EcommerceTech
EcommerceTech is a private content and directory platform founded in 2019 cataloging 710+ eCommerce software tools across 15+ categories. It serves 10,000+ small and mid-sized merchants seeking technology recommendations, monetizing via advertising, premium listings, and sponsored content.
- Company typePrivate
- Founded2019
- HeadquartersWalnut Creek, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What EcommerceTech does
EcommerceTech (legal name: eCommerce Tech) is a private, for-profit company founded in 2019 and headquartered in Walnut Creek, United States. The company operates a web-based eCommerce technology directory and content platform, cataloging 710+ software tools across more than 15 categories including analytics and attribution, customer retention, marketing, operations and logistics, product and price management, sustainable retail, and website functionality. The platform is positioned as a discovery and research resource for small and mid-sized eCommerce merchants, with the company claiming trust from 10,000+ merchants. Customer segments span SMB merchants, scaling brands requiring attribution and analytics, repeat-purchase brands needing retention and subscription tools, and larger enterprise eCommerce operations seeking unified customer views.
The underlying technology is a web-based directory platform with categorized software listings, a blog content management system, podcast and webinar hosting infrastructure, and a deal-management module for featured vendor promotions. There is no disclosed API, SDK, or native mobile app; all distribution runs through ecommercetech.io. Supporting sub-brands include the eCommerce MasterPlan podcast, the Keep Optimising marketing podcast, the eCommerce Explored webinar series, and the Tech Expert guest blogger program, which collectively drive top-of-funnel traffic and SEO authority.
The business model is a hybrid advertising, sponsorship, and premium-listing directory. Software vendors can submit free basic listings and pay for premium/featured placements, advertising, and sponsored content across category pages, deal sections, and podcasts/webinars. Revenue streams are explicitly advertising, subscription-style premium listing collection, and an affiliate/referral layer via the Tech Expert program. Pricing for vendors is not publicly disclosed. The company is privately held, appears bootstrapped beyond a single disclosed $130K seed round from WndrCo in December 2021, has a headcount of 1-10, and does not disclose revenue.
EcommerceTech firmographics
Firmographics- Name
- EcommerceTech
- Legal name
- eCommerce Tech
- Website
- https://ecommercetech.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EcommerceTech is a private content and directory platform founded in 2019 cataloging 710+ eCommerce software tools across 15+ categories. It serves 10,000+ small and mid-sized merchants seeking technology recommendations, monetizing via advertising, premium listings, and sponsored content.
- Ownership category
- akta.pro rank
EcommerceTech industry classification
Industry- Product category
- Ecommerce Software Directory
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Web Directories & Link Indexes (BPAMAAAK)
Keywords
Where EcommerceTech is headquartered
LocationHeadquarters
- HQ city
- Walnut Creek
- HQ country
- United States
- HQ region
- North America
Markets served
EcommerceTech business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising & Sponsorships: Software vendors pay for advertising placements, sponsored content sections, and featured positions throughout the directory and category pages.
- Premium Listings Collection: Software vendors can purchase premium/featured listing placements in The Lists section and category pages for increased visibility.
- Tech Expert Program: Guest blogger and expert content contributors generate value through thought leadership exposure to the eCommerce merchant audience, creating indirect revenue through vendor awareness and adoption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | — | Basic software listing submission |
| Freemium | — | Tech Expert guest blogging program |
| Other | — | Featured deal listings |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
EcommerceTech product offering
Product offeringCore offering
EcommerceTech operates a web-based eCommerce software directory that catalogs 710+ tools across 15+ categories (Analytics & Attribution, Customer Retention, Marketing, Operations & Logistics, Website Functionality, etc.), helping merchants identify, research, and assemble their software tech stack. The platform is trusted by 10,000+ merchants and supports vendor listings, premium placements, advertising, and featured software deals. Surrounding the directory are editorial content properties including the eCommerce Tech Blog, the eCommerce MasterPlan and Keep Optimising podcasts, and the eCommerce Explored webinar series.
Product overview
eCommerce Tech operates as a comprehensive eCommerce technology directory and content platform. The core offering is the Technology Directory, which provides curated listings and reviews of 710+ eCommerce software tools across multiple categories including Analytics & Attribution, Customer Retention, Marketing, Operations & Logistics, Product & Price Management, Sustainable Retail, Website Content, and Website Functionality. The platform is trusted by 10,000+ merchants and was established in 2019. Supporting the directory are content platforms including the eCommerce Tech Blog, eCommerce Explored Webinars, and the eCommerce Tech Podcast. The platform also features a Software Deals section and a Guest Bloggers Program (eCommerce Tech Experts) for expert contributions. Tech companies can utilize Software Listing Services to get listed, update their listings, or advertise on the platform.
