What Imvizar does

Imvizar is an Irish augmented reality company founded in 2021 and headquartered in Dublin that designs and deploys location-based AR storytelling experiences. The company's core technology is a spatial storytelling platform built on Unity, using precision geolocation to align digital reconstructions, 3D models, archival video, and bilingual audio narration with real-world locations, delivered to end users via the Imvizar and Lureo mobile apps on their own smartphones without specialized hardware. The Lureo no-code creation platform, launched in 2024, allows creators to build and publish AR experiences without coding or 3D skills, distributing through a global app marketplace that reaches thousands of users monthly across 6 countries.

Imvizar operates a hybrid business model with two distinct revenue streams: (1) a B2B custom AR experience development practice sold primarily through direct enterprise sales to tourist attractions, local councils, cultural institutions, sports organizations, and large corporations, with quote-based project pricing and multi-year contract structures; and (2) a Lureo platform subscription/licensing model targeted at individual creators using a product-led growth motion. Notable customers include Salesforce (Tower Dublin, expanding globally), Bupa (Savannah27 strategy launch reaching 100,000 employees), Google (Bolands Mills mural with neurodiverse accessibility), Waterford, Sligo, Kerry, and Dublin councils, IRFU (Aviva Stadium 150th anniversary), Spike Island, and RHA Gallery. The company has won multiple industry awards including the 2024 Auggie Award for Best in Location Based Entertainment and an XR Award.

As of 2024, Imvizar has raised approximately €2.3m across two rounds, most recently a €1.5m seed in late 2024 led by Delta Partners VC with participation from former Meta Ireland chief Gareth Lambe, and is publicly planning a €5m raise to scale internationally. The team of 14 includes Unity developers, spatial designers, a Chief of Staff, and a Commercial Director, with revenue reported as doubling annually for the past 2-3 years, accumulated losses of €1.01m through end-2024, and improving annual loss trajectory. Strategic partnerships with Snap Inc. (Spectacles, 2025) and Salesforce (multi-site, 2024) mark the company's transition from an Irish heritage-tech services firm to a platform-led, internationally scaling AR company.

Name

Imvizar

Legal name

Imvizar Ltd.

Website

https://imvizar.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Imvizar is an Irish augmented reality company that creates location-based spatial storytelling experiences for tourist attractions, councils, and enterprises through bespoke AR development and the Lureo no-code creation platform, with presence in 6 countries.

Ownership category

akta.pro rank

Product category

Augmented Reality Software

NAICS

Amusement and Theme Parks (713110), All Other Amusement and Recreation Industries (713990), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

akta.pro secondary industries

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• Augmented reality platform
• Spatial storytelling software
• No-code AR creation
• Location-based experiences
• Immersive AR development

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2B AR Experience Development: Custom AR experience development services for enterprise clients, councils, tourist attractions, and cultural institutions. Projects include employee engagement, visitor experiences, public art installations, and heritage storytelling.
2. Lureo Platform Licensing: Creator platform subscription or licensing model where creators pay to access Lureo's no-code AR creation tools and distribute experiences through the global app marketplace, with revenue sharing potential.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Imvizar creates and delivers location-based augmented reality (AR) storytelling experiences through two primary offerings: (1) Lureo, a no-code SaaS platform that allows creators to build AR experiences without coding or 3D skills and distribute them through a global app marketplace, and (2) bespoke custom AR experience development services for enterprise clients, councils, tourist attractions, cultural institutions, and major corporations seeking immersive visitor and employee engagement solutions.

Product overview

Imvizar operates as an AR storytelling company with two core offerings: a no-code SaaS platform called Lureo (comprising Lureo Creator and Lureo App) for spatial storytellers to create and distribute AR experiences, and professional services developing custom AR experiences for enterprise clients including tourist attractions, cultural institutions, sports venues, and corporate environments. The Lureo platform enables creators to build AR content without technical expertise, while Imvizar's service arm delivers bespoke immersive experiences for major clients such as Salesforce, Bupa, Google, and various city councils.

Differentiator

Problem solved

Functional benefit

Brands

• Lureo: No-code AR storytelling platform for spatial storytellers. Allows creators to build AR experiences without coding skills and share creations with a global audience.

Products and services

• Lureo Creator A no-code SaaS platform enabling spatial storytellers, creators, and artists to build AR visual experiences without coding or 3D modeling skills. Creators can publish experiences to a global app marketplace and earn revenue.
• Lureo App Consumer-facing mobile application for discovering and experiencing AR content created on the Lureo platform, reaching thousands of users monthly at attractions worldwide.
• Imvizar Mobile App Mobile application (iOS and Android) that enables users to access AR experiences by pointing their phone at trigger locations, providing immersive storytelling through the device camera at attractions, heritage sites, and corporate locations.
• Custom AR Experience Development Bespoke design and development of custom AR experiences for enterprise clients, tourist attractions, cultural institutions, sports venues, and government organizations. Includes location-based storytelling, interactive installations, employee engagement solutions, and 360-degree historical reconstructions.

