Ballogy
- Company typePrivate
- Founded2016
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Ballogy firmographics
Firmographics- Name
- Ballogy
- Legal name
- Ballogy, Inc.
- Website
- https://ballogy.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ballogy industry classification
Industry- Product category
- Athletic Performance & Skills Development Software
- akta.pro primary industry
- Performance Analysis & Video Coaching (HSADAEAG)
- akta.pro secondary industry
- Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)
Keywords
Where Ballogy is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ballogy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Team Licensing Subscriptions: Annual subscription-based team licensing model with tiered pricing based on player count. Tiers range from 20 players ($299/year) to 100 players ($999/year), with custom pricing for 101-1000 players. Volume discounts apply for larger licenses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Team Licensing Tier 1 - Up to 20 players |
| Subscription | Annual | Team Licensing Tier 2 - Up to 50 players |
| Subscription | Annual | Team Licensing Tier 3 - Up to 100 players |
| Unit Pricing | Annual | Custom Licensing - 101 to 1000 players |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Ballogy product offering
Product offeringCore offering
Ballogy is an AI-powered mobile platform for basketball skills tracking, assessment and development. Its core offering is the Ballogy App, which combines patented computer vision shot tracking (Ballogy Vision), a standardized Ballogy Skills Assessment (BSA), a conversational Ballogy AI coach, and team management tools to help athletes and coaches train, evaluate progress and gain recruiting exposure. The company monetizes primarily through tiered annual team licensing subscriptions sold to schools, camps and athletic programs.
Product overview
Ballogy offers a unified mobile platform for youth and amateur athletic skills development and assessment. The core product is the Ballogy App, which serves as an AI-powered skills tracking and development platform for athletes and coaches. The platform integrates multiple modules including Ballogy Vision Shooting (AI-powered shot tracking using proprietary computer vision), Ballogy AI (24/7 conversational coaching assistant), and the Ballogy Skills Assessment (40-shot objective shooting test with video verification). For teams, Ballogy Team Training provides coach-facing tools for assigning workouts, tracking progress, and evaluating players with recruiting exposure features. The platform offers tiered Team Licensing subscriptions ranging from $299 to $999+ annually based on team size, with specialized Camp solutions available. The platform is endorsed by NFHS and widely adopted across middle schools, high schools, camps, and collegiate programs including NAIA and NJCAA partnerships. A football-specific module is in development with NFL quarterback C.J. Stroud.
Differentiator
Problem solved
Functional benefit
Products and services
- Ballogy App AI-powered mobile skills tracking and development platform for basketball athletes and coaches; central product that bundles shot tracking, skill assessment, AI coaching, practice plans, workout library, leaderboards, recruiting exposure and team management.
- Ballogy Vision Shooting Patented AI-powered computer vision module that tracks every shot in real time, generates heat maps, shooting percentages and interactive performance analytics without specialized hardware; targeted at basketball athletes and coaches.
- Ballogy Skills Assessment (BSA) Standardized 40-shot, 4-minute shooting assessment with video-verified scoring and 24-48 hour certified results; feeds the monthly Top Performers Report distributed to 2,000+ colleges for recruiting exposure. Targeted at youth and amateur basketball athletes.
- Ballogy AI 24/7 conversational AI personal coach that builds practice plans, recommends drills, and provides nutrition and mental preparation guidance through a chat interface inside the Ballogy app; targeted at athletes seeking on-demand expert guidance.
- Ballogy Team Training Team-facing product offering for basketball coaches including AI-powered shot tracking, real-time heat maps, 100+ elite drills and workouts, custom training plan creation, automated assignment, recruiting opt-in and leaderboards.
- Ballogy for Camps Camp management and engagement solution for basketball camp and tournament operators, including pre-camp BSA assessments, custom drill assignment, in-camp leaderboards, real-time announcements, post-camp HomeWorkouts and unlimited BSA submissions with featured Top Performers reporting.
Quantifiable outcome
- Over 2,000 colleges access the monthly Top Performers Report
- +2 more outcomes
Companies that use Ballogy
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Ballogy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature6 records
Ballogy partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major and core.
- Dave Campbell's Texas FootballmajorPartnership to spotlight 60 high school head coaches as finalists for Game-Changing Coach Award. Ballogy is working closely with many finalists to shape its expanding player development platform. Winner receives $5,000 for their football program. Builds on Ballogy's growing presence in football.
- PrepStarcorePartnership integrates Ballogy Skills Assessment (BSA) into PrepStar's college recruiting profiles for student-athletes. Includes integrated development course powered by Ballogy, personalized training plans, and exclusive training content. PrepStar has helped 75,000+ athletes secure $2.5B+ in scholarships over 44 years.
- NAIA (National Association of Intercollegiate Athletics)coreBallogy serves as the Exclusive Athletic Skills Development and Curriculum App of the NAIA since 2021. Partnership renewed through February 2030. Ballogy is official sponsor of NAIA Men's and Women's Basketball Opening Rounds. AI-powered app allows coaches to deliver structured training programs to student-athletes.
- NJCAA (National Junior College Athletic Association)coreBallogy named The Official Skills Development App for Student-Athletes by NJCAA. Partnership provides member junior colleges access to Ballogy's AI-powered skills tracking and development platform.
