Cinareo
Cinareo is a Toronto-based SaaS company founded in 2022 that provides AI-augmented, scenario-based capacity planning and workforce management software for multi-channel contact centers, targeting BFSI, healthcare, BPO, and telecom verticals with enterprise subscriptions and professional services.
- Company typePrivate
- Founded2022
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cinareo does
Cinareo Solutions Inc. is a Toronto/Oshawa, Ontario-based SaaS company founded in 2022 by Karen Elliott (CEO) and Mark Alpern (COO) that provides AI-driven capacity planning and workforce management software for multi-channel contact centers. The platform is delivered as a cloud-based subscription SaaS and centers on scenario-based capacity planning complemented by modules for Support Staff Planning, Multi-Skilling, Financial Planning, Recruitment & Training Planning, and Multi-Location optimization. Underlying the platform are industry-recognized statistical models including a proprietary Erlang X Calculator that accounts for abandonment and retry rates to produce more accurate workload predictions than standard Erlang staffing models. Cinareo also offers a standalone Erlang X Calculator tool and professional services including Consulting Services, Capacity Planning as a Service, and Fully Managed Services. The company is intentionally positioned as complementary to existing WFM platforms rather than a replacement, targeting banking and financial services, healthcare, BPO, telecom, and multi-site enterprise contact centers.
Cinareo operates a direct enterprise sales motion initiated via a 'Book a Demo' call-to-action on its website, with quote-based subscription pricing invoiced annually in advance and one-year auto-renewing terms. Pricing scales with agent count and number of sites, with no public tiered pricing disclosed. Go-to-market is supplemented by thought leadership content (articles, white papers, webinars), a newsletter base of over 5,000 WFM leaders, conference presence at CCW Berlin, FinovateSpring 2025, and SWPP, and a strategic partnership with Aspect (announced March 2026) that extends distribution through an established WFM vendor ecosystem. Named enterprise customers include PwC, ATB Financial, Bill Gosling, Engine, Fabletics, and ForwardVu, spanning financial services, professional services, retail/ecommerce, and BPO verticals.
In January 2025, Cinareo closed a $1 million pre-seed round led by BDC's Seed Venture Fund with participation from Accelia Capital and angel investor Robert Treumann. The company has 1-10 employees and operates as Cinareo Solutions Inc., incorporated in Ontario, Canada. Cinareo's value proposition is rooted in replacing error-prone spreadsheet-based planning with rapid scenario modeling, integrating financial planning with operational staffing decisions, and providing a simplicity-first alternative to bloated enterprise WFM platforms, with documented outcomes including reducing scenario creation time from 8 hours to 1 hour.
Cinareo firmographics
Firmographics- Name
- Cinareo
- Legal name
- Cinareo Solutions Inc.
- Website
- https://cinareo.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cinareo is a Toronto-based SaaS company founded in 2022 that provides AI-augmented, scenario-based capacity planning and workforce management software for multi-channel contact centers, targeting BFSI, healthcare, BPO, and telecom verticals with enterprise subscriptions and professional services.
- Ownership category
- akta.pro rank
Cinareo industry classification
Industry- Product category
- Contact Center Workforce Management Software
- NAICS
- Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer Service, Support & Contact Center CRM (HDAEAFAC)
- akta.pro secondary industries
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Contact Center Operations & Tools (ACD/IVR/CRM/WFM) (EDABACAA)
Keywords
Where Cinareo is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Cinareo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Core Platform): Cinareo offers its Cinareo™ cloud-based workforce management and capacity planning platform as a subscription SaaS product. Customers are granted rights to access and use the Service for a defined Subscription Term in exchange for Subscription Fees, with subscriptions auto-renewing for additional one-year periods unless cancelled. The platform supports multi-site planning and complements existing WFM platforms.
- Professional Services: The company offers professional services including Capacity Planning as a Service, Consulting Services, and Fully Managed Services — providing on-demand WFM assessments, expert consulting without long-term commitment, and end-to-end workforce management support to help clients optimize performance and reduce costs.
- Pilot Service Period: Cinareo provides a pilot/trial period allowing prospective customers to test and validate the platform prior to entering a paid Subscription Term, after which the subscription automatically begins for the term specified in the Order Form.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Subscription — Contact center capacity planning platform |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Cinareo product offering
Product offeringCore offering
Cinareo offers a cloud-based SaaS workforce management and capacity planning platform tailored to multi-channel contact centers, delivering scenario-based planning, financial analysis, multi-skilling, recruitment/training planning, and multi-location optimization. The platform is designed to complement existing WFM systems and is augmented by a proprietary Erlang X Calculator that models abandonment and retry behavior for more accurate workload forecasts, along with professional services (Capacity Planning as a Service, Consulting, and Fully Managed) for assessment, implementation, and ongoing support.
Product overview
Cinareo is a workforce management and insights SaaS platform for contact centers that offers a suite of integrated planning modules. The core platform centers on Capacity Planning, complemented by Support Staff Planning, Multi-Skilling, Financial Planning, Recruitment & Training Planning, and Multi-Location optimization modules. A standalone Erlang X Calculator tool is available for specialized staffing modeling. The platform is delivered as a cloud-based subscription SaaS with professional services including Consulting Services and Fully Managed Services for implementation and ongoing support.
Differentiator
Problem solved
Functional benefit
Products and services
- Cinareo Workforce Management & Capacity Planning Platform Cloud-based, subscription SaaS platform for contact centers delivering short-to-long range capacity planning (one week to 3 years), support staff planning, multi-skilling, financial planning, recruitment & training planning, and multi-location workforce optimization. Designed to complement existing WFM systems by providing structured, AI-augmented decision support across resourcing, finances, recruitment, and training.
- Erlang X Calculator Standalone modeling tool that applies the Erlang X statistical model with abandonment and retry rates to calculate how demand actually flows through a contact center, producing more accurate workload, service level, and staffing requirement outputs than standard Erlang calculators.
- Capacity Planning as a Service Expert WFM assessment and on-demand capacity planning service delivered without requiring a long-term commitment, providing prospective and existing customers with structured planning support prior to or alongside SaaS adoption.
- Consulting Services On-demand workforce management consulting engagements providing expert guidance on capacity planning, scenario modeling, and operational improvement for contact center clients.
- Fully Managed Services End-to-end managed workforce management service in which Cinareo operates and optimizes a client's capacity planning function to reduce costs and improve performance on an ongoing basis.
Quantifiable outcome
- Scenario creation time reduced from 8 hours to 1 hour
- +1 more outcomes
Companies that use Cinareo
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Cinareo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Cinareo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AspectcoreCinareo announced a strategic partnership with Aspect, a workforce management and engagement solutions company. The partnership aims to enhance contact center operations by replacing spreadsheet-based planning with scenario-based tools, improving demand forecasting, scheduling, and operational agility. The integration is designed to complement Aspect's WFM offerings with Cinareo's advanced capacity planning capabilities.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Cinareo competitors and assessment
Company assessmentBroad incumbents
- Genesys: Genesys is a leading CCaaS and customer experience platform with workforce engagement capabilities including forecasting and scheduling. It is a broad incumbent whose contact center customers overlap with Cinareo's addressable market.
- NICE Ltd: NICE is the dominant workforce management (WFM) and contact center analytics vendor, offering NICE WFM and Performance Management. It is comparable to Cinareo as the incumbent whose installed base Cinareo targets with complementary capacity planning, and the most likely competitor if NICE adds scenario-based planning.
- Verint Systems: Verint provides workforce engagement management including WFM, forecasting, and scheduling for contact centers. It is a direct incumbent in the same category Cinareo addresses and represents both a partnership target and a competitive threat.
- Five9: Five9 is a major CCaaS provider serving enterprise contact centers, increasingly adding workforce engagement features. Comparable to Cinareo as an enterprise contact center software vendor with overlap in workforce planning and optimization.
Direct peers
- Calabrio: Calabrio offers a contact center workforce engagement suite including WFM, quality management, and analytics. It is one of the closest functional peers to Cinareo's target buyer, with overlap on capacity planning and forecasting.
- Aspect Software (now part of Alvaria): Aspect provides WFM and contact center solutions and is a current strategic partner of Cinareo. As a peer it represents both distribution opportunity and the risk that a partner becomes a competitor by building native capacity planning features.
- Intradiem: Intradiem focuses on intraday workforce engagement automation for contact centers, using real-time data to adjust staffing and handle volume. Comparable to Cinareo as a complementary WFM-layer vendor targeting the same enterprise buyer.
- WorkForce Software: WorkForce Software provides enterprise workforce management, including forecasting, scheduling, and capacity planning across multiple verticals. Comparable to Cinareo in core WFM functionality and target buyer profile.
Emerging players
- Zoho (Zoho Contact Center / Workforce): Zoho offers contact center and workforce management capabilities as part of its broader CRM and productivity suite. Comparable to Cinareo for SMB and mid-market contact center buyers seeking integrated planning at lower price points.
- Capacity Planning Solutions Ltd (IntaPlan): IntaPlan is a niche capacity planning specialist for contact centers, offering modeling and forecasting tools. Comparable to Cinareo as a smaller, specialized vendor competing in the same capacity planning niche with similar buyer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cinareo social profiles
Digital presenceCinareo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cinareo leadership team
Management profileNumber of profiles
Profiles2 records
Cinareo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cinareo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cinareo
What does Cinareo do?
Cinareo offers a cloud-based SaaS workforce management and capacity planning platform tailored to multi-channel contact centers, delivering scenario-based planning, financial analysis, multi-skilling, recruitment/training planning, and multi-location optimization. The platform is designed to complement existing WFM systems and is augmented by a proprietary Erlang X Calculator that models abandonment and retry behavior for more accurate workload forecasts, along with professional services (Capacity Planning as a Service, Consulting, and Fully Managed) for assessment, implementation, and ongoing support.
Is Cinareo a public or private company?
Cinareo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cinareo founded?
Cinareo was founded in 2022. It employs 11 to 50 people.
Where is Cinareo based?
Cinareo is headquartered in Toronto, Canada, in the North America region.
How does Cinareo make money?
Three revenue lines are on record. SaaS Subscription (Core Platform) is the primary driver. The others are professional Services and pilot Service Period.
Who are Cinareo's main competitors?
Broad incumbents on record are Genesys, NICE Ltd, Verint Systems and Five9. Direct peers are Calabrio, Aspect Software (now part of Alvaria), Intradiem and WorkForce Software. Emerging players are Zoho (Zoho Contact Center / Workforce) and Capacity Planning Solutions Ltd (IntaPlan).
Does Cinareo have an API?
No public API is recorded for Cinareo.
What industry is Cinareo in?
Cinareo's product category is Contact Center Workforce Management Software. Its primary akta.pro industry code is HDAEAFAC, Customer Service, Support & Contact Center CRM, with a secondary code of BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 5415 and its SIC code is 7370.