Anthem Vault

What Anthem Vault does

Anthem Vault is a privately held precious metals company founded in 2011 and headquartered in Las Vegas, Nevada. Per its firmographic profile, Anthem Vault provides an integrated service enabling customers to buy, own, vault, and sell insured physical 100% fine gold and silver bullion, positioning the firm as a one-stop platform for retail precious-metals ownership with built-in insured custody and a secondary-market exit path. The company was co-founded by Anthem Blanchard (CEO and Director) and Cynthia Blanchard (President and Director), giving it founder-led governance from inception.

Operationally, the company executed its most consequential strategic move in September 2015 with the acquisition of Amagi Metals, integrating a direct-to-consumer bullion retail channel into its vaulting infrastructure. The company has raised approximately $3.1 million across two funding rounds — $1.6 million in June 2015 and $1.525 million in November 2020 — with no disclosed lead investors. Headcount is reported in the 11-50 range, consistent with a small specialized retailer/custodian.

The company's current digital footprint, however, offers almost no corroborating product, pricing, or operational detail. The anthemvault.com site is effectively a default WordPress "Twenty Twenty-Five" install displaying only a placeholder "Hello world!" blog post dated June 22, 2026, with empty Blog, About, FAQs, Authors, Events, Shop, Patterns, and Themes pages. No proprietary technology, app, API, SDK, integration, or certification is disclosed, and no revenue, customer, or pricing data is publicly available. As a result, the business model — pricing mechanics, customer segmentation, and revenue mix — must be inferred from the industry norm (spreads on bullion buy/sell plus vault/storage fees) rather than from disclosed company data.

Name

Anthem Vault

Legal name

Anthemvault

Website

https://anthemvault.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Anthem Vault is a Las Vegas-based precious metals company founded in 2011 that lets customers buy, store, and sell insured physical gold and silver bullion, operating as a small private firm (11-50 employees) with its retail footprint expanded via the 2015 acquisition of Amagi Metals.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Core offering

Anthem Vault sells insured physical 100% fine gold and silver bullion directly to customers and provides an integrated vaulting/custody service so owners can store their metal in a secured facility. The offering is built around an end-to-end flow — buy, own, vault, and sell — allowing customers to liquidate positions through the company without arranging their own storage or retrieval.

Product overview

Anthem Vault appears to operate a basic WordPress-based website offering standard CMS features including a blog, shop, events, and theme/pattern sections. The site uses the WordPress platform with the 'Twenty Twenty-Five' default theme. No distinct proprietary products or services were identified in the source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Gold Bullion Insured physical 100% fine gold bullion sold to individual investors through Anthem Vault, with the option to hold the metal in Anthem Vault's insured custody rather than arranging self-storage.
• Physical Silver Bullion Insured physical 100% fine silver bullion sold to individual investors through Anthem Vault, with the option to hold the metal in Anthem Vault's insured custody rather than arranging self-storage.
• Insured Bullion Vaulting and Custody Insured vaulting and custody service under which Anthem Vault stores customers' purchased physical gold and silver bullion in a secured facility, supporting the company's end-to-end buy, own, vault, and sell workflow.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• SD Bullion: US online bullion dealer focused on low-margin gold, silver, platinum, and palladium sales. Directly competes with Anthem Vault for price-sensitive retail bullion customers.
• BullionVault: Online platform for buying, selling, and storing allocated physical gold, silver, and platinum in professional vaults. The closest functional peer to Anthem Vault's Buy-Own-Vault-Sell model.
• GoldSilver (Mike Maloney): US precious metals retailer offering bullion, storage, and educational content. Comparable to Anthem Vault as a retail-facing gold/silver Buy-Sell-Vault operator targeting self-directed investors.
• APMEX (American Precious Metals Exchange): One of the largest US online retailers of gold, silver, platinum, and palladium bullion. Directly comparable as a Buy-Sell bullion platform serving retail and institutional customers, and the dominant scale competitor Anthem Vault must contend with.
• JM Bullion: Major US online precious metals dealer offering gold, silver, platinum, and palladium products with vaulting and storage programs. Closely mirrors Anthem Vault's Buy-Own-Vault-Sell proposition to retail bullion buyers.
• Kitco: Long-standing Canadian precious metals retailer and market data provider, with bullion sales, storage, and trading. Overlaps directly with Anthem Vault on retail bullion, storage, and live pricing.
• Monex Precious Metals: US precious metals dealer offering bullion coins, bars, and storage programs to retail and institutional buyers. Overlaps with Anthem Vault on insured physical gold/silver and vaulting services.
• Amagi Metals: Precious metals retailer acquired by Anthem Vault in 2015. A directly comparable bullion Buy-Sell operator, and now part of Anthem Vault's own footprint.
• Provident Metals: US online bullion and coin retailer. Competes for similar retail demand for physical gold and silver products with comparable delivery and storage options.

Broad incumbents

• GoldMoney: Digital precious metals platform offering allocated ownership, vaulting, and trading across multiple jurisdictions. Broader incumbent with overlapping vaulting/ownership services targeted at Anthem Vault's insured-physical-bullion customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/AnthemVault
• Facebookfacebook.com/timeline
• LinkedInlinkedin.com/company/3031659

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anthem Vault