AMAKA Studio

What AMAKA Studio does

AMAKA Studio Ltd is a London-headquartered Creative-as-a-Service platform founded in 2020 by Adaora O-Njoku. The company connects global brands with a network of 70,000+ vetted creative professionals spanning 60+ countries, with particular density in Pan-African and other emerging markets. Originally launched as a digital media publisher focused on Pan-African womanhood, the company pivoted in 2021 to its current marketplace and fractional teams model. As of the latest website update, the flagship AMAKA Fractional Teams subscription product is on a "Strategic Pause," while the broader platform continues to operate.

The platform combines subscription-based access to fractional creative teams (Starter at $3,000/month, Scale-Up at $5,000/month, Growth at $10,000/month), a commission-based creator marketplace (AMAKA Gigs at 10%), creator monetization tools (Creator Subscription with 15% commission, AMAKA Wallet for multi-currency payouts in USD/NGN/ZAR/GHS/GBP/EUR/KES), an AI matching product (AMAKA AI, currently in Beta), and a credit facility for creative businesses (AMAKA Capital, active in Ghana). Underlying technology includes a project management platform with collaboration, draft review, and payment workflows; a creator vetting system based on portfolio and past-work evaluation; and integrations for social login (Google, Facebook, Instagram, Twitter, LinkedIn, Apple). The company is incorporated in England and Wales (registration number 12615440) with a registered office in Brackley and headquarters at 167 Fleet Street, London.

Revenue mechanics include recurring subscription fees, transaction commissions on creator earnings (10%) and creator subscription revenue (15%), a 5% management/platform fee layered on subscription payments to creators, and 2.9% payment processing on card transactions. Customer logos span Nike (EMEA campaign, 47M impressions), ARISE IIP (three-part sustainability series, 6.2M impressions), Access Bank (4M impressions), YouTube, Vista Bank, Sony (Alpha Fest 2024), Wavemaker, and CANEX. The company has raised approximately $2.7M in total disclosed funding across a 2023 seed round ($700K from Morgan Stanley and Equitane Ventures) and a 2024 round ($2M led by Equitane with Morgan Stanley and Silverbacks Holdings).

Name

AMAKA Studio

Legal name

AMAKA Studio Ltd

Website

https://amaka.studio

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

AMAKA Studio is a London-based Creative-as-a-Service platform connecting global brands with 70,000+ vetted creative professionals across 60+ countries, generating revenue through fractional team subscriptions ($3K–$10K/month), marketplace commissions, and creator monetization tools.

Ownership category

akta.pro rank

Product category

Creative-as-a-Service Platform

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPACAGAB

Creator Marketplaces & Booking Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Influencer Marketing & Creator Marketplaces

SECONDARYBPAFAHAD

Creator Content Production & Co-Creation Studios

Business & Public Services/Marketing, Advertising & PR Services/Influencer & Creator Marketing

SECONDARYBPAFAIAJ

Content Studio & Creative Resourcing (In-house/Embedded Teams)

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYMPAAAHAB

Creator Talent Management & Representation

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Influencer & Creator Marketing Agencies

SECONDARYBPAMALAH

Creator Monetization Tools (Subscriptions, Tips, Merch)

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

Keywords

• Creative-as-a-service
• Creative talent marketplace
• Fractional creative teams
• Creator economy platform
• Pan-african creators

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue (Fractional Teams): Monthly subscription fees for access to dedicated creative teams, project management, and talent pool. Three tiers: Starter ($3,000/month), Scale-Up ($5,000/month), and Growth ($10,000/month). Includes 5% management/platform fee on subscription payments to creatives.
2. Creator Commission (AMAKA Gigs): 10% commission deducted from creators' earnings when businesses commission creators through AMAKA Gigs. Additional 5% payment fee charged to businesses for commissioning creators.
3. Creator Subscription Commission: 15% commission on creator subscription revenue for monetizing exclusive content through brand commissions and direct subscriptions.
4. Payment Processing Fees: 2.9% payment provider fee applies to card transactions. No fees when using AMAKA wallet. Also includes 5% management/platform fee on talent compensation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

AMAKA Studio operates a Creative-as-a-Service platform that connects global brands with a vetted network of 70,000+ creative professionals across 60+ countries. Its flagship AMAKA Fractional Teams offering provides subscription-based access to dedicated project leads and on-demand creative talent for marketing, content, design, social media, UGC, B2B content, and videography projects. The platform also supports creator monetization via AMAKA Gigs, Creator Subscriptions, and the multi-currency AMAKA Wallet.

Product overview

AMAKA Studio operates as a Creative-as-a-Service platform connecting global brands with Africa's top creative talent. The core offering is AMAKA Fractional Teams, a subscription-based model providing dedicated project management and access to 70,000+ vetted creatives across 60+ countries. The platform offers specialized service verticals including Design Services, Social Media Marketing Services, User-Generated Content Services, B2B Content Services, and Videography Services—all delivered through fractional creative teams with embedded project management. Key platform features include AMAKA Gigs for commission-based creator work, Creator Subscription for content monetization, and AMAKA Wallet for multi-currency payouts. The company offers three subscription tiers: Starter ($3,000/month), Scale-Up ($5,000/month), and Growth ($10,000/month), each providing escalating levels of project lead support and creative resources. Additionally, AMAKA Capital provides credit facilities for creative businesses.

