Community
- Company typePrivate
- Founded2019
- HeadquartersSanta Monica, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Community firmographics
Firmographics- Name
- Community
- Legal name
- Community.com, Inc.
- Website
- https://community.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Community industry classification
Industry- Product category
- Conversational Messaging Platform
- NAICS
- Software Publishers (513210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)
- akta.pro secondary industries
- Messaging-Led Community Platforms (Chat/Group Communities) (MPACAJAE), Community/Group Chat Platforms (BPAMACAH), Social Media Management, Scheduling & Community Tools (BPAMALAJ)
Keywords
Where Community is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Community business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Platform: Subscription-based messaging platform with tiered pricing for enterprise customers. Revenue derived from monthly/annual subscriptions based on message volume, features, and number of users or communities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription - quote-based pricing |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels7 records
Community product offering
Product offeringCore offering
Community provides a unified rich messaging and AI engagement platform that enables brands, creators, sports teams, media companies, and public figures to communicate directly with their audiences across SMS, MMS, WhatsApp, Apple Messages for Business, and RCS for Business. The platform bundles campaign management, automated workflows, AI-powered chatbots and content generation, audience analytics, member profiling, and built-in TCPA/CTIA/GDPR/CCPA compliance. It is sold as a SaaS subscription to enterprise customers and operates across 180+ countries.
Product overview
Community is a unified conversational engagement platform that connects brands, creators, and public figures with their audiences through rich messaging. The core Community Platform serves as the central hub, offering channel-specific modules for SMS/MMS, WhatsApp, Apple Messages for Business, and RCS for Business. The platform architecture includes engagement modules (Campaigns, Flows, Surveys, Messaging, Subcommunities), growth tools (Growth Tools for list building), AI capabilities (Community AI suite with Message Generator, Chat Bots, Summarization, Suggestions), analytics (Reporting, Members Page), and infrastructure (Integrations, Data & Compliance, Mobile App). The platform positions itself as a B2B solution enabling brands to transform mass communication into personalized, relationship-based conversations at scale.
Differentiator
Problem solved
Functional benefit
Products and services
- Community Platform
- Apple Messages for Business Premium messaging channel within Community that enables brands, artists, and creators to deliver richly immersive, interactive messaging experiences to audiences via Apple Messages for Business, including features such as pre-save cards, rich releases, and Apple Pay integration. Targeted at music, entertainment, and consumer brands.
Quantifiable outcome
- 98% open rate, 45% average CTR, <1% opt-out rate
- +4 more outcomes
Companies that use Community
Customer profileNamed customers32 records
Segments9 records
Ideal customer profiles6 records
Community technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability7 records
Feature8 records
Community partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and strategic.
- ApplecoreApple Messages for Business integration enabling rich, immersive messaging experiences. Community positioned as early launch partner for Apple Messages for Business with dedicated product page.
- WhatsAppcoreWhatsApp Business integration enabling messaging via WhatsApp channel alongside SMS/MMS.
- Google (RCS)strategicRCS for Business integration enabling Rich Communication Services messaging. Available in early access.
- SalesforcecoreNative CRM integration enabling data synchronization between Salesforce and Community. Logo featured on integrations page.
- ShopifycoreNative e-commerce integration with dedicated Shopify Addendum. Enables checkout-based opt-in and order-triggered messaging.
- OpenAIcoreAI chatbot functionality powered by OpenAI, enabling conversational AI responses within Community platform.
- AnthropiccoreAI chatbot provider connected to Community platform, available alongside OpenAI for AI-powered customer engagement.
- ZapierstrategicAutomation integration enabling connections between Community and 100s of other applications via Zapier.
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
Community competitors and assessment
Company assessmentDirect peers
- Iterable: Cross-channel marketing platform supporting SMS, email, push, and in-app messaging. Comparable in multi-channel orchestration and AI-driven segmentation, targeting similar mid-market and enterprise brand customers.
- Postscript: SMS marketing platform built for Shopify-based e-commerce brands. Directly comparable on the messaging-marketing core product, though more SMB-focused versus Community's enterprise entertainment positioning.
- Klaviyo: Public marketing automation platform with strong SMS offering alongside email; directly competes in retail/consumer brand messaging and increasingly in creator/influencer use cases with comparable AI personalization.
- Attentive: Leading SMS marketing platform focused on e-commerce and consumer brands. Most direct competitor to Community in the rich-messaging-for-brands space, with overlapping AI-driven personalization and multi-channel (SMS + email) capabilities.
Broad incumbents
- HubSpot Marketing Hub: Broad marketing automation platform now expanding into SMS. HubSpot is also a Community investor, creating both partnership and competitive tension at the mid-market.
- Twilio: Underlying messaging infrastructure provider and Community investor. Competes indirectly via Segment and Twilio Engage, and represents both a partner and a competitive threat if it expands further up the stack.
- Salesforce Marketing Cloud: Enterprise marketing cloud with SMS, journey orchestration, and AI capabilities. Salesforce Ventures is a Community investor and integration partner — competing for the same large-enterprise brand marketing budgets.
- Adobe Journey Optimizer: Adobe's omnichannel journey orchestration product. Has a direct integration partnership with Community while also competing for enterprise marketing automation budgets at the largest brands.
Emerging players
- Maven: Group-chat platform for creators and brands offering SMS-based community experiences. Overlaps with Community's creator and community-vertical positioning but more focused on synchronous chat experiences.
- Emotive: Conversational SMS platform focused on e-commerce with AI-driven two-way messaging. Smaller-scale emerging competitor with comparable conversational approach but narrower vertical focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Community social profiles
Digital presenceCommunity compliance and trust
Trust signalCompliance4 records
Community financial estimates
Financial estimateRevenue estimate
Valuation estimate
Community leadership team
Management profileNumber of profiles
Profiles13 records
Community funding detail
Funding detailFunding overview
Funding rounds7 records
Investors23 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Community M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Community
What does Community do?
Community provides a unified rich messaging and AI engagement platform that enables brands, creators, sports teams, media companies, and public figures to communicate directly with their audiences across SMS, MMS, WhatsApp, Apple Messages for Business, and RCS for Business. The platform bundles campaign management, automated workflows, AI-powered chatbots and content generation, audience analytics, member profiling, and built-in TCPA/CTIA/GDPR/CCPA compliance. It is sold as a SaaS subscription to enterprise customers and operates across 180+ countries.
Is Community a public or private company?
Community is a private company. It is classified as venture growth investor backed and is currently operating.
When was Community founded?
Community was founded in 2019. It employs 101 to 250 people.
Where is Community based?
Community is headquartered in Santa Monica, United States, in the North America region.
How does Community make money?
One revenue line is on record: saaS Subscription Platform.
Who are Community's main competitors?
Direct peers on record are Iterable, Postscript, Klaviyo and Attentive. Broad incumbents are HubSpot Marketing Hub, Twilio, Salesforce Marketing Cloud and Adobe Journey Optimizer. Emerging players are Maven and Emotive.
Does Community have an API?
Yes. Community offers APIs and Webhooks for integrations and developer tools, as evidenced by a 'Developer Tools' section in the platform navigation with a link to developer.community.com. The platform supports data import/export functionality and integration with external systems. Developer documentation is at developer.community.com.
What industry is Community in?
Community's product category is Conversational Messaging Platform. Its primary akta.pro industry code is MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT), with a secondary code of MPACAJAE, Messaging-Led Community Platforms (Chat/Group Communities). Its NAICS code is 513210 and its SIC code is 7372.