore distribution / delivery channelWorkplace communication platform integration for delivering training content directly to employees where they already work. Built on Slack Bolt framework; supports native delivery of training and conversational AI experiences.
- Microsoft Teamscore distribution / delivery channelWorkplace communication platform integration for delivering training content. Built on Microsoft Bot Framework; supports native delivery of training, conversational AI experiences, and custom Teams apps at the Enterprise tier.
- Discordsecondary distribution channelWorkplace communication platform integration for delivering training content. Listed alongside Slack and Microsoft Teams as a delivery destination for personalized security awareness training.
- Oktacore identity integrationIdentity provider integration for SSO and risk scoring engine. Supports identity risk analysis and behavioral analytics across the customer's tech stack.
- Google Workspacecore identity/productivity integrationIntegrated with Herd's risk scoring engine alongside Okta, Slack, and Microsoft Teams; also used for SSO.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Herd Security competitors and assessment
Company assessmentDirect peers
- KnowBe4: Market-leading security awareness and phishing simulation platform. Direct competitor to Herd's core Security Awareness Training and Phishing Simulations modules, serving overlapping buyers (CISOs, security awareness teams) with similar annual-cadence training content.
- Proofpoint Security Awareness: Enterprise-grade security awareness training bundled with Proofpoint's threat intelligence stack. Competes head-to-head with Herd for mid-market and enterprise security awareness budget, especially where deep threat-feed integration is valued.
- Hoxhunt: Security awareness and phishing simulation platform with strong gamification and behavior-change focus. Closely comparable to Herd's continuous, engagement-driven model and target buyer (security awareness leaders).
- Ninjio: Security awareness training provider using episodic, animation-style content. Overlaps with Herd on training content generation and delivery, but uses a fixed content library rather than Herd's agentic AI generation approach.
- Curricula: Security awareness platform known for story-driven, learner-friendly content. Competes for the same security awareness team and SMB-to-mid-market buyer Herd targets with continuous training programs.
- Cofense: Phishing simulation and email threat response platform. Directly comparable to Herd's Phishing Simulations module, particularly for organizations prioritizing phishing-specific behavioral conditioning.
Broad incumbents
- SANS Institute: Established security training and certification body. Cited by Herd's own materials as the source for the 3–5 year behavior-change benchmark; broader training catalog and credentialing rather than AI-generated content, but overlaps at the security training buyer.
- Vanta: Compliance and GRC automation platform used by the same startup and mid-market buyer Herd targets. Not a direct awareness competitor, but a common co-seller / co-buyer in the SOC 2 / ISO 27001 compliance journey.
- Microsoft Defender for Office 365 Attack Simulation Training: Bundled phishing simulation and training inside the Microsoft 365 security stack. Threatens Herd's phishing simulation and Microsoft Teams delivery story for organizations standardized on Microsoft security tooling.
Emerging players
- Safe Security (SAFE): Cyber risk quantification platform with human risk / behavior analytics components. Adjacent but emerging in the human-risk category Herd's Behavior Analytics & Automation module targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Herd Security compliance and trust
Trust signalCompliance5 records
Herd Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Herd Security leadership team
Management profileNumber of profiles
Profiles2 records
Herd Security funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Herd Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Herd Security
What does Herd Security do?
Herd Security sells an agentic AI creative platform that ingests organizational policies, security data, threat feeds, and team structure to automatically generate continuous security awareness training and simulations in multiple formats (text, video, image, conversational AI). The platform replaces once-a-year compliance checkbox training with ongoing, customer-specific content delivered natively into Slack, Microsoft Teams, Discord, and LMS destinations, with built-in support for phishing simulations, voice deepfake impersonation training, behavior analytics, and compliance frameworks (SOC 2, ISO 27001, HIPAA, GDPR, CCPA).
Is Herd Security a public or private company?
Herd Security is a private company. It is classified as venture growth investor backed and is currently operating.
When was Herd Security founded?
Herd Security was founded in 2025. It employs 11 to 50 people.
Where is Herd Security based?
Herd Security is headquartered in San Francisco, United States, in the North America region.
How does Herd Security make money?
Three revenue lines are on record. SaaS Subscription Tiers are the primary driver. The others are enterprise Custom Contracts and free Trial (Land-and-Expand).
Who are Herd Security's main competitors?
Direct peers on record are KnowBe4, Proofpoint Security Awareness, Hoxhunt, Ninjio, Curricula and Cofense. Broad incumbents are SANS Institute, Vanta and Microsoft Defender for Office 365 Attack Simulation Training. Safe Security (SAFE) is listed as an emerging player.
Does Herd Security have an API?
Yes. Herd Security offers an API for its platform with developer documentation. The Senior Full-Stack Engineer role references "API-first platform development" as an area of future development, and the platform exposes integrations with identity providers, communication platforms, and security stack tools via APIs. Documentation is published at herd-security.gitbook.io and includes API reference and integration guides. Developer documentation is at herd-security.gitbook.io/herd-security-docs.
What industry is Herd Security in?
Herd Security's product category is Security Awareness Training Software. Its primary akta.pro industry code is HDAEANAE, Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies), with a secondary code of HDAAAKAL, Audit, Explainability & Accountability Tooling (traceability, reporting). Its NAICS code is 5132 and its SIC code is 7372.