Voly
Voly is a UK-based SaaS company providing integrated financial, payroll, and operational management software for the superyacht industry, serving yacht owners, captains, crew, management companies, and family offices with multi-currency accounting, prepaid cards, and crew management.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Voly does
Voly Limited is a UK-based, privately held SaaS company founded in 2016 by Ian Flanagan that provides an integrated financial and operational management platform for the superyacht industry. The platform unifies seven modules—Accounting, Pre-paid Mastercard, Banking, Cash, Foreign Exchange, Approvals, and APA Charter Management—delivered via web and mobile, with multi-currency accounting across 26 currencies and crew payroll capability spanning 90+ jurisdictions. It serves superyacht owners, captains and crew, yacht management companies, and family offices, addressing fragmented legacy workflows based on spreadsheets, manual reconciliation, and paper-based documentation. The platform holds ISO 27001 certification, uses FCA-authorised payment infrastructure (B4B Payments / Equals Money), and supports 2-factor authentication with bespoke permissions.
Revenue is generated through quote-based annual SaaS subscriptions for the core platform, transaction-based fees on the Voly Prepaid Mastercard (including a 0.5% load fee), and a paid Voly Software Certification training programme at £299 per learner; a freemium tier exists for the Voly APA charter module. The company distributes through direct enterprise field sales, inside sales with phone/video support, and a strong event presence at Monaco Yacht Show, Fort Lauderdale International Boat Show, METSTRADE, and The Superyacht Forum. Since 2023, Voly has executed three acquisitions—Pinpoint Works (February 2023, project management for refits and new builds), Voyonic (September 2024, maritime payroll, rebranded Voly Crew Solutions), and Workrest (December 2024, crew hours-of-rest and compliance management)—funded in part by a £2 million growth credit facility from Palatine in September 2024. The group operates from a Manchester headquarters and a Barcelona office in Marina Port Vell, employs 51-100 people, and also runs a Voly Entertainment sub-brand applying the same platform to the music and touring industry.
Voly firmographics
Firmographics- Name
- Voly
- Legal name
- Voly Limited
- Website
- https://volygroup.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Voly is a UK-based SaaS company providing integrated financial, payroll, and operational management software for the superyacht industry, serving yacht owners, captains, crew, management companies, and family offices with multi-currency accounting, prepaid cards, and crew management.
- Ownership category
- akta.pro rank
Voly industry classification
Industry- Product category
- Superyacht Financial Management Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses) (TLABAMAL)
Keywords
Where Voly is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Voly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D
Revenue model
- SaaS Subscription Platform Fees: Voly generates recurring subscription revenue from its financial management platform for superyachts. The platform includes accounting, payroll, FX payments, and crew management features. Clients include yacht owners, captains, management companies, and family offices paying for access to the integrated software suite.
- Prepaid Card Fees: Revenue from the Voly Prepaid Mastercard including load fees (0.5%), point of sale transactions, and ATM withdrawals. Cards are issued through B4B Payments pursuant to Mastercard International license.
- Software Certification Training: Voly offers paid online certification training for yacht crew at £299 per learner, providing education on platform usage and professional credentials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Voly Software Certification - Online Training Program |
| Subscription | Annual | Voly Platform - Financial Management for Superyachts |
| Freemium | Pay-as-you-go | Voly APA - Charter Management |
| Usage-based | Pay-as-you-go | Voly Prepaid Mastercard Fees |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Voly product offering
Product offeringCore offering
Voly provides a cloud-based SaaS platform that consolidates multi-currency yacht accounting, crew payroll, prepaid Mastercard expense cards, foreign exchange payments, APA charter management, and approval workflows into a single integrated suite for the superyacht industry. The platform is extended by acquired brands—Pinpoint Works for refit/new-build project management, Voly Crew Solutions for maritime payroll services, and Workrest for crew compliance tracking—serving captains, crew, owners, management companies and family offices globally.
Product overview
Voly is a unified SaaS platform for superyacht financial and operational management, combining seven integrated modules: Accounting, Pre-paid Mastercard, Banking, Cash, Foreign Exchange, Approvals, and APA Charter Management. The platform is extended through strategic acquisitions: Pinpoint Works (acquired February 2023) provides project management for refits and new builds; Voly Crew Solutions (formerly Voyonic, acquired September 2024) delivers multi-jurisdiction payroll and crew management services; and Workrest (acquired December 2024) adds crew scheduling and compliance tracking. Additional offerings include Voly Software Certification training (£299 per learner), Voly Projects integration, Treasury Management with 26-currency FX support, and Voly Entertainment for the music industry.
Differentiator
Problem solved
Functional benefit
Brands
- Voly Yachting: Market leading yacht and multi-asset financial management platform designed for superyacht captains, crew, owners, management companies and family offices.
- Voly APA
- Voly Projects
- Pinpoint Works
- Voly Crew Solutions
- Voly Prepaid Mastercard
- Voly Entertainment
Products and services
- Voly Yachting The flagship financial management platform for superyacht captains, crew, owners, management companies and family offices, offering multi-currency accounting, real-time reporting, budget management, invoice payments and integrated prepaid card functionality.
- Voly Payroll Crew payroll platform simplifying payroll, contracts and HR management for crew based in over 90 jurisdictions with multi-currency payments, compliance management and digital crew management integrated with accounting.
- Yacht Accounting Multi-currency accounting software designed for the yachting industry, featuring real-time financial insights, full general ledger and balance sheet reports, automated and custom-tailored reports, and multi-currency reconciliation.
- Multi-Asset Management
Quantifiable outcome
- Reduces financial admin time by 50%
- +3 more outcomes
Companies that use Voly
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Voly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Voly partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, key and minor.
