Prixz
Prixz operates Mexico's leading online pharmacy, delivering prescription and OTC medications, vitamins, dermocosmetics, and pet health products nationwide through its e-commerce site, mobile apps, and a cold-chain last-mile delivery network serving Mexican consumers.
- Company typePrivate
- Founded2015
- HeadquartersMexico City, Mexico
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Prixz does
Prixz, Inc. is a Mexico-based digital pharmacy founded in 2015 and headquartered in Mexico City (incorporated in Delaware), operating what it describes as the country's leading online pharmacy with nationwide home-delivery coverage. The platform aggregates an e-commerce catalog spanning patented and generic prescription medications, over-the-counter drugs, vitamins and supplements, dermocosmetics, baby care, hygiene and beauty, sexual health, medical supplies, and pet health products through its PrixzPets sub-brand. Underlying technology combines a transactional e-commerce storefront (prixz.com plus native iOS and Android apps), prescription upload and fulfillment workflows, temperature-controlled cold-chain delivery for refrigerated medications, and a last-mile delivery network of hundreds of collaborators with rapid fulfillment in major metros such as Mexico City and Guadalajara.
Revenue is generated primarily through transactional product sales (unit pricing ranging from under MXN $100 for budget generics to over MXN $25,000 for specialty injectables), supplemented by a recurring Prixz+ subscription membership that offers cashback and exclusive deals, and prescription fulfillment fees. The company monetizes through a direct-to-consumer motion with free shipping above MXN $399, monthly installments at 0% interest above MXN $1,000, and payments via Mercado Pago, Visa, MasterCard, American Express, and SPEI. Distribution relies on a self-serve digital storefront, mobile apps, and WhatsApp customer support, while go-to-market leverages organic social (Instagram, TikTok, YouTube, LinkedIn, Spotify), earned media coverage in Forbes Mexico, El Economista, Milenio, and Televisa, and referral/coupon programs. The company has raised approximately $9.7M cumulatively, including a $9.22M Series A in April 2022 led by Endurance28 with HelthCo and Ulu Ventures, and operates with 101-250 employees across an expanding last-mile distribution footprint.
Prixz firmographics
Firmographics- Name
- Prixz
- Legal name
- Prixz, Inc.
- Website
- https://prixz.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Prixz operates Mexico's leading online pharmacy, delivering prescription and OTC medications, vitamins, dermocosmetics, and pet health products nationwide through its e-commerce site, mobile apps, and a cold-chain last-mile delivery network serving Mexican consumers.
- Ownership category
- akta.pro rank
Prixz industry classification
Industry- Product category
- Online Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Discount Drugstores with Convenience Food & Beverage (Value C-Store Hybrid) (CRAEAHAJ)
Keywords
Where Prixz is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Prixz business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (Pharmaceutical Retail): Revenue from selling medications (patented and generic), vitamins, supplements, dermocosmetics, baby care products, hygiene and beauty products, sexual health products, and medical supplies. Operates on a transactional model with competitive pricing, promotions, and discounts.
- Prixz+ Membership Subscription: Subscription-based membership program offering exclusive benefits, special pricing, and promotional offers to subscribers.
- Prescription Fulfillment Services: Processing and fulfilling medical prescriptions, including both over-the-counter and prescription-only medications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Product Pricing - Transaction-based pricing for pharmaceutical and health products |
| Subscription | Monthly | Prixz+ Membership - Premium subscription with exclusive benefits |
| Other | Pay-as-you-go | Free Shipping Threshold - Orders over $399 MXN |
| Other | Monthly | Installment Payments - Monthly installments (MSI) available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Prixz product offering
Product offeringCore offering
Prixz is a digital pharmacy platform that sells prescription and over-the-counter medications, vitamins, supplements, dermocosmetics, baby care products, hygiene and beauty items, sexual health products, and medical supplies directly to Mexican consumers through its e-commerce website and mobile apps. The platform offers home delivery nationwide, digital prescription upload and fulfillment, temperature-controlled cold chain delivery for refrigerated medications, and rapid delivery in major cities such as Mexico City and Guadalajara.
Product overview
Prixz operates as a digital pharmacy platform combining an e-commerce marketplace with logistics infrastructure for medication and health product delivery. The core offering includes the Prixz online pharmacy platform (web and mobile app) providing home delivery of prescription medications, OTC products, vitamins, dermocosmetics, and medical supplies across Mexico. Supporting offerings include the Prixz+ subscription membership for exclusive discounts, the PrixzPets pet pharmacy sub-brand, prescription upload and verification services, temperature-controlled cold chain delivery for refrigerated products, and a product search service for hard-to-find medications. The platform aggregates products from multiple pharmaceutical brands and official brand stores.
Differentiator
Problem solved
Functional benefit
Brands
- Prixz+: Subscription/membership plan offering additional benefits to customers.
- PrixzPets
Products and services
- Prixz Online Pharmacy Platform Digital pharmacy platform accessible via web and mobile that allows Mexican consumers to browse and purchase prescription medications, over-the-counter drugs, generics, vitamins, supplements, dermocosmetics, baby care products, hygiene and beauty items, sexual health products, and medical supplies with home delivery throughout Mexico.
