Displayce
Displayce builds a programmatic Digital Out-of-Home demand-side platform used by brands, media agencies, and media owners to plan, trade, and optimise DOOH campaigns in real time. Its technology leverages AI agents, contextual data, and Dynamic Creative Optimisation across 2M+ screens in 80 countries.
- Company typePrivate
- Founded2015
- HeadquartersBordeaux, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Displayce does
Displayce is a France-headquartered adtech company that operates a programmatic Digital Out-of-Home (DOOH) demand-side platform, founded in 2014/2015 by Laure Malergue and Marie Gaestel. The company builds purpose-built DSP and DMP software for buying, planning, and activating digital screens in airports, transit, retail, and roadside environments, leveraging AI, contextual data, and Dynamic Creative Optimisation (DCO) triggered by weather, flight schedules, audience peaks, and grid carbon intensity. Its proprietary technology stack includes the Pulse predictive engine for Prime Time screen selection and the 2026-launched Agentic DOOH suite, which exposes three specialised AI agents via MCP for integration with ChatGPT and Claude.
Displayce serves three customer segments: brands and media agencies (Uber, Decathlon, Wilson, Ubisoft, Avaloq), media owners including majority-owner JCDecaux along with Clear Channel Outdoor and Outfront Media, and adtech partners such as VIOOH accessing its inventory via API. The company operates 9 offices across Europe, Latin America, and MENA, with programmatic access to 2M+ DOOH screens spanning 80 countries, supported by data partnerships with Cirium, Adsquare, Happydemics, and Flux. The operating model combines direct enterprise sales with regional sales leads in UK, Spain, France, and Benelux, alongside a self-serve platform and API channels for adtech buyers.
The business model blends subscription/platform access fees for the DSP and DMP with transaction-based take-rates on media spend flowing through the DOOH inventory, an architecturally consistent fit for programmatic adtech economics. Revenue, ARR, and funding are not disclosed; the company is majority-owned by JCDecaux, a global OOH operator, providing structural inventory privileges and commercial stability, while the company remains a private, for-profit entity with 11-50 employees.
Displayce firmographics
Firmographics- Name
- Displayce
- Legal name
- Displayce
- Website
- https://displayce.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Displayce builds a programmatic Digital Out-of-Home demand-side platform used by brands, media agencies, and media owners to plan, trade, and optimise DOOH campaigns in real time. Its technology leverages AI agents, contextual data, and Dynamic Creative Optimisation across 2M+ screens in 80 countries.
- Ownership category
- akta.pro rank
Displayce industry classification
Industry- Product category
- Programmatic DOOH Advertising Technology
- NAICS
- Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)
Keywords
Where Displayce is headquartered
LocationHeadquarters
- HQ city
- Bordeaux
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Displayce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform/SaaS Subscriptions: Displayce operates as a technology platform providing programmatic DOOH capabilities. The company earns revenue through platform access fees for its DSP and DMP solutions, enabling brands, agencies and media owners to plan, buy, and optimise DOOH campaigns.
- Transaction Fees / Commission: Revenue generated from programmatic media transactions on the platform, taking a take-rate or commission on media spend flowing through the DOOH inventory network.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Displayce product offering
Product offeringCore offering
Displayce operates a programmatic Digital Out-of-Home (DOOH) technology suite comprising a Demand-Side Platform (DSP) for planning, trading, and optimizing DOOH media campaigns in real-time, and a Data Management Platform (DMP) that centralizes and enhances OOH assets with first and second-party data. The platform provides AI-powered planning, activation, and contextual targeting across 2M+ premium DOOH screens in 80 countries, with specialized solutions for airport, retail, and transit environments.
Differentiator
Problem solved
Functional benefit
Brands
- Displayce DSP: Demand-Side Platform for programmatic DOOH media buying - enables planning, trading and optimising campaigns in real-time.
- Displayce DMP
- Agentic DOOH
Products and services
- Displayce DSP (Media Platform) Demand-Side Platform that enables advertisers and media agencies to plan, trade, and optimize Digital Out-of-Home campaigns in real-time across local or international markets, with contextualized messaging designed to drive brand consideration.