- WorkrestcoreAcquired by Voly Group in December 2024. Workrest provides complete crew management platform with tools for tracking working hours, hours of rest, crew leave, and overtime. Founded in 2017 by Tim Fletcher, the platform simplifies crew management for vessels.
- VoyoniccoreAcquired by Voly Group in September 2024. Voyonic provides maritime payroll and crew services with over 20 years of industry expertise. The acquisition extends Voly's SaaS offerings to include multi-jurisdiction payroll capabilities. Voyonic was rebranded to Voly Crew Solutions as part of the acquisition.
- BOAT InternationalkeyStrategic marketing partnership with BOAT International for the Barcelona Golf Invitational event. Co-branded event bringing together yacht owners, captains, crew, and industry professionals. Partnership positions Voly as a leading brand in the yachting industry.
- Pinpoint WorkscoreAcquired by Voly Group in February 2023. Pinpoint Works is an interactive worklist management platform for the superyacht industry. The acquisition enhanced Voly's end-to-end financial management solutions and integrated project management capabilities for refit and new-build projects.
- B4B PaymentscoreB4B Payments provides payment card issuance services for Voly's prepaid Mastercard. B4B Payments is authorised by the Financial Conduct Authority and cards are issued pursuant to Mastercard International license. This is a core product partnership enabling Voly's prepaid card functionality.
- Equals Money PlccoreEquals Money Plc provides payment services for Voly platform and is authorised as a Payment Institution by the Financial Conduct Authority (FCA). Cards are issued by Equals Money International Limited pursuant to licence by Mastercard International Inc.
- Carbon Neutral BritainminorEnvironmental partnership for carbon offsetting. Voly partners with Carbon Neutral Britain to measure and offset their carbon footprint through Woodland Fund carbon offsetting projects including reforestation, deforestation prevention, and woodland management worldwide.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Voly competitors and assessment
Company assessmentDirect peers
- Dockwa: Dockwa is a vertical SaaS platform for the marina and boating industry, providing booking, operations, and payment infrastructure. It serves a closely adjacent maritime niche and competes for the same marina-facing software dollars that Voly's customer ecosystem of yacht owners and management companies touches.
- Y.CO Live: Y.CO Live is Y.CO's proprietary yacht management system, referenced explicitly in Y.CO's testimonial about Voly. As a competing in-house platform deployed by a major yacht management company, it represents a credible alternative in the superyacht financial and operational management category.
Broad incumbents
- SAP Concur: SAP Concur is the broad incumbent in corporate expense and travel spend management, used by many Fortune 500 enterprises. It competes with Voly's prepaid card and expense management functionality at the corporate expense layer, though it lacks Voly's yachting-specific workflow and charter accounting features.
- NetSuite: NetSuite (Oracle) is a broad incumbent cloud ERP and accounting platform used by mid-market and enterprise customers globally. It competes with Voly's yacht accounting and general ledger functionality at the financial system layer, though it lacks yachting-specific multi-currency, APA, and crew payroll features.
- Xero: Xero is a leading SMB-focused accounting SaaS platform popular with UK-based small businesses and service firms. While not yacht-specific, it competes with Voly at the general accounting layer and could be adopted by smaller yacht management operations as a lower-cost alternative to Voly Yachting.
- Wise (formerly TransferWise): Wise is a leading multi-currency payments and FX platform serving both consumer and business customers with transparent cross-border rates. It competes with Voly's Treasury Management and FX desk across 26 currencies, particularly for management companies looking to consolidate cross-border yacht payments.
Emerging players
- Ramp: Ramp is a fast-growing corporate cards and spend management platform that combines cards, bill pay, expense management, and accounting automation. It competes with Voly's prepaid card and expense management value proposition with a modern product experience, though without yachting-specific workflow depth.
- Brex: Brex is a corporate card and spend management platform serving startups through enterprises with high credit limits and integrated expense management. It overlaps with Voly's prepaid Mastercard and expense management capabilities, particularly for larger yacht management companies looking for modern alternatives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Voly social profiles
Digital presenceVoly compliance and trust
Trust signalCompliance4 records
Voly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voly leadership team
Management profileNumber of profiles
Profiles12 records
Voly subsidiaries and ownership
Company hierarchySubsidiaries6 records
Voly funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voly M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voly
What does Voly do?
Voly provides a cloud-based SaaS platform that consolidates multi-currency yacht accounting, crew payroll, prepaid Mastercard expense cards, foreign exchange payments, APA charter management, and approval workflows into a single integrated suite for the superyacht industry. The platform is extended by acquired brands—Pinpoint Works for refit/new-build project management, Voly Crew Solutions for maritime payroll services, and Workrest for crew compliance tracking—serving captains, crew, owners, management companies and family offices globally.
Is Voly a public or private company?
Voly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Voly founded?
Voly was founded in 2016. It employs 51 to 100 people.
Where is Voly based?
Voly is headquartered in London, United Kingdom, in the Europe region.
How does Voly make money?
Three revenue lines are on record. SaaS Subscription Platform Fees are the primary driver. The others are prepaid Card Fees and software Certification Training.
Who are Voly's main competitors?
Direct peers on record are Dockwa and Y.CO Live. Broad incumbents are SAP Concur, NetSuite, Xero and Wise (formerly TransferWise). Emerging players are Ramp and Brex.
Does Voly have an API?
No public API is recorded for Voly.
What industry is Voly in?
Voly's product category is Superyacht Financial Management Software. Its primary akta.pro industry code is TLABAMAL, Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses). Its NAICS code is 5132 and its SIC code is 7373.