What Recovo does

Recovo is a Barcelona-based, privately held B2B software company founded in 2021 that operates a circularity management platform targeted at the fashion industry. The platform combines a Reuse module for cataloguing and internally redistributing surplus textile inventory with a Recommerce module that enables fashion brands to launch peer-to-peer and brand-led resale channels hosted directly on the brand's own e-commerce storefronts. The company is incorporated in Spain as Recovo lab S.L., operates a headcount of 11–50, and reports a customer footprint of more than 1,010 companies across 16 countries with anchor clients that include Loewe, Mango, Pronovias, Salsa, and AboutYou.

The platform is differentiated by AI-driven features spanning computer vision (garment recognition and auto-listing, authenticity verification), AI-powered search with color, texture, and finish understanding, AI recolouring for fabric images, predictive pricing via market data scraping, and logistics automation through pre-built integrations. The architecture is built around deep integrations with major e-commerce platforms (Shopify, Salesforce, WooCommerce, PrestaShop, Wix), payment (Stripe), and a network of logistics partners (EasyPost, SendCloud, UPS, Correos, InPost, Mondial Relay, Globale), with additional interoperability via a LoyaltyLion partnership supporting a wallet feature that drives store-credit redemption. Founding team experience traces to Inditex, Tous, and L'Oréal, providing sector credibility.

The business model combines enterprise SaaS subscriptions (Circularity Management Software, CIMS, sold on annual 12-month contracts), marketplace commissions on deadstock textile transactions routed through Recovo's B2B marketplace, and white-label recommerce service revenue. The go-to-market is enterprise sales-led with "Book a Demo" consultative motion, supplemented by an open marketplace that serves as a top-of-funnel acquisition channel. To date the company has raised approximately €1.3 million across three funding events: a €300,000 seed round in March 2022 (THCap, Draper B1), a Mango corporate investment via convertible equity loan in October 2022, and a €1 million seed round in September 2023 led by Zubi Capital and Hearst Lab with participation from Bolsa Social. The company is positioned against the EU's 2025 Extended Producer Responsibility regulation as a compliance-driven procurement trigger and participates in the Ellen MacArthur Foundation community and the ICEX Next Programme.

Name

Recovo

Legal name

Recovo lab S.L.

Website

https://recovo.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Recovo is a Barcelona-based B2B SaaS company that provides an AI-powered circularity management platform for fashion brands, enabling internal reuse of surplus textiles and branded peer-to-peer garment resale hosted on the brand's e-commerce.

Ownership category

akta.pro rank

Product category

Fashion Sustainability & Circularity Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Apparel, Footwear & Accessories Resale (CRAFAGAA)

akta.pro secondary industries

Reuse & Resale / Recommerce Operations (EUAIANAC), Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM), Fast Fashion Resale, Recommerce & Off-Price (Fast-Fashion Secondary Market) (CRAAAGAJ)

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription (CIMS Software): Recovo's circularity management software (CiMS) operates on a subscription model with 12-month contract terms, billed annually in advance. The software provides end-to-end solutions for surplus material reuse and second-life solutions for garments.
2. Marketplace Commission: The marketplace connects buyers and sellers of surplus textiles. While Recovo facilitates transactions, they are not buyers or sellers themselves, suggesting commission-based revenue from marketplace transactions.
3. Recommerce Service: White-label resale service for fashion brands hosted on their own e-commerce, with peer-to-peer garment resale model. Revenue generated through brand-managed resale channels where Recovo provides the technology platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Recovo operates an end-to-end Circularity Management Software (CiMS) for fashion brands that combines an AI-powered Recommerce module (white-label peer-to-peer garment resale hosted on the brand's own e-commerce) with a Reuse module (AI-powered digital catalogue for cataloguing, centralizing, and repurposing surplus stock) and a B2B Deadstock Marketplace where fashion brands and manufacturers buy and sell surplus textiles. The platform integrates with major e-commerce, payment, and logistics providers to deliver branded resale, internal reuse workflows, and ESG impact tracking.