Differentiator

Problem solved

Functional benefit

Brands

• AMAKA AI: AI-powered platform connecting businesses to top creative talent, project leads, and tools for marketing, content, and design projects.
• AMAKA Fractional Teams
• AMAKA Capital

Products and services

• AMAKA Fractional Teams Subscription-based fractional creative team service providing brands with a dedicated project lead and access to 70,000+ vetted creative professionals for marketing, content, and design projects, delivered on monthly plans ranging from $3,000 to $10,000 with rollover creative credits.
• AMAKA AI AI-powered platform that connects businesses to top creative talent, project leads, and tools to run marketing, content, and design projects, automating talent matching and project orchestration.
• AMAKA Gigs Commission-based marketplace where businesses can commission individual Pan-African creators for project-based creative work, with a 10% commission on creator earnings and a 5% payment fee charged to businesses.
• Creator Subscription Creator monetization feature allowing creators to set subscription pricing for exclusive content and earn directly from their community, with AMAKA taking a 15% commission on subscription revenue.
• AMAKA Wallet Virtual wallet supporting USD, NGN, ZAR, GHS, GBP, EUR, and KES payouts with U.S., U.K., and European virtual accounts for seamless cross-border payments, money management, and currency conversion for creators.
• AMAKA Capital Credit facility operated by AMAKA Studio to provide funding access to registered creative businesses in Ghana and across Africa, supporting creative enterprise growth.
• Design Services Subscription-based design service delivering creative assets including social graphics, brand collateral, and visual storytelling content, managed end-to-end by a fractional team for consistency and ROI.
• Social Media Marketing Services Fractional creative team service delivering social media campaigns across TikTok, Instagram, LinkedIn, and other platforms, with managed workflows and global talent for engagement and conversions.
• User-Generated Content Services Dedicated creative team service connecting brands with global UGC creators, managing projects from ideation to delivery for authentic content that drives audience engagement.
• B2B Content Services Embedded fractional team of marketers, writers, and designers producing B2B content including whitepapers, case studies, LinkedIn campaigns, email marketing, and sales enablement materials.
• Videography Services Subscription-based fractional videography team producing scalable, high-quality video content including social clips, branded films, tutorials, and explainer videos, with external project management included.

Quantifiable outcome

• 60% cost reduction vs traditional creative solutions
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor, flagship and core.

• Ayra StarrminorGTM or Marketing Partner · 1 January 2024Influencer collaborator part of AMAKA's 10+ influencer partnerships including Ayra Star, Yemi Alade, and Naomi Cambel for brand campaigns.
• Yemi AlademinorGTM or Marketing Partner · 1 January 2024Influencer collaborator part of AMAKA's 10+ influencer partnerships for brand campaigns and content creation.
• Naomi CambelminorGTM or Marketing Partner · 1 January 2024Influencer collaborator part of AMAKA's 10+ influencer partnerships for brand campaigns.
• ARISE IIPflagshipGTM or Marketing PartnerBranded content partnership to amplify ARISE IIP's mission of transforming Africa's industrial landscape. AMAKA produced a three-part sustainability series across Benin, Togo, and Gabon with 6.2M impressions achieved.
• WavemakercoreStrategic or Co-development PartnerStrategic collaboration on global brand campaigns where commissioned creators provided authentic opinions and unique content styles, enabling effective collaboration with influencers.

Scale indicators13 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Fiverr: Global online marketplace for freelance creative services including design, video, and content. Fiverr is the largest scaled competitor to AMAKA's marketplace model and competes directly for the same SMB and enterprise buyer.
• Upwork: Largest freelance services marketplace globally covering creative, writing, design, and marketing talent. Overlaps directly with AMAKA's value proposition of connecting brands with vetted creatives for project-based and ongoing work.
• Superside: Subscription-based design and creative services provider offering dedicated creative teams to enterprises. Closely mirrors AMAKA's Fractional Teams model with tiered monthly pricing and embedded project management.
• Toptal: Vetted freelancer marketplace with rigorous screening for top-tier creative, design, and technology talent. Comparable to AMAKA in its vetting-first approach and enterprise positioning.
• Design Pickle: Subscription-based flat-rate graphic design service providing unlimited design requests through a dedicated creative team. Direct competitor to AMAKA's design services tier and embedded-team model.
• 99designs by Vista: Global design marketplace connecting businesses with designers for logos, branding, and creative projects. Comparable marketplace-plus-contest model relevant to AMAKA Gigs.
• Andela: Marketplace for vetted African and emerging-market technical and creative talent. Most directly comparable peer given shared focus on African talent supply and enterprise customer base.

Emerging players

• Lemonlight: On-demand video production marketplace connecting brands with vetted creators and production teams. Overlaps with AMAKA's videography services and UGC offerings.
• Tongal: Creator marketplace for video content connecting brands with a global community of filmmakers. Comparable as a creator-marketplace model focused on content production.

Broad incumbents

• Contently: Enterprise content marketing platform with vetted freelance talent network and content workflow tools. Overlaps with AMAKA's B2B content services and enterprise creative operations positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/amaka_studio
• YouTubeyoutube.com/channel/UC8y77zyr6JOGfyl_b8vHLEg
• Facebookfacebook.com/officialamakastudio
• LinkedInlinkedin.com/company/amaka-studio
• Instagraminstagram.com/amaka.studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMAKA Studio