- Displayce DMP (Data Platform) Data Management Platform that centralizes, enhances, and fuels OOH assets with first and second-party data, enabling media owners to drive more revenues from programmatic and direct sales.
- Airport Context Specialized DOOH targeting solution for airport environments that leverages flight data for real-time audience targeting based on departure and arrival destinations.
- Retail Context DOOH targeting solution for retail and shopping environments, enabling proximity targeting near points of sale and mall locations.
- Transit Context DOOH targeting solution for transit environments including metro, train stations, and roadside locations, capturing commuters during daily travel moments.
- Creatives & DCO Dynamic Creative Optimization service enabling real-time creative adaptation based on contextual triggers such as weather, time of day, temperature, and audience behavior.
- Data Partners Measurement and contextual data integration service including audience data, attribution partners, and cross-channel activation capabilities for DOOH campaigns.
- Agentic DOOH Suite of AI agents accessible via MCP (Model Context Protocol) that contribute to media decision-making from campaign brief through post-campaign analysis, including brief-to-plan, performance analysis, and sales enablement agents, with integration capabilities for ChatGPT and Claude assistants.
- Pulse (Predictive Engine) Predictive analytics engine that identifies Prime Time DOOH screens experiencing audience peaks during specific events or moments, enabling planners to focus spend on high-opportunity moments for improved ROAS.
- Delivery Pilot Campaign monitoring tool for early detection of delivery issues, helping secure smooth campaign execution from launch through completion.
- Creative Optimisation Tool Automated creative adaptation tool ensuring assets meet DOOH specifications across different screen types, maximizing access to available inventory.
- Airport Live Triggering Real-time activation solution that triggers DOOH ads based on flight data, enabling targeting of passengers traveling to specific destinations at airport locations.
Quantifiable outcome
- 26 points average uplift in brand consideration for clients
- +2 more outcomes
Companies that use Displayce
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Displayce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature7 records
Displayce partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- JCDecauxcoreJCDecaux is a majority-owned parent company of Displayce. This strategic relationship provides privileged access to premium DOOH inventory and deep integration with JCDecaux's global OOH network spanning airports, transit, and outdoor locations.
- VIOOHcoreVIOOH serves as SSP partner enabling Displayce to access premium DOOH inventory and deliver campaigns across JCDecaux and other media owner networks. Used in campaigns like Uber Brazil and Wilson Roland-Garros.
- HappydemicscoreBrand lift measurement partner providing campaign attribution and brand impact measurement services. Used for Wilson and Decathlon campaigns to validate brand metrics.
- AdsquaresupportingAudience data partner providing geobehavioural data for precise audience targeting in DOOH campaigns, notably used in Ubisoft's Just Dance 2026 multi-market campaign.
- CiriumsupportingReal-time flight data provider powering Displayce's Airport Live Triggering solution for targeting passengers based on departure destinations. Used in Avaloq's Singapore Changi campaign.
- FluxsupportingCarbon data partner collaborating with Displayce to develop the Carbon Trigger solution that activates DOOH creatives only during low-carbon intensity periods for sustainable advertising.
- AdsmuraisupportingCreative agency partner managing programmatic DOOH campaigns using Displayce platform. Executed Wilson's Roland-Garros campaign with geo-targeting and contextual creatives.
- AcessoohsupportingBrazilian media agency that led Uber's programmatic DOOH campaign in Brazil, leveraging Displayce's media platform and VIOOH SSP.
- SPN°supportingCreative agency partner for Decathlon Switzerland's contextual DOOH campaigns, providing creative strategy and execution for weather-triggered activations.
- ArtefactsupportingAgency partner for Ubisoft's Just Dance 2026 campaign across 4 markets, providing data-led strategy and audience targeting.
- PosterscopesupportingAgency partner collaborating on Crown Commercial Services' sustainable DOOH campaign with carbon intensity data triggers.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Displayce competitors and assessment
Company assessmentDirect peers
- Vistar Media: Vistar Media is one of the largest programmatic DOOH SSPs, providing similar demand-side and supply-side infrastructure for DOOH media buying. It directly competes with Displayce's DSP/DMP offerings and serves similar brand, agency, and media owner customers across global markets.