Quantifiable outcome

• Over 10,000 experiences delivered through Waterford Digital Story Trail with users from 20+ countries
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Snap Inc.coreStrategic or Co-development Partner · 1 December 2025Strategic partnership to showcase Snap Spectacles AR glasses at Dublin City Council Winter Lights festival. Imvizar created an immersive AR experience using Spectacles technology, marking Snap's first involvement in Ireland. The partnership brought cutting-edge AR hardware to a public festival audience.
• Dublin City CouncilcoreStrategic or Co-development Partner · 1 December 2025Ongoing partnership with Dublin City Council's Smart City team for the Winter Lights festival, bringing AR experiences to public spaces.
• SalesforcecoreStrategic or Co-development PartnerCollaboration to create immersive AR experiences at Salesforce Tower Dublin. Imvizar deployed 10 AR trigger points throughout the building for employee and visitor engagement. The partnership has expanded to include additional Salesforce locations globally.
• GooglecoreStrategic or Co-development PartnerPartnership with Google's Bolands Mills regeneration project to create Ireland's largest mural with AR accessibility features. Collaborated with AsIAm (Autism Charity) and NIRP for neurodiverse accessibility.
• BupacoreStrategic or Co-development PartnerGlobal partnership to create the Savannah27 AR experience for Bupa's strategy launch, reaching 100,000 employees worldwide with immersive internal communications.
• CarlichaunsminorStrategic or Co-development PartnerPartnership to create the Carlichauns Adventure Trail AR family game, bringing the children's entertainment property to life through location-based AR.
• CIÉ / Irish RailminorStrategic or Co-development PartnerPartnership to create sustainability education AR experience for Stripe Young Scientist Exhibition, teaching students about transport environmental impact.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scope AR: Scope AR delivers enterprise AR solutions for training, maintenance, and field service using no-code authoring tools (Worklink) and remote assistance, comparable to Imvizar's enterprise AR development business for corporate clients.
• Aircards: Aircards is an AR/VR agency and WebAR platform serving consumer brands with bespoke AR campaigns and a self-serve creator studio, competing with Imvizar on both enterprise services and creator tooling.
• Zappar: Zappar provides an AR creation platform and studio services for brands and agencies, including no-code tools and a content distribution network; it competes head-to-head with Imvizar's Lureo platform and custom AR services in marketing and visitor experience use cases.
• Blippar: Blippar is an AR technology company offering a no-code AR creation platform (Blippbuilder) and enterprise AR services for marketing and brand activations; it is a direct peer competing for the same enterprise and creator segments as Imvizar.
• 8th Wall: 8th Wall is a WebAR development platform (now owned by Niantic) offering no-code and pro-code tools for building AR experiences that run in the browser; it is a direct platform competitor to Imvizar's Lureo, especially for creators building location-based and web-AR experiences.
• ARway: ARway provides a location-based AR wayfinding and storytelling platform with no-code creation tools and a SaaS model, directly comparable to Imvizar's Lureo for attractions, campuses, and venues deploying AR navigation and content.

Broad incumbents

• Niantic: Niantic operates the largest location-based AR platform (Pokémon GO, Ingress) and through 8th Wall offers no-code WebAR creation, making it a direct competitor in location-based AR experiences and a broader incumbent in AR infrastructure that Imvizar builds on and competes against.

Emerging players

• Dimension Studios: Dimension Studios produces immersive AR/VR and volumetric content for brands and entertainment, including location-based experiences; an adjacent peer operating in the same immersive content production space as Imvizar's services arm.
• Metaverse Marcom / ARHT Media: ARHT Media develops holographic and AR capture-and-display solutions for live events, retail, and corporate communications; an emerging player in the broader immersive experience market where Imvizar also operates.
• AR Rahman / Spyglass Studios (immersive experiential agencies): Field.io is an experiential design and immersive technology studio creating AR/VR installations for cultural institutions and brands, overlapping with Imvizar's custom AR experience work in museums, public art, and cultural venues.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/imvizar
• YouTubeyoutube.com/@imvizar
• Facebookfacebook.com/Imvizar-100147238596485
• LinkedInlinkedin.com/company/imvizar
• Instagraminstagram.com/imvizar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imvizar