Knocking
Knocking is a B2B media collaboration marketplace connecting consumer brands with national and local entertainment and news media companies to create branded content segments, monetized through platform fees and complemented by the Mission Control™ SaaS analytics dashboard and Rush Charge subsidiary products.
- Company typePrivate
- Founded2014
- HeadquartersTrumbull, United States
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What Knocking does
Knocking Inc. is a privately-held Delaware corporation founded in 2014, headquartered at 357 Commerce Dr., Fairfield, Connecticut, operating a B2B media collaboration marketplace that connects consumer brands with national and local entertainment and news media companies. The platform enables brands to reach millions of viewers daily through seamless branded segments integrated into media programming, while helping media partners monetize their audiences and unlock new revenue streams beyond traditional advertising. Named brand partners include Goli, Tupperware, Raycon, Loved01 (co-founded by John Legend), and Hotel Collection. Knocking also operates the wholly-owned subsidiary Rush Charge, a portable charging technology brand that has launched consumer collaborations including a limited-edition line with fashion designer Dennis Basso announced January 7, 2026.
The company's core product surface consists of the Knocking marketplace and Mission Control™, a proprietary SaaS analytics dashboard that aggregates real-time data on markets, airings, viewership, site visitors, and sales, with integrated Nielsen ratings, web traffic analytics, and streaming data. Mission Control™ is positioned as a collaborative decision-making tool for both brands and media partners. Knocking's revenue model is marketplace commission and platform fees on advertising and sponsorship deals facilitated between brands and media companies, supplemented by direct-to-consumer e-commerce revenue from Rush Charge. Distribution is primarily direct, relationship-driven sales to enterprise and mid-market buyers, with a self-serve authentication component on the Mission Control platform. Marketing relies on PR/earned media, the brand and media partner referral network, and the company's owned digital presence.
Knocking has raised approximately $6.865 million across two disclosed funding events (a $3.865M round dated 2019-12-30 and a $3M SEC Form D exempt offering under Rule 506(b) dated 2021-06-10). The company has 101–250 employees and is led by founder Markus Reinmund (CEO) and co-founder Brian Meehan (COO). No institutional investors, private equity firms, or controlling shareholders are identified in the available sources, and no revenue, valuation, or ARR figures have been disclosed.
Knocking firmographics
Firmographics- Name
- Knocking
- Legal name
- Knocking Inc.
- Website
- https://knocking.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Knocking is a B2B media collaboration marketplace connecting consumer brands with national and local entertainment and news media companies to create branded content segments, monetized through platform fees and complemented by the Mission Control™ SaaS analytics dashboard and Rush Charge subsidiary products.
- Ownership category
- akta.pro rank
Knocking industry classification
Industry- Product category
- Media Collaboration Marketplace
- NAICS
- Media Buying Agencies (54183)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Knocking is headquartered
LocationHeadquarters
- HQ city
- Trumbull
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Knocking business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Marketplace Commission/Platform Fees: Knocking operates a marketplace connecting brands with media partners, earning revenue by facilitating advertising and sponsorship deals between the two parties. The platform creates value by enabling media companies to monetize their audiences and brands to reach engaged viewers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Knocking product offering
Product offeringCore offering
Knocking operates a B2B media collaboration marketplace that connects consumer brands with National and Local Media partners (entertainment and news outlets) to create branded content segments that reach large audiences. The platform is complemented by Mission Control™, a proprietary SaaS analytics dashboard that provides real-time insights into markets, airings, viewership, site visitors, and sales, with integrated Nielsen ratings, web traffic analytics, and streaming data.
Product overview
Knocking operates as a media collaboration platform that connects brands with National and Local Media to unlock revenue streams. The platform consists of the core Knocking marketplace/product and the proprietary Mission Control™ SaaS analytics dashboard. Mission Control™ is a complementary analytics tool that provides real-time insights, integrated Nielsen ratings, web traffic analytics, and streaming data to help brands and media partners make collaborative, data-driven decisions.
Differentiator
Problem solved
Functional benefit
Brands
- Mission Control™: Knocking's cutting-edge SaaS analytics dashboard that transforms how brands and media partners navigate consumer engagement with real-time data insights.
Products and services
- Knocking Media Collaboration Marketplace A B2B marketplace platform that connects consumer brands with National and Local Media partners (entertainment and news outlets) to create seamless branded content segments that reach millions of audiences and unlock new revenue streams for both media companies and brands.
- Mission Control™ A proprietary SaaS analytics dashboard that transforms how brands and media partners navigate consumer engagement. It provides real-time insights into markets, airings, viewership, site visitors, and sales, with integrated Nielsen ratings, web traffic analytics, and streaming data, enabling collaborative decision-making between brands and media partners.
Quantifiable outcome
- Reach millions of audiences daily through national and local media partnerships
Companies that use Knocking
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Knocking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Knocking partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Dennis BassoflagshipFashion designer Dennis Basso collaborated with Rush Charge (Knocking subsidiary) to create a limited-edition line of portable chargers combining Basso's luxury aesthetic with Rush Charge's portable charging technology. This is described as the first in a series of elevated partnerships that parent company Knocking plans to introduce to enhance marketplace experiences and consumer connection. The chargers are available for purchase on the Rush Charge website.
- National and Local Media PartnerscoreKnocking partners with National and Local Media companies including entertainment and news outlets to build seamless branded segments that captivate audiences and unlock new revenue streams for both media and brands. These partnerships form the foundation of Knocking's marketplace platform.
- NielsencoreNielsen ratings are integrated into Knocking's Mission Control™ analytics dashboard, providing viewership data and ratings information as part of the platform's data offerings for brands and media partners.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Knocking competitors and assessment
Company assessmentBroad incumbents
- The Trade Desk: The Trade Desk is a leading demand-side platform for programmatic advertising across digital, CTV, and audio. It serves the same brand advertisers Knocking targets but operates at much larger scale and primarily through automated, real-time bidding rather than bespoke media collaborations.
- MediaMath: MediaMath provides a programmatic media-buying platform serving brand advertisers across digital channels. While primarily programmatic rather than a brand-media collaboration marketplace, it serves the same brand advertiser audience as Knocking.
- Magnite: Magnite operates one of the largest independent sell-side advertising marketplaces for CTV and digital video. It addresses a similar two-sided marketplace problem for media owners and advertisers, though at significantly greater scale and with a programmatic focus.
- Simpli.fi: Simpli.fi is a programmatic advertising platform for agencies and brands, with a focus on advanced audience targeting across CTV and digital. It serves the same advertiser and media-partner customer base Knocking addresses, though via automated programmatic buying.
- Operative: Operative provides advertising operations and sales management software used by media companies to manage linear, digital, and CTV ad inventory. It is a broader incumbent serving the same media-partner side of Knocking's marketplace with operational tooling.
- FreeWheel: FreeWheel, a Comcast company, offers ad management and monetization solutions for premium video publishers across linear TV and digital. It overlaps with Knocking's mission of helping media partners monetize audiences, particularly in the TV/video ecosystem.
Emerging players
- Samba TV: Samba TV offers TV viewership data and cross-screen measurement for brands, agencies, and media companies. It competes with Knocking's Mission Control on the analytics side, with a growing focus on first-party panel-based TV measurement.
Direct peers
- Innovid: Innovid provides ad serving, measurement, and creative personalization for video and CTV advertising, serving both brands and media partners. It competes with Knocking's Mission Control by offering unified cross-channel analytics that integrate TV and digital campaign data.
- iSpot.tv: iSpot.tv provides real-time TV and streaming measurement and analytics for brands and media companies, including unified cross-platform viewership data. It overlaps with Knocking's Mission Control SaaS analytics positioning, particularly for brands evaluating TV-driven campaigns.
- BEN (Branded Entertainment Network): BEN is a direct competitor that connects brands with entertainment properties for product placement, integration, and branded content deals. Like Knocking, BEN operates a brand-entertainment marketplace serving both advertisers and media/IP owners, making it the closest comparable in the brand-media collaboration space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Knocking social profiles
Digital presenceKnocking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knocking leadership team
Management profileNumber of profiles
Profiles2 records
Knocking subsidiaries and ownership
Company hierarchySubsidiaries1 record
Knocking funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knocking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knocking
What does Knocking do?
Knocking operates a B2B media collaboration marketplace that connects consumer brands with National and Local Media partners (entertainment and news outlets) to create branded content segments that reach large audiences. The platform is complemented by Mission Control™, a proprietary SaaS analytics dashboard that provides real-time insights into markets, airings, viewership, site visitors, and sales, with integrated Nielsen ratings, web traffic analytics, and streaming data.
Is Knocking a public or private company?
Knocking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Knocking founded?
Knocking was founded in 2014. It employs 101 to 250 people.
Where is Knocking based?
Knocking is headquartered in Trumbull, United States, in the North America region.
How does Knocking make money?
One revenue line is on record: marketplace Commission/Platform Fees.
Who are Knocking's main competitors?
Broad incumbents on record are The Trade Desk, MediaMath, Magnite, Simpli.fi, Operative and FreeWheel. Samba TV is listed as an emerging player. Direct peers are Innovid, iSpot.tv and BEN (Branded Entertainment Network).
Does Knocking have an API?
No public API is recorded for Knocking.
What industry is Knocking in?
Knocking's product category is Media Collaboration Marketplace. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 54183 and its SIC code is 4833.