- AquaBloom International Sports Technology Group (ABSG)coreStrategic partnership to advance sports technology in Asia market. Joint venture aims to level the playing field by connecting athletes, coaches and organizations globally with standard for assessment, development and exposure. ABSG is a global leading SportsTech ecosystem.
- C.J. Stroud (Houston Texans Quarterback)majorNFL star quarterback C.J. Stroud partnering with Ballogy as company expands beyond basketball into football. Stroud will be integral in development of curriculum and assessments for Ballogy football scheduled to launch later this year. Stroud is a Heisman Trophy finalist and 2023 Offensive Rookie of the Year.
- US Sports Camps / Nike Sports CampscoreWorld's largest sports camp network (Nike Sports Camps provider) partnered with Ballogy. Following successful launch in Canada (2022) and select US markets (2023), Ballogy is now available across the entire US camp network. Camp directors can assign pre-camp assessments, in-person camp challenges, and post-camp HomeWorkouts.
- NFHS (National Federation of State High School Associations)coreStrategic partnership with NFHS. The training curriculum available on the Ballogy app is endorsed by NFHS. Provides credibility and distribution through NFHS's network of state high school associations.
- HudlmajorTechnology integration partnership to deliver innovative player development to basketball programs. Combines Ballogy's skills tracking with Hudl's video and analytics platform.
- NHSBCA (National High School Basketball Coaches Association)majorPartnership to deliver virtual clinic to NHSBCA members. Provides basketball coaches with training and development resources through Ballogy platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Ballogy competitors and assessment
Company assessmentDirect peers
- Hudl: Dominant sports video and analytics platform used by high school and college basketball programs; simultaneously Ballogy's listed technology integration partner and most credible direct competitor in basketball skill assessment for the same buyer.
- Noah Basketball: Basketball shooting machine with proprietary analytics that quantify shot arc, depth, and left/right errors; overlaps with Ballogy Vision in providing objective, data-driven shooting feedback to serious players.
- ShotTracker: Provides sensor + software-based shot tracking and AI analytics for basketball teams and players; competes head-on with Ballogy Vision for the same institutional and consumer basketball training dollar.
- PlaySmart (formerly PlaySight Interactive): Smart-court camera systems that deliver automated video, shot charting, and analytics for basketball programs; competes with Ballogy Vision at the higher end of the high school and college market.
- Dr. Dish Basketball: Manufacturer of shooting machines (Dr. Dish iC3, CT) used by teams and trainers; complementary hardware partner (Shoot-A-Way is Ballogy's listed partner) and competitor for the same skills-development budget.
- HomeCourt (acquired by ShotTracker): AI-powered basketball training app that uses phone-based computer vision to track shots and drills; closest analog to Ballogy's consumer-side, freemium, computer-vision training experience.
Broad incumbents
- Catapult Sports: Public, multi-sport wearable and analytics platform serving professional and elite college teams; represents the broader athlete-monitoring incumbent Ballogy could be benchmarked against as it expands into football.
- Stats Perform: Major sports data and AI analytics company (Pressbox, StatsBomb, Opta) covering multiple sports and leagues; a broader incumbent that could move down-market into amateur skill assessment.
Emerging players
- TeamSnap: Team-management platform for youth sports (rosters, scheduling, communication); adjacent rather than directly competitive, but increasingly bundles training and assessment features for the same youth-sports buyer.
Others
- PrepStar: College recruiting platform with 75,000+ athletes placed into $2.5B+ in scholarships; listed as Ballogy's BSA integration partner and is thematically aligned as a recruiting-channel peer rather than a direct product competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ballogy social profiles
Digital presenceBallogy compliance and trust
Trust signalCompliance1 record
Ballogy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ballogy leadership team
Management profileNumber of profiles
Profiles8 records
Ballogy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ballogy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ballogy
What does Ballogy do?
Ballogy is an AI-powered mobile platform for basketball skills tracking, assessment and development. Its core offering is the Ballogy App, which combines patented computer vision shot tracking (Ballogy Vision), a standardized Ballogy Skills Assessment (BSA), a conversational Ballogy AI coach, and team management tools to help athletes and coaches train, evaluate progress and gain recruiting exposure. The company monetizes primarily through tiered annual team licensing subscriptions sold to schools, camps and athletic programs.
Is Ballogy a public or private company?
Ballogy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ballogy founded?
Ballogy was founded in 2016. It employs 11 to 50 people.
Where is Ballogy based?
Ballogy is headquartered in Austin, United States, in the North America region.
How does Ballogy make money?
One revenue line is on record: team Licensing Subscriptions.
Who are Ballogy's main competitors?
Direct peers on record are Hudl, Noah Basketball, ShotTracker, PlaySmart (formerly PlaySight Interactive), Dr. Dish Basketball and HomeCourt (acquired by ShotTracker). Broad incumbents are Catapult Sports and Stats Perform. TeamSnap is listed as an emerging player. PrepStar is listed as an others.
Does Ballogy have an API?
No public API is recorded for Ballogy.
What industry is Ballogy in?
Ballogy's product category is Athletic Performance & Skills Development Software. Its primary akta.pro industry code is HSADAEAG, Performance Analysis & Video Coaching, with a secondary code of HSADAEAA, Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis).