LALO
LALO is a premium tequila producer that exclusively makes additive-free blanco tequila from three ingredients—Highland Blue Weber Agave, proprietary Champagne yeast, and deep well water—sold via DTC e-commerce, nationwide retail, and wholesale to premium spirits consumers across all 50 US states.
- Company typePrivate
- Founded2017
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What LALO does
LALO is a premium tequila producer founded in 2017 by Eduardo "Lalo" González, a third-generation tequila maker, and David "R" Carballido, both from Jalisco, Mexico. The company exclusively produces additive-free blanco tequila made from only three ingredients: fully mature Blue Weber Agave from the Jalisco Highlands (Los Altos), a proprietary Champagne yeast strain, and deep well water drawn from the region's mineral-rich aquifer. Production takes place at a distillery in Arandas, Los Altos de Jalisco, using traditional methods including brick steam oven cooking ("hornos de mampostería") for 20-32 hours, slow fermentation with the proprietary yeast for 3-4 days, and double distillation in copper pots using a slow "destrozamiento" (shattering) process. The portfolio consists of two core SKUs: LALO Tequila Blanco (40% ABV, $49.99/750ml) and the limited-edition LALO High Proof Tequila 2025 Edition (50% ABV, $74.99), the brand's first distilled-to-proof release with no water added after distillation.
LALO's business model combines direct-to-consumer e-commerce through lalospirits.com (offering 15-25% subscription discounts), third-party on-demand delivery partnerships (Uber Eats, Gopuff), traditional retail distribution across all 50 US states, and a wholesale/B2B channel for bars, restaurants, and liquor stores. Merchandise (apparel, accessories) and lifestyle collaborations (e.g., the $70 Jalisco Rain candle with D.S. & DURGA) provide supplemental revenue. The primary customer base is premium tequila enthusiasts seeking transparent, additive-free blanco tequila, with secondary segments including gift buyers, home bartenders, and on-premise hospitality accounts. The brand emphasizes Mexican heritage storytelling through content marketing, event sponsorships (Tales of the Cocktail, Aspen Food & Wine), and earned media coverage in Forbes, Esquire, VinePair, and Wine Enthusiast.
In September 2025, LALO became a majority-owned subsidiary of Fifth Generation, Inc. (Tito's Handmade Vodka), marking Tito's first-ever acquisition. The corporate headquarters operates from Austin, Texas (2714 South Lamar Boulevard), co-located with Fifth Generation, while production remains in Jalisco, Mexico. The company is privately held and discloses no revenue figures publicly.
LALO firmographics
Firmographics- Name
- LALO
- Legal name
- LALO Tequila
- Website
- https://lalospirits.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LALO is a premium tequila producer that exclusively makes additive-free blanco tequila from three ingredients—Highland Blue Weber Agave, proprietary Champagne yeast, and deep well water—sold via DTC e-commerce, nationwide retail, and wholesale to premium spirits consumers across all 50 US states.
- Ownership category
- akta.pro rank
LALO industry classification
Industry- Product category
- Premium Spirits
- NAICS
- Distilleries (312140), Distilleries (31214), Beer, Wine, and Liquor Retailers (445320), Beverage Manufacturing (3121)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)
- akta.pro primary industry
- Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where LALO is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
LALO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Tequila Product Sales: LALO generates revenue through direct-to-consumer sales via lalospirits.com and third-party retail partnerships. Products include LALO Tequila Blanco at $49.99 (750ml), LALO High Proof at $74.99, and subscription options offering 15-25% discounts. The brand also sells merchandise including apparel and accessories.
- Merchandise Sales: Supplemental revenue from branded merchandise including hats, t-shirts, hoodies, and collaborative products like the Jalisco Rain candle with D.S. & DURGA.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | LALO Tequila Blanco 750ml |
| One time/ perpetual license | Pay-as-you-go | LALO Tequila Blanco 375ml |
| One time/ perpetual license | Pay-as-you-go | LALO High Proof 2025 Edition |
| Unit Pricing | Pay-as-you-go | Blue Signature Hat |
| Unit Pricing | Pay-as-you-go | Jalisco Rain Candle by D.S. & DURGA |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
LALO product offering
Product offeringCore offering
LALO produces premium blanco tequila made exclusively from three ingredients — fully mature Blue Weber Agave from the Jalisco Highlands, Champagne yeast, and deep well water — with no additives, no aging, and no flavoring to mask quality. The brand sells LALO Tequila Blanco (40% ABV, 750ml from $49.99) and LALO High Proof Tequila 2025 Edition (50% ABV, limited edition) via direct-to-consumer e-commerce, third-party delivery partners (Uber Eats, Gopuff), retail distribution across all 50 US states, and wholesale to bars and restaurants, complemented by branded merchandise and a candle collaboration with D.S. & DURGA.
Product overview
LALO is a premium tequila brand producing blanco tequila exclusively. The core portfolio consists of LALO Tequila Blanco (40% ABV) and LALO High Proof Tequila 2025 Edition (50% ABV, limited release), both made with only three ingredients: fully mature Blue Weber Agave, Champagne yeast, and deep well water. The brand extends its offering with branded merchandise including apparel and accessories, plus the Jalisco Rain Candle collaboration with D.S. & DURGA. Tito's Handmade Vodka (Fifth Generation, Inc.) acquired a majority stake in LALO in September 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- LALO Tequila Blanco Premium blanco tequila for adult consumers seeking an additive-free, transparent tequila for sipping neat, in craft cocktails (margaritas, palomas, ranch water), or for gifting. Made from Highland agave using traditional brick oven cooking and double copper pot distillation.
- LALO High Proof Tequila 2025 Edition Limited edition high proof blanco tequila bottled at 50% ABV (100 proof), designed for tequila enthusiasts seeking the most untouched, unfiltered expression of LALO's distillation with bold roasted agave character and no post-distillation adjustment.
- LALO Merchandise (Apparel and Lifestyle) Branded merchandise and lifestyle apparel for tequila enthusiasts, complementing the core tequila portfolio with cocktail-themed t-shirts, hats, hoodies, and accessories.
- Jalisco Rain Candle by D.S. & DURGA Limited collaborative lifestyle candle capturing the brand's Jalisco heritage through fragrance notes inspired by tequila, agave, and Mexican terroir, sold as a standalone product priced at $70.
- Personalized Holiday Bottle Personalized holiday gifting variant of LALO Tequila Blanco with a custom recipient name on the label and festive gift bag packaging, designed for premium gifting during the holiday season.
Quantifiable outcome
- First batch of High Proof sold out online in one week
- +1 more outcomes
Companies that use LALO
Customer profileSegments4 records
Ideal customer profiles2 records
LALO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LALO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- D.S. & DURGAminorLALO collaborated with Brooklyn-based fragrance brand D.S. & DURGA to create the Jalisco Rain candle. The candle captures the essence of drinking tequila in the rain in Guadalajara, with top notes of blue agave and tierra mojada, heart notes of tequila blanco and pure early rose, and base note of Coa de Jima wood.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
LALO competitors and assessment
Company assessmentDirect peers
- Casamigos: Founded by George Clooney and acquired by Diageo (2017), Casamigos is a premium tequila brand anchored on blanco/reposado/añejo expressions with strong celebrity-driven pull. Directly comparable to LALO on premium positioning, US distribution dominance, and blanco-led portfolio strategy; Casamigos is the dominant scale competitor LALO will jockey with on-shelf.
- 818 Tequila: Kendall Jenner's celebrity-backed premium tequila (blanco, reposado, añejo) acquired by Proximo Spirits in 2022. Comparable to LALO as a premium-adjacent, narrative-led tequila competing for the same millennial/Gen-X premium buyer, with comparable critical acclaim and a celebrity-versus-founder authenticity contrast that frames the duopoly.
- Don Julio: Diageo-owned Mexican heritage tequila brand with deep aged-lineup (Blanco, Reposado, Añejo 70, 1942). Comparable to LALO as a Highland Jalisco-produced premium tequila targeting sipping and craft-cocktail occasions; Don Julio represents the incumbent scale benchmark for the premium segment LALO is scaling into.
- Patrón Tequila: Bacardi-owned super-premium tequila with global distribution across blanco, reposado and añejo expressions. Comparable on Highland Jalisco agave sourcing and premium price ladder; Patrón represents the international distribution template LALO currently lacks and must eventually build to fully compete.
- Clase Azul: Mexican-owned ultra-premium tequila brand famous for hand-painted decanters and an aged-expression-heavy lineup. Comparable to LALO on Mexican heritage narrative and gifting/collectible occasion focus; relevant as the high-end flavor of premium tequila that frames consumer trade-up behavior.
- Tequila Ocho: Single-estate Highland Jalisco additive-free tequila (blanco, reposado, añejo) named alongside LALO in Yahoo Finance's 2026 growth list. Direct comparable on additive-free positioning, small-batch production, and traditional production methods — Tequila Ocho is the most process-equivalent competitor for consumer mindshare.
- Casa Dragones: Ultra-premium small-batch tequila produced in Jalisco; comparable on limited-edition strategy and gift/occasion positioning. Relevant as another Mexican-heritage, founder-led premium competitor pursuing similar consumer occasions and price points.
- Casa Noble Tequila: USDA-certified organic, additive-free premium tequila produced in Jalisco with a triple-distilled process. Comparable to LALO on additive-free and traditional-process positioning; Casa Noble is a like-size independent competing for the same clean-label tequila consumer.
Broad incumbents
- Jose Cuervo: World's largest tequila producer by volume and named alongside LALO in Yahoo Finance's 2026 growth list. Comparable on Jalisco tequila production but operates at massive scale across mainstream through Reserva de la Familia ultra-premium tiers — a broad incumbent setting the price-band and distribution context for LALO's growth.
Others
- Tito's Handmade Vodka: Fifth Generation, Inc.'s flagship American vodka and majority owner of LALO since September 2025. Comparable on craft American-spirits narrative, Texas/Austin headquarters, product-led DTC-plus-retail model and battle for national distribution — Tito's distribution muscle is the single biggest force shaping LALO's go-forward trajectory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
LALO social profiles
Digital presenceLALO compliance and trust
Trust signalCompliance1 record
LALO financial estimates
Financial estimateRevenue estimate
Valuation estimate
LALO leadership team
Management profileNumber of profiles
Profiles2 records
LALO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LALO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LALO
What does LALO do?
LALO produces premium blanco tequila made exclusively from three ingredients — fully mature Blue Weber Agave from the Jalisco Highlands, Champagne yeast, and deep well water — with no additives, no aging, and no flavoring to mask quality. The brand sells LALO Tequila Blanco (40% ABV, 750ml from $49.99) and LALO High Proof Tequila 2025 Edition (50% ABV, limited edition) via direct-to-consumer e-commerce, third-party delivery partners (Uber Eats, Gopuff), retail distribution across all 50 US states, and wholesale to bars and restaurants, complemented by branded merchandise and a candle collaboration with D.S. & DURGA.
Is LALO a public or private company?
LALO is a private company. It is classified as corporate owned and is currently operating.
When was LALO founded?
LALO was founded in 2017. It employs 1 to 10 people.
Where is LALO based?
LALO is headquartered in Austin, United States, in the North America region.
How does LALO make money?
Two revenue lines are on record. Tequila Product Sales are the primary driver. The others are merchandise Sales.
Who are LALO's main competitors?
Direct peers on record are Casamigos, 818 Tequila, Don Julio, Patrón Tequila, Clase Azul, Tequila Ocho, Casa Dragones and Casa Noble Tequila. Jose Cuervo is listed as a broad incumbent. Tito's Handmade Vodka is listed as an others.
Does LALO have an API?
No public API is recorded for LALO.
What industry is LALO in?
LALO's product category is Premium Spirits. Its primary akta.pro industry code is CRAOAIAB, Alcohol Importers & Brand Owners (Wholesale), with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 312140 and its SIC code is 5180.