Humaniti
Humaniti is a free Australian personal finance mobile app that links bank, superannuation, and asset data from 200+ institutions to help consumers track spending, monitor net worth, and compare super balances. The platform serves 60,000+ Australian users and monetizes via de-identified spending-data insights and paid survey research sold to businesses.
- Company typePrivate
- Founded2019
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Humaniti does
Humaniti is a Sydney-based personal finance mobile application targeting Australian consumers, operated by Data Analytics Holdings Pty Ltd. The free app links users' bank accounts, superannuation, and other financial assets through accredited Australian data aggregators Illion and Basiq, providing read-only access to over 200 financial institutions. Core product features include a 360-degree net worth dashboard, automatic transaction categorization, monthly subscription and bill tracking, superannuation balance benchmarking against peers, and a survey-based rewards system in which members earn cash for completing surveys and can direct earnings to charitable causes through a UNICEF partnership that purifies drinking water per survey completed.
The platform is built on AWS infrastructure with bank-level SSL encryption, two-factor authentication on physical servers, and external cybersecurity audits (A1T1, SecureMeasure, ION), with full compliance with the Australian Privacy Act. User information is stored in Australia. The platform does not store bank login credentials and enforces strictly read-only access, meaning no transactions can be initiated through the app.
Humaniti operates a product-led growth model with no consumer fees, distributing through the iOS App Store, Google Play, and a self-serve web portal. Revenue is generated exclusively on the B2B side through two data-monetization streams: providing de-identified and aggregated spending-pattern insights to Australian businesses and charities for market research, and paid survey research services in which business clients purchase access to targeted member panels based on de-identified transaction data. The platform serves a community of 60,000+ Australian users and is self-positioned as the #1 budgeting and personal finance app in Australia, with earned media coverage across Nova, News Corp publications, Channel 7, Channel 10, and Foxtel.
Humaniti firmographics
Firmographics- Name
- Humaniti
- Legal name
- Data Analytics Holdings Pty Ltd
- Website
- https://humaniti.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Humaniti is a free Australian personal finance mobile app that links bank, superannuation, and asset data from 200+ institutions to help consumers track spending, monitor net worth, and compare super balances. The platform serves 60,000+ Australian users and monetizes via de-identified spending-data insights and paid survey research sold to businesses.
- Ownership category
- akta.pro rank
Humaniti industry classification
Industry- Product category
- Personal Finance Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Budgeting & Cash-Flow Management (FSAGADAA)
- akta.pro secondary industries
- Expense Tracking & Financial Dashboards (FSAGADAB), Net Worth & Personal Balance Sheet Tracking (FSAGADAF)
Keywords
Where Humaniti is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Humaniti business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Market Research Data Services: Humaniti earns revenue by providing de-identified and aggregated spending pattern insights to Australian businesses and charities. These insights help businesses understand market movements and consumer behaviour, allowing Humaniti to offer its service free to users.
- Survey Research Services: Businesses engage Humaniti to conduct member surveys. Users complete surveys in exchange for cash rewards, and businesses pay Humaniti for access to targeted consumer research based on de-identified spending patterns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free access to all features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Humaniti product offering
Product offeringCore offering
Humaniti operates a free mobile and web personal finance application for Australian consumers that connects to over 200 Australian financial institutions to automatically track spending, monitor net worth, compare superannuation balances, and reward users with cash for completing surveys. The platform monetises consumer-side activity by selling aggregated, de-identified spending pattern insights and survey-based market research to businesses, brands, and charities.
Product overview
Humaniti is a single, unified personal finance management platform delivered as a free mobile application. The core Humaniti app provides users with a consolidated dashboard to link bank accounts, track spending, understand net worth, compare superannuation, and earn money through optional survey participation. The platform monetizes via de-identified spending insights provided to businesses and charities, enabling the free service. There are no separate modules, tiers, or add-on products—the offering is a single app with an integrated feature set.
Differentiator
Problem solved
Functional benefit
Products and services
- Humaniti Mobile App Free iOS and Android application that connects to 200+ Australian financial institutions to automatically categorise transactions, track net worth, compare superannuation balances, and reward users with cash for completing surveys. Targets Australian individual consumers seeking personal finance management tools.
- Market Research Data Services B2B offering that sells aggregated, de-identified consumer spending pattern insights derived from Humaniti's user base to businesses, brands, charities, and not-for-profits for market research and benchmarking purposes.
- Survey Research Services Research panel service that allows businesses, charities, and not-for-profits to engage Humaniti's consumer user base to complete paid surveys, enabling market research and consumer insight generation.
Quantifiable outcome
- 81% of members would recommend the app to family and friends
- +2 more outcomes
Companies that use Humaniti
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
Humaniti technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature6 records
Humaniti partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- UNICEFflagshipHumaniti partners with UNICEF to purify drinking water for communities in need. Every time a member completes a survey, they help purify 5 litres of water for communities in need via UNICEF. In 2024, 2 million litres of water was purified through this partnership.
