Name

iSpot.tv

Legal name

iSpot.tv, Inc.

Website

https://ispot.tv

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

TV and Video Ad Measurement & Analytics

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)

akta.pro secondary industries

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN), Media Planning Currency, Verification & Accreditation Services (MRC/Industry Audits) (MPABAOAK), National TV & Cross-Platform Audience Measurement Panels (MPABAOAA), Media & Audience Measurement Analytics (BPAHALAO)

Keywords

• TV ad measurement
• Video ad analytics
• Ad attribution platform
• Creative effectiveness testing
• Cross-platform audience measurement

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Core offering

iSpot.tv provides real-time, cross-platform TV and video ad measurement that unifies creative assessment, audience measurement, and outcome attribution into a single currency-grade platform. The company measures creative effectiveness, impressions, performance, and second-by-second attention across all ads using a proprietary catalog of 2.9M creatives, 110T impressions, 62B attributed conversions, and exclusive access to 83M smart TVs and set-top boxes. Its SAGE AI layer adds agentic conversational analysis, frame-by-frame computer vision, and outcome-based optimization for advertisers, agencies, networks, and streaming publishers.

Product overview

iSpot.tv is an end-to-end cross-platform TV and video ad measurement company offering a unified platform with multiple integrated modules. The core offering combines Creative Assessment (pre-market and in-market ad testing), Audience Measurement (spanning linear TV, streaming, and out-of-home via Tunity acquisition), and Outcome Attribution (connecting ad exposure to business results). The AI-powered SAGE platform serves as the intelligence layer, enabling natural language queries across iSpot's proprietary datasets. Solutions are tailored for verticals including Streaming, Sports, Consumer Packaged Goods, and Quick Serve Restaurants. The company holds MRC accreditation and JIC certification as a national TV currency.

Differentiator

Problem solved

Functional benefit

Brands

• SAGE AI: AI-powered platform for video ad creative analysis and decision-making, utilizing proprietary datasets covering nearly 3 million ads and 100 million survey verbatims
• Outcomes at Scale
• Unified Measurement
• Creative Assessment

Products and services

• SAGE AI AI-powered conversational agentic platform for television advertising analysis, providing frame-by-frame ad analysis, competitive intelligence, creative briefs, and optimization recommendations by querying iSpot's proprietary datasets of nearly 3 million ads and 100 million survey verbatims. Built for advertisers, agencies, and publishers seeking AI-driven creative and media planning.
• Creative Assessment Creative effectiveness measurement platform providing pre-market and in-market ad testing methodologies, including Hispanic ad testing, with Ace Score, purchase intent, attention metrics, and viewer verbatim comments. Used by brands, agencies, and networks to optimize creative performance before and during campaign flight.
• Audience Measurement Cross-platform audience measurement product spanning linear TV, streaming, and digital with deduplicated reach and frequency. Includes unified measurement, media measurement, streaming measurement, out-of-home measurement, ad verification, and competitive intelligence for brands, agencies, networks, and streaming publishers.
• Outcome Attribution Attribution product connecting TV and streaming ad exposure to business outcomes including in-store traffic, website visits, and purchases. Provides unified conversions, TV conversions, incremental lift measurement, attention analytics, and exposure-level ad data. Used by advertisers to demonstrate ROAS and optimize TV spend against measurable business results.
• Outcomes at Scale Real-time outcome optimization product integrated into streaming publishers' advertising engines, enabling brands to optimize campaigns based on measurable business outcomes such as web conversions in real time, rather than impressions during campaign execution. First deployed with Roku, where early testing demonstrated a 23% increase in leads and 31% increase in website visits versus control groups.
• Out of Home Measurement Measurement product for TV viewing in public spaces using video recognition technology (acquired via Tunity), enabling accurate measurement of out-of-home TV ad exposure and addressing limitations of legacy audio detection methods. Used by brands and agencies measuring OOH TV campaigns.
• Streaming Measurement Connected TV and streaming ad measurement product providing impressions, performance metrics, and attention data across 400+ streaming platforms and DSPs through direct integrations. Used by advertisers, agencies, and streaming publishers to measure CTV campaign effectiveness.
• iSpot Data Connect Data connectivity solution providing programmatic access to iSpot's measurement and attribution data for integration with advertiser systems, data warehouses, and workflows. Used by enterprises that need to operationalize iSpot data alongside first-party datasets.
• Ad Center Public-facing portal displaying iSpot's TV ad catalog with top ads, top spenders, Super Bowl commercials, Olympics coverage, and FIFA World Cup ad intelligence. Used by advertisers, agencies, journalists, and consumers to monitor TV ad activity.
• Sports Measurement Specialized TV measurement solution for sports programming, analyzing viewer behavior, ad delivery, and campaign effectiveness across NFL, NBA, MLB, NHL, and college sports. Used by brands, agencies, and sports rights holders to measure sports advertising.
• Consumer Packaged Goods Solutions Industry-specific measurement solutions for Consumer Packaged Goods brands, providing insights into creative effectiveness, audience reach, and sales outcomes for consumer products advertising. Used by CPG advertisers to plan, measure, and optimize TV campaigns.
• QSR Video Measurement Video ad measurement solution for Quick Serve Restaurants, providing insights into foot traffic, mobile orders, and customer connections across linear, streaming, and digital platforms. Used by QSR brands to link TV ad exposure to in-store and mobile outcomes.