Differentiator
Problem solved
Functional benefit
Brands
- eCommerce Explored: eCommerce Explored Webinars - a webinar series for eCommerce education and resources.
- eCommerce MasterPlan Podcast
- Keep Optimising Podcast
Products and services
- eCommerce Technology Directory Comprehensive web-based directory and tech stack platform that helps eCommerce businesses identify, research, and discover software solutions across 15+ categories including Analytics & Attribution, Customer Retention, Marketing, Operations & Logistics, Website Functionality, and Sustainable Retail. The directory is trusted by 10,000+ merchants and serves as the core product that vendors pay to be listed on.
- Software Listing Services
Companies that use EcommerceTech
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
EcommerceTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EcommerceTech partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
EcommerceTech competitors and assessment
Company assessmentDirect peers
- GetApp: GetApp is a Gartner-owned software discovery marketplace targeting SMB buyers. It shares EcommerceTech's audience of small and mid-sized merchants researching software, and competes for the same vendor advertising inventory.
- TrustRadius: TrustRadius operates a B2B software review platform with verified buyer feedback. It competes in the same software discovery category as EcommerceTech and targets similar merchant and SMB buyers evaluating tools.
- Capterra: Capterra (owned by Gartner) is a leading software discovery and review platform covering business software categories. It overlaps with EcommerceTech's directory and vendor-sponsorship model, serving similar merchant SMBs researching tools.
- G2: G2 is the largest software review and discovery marketplace, serving buyers across categories including eCommerce. It directly competes with EcommerceTech for both vendor advertising dollars and merchant attention in software research workflows.
- Software Advice: Software Advice (Gartner-owned) helps businesses find software through advisor-led recommendations and reviews. It targets the same SMB merchant research workflow that EcommerceTech serves.
Emerging players
- BuiltWith: BuiltWith provides technology detection and profiling for websites, including which eCommerce tools merchants use. It overlaps with EcommerceTech in identifying eCommerce technology stacks and serves similar vendor intelligence use cases.
- Chief Marketing Technologist (MarTech Landscape): Scott Brinker's MarTech directory catalogs thousands of marketing technology tools, including many eCommerce-adjacent categories. It serves a similar content-led discovery function for a related buyer audience and competes for thought leadership.
Broad incumbents
- Shopify App Store: Shopify's App Store is the dominant software marketplace for Shopify merchants, the largest segment of eCommerce SMBs. While narrowly Shopify-focused, it competes for the same vendor placement dollars and merchant discovery sessions EcommerceTech targets.
- ClickZ: ClickZ is a long-running digital marketing and eCommerce publication covering strategy, tools, and technology. It shares EcommerceTech's audience of eCommerce professionals and competes in the same content-and-sponsorship business model.
Regional players
- Practical Ecommerce: Practical Ecommerce is an independent eCommerce publication providing editorial content, tool recommendations, and vendor resources to merchants. It overlaps with EcommerceTech's content and vendor sponsorship model for SMB merchants.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
EcommerceTech social profiles
Digital presenceEcommerceTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
EcommerceTech leadership team
Management profileNumber of profiles
Profiles1 record
EcommerceTech funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EcommerceTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EcommerceTech
What does EcommerceTech do?
EcommerceTech operates a web-based eCommerce software directory that catalogs 710+ tools across 15+ categories (Analytics & Attribution, Customer Retention, Marketing, Operations & Logistics, Website Functionality, etc.), helping merchants identify, research, and assemble their software tech stack. The platform is trusted by 10,000+ merchants and supports vendor listings, premium placements, advertising, and featured software deals. Surrounding the directory are editorial content properties including the eCommerce Tech Blog, the eCommerce MasterPlan and Keep Optimising podcasts, and the eCommerce Explored webinar series.
Is EcommerceTech a public or private company?
EcommerceTech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EcommerceTech founded?
EcommerceTech was founded in 2019. It employs 1 to 10 people.
Where is EcommerceTech based?
EcommerceTech is headquartered in Walnut Creek, United States, in the North America region.
How does EcommerceTech make money?
Three revenue lines are on record. Advertising & Sponsorships are the primary driver. The others are premium Listings Collection and tech Expert Program.
Who are EcommerceTech's main competitors?
Direct peers on record are GetApp, TrustRadius, Capterra, G2 and Software Advice. Emerging players are BuiltWith and Chief Marketing Technologist (MarTech Landscape). Broad incumbents are Shopify App Store and ClickZ. Practical Ecommerce is listed as a regional player.
Does EcommerceTech have an API?
No public API is recorded for EcommerceTech.
What industry is EcommerceTech in?
EcommerceTech's product category is Ecommerce Software Directory. Its primary akta.pro industry code is BPAMAAAK, Web Directories & Link Indexes. Its NAICS code is 51929 and its SIC code is 7311.