What Hammr does

Hammr is a US-based, construction-native SaaS platform founded in 2021 and headquartered at 2 Embarcadero Center, San Francisco, that provides payroll, HR, time tracking, scheduling, messaging, benefits, and compliance software for specialty contractors performing public and prevailing wage work. The platform is explicitly built for construction rather than adapted from generic payroll, addressing Davis-Bacon and state prevailing wage requirements, certified payroll reporting (WH-347, LCPtracker, state forms), fringe benefit calculations, and apprenticeship ratio tracking. It targets small to mid-size construction companies (1-500 employees) that historically rely on generic vendors such as ADP, Paychex, UKG, and QuickBooks and that lack dedicated payroll/HR staff.

The product architecture centers on a Construction Payroll module with orbiting modules for Time-Tracking (mobile app with GPS, photo documentation, and Spanish translation), Scheduling (drag-and-drop crew assignment), in-app Messaging, Benefits, HR (digital onboarding and W-4 handling), and a dedicated Prevailing Wage Software module that generates WH-347 federal certified payroll reports in a single click. The underlying technology is a cloud-based SaaS platform with native prevailing wage logic, automated fringe benefit annualization, and project-level labor costing. Hammr integrates natively with the dominant construction accounting and ERP stack - QuickBooks Online/Desktop, Sage Intacct (with Marketplace listing), Acumatica, Xero, and NetSuite - syncing employees, projects, cost codes, timesheets, and full project-level labor burden costs to the system of record. Strategic depth is reinforced by a partnership with Beneco (part of FuturePlan by Ascensus), which provides ~40 years and $700M of fringe benefit contribution data to drive Hammr's fringe optimization engine.

The business model is SaaS subscription-based, sold via quote-based monthly pricing tailored to company size and module adoption, with no annual contract lock-in to reduce buyer friction. Revenue is generated primarily through recurring subscription fees, supplemented by onboarding, migration, and training professional services and a free 30-minute prevailing wage consultation used as demand generation. Go-to-market is hybrid: consultative enterprise field sales with co-founder site visits, inside sales for mid-market accounts, and product-led growth through self-serve mobile onboarding that allows field crews (including workers with 18+ years on paper timecards) to adopt the app within minutes. A Beneco referral channel and the Sage Intacct Marketplace listing extend distribution. Hammr serves contractors nationwide across the United States and is privately held by co-founders Brek Goin (CEO) and Sanket Firodiya.

Name

Hammr

Legal name

Hammr Inc.

Website

https://hammr.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Hammr is a US-based SaaS platform founded in 2021 that provides construction-native payroll, HR, time tracking, scheduling, benefits, and prevailing wage compliance for specialty contractors, particularly those doing public works subject to Davis-Bacon requirements.

Ownership category

akta.pro rank

Product category

Construction Payroll Software

NAICS

Payroll Services (541214)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industries

Payroll, Time & Attendance (BPACAPAB), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

Keywords

• Construction payroll software
• Prevailing wage compliance
• Certified payroll reporting
• Construction workforce management
• Field time tracking

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Monthly subscription-based pricing for construction payroll, HR, and operations platform. Monthly billing cycle with no annual lock-in requirement. Month-to-month flexibility to reduce buyer friction.
2. Professional Services: Onboarding, migration, and training services. Dedicated account management included. Free prevailing wage consultations offered as demand generation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Hammr provides a cloud-based, construction-native SaaS platform that combines payroll, prevailing wage and certified payroll compliance (WH-347, LCPtracker, state forms), field time tracking, scheduling, in-app messaging, benefits, and HR into a single system that syncs with major accounting/ERP platforms (QuickBooks, Sage Intacct, Acumatica, Xero, NetSuite). It is purpose-built for specialty and general contractors performing public works, prevailing wage, and union projects, eliminating manual certified payroll, multi-rate wage calculations, and disconnected field-to-office workflows.

Product overview

Hammr is a modern unified construction payroll, HR, and field operations platform built for specialty contractors. The core product is Construction Payroll, around which the following modules orbit: Time-Tracking (mobile field app with GPS and Spanish translation), Scheduling (drag-and-drop crew assignment), Messaging (in-app team communication), Prevailing Wage Software (one-click WH-347 certified payroll reporting), Benefits, HR (onboarding and document management), and Integrations (native sync to QuickBooks, Sage Intacct, Acumatica, Xero, and NetSuite). The platform is available on the Sage Intacct Marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Construction Payroll Core platform module handling construction payroll, prevailing wage, certified payroll, multi-rate workers, union rates, and multi-state compliance for U.S. specialty and general contractors.
• Time-Tracking Mobile App Mobile time-tracking app with GPS, photo documentation, and Spanish translation that lets field crews clock in/out from phones and gives the office real-time visibility into labor hours.
• Scheduling Drag-and-drop employee scheduling module that lets managers quickly assign employees and crews to projects, with automated notifications, reminders, and mobile access for field workers.
• Messaging In-app messenger that centralizes team and crew communication, replacing disorganized text and email threads with a single messaging hub on the Hammr platform.
• Prevailing Wage Software Prevailing wage compliance module that generates WH-347 federal certified payroll reports, LCPtracker reports, and state forms in one click, automates fringe benefit calculations and annualization, and supports Davis-Bacon and state prevailing wage requirements.
• Benefits Module for offering and streamlining employee benefits management inside the Hammr platform.
• HR HR module for onboarding, tracking, and paying new team members, including digital onboarding with document management and W-4 handling.
• Integrations Integration module providing native sync with QuickBooks Online and Desktop, Sage Intacct, Acumatica, Xero, and NetSuite, syncing employees, projects, cost codes, timesheets, and full labor burden costs.