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nielsen: Nielsen is the long-standing incumbent in TV and cross-platform audience measurement, providing the currencies that govern billions in linear and CTV ad transactions. iSpot directly competes with Nielsen by offering real-time, outcome-based TV ad measurement that challenges Nielsen's panel-based methodology.
• VideoAmp: VideoAmp provides outcome-based TV measurement and has secured currency accreditation with major TV networks and agencies. It is one of iSpot's most direct competitors in the race to replace Nielsen as the primary TV currency for cross-platform ad transactions.
• Comscore: Comscore is a long-standing cross-platform audience and advertising measurement company with national TV and digital measurement products. It competes with iSpot in TV currency, audience measurement, and outcome attribution, particularly across agency and broadcaster workflows.
• Samba TV: Samba TV offers TV viewership data and cross-screen measurement derived from its smart TV footprint, similar to iSpot's exposure-level data assets. Both compete for advertisers seeking real-time TV attribution and outcome-based measurement independent of Nielsen panels.
• EDO: EDO is a TV ad measurement company that connects ad exposure to business outcomes such as website visits, searches, and purchases. It directly competes with iSpot's Outcome Attribution product for direct-response TV advertisers and outcome-driven brand budgets.
• Innovid: Innovid provides ad serving, creative personalization, and cross-platform TV measurement for advertisers and publishers. Its measurement and analytics capabilities overlap with iSpot's cross-platform audience and creative intelligence offerings, particularly in CTV.

Broad incumbents

• DoubleVerify: DoubleVerify is a leading media effectiveness and verification platform focused on digital and CTV ad fraud, viewability, and brand safety. It is adjacent to iSpot in cross-platform ad verification but operates primarily as a digital verification incumbent rather than a TV currency.
• Integral Ad Science (IAS): IAS provides ad verification, viewability, and brand-safety measurement across digital and CTV environments. While not a direct TV currency competitor, IAS overlaps with iSpot in cross-platform ad quality and measurement services sold to agencies and advertisers.
• Kantar Millward Brown: Kantar (via Millward Brown and its media division) is a global leader in creative effectiveness research and audience measurement. Its Link and Worldpanel products compete with iSpot's Creative Assessment and cross-platform audience modules, particularly with multinational advertisers.
• The Trade Desk: The Trade Desk is the largest independent DSP and has built adjacent measurement and outcome-based optimization products (e.g., Solimar, Kokai). Its growing CTV measurement stack overlaps with iSpot's audience and outcome products, particularly when advertisers value a buy-side perspective on measurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ispottv
• YouTubeyoutube.com/channel/UCeMuA4L9qnyKOsoFqkEDNJA
• Facebookfacebook.com/ispottv
• LinkedInlinkedin.com/company/ispottv
• Instagraminstagram.com/ispottv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iSpot.tv