Product overview

Recovo operates as a B2B textile platform offering a unified circularity management software (CiMS) with two core service modules: Recommerce and Reuse. Recommerce provides AI-powered peer-to-peer garment resale with features including Instant Resale (textile tag scanning), automated product upload and price setting, loyalty wallet with store credit, and second-hand market data analytics. Reuse offers an AI-powered digital catalogue for cataloguing, centralizing, and reusing surplus inventory, with modules for projects, dashboards, and impact tracking. The platform also hosts a B2B deadstock marketplace connecting sellers of excess textiles with buyers. The platform integrates with major e-commerce platforms (Shopify, WooCommerce, PrestaShop, Wix), logistics providers (EasyPost, SendCloud, UPS, Correos, InPost, Mondial), and payment processors (Stripe) to provide end-to-end circularity solutions for fashion brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Recovo Circularity Management Software (CiMS) End-to-end circularity management software platform for fashion brands that unifies surplus material reuse and second-life (resale) solutions for garments. Combines the Recommerce and Reuse service modules, integrates with major e-commerce, payment, and logistics systems, and provides ESG impact tracking and reporting. Targeted at enterprise and mid-market fashion brands.
• Recommerce Service White-label AI-powered peer-to-peer garment resale software enabling fashion brands to launch branded resale sites hosted directly on their own e-commerce. Includes Instant Resale via textile tag scanning, AI-driven garment recognition and auto-listing, dynamic pricing, garment authenticity verification, automated shipping, and a Loyalty Wallet that boosts AOV 3–6×. Targeted at fashion brands that want to manage pre-owned and returns items under their own brand identity.
• Reuse Service

Quantifiable outcome

• 50% increase in surplus materials management efficiency
• +7 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability6 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform integration enabling brands to launch white-label resale services directly on their Shopify stores with integrated payments, logistics, and chatbot functionality.
• SalesforcecoreTechnology or IntegrationCRM integration partner enabling fashion brands to manage resale operations and customer relationships within their existing Salesforce ecosystem.
• WooCommercecoreTechnology or IntegrationWordPress e-commerce integration allowing brands using WooCommerce to embed Recovo's recommerce and resale solutions.
• StripecoreTechnology or IntegrationPayment processing service provider for the marketplace, handling all buyer and seller transactions on the Recovo platform.
• ICEX Next ProgramminorStrategic or Co-development PartnerRecovo lab SL participates in ICEX Next Program with support from ICEX and European FEDER fund for international development.
• Ellen MacArthur FoundationminorStrategic or Co-development PartnerRecovo is part of the Ellen MacArthur Foundation community, a global circular economy advocacy organization.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Reflaunt: Reflaunt is a Singapore-based SaaS that powers branded resale and trade-in programs for fashion and luxury brands, with a similar white-label, plug-in model to Recovo's Recommerce service. Both target fashion houses seeking to launch peer-to-peer or brand-managed resale on their own e-commerce.
• Trove (now part of Footprint): Trove built branded recommerce and trade-in technology for apparel brands (acquired by Footprint). It is one of the most direct comparables to Recovo's Recommerce module, providing white-label resale, logistics orchestration, and store-credit flows to fashion brands.
• Archive: Archive operates a B2B resale-as-a-service platform that helps brands launch and run their own secondhand marketplaces, with a focus on operational tooling. The business model and customer base (fashion brands launching branded resale) closely overlap with Recovo.

Broad incumbents

• ThredUp: ThredUp is a publicly listed US resale operator running both a consumer marketplace and a Resale-as-a-Service offering for brands. While much larger and consumer-facing, its white-label platform competes head-on with Recovo for branded resale mandates.
• Vestiaire Collective: Vestiaire Collective is a global C2C luxury resale marketplace and has progressively added brand-partner programmes. It is a broader incumbent in the fashion recommerce space, competing with Recovo both for end-consumer mindshare and for brand partnerships.
• The RealReal: The RealReal is a US-based luxury consignment and resale platform with strong authentication capabilities. While more of a consumer marketplace than a SaaS, its authentication tech and brand relationships overlap with the audience Recovo serves.
• eBay: eBay operates one of the world's largest C2C resale platforms and has pushed deeper into fashion and luxury authentication through its Authenticity Guarantee programme. As a broad incumbent, it sets the consumer baseline for secondhand fashion that Recovo's brand customers compare against.

Emerging players

• CaaStle: CaaStle is a clothing-as-a-service and recommerce technology provider for apparel brands and retailers, offering white-label rental and resale infrastructure. It targets similar fashion-brand customers with a partially overlapping circularity SaaS proposition.
• Trigreon (Treet): Trigreon (Treet) is a recommerce technology provider enabling brands to launch peer-to-peer resale marketplaces, with a focus on authentication and shipping logistics. The offering closely mirrors Recovo's Instant Resale and white-label model.
• Zola: Zola is a Swedish circular-economy SaaS helping fashion brands set up take-back, repair, and resale programs across Europe. The geographic and product overlap (EU, fashion brands, circularity software) makes it a relevant emerging peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@teamrecovo6420
• LinkedInes.linkedin.com/company/recovo
• Instagraminstagram.com/recovo.co

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recovo