- Hivestack: Hivestack (now part of LG Ads Solutions) is a leading programmatic DOOH adtech company offering a full-stack platform for media planning, buying, and measurement. It is directly comparable to Displayce in serving brands, agencies, and media owners with programmatic DOOH infrastructure.
- VIOOH: VIOOH is a leading DOOH SSP jointly owned by JCDecaux and other media owners. While currently a partner of Displayce for inventory access, VIOOH operates in the same programmatic DOOH ecosystem and could evolve into a direct competitor depending on strategic direction.
- Place Exchange: Place Exchange is a programmatic DOOH supply-side platform connecting advertisers with out-of-home inventory. While more SSP-focused, it competes with Displayce in the programmatic DOOH marketplace and serves similar agency and brand buyers.
Broad incumbents
- Clear Channel Outdoor: Clear Channel Outdoor is one of the world's largest OOH media owners with significant DOOH inventory across the Americas and Europe. While primarily a media owner, it competes in the broader OOH ecosystem and is both a potential partner and competitor to Displayce.
- The Trade Desk: The Trade Desk is a global omnichannel DSP that has expanded into programmatic DOOH, offering competing DOOH capabilities as part of its broader digital advertising platform. It represents a major broad incumbent threat to Displayce's specialist positioning.
- Adform: Adform is a global adtech platform offering DSP, DMP, and programmatic capabilities including DOOH. As a broad incumbent, it competes with Displayce in the omnichannel media buying space with significantly broader capabilities.
- Google Display & Video 360: Google's DV360 is the dominant omnichannel DSP with expanding DOOH capabilities through integrations with media owners. It competes with Displayce for agency and brand media buying budgets across digital and physical channels.
- JCDecaux: JCDecaux is the global #1 OOH advertising company and Displayce's majority-owned parent. It operates premium DOOH inventory across airports, transit, and street furniture globally, and represents both an inventory partner and a potential competitive threat to independent DSPs.
Emerging players
- Broadsign: Broadsign provides DOOH content management and programmatic infrastructure for media owners. While more focused on CMS and supply-side operations, it overlaps with Displayce's DMP capabilities and serves similar media owner customers with complementary technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Displayce social profiles
Digital presenceDisplayce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Displayce leadership team
Management profileNumber of profiles
Profiles12 records
Displayce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Displayce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Displayce
What does Displayce do?
Displayce operates a programmatic Digital Out-of-Home (DOOH) technology suite comprising a Demand-Side Platform (DSP) for planning, trading, and optimizing DOOH media campaigns in real-time, and a Data Management Platform (DMP) that centralizes and enhances OOH assets with first and second-party data. The platform provides AI-powered planning, activation, and contextual targeting across 2M+ premium DOOH screens in 80 countries, with specialized solutions for airport, retail, and transit environments.
Is Displayce a public or private company?
Displayce is a private company. It is classified as corporate owned and is currently operating.
When was Displayce founded?
Displayce was founded in 2015. It employs 11 to 50 people.
Where is Displayce based?
Displayce is headquartered in Bordeaux, France, in the Europe region.
How does Displayce make money?
Two revenue lines are on record. Platform/SaaS Subscriptions are the primary driver. The others are transaction Fees / Commission.
Who are Displayce's main competitors?
Direct peers on record are Vistar Media, Hivestack, VIOOH and Place Exchange. Broad incumbents are Clear Channel Outdoor, The Trade Desk, Adform, Google Display & Video 360 and JCDecaux. Broadsign is listed as an emerging player.
Does Displayce have an API?
Yes. Displayce offers an API enabling adtech partners to integrate programmatic DOOH into their media plans. The API allows partners to access Displayce's DOOH capabilities programmatically. Developer documentation is at www.displayce.com/adtech-buyers.
What industry is Displayce in?
Displayce's product category is Programmatic DOOH Advertising Technology. Its primary akta.pro industry code is BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks. Its NAICS code is 54185 and its SIC code is 7373.