- IllioncoreAccredited Australian financial data service partner that enables secure connection to user financial accounts. Humaniti works with Illion to create a completely secure connection without storing any passwords or login credentials.
- BasiqcoreAccredited Australian financial data service partner that enables secure connection to user financial accounts. Basiq is one of the data partners facilitating the read-only access to over 200 financial institutions.
- AWS (Amazon Web Services)coreInfrastructure provider for Humaniti's systems. The app is deployed using AWS enabling high security through industry-leading solutions that ensure the safety of all user data on the AWS network.
Scale indicators7 records
Recent moves3 records
Expansion highlights4 records
Humaniti competitors and assessment
Company assessmentBroad incumbents
- Finder: Large Australian financial comparison marketplace covering banking, super, insurance, and consumer finance products. A broader incumbent that overlaps with Humaniti on financial education and consumer data-driven insights, though it monetises primarily via referral/lead-gen rather than PFM dashboards.
- Raiz Invest: Australian micro-investing and personal finance app that aggregates spending data to surface investing and saving products. A broader incumbent in Australian consumer fintech with overlapping PFM-style features and a much larger, publicly listed user base.
Emerging players
- 22seven: South African personal finance and budgeting app that aggregates bank accounts to track spending, budgets, and net worth. Comparable product surface to Humaniti but operating in a different geography; useful comp for PLG PFM model validation.
- Up (Bendigo Bank): Australian digital neobank with strong in-app spending analytics, automatic categorisation, and savings features. Partial overlap with Humaniti's PFM capabilities, but delivered as a transactional bank account rather than a standalone budgeting app.
Direct peers
- Pocketbook: Australian personal finance management app that links bank accounts to help users track spending, create budgets, and manage bills. Directly competes with Humaniti on core PFM functionality in the same Australian consumer market with a similar freemium/PLG model.
- MoneyBrilliant: Australian PFM platform offering bank account aggregation, budgeting, and spending categorisation for Australian consumers. Competes head-to-head with Humaniti on the same core feature set (budgeting, transaction categorisation, net worth tracking) in the same domestic market.
- Frollo: Australian open-banking-enabled PFM and personal finance platform leveraging the Consumer Data Right to aggregate accounts, track spending, and provide budgeting tools. Targets the same Australian consumer segment as Humaniti with overlapping functionality.
- WeMoney: Australian personal finance app focused on budgeting, account aggregation, and financial wellbeing for Australian consumers. Closely comparable to Humaniti on account linking, spending tracking, and free consumer PFM delivery in Australia.
Others
- Illion: Australian credit bureau and accredited open-data aggregator that provides account-aggregation infrastructure to Humaniti. Thematically related as an enabler of PFM in Australia and a current commercial partner; useful for understanding the data-partnership economics that underpin Humaniti's model.
- Basiq: Australian open-banking data aggregation platform that supplies Humaniti's read-only connectivity to 200+ financial institutions. An enabling infrastructure peer rather than a direct competitor, but directly comparable on the data-aggregation and consumer-data-monetisation value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Humaniti social profiles
Digital presenceHumaniti compliance and trust
Trust signalCompliance1 record
Humaniti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Humaniti leadership team
Management profileNumber of profiles
Profiles4 records
Humaniti funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Humaniti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Humaniti
What does Humaniti do?
Humaniti operates a free mobile and web personal finance application for Australian consumers that connects to over 200 Australian financial institutions to automatically track spending, monitor net worth, compare superannuation balances, and reward users with cash for completing surveys. The platform monetises consumer-side activity by selling aggregated, de-identified spending pattern insights and survey-based market research to businesses, brands, and charities.
Is Humaniti a public or private company?
Humaniti is a private company. It is classified as venture growth investor backed and is currently operating.
When was Humaniti founded?
Humaniti was founded in 2019. It employs 11 to 50 people.
Where is Humaniti based?
Humaniti is headquartered in Sydney, Australia, in the Oceania region.
How does Humaniti make money?
Two revenue lines are on record. Market Research Data Services are the primary driver. The others are survey Research Services.
Who are Humaniti's main competitors?
Broad incumbents on record are Finder and Raiz Invest. Emerging players are 22seven and Up (Bendigo Bank). Direct peers are Pocketbook, MoneyBrilliant, Frollo and WeMoney. Others are Illion and Basiq.
Does Humaniti have an API?
No public API is recorded for Humaniti.
What industry is Humaniti in?
Humaniti's product category is Personal Finance Software. Its primary akta.pro industry code is FSAGADAA, Budgeting & Cash-Flow Management, with a secondary code of FSAGADAB, Expense Tracking & Financial Dashboards. Its NAICS code is 541910 and its SIC code is 6199.