- Prixz+ Membership Subscription membership program providing recurring members with exclusive deals, discounts, cashback on purchases, and promotional pricing across the Prixz product catalog.
- PrixzPets Dedicated e-commerce platform for pet medications and health supplies, allowing pet owners to purchase veterinary products with home delivery through the Prixz logistics network.
- Prixz Mobile App Native iOS and Android applications providing mobile access to the Prixz pharmacy catalog, prescription uploads, order placement, and delivery tracking for Mexican consumers.
Quantifiable outcome
- Prixz claims to be the online pharmacy with the greatest reach in Mexico
Companies that use Prixz
Customer profileSegments2 records
Ideal customer profiles2 records
Prixz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Prixz partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- AmazonminorBoth Prixz and Amazon are mentioned as making strategic moves in Mexico's healthcare and technology sectors in the context of Mexico-India tech relations and regulatory developments.
- OmronminorOfficial brand store presence on Prixz platform, offering Omron medical devices including blood pressure monitors, nebulizers, and other health measurement equipment.
- Mercado PagocorePayment processing integration enabling secure credit card, debit card, and Mercado Pago transactions on the Prixz e-commerce platform.
- Various Pharmaceutical BrandscoreOfficial brand stores from pharmaceutical manufacturers including Carnot, Céutica, Chinoin, Collins, Elemental, Friso, Grin, Grisi, Haleon, IFA Celtics, Liomont, P&G, Pisa, Salud Natural, Sandoz, Tempus Pharma, and Vitamínica, offering authorized products directly through the Prixz platform.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Prixz competitors and assessment
Company assessmentDirect peers
- Farmacias Guadalajara: Large Mexican pharmacy chain with broad physical presence and an expanding e-commerce operation, providing overlapping prescription and OTC fulfillment against Prixz.
- Farmacia San Pablo: Major Mexican pharmacy chain now operating e-commerce and home delivery nationwide, directly competing with Prixz on prescription fulfillment and OTC assortment in the same geography.
- Farmacia del Ahorro: One of Mexico's largest pharmacy chains with a national footprint and growing digital ordering and delivery—competing head-to-head with Prixz on price, assortment, and convenience.
Broad incumbents
- Amazon Pharmacy: Amazon's online pharmacy business with growing international ambitions; brings pricing power, logistics scale, and Prime-driven demand that niche players like Prixz cannot match.
- Mercado Libre: Latin America's dominant e-commerce marketplace operating in Mexico with growing health and personal care verticals, providing an alternative fulfillment channel for medications and health products.
- Walmart de México: Operates pharmacy counters across hundreds of Mexican stores plus an online ordering channel; competes in retail pharmacy fulfillment with the breadth of a major general merchandise retailer.
Regional players
- Tata 1mg: India's leading digital pharmacy platform offering online medicine ordering, lab tests, and doctor consultations—a comparable DTC e-pharmacy-plus-services model operating outside Prixz's Mexico territory.
- DocMorris: Europe's leading online pharmacy operating across Switzerland, Germany, and other EU markets with prescription mail-order and OTC assortment—a mature comparable for the online pharmacy business model in a different geography.
- Netmeds: India-based digital pharmacy (owned by Reliance) offering prescription and OTC delivery with last-mile fulfillment—a comparable e-commerce pharmacy model in a different geography.
- PharmEasy: Indian online pharmacy and healthcare platform delivering medications, diagnostics, and telehealth; mirrors Prixz's vertical expansion and subscription strategy in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Prixz social profiles
Digital presencePrixz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prixz leadership team
Management profileNumber of profiles
Profiles2 records
Prixz subsidiaries and ownership
Company hierarchySubsidiaries2 records
Prixz funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prixz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prixz
What does Prixz do?
Prixz is a digital pharmacy platform that sells prescription and over-the-counter medications, vitamins, supplements, dermocosmetics, baby care products, hygiene and beauty items, sexual health products, and medical supplies directly to Mexican consumers through its e-commerce website and mobile apps. The platform offers home delivery nationwide, digital prescription upload and fulfillment, temperature-controlled cold chain delivery for refrigerated medications, and rapid delivery in major cities such as Mexico City and Guadalajara.
Is Prixz a public or private company?
Prixz is a private company. It is classified as venture growth investor backed and is currently operating.
When was Prixz founded?
Prixz was founded in 2015. It employs 101 to 250 people.
Where is Prixz based?
Prixz is headquartered in Mexico City, Mexico, in the Latin America region.
How does Prixz make money?
Three revenue lines are on record. Product Sales (Pharmaceutical Retail) is the primary driver. The others are prixz+ Membership Subscription and prescription Fulfillment Services.
Who are Prixz's main competitors?
Direct peers on record are Farmacias Guadalajara, Farmacia San Pablo and Farmacia del Ahorro. Broad incumbents are Amazon Pharmacy, Mercado Libre and Walmart de México. Regional players are Tata 1mg, DocMorris, Netmeds and PharmEasy.
Does Prixz have an API?
No public API is recorded for Prixz.
What industry is Prixz in?
Prixz's product category is Online Pharmacy. Its primary akta.pro industry code is CRAEAHAJ, Discount Drugstores with Convenience Food & Beverage (Value C-Store Hybrid). Its NAICS code is 456110 and its SIC code is 5912.