Quantifiable outcome

• Reduces payroll processing time by up to 96%
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Beneco (FuturePlan by Ascensus)flagshipStrategic or Co-development Partner · 24 February 2026Hammr partnered with Beneco, part of FuturePlan by Ascensus, to deliver a complete prevailing wage solution for contractors. Beneco specializes in prevailing wage fringe benefits with nearly 40 years of experience and $700M in contributions processed. Together, Hammr handles construction payroll and HR while Beneco maximizes fringe benefits and reduces tax burden. The partnership enables contractors to cut payroll taxes by up to $156,000+ annually and save 800+ hours on admin work. Joint go-to-market targets contractors bidding on public infrastructure work.
• Sage IntacctcoreTechnology or IntegrationHammr is listed on the Sage Intacct Marketplace. The integration enables seamless data sync between Hammr and Sage Intacct for construction accounting, with full project-level labor cost visibility flowing into the accounting system.
• QuickBooks (Intuit)coreTechnology or IntegrationNative integration with QuickBooks Online and QuickBooks Desktop. Syncs employees, projects, cost codes, timesheets, and full labor burden costs directly into QuickBooks for seamless field-to-finance workflow.
• NetSuite (Oracle)coreTechnology or IntegrationNative integration with NetSuite enabling construction contractors to sync payroll data, project costs, and employee information directly into their ERP system.
• XerocoreTechnology or IntegrationIntegration with Xero accounting software for small to mid-size construction businesses, enabling automated payroll sync and job costing.
• AcumaticacoreTechnology or IntegrationIntegration with Acumatica cloud ERP platform for construction contractors needing robust accounting and payroll synchronization.
• HFMM (Have Fun, Make Money) Management GroupminorStrategic or Co-development PartnerHFMM provides fractional executive support and streamlined administrative systems to outdoor service and blue collar companies. RTM (Roberts Traffic Marking) operates under HFMM management. Jason Corby from HFMM manages RTM and championed the Hammr implementation.

Scale indicators12 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Paylocity: Mid-market HCM and payroll SaaS with growing vertical specialization. Comparable business model (cloud HCM/payroll subscription targeting mid-market employers) and a credible threat if it adds construction-specific modules.
• Sage 100 Contractor (Sage Timberline): Long-running construction accounting and payroll product from Sage serving specialty and general contractors. Comparable customer base to Hammr and an incumbent Hammr must displace, particularly for contractors already standardized on Sage accounting.
• Viewpoint Construction Software (Trimble): Established construction ERP suite (Vista, Spectrum) covering payroll, accounting, project management, and field operations. Competes with Hammr for mid-market and enterprise contractors but as a broader, more expensive, longer-implementation incumbent.
• Procore: Dominant construction management platform covering project management, financials, and field operations. While payroll is not its core focus, Procore represents the broader platform risk that Hammr could either integrate with or compete against as it expands.
• ADP: Largest U.S. payroll and HCM provider. Hammr explicitly positions itself as the construction-native alternative to ADP, with explicit messaging about contractors switching away. Generic breadth vs. Hammr's vertical depth is the core competitive axis.
• Paychex: Major SMB and mid-market payroll/HR provider. Another incumbent Hammr directly attacks, particularly among smaller construction employers switching from Paychex to gain construction-specific functionality.

Direct peers

• Jonas Construction Software: Construction-specific ERP covering payroll, accounting, job costing, and field operations for specialty contractors. Directly overlaps Hammr's construction payroll + HR + operations positioning and competes for the same mid-market contractor segment.
• Foundation Software: Long-standing construction-specific payroll and accounting software vendor serving specialty and general contractors. Directly competes with Hammr on construction payroll, prevailing wage, and project costing — the closest comparable in product scope and target customer.
• ComputerEase: Construction accounting and payroll software with strong presence among mid-market contractors. Comparable to Hammr in serving contractors who need job-cost-aware payroll and certified payroll reporting, though generally considered an older, desktop-era product.
• HCSS: Heavy civil construction software suite including field data collection, estimating, safety, and payroll. Overlaps with Hammr on construction payroll and field operations for infrastructure and heavy civil contractors, including prevailing wage workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuQ3xjp_OY-GKuYd3MyhB1Q
• LinkedInlinkedin.com/company/hammr
• Instagraminstagram.com/wearehammr
• Xx.com/wearehammr
• Facebookfacebook.com/wearehammr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hammr