PLDT

What PLDT does

PLDT Inc. is the Philippines' dominant integrated telecommunications operator, publicly traded on the Philippine Stock Exchange (TEL) and NYSE (PHI), controlled by Hong Kong-listed conglomerate First Pacific Company Limited. Founded in 1928 and headquartered in Makati with 10,000+ employees, the company operates the country's largest fiber-to-the-home (FTTH) network covering 6.7 million+ homes passed, a nationwide mobile network through wholly-owned subsidiary Smart Communications, and 11 data centers through VITRO Inc. (24–27MW capacity including the 50MW AI-ready VITRO Sta. Rosa hyperscale facility). PLDT also holds a ~40% stake in fintech subsidiary Maya, which achieved P1.7B net profit in 2025 and is pursuing a US IPO.

The company's product portfolio spans residential fiber broadband (Fiber Unli, Fiber Unli All, Fiber Netflix, Fiber Prepaid, Fiber Biz plans at PHP 1,299–9,649/month on 36-month contracts), bundled entertainment (Netflix, HBO Max, Cignal TV, Viu), the StreamTV+ Android TV device, smart home devices (Tapo/eufy cameras, smart locks, starter kits), connectivity enhancers (Always On LTE backup, WiFi Mesh), and enterprise ICT solutions through PLDT Enterprise and ePLDT. Core technology includes a proprietary Green All-Optical Network with SNCP, WSON, and Blade OXC for disaster resilience, submarine cable systems, and four agentic AI platforms (Store Genie on AWS Bedrock, ERICA on UiPath, KAI conversational assistant, EVE for employee preparedness) — the latter collectively positioning PLDT as an enterprise AI integrator.

PLDT's business model is anchored on subscription-recurring revenue (residential fiber, mobile, enterprise connectivity) supplemented by transaction fees (Maya), managed services and colocation (VITRO), and hardware sales (smart home devices, StreamTV+). The company distributes through PLDT retail stores, hotline 171, field agents, online self-service at pldthome.com, and Lazada/Shopee storefronts, while enterprise sales run through dedicated PLDT Enterprise account teams. Recent capital strategy emphasizes asset recycling via the Vitro REIT IPO (targeting PHP 24.2B / US$395–397M gross proceeds) and infrastructure sharing with rival DITO Telecommunity to lower per-unit capex.

Name

PLDT

Legal name

PLDT Inc.

Website

https://pldt.com

Company type

Public

Founded year

1928

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

PLDT is the Philippines' dominant integrated telecom operator offering FTTH broadband, mobile (Smart), data centers (VITRO), enterprise ICT, and a ~40% fintech stake in Maya, serving millions of residential, enterprise, and government customers across the Philippines.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications (except Satellite) (5171), Wireless Telecommunications Carriers (except Satellite) (517112), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Telephone Communications (No Radiotelephone) (4813), Communications Services, Nec (4899), Radiotelephone Communications (4812)

akta.pro primary industry

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

akta.pro secondary industries

Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC), Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband) (HDAIABAI), Edge Colocation & Distributed Data Center Services (HDABAOAB)

Keywords

• Fiber broadband services
• Telecommunications networks
• Enterprise ICT solutions
• Data center services
• Mobile wireless services

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Residential Broadband Services: Monthly subscription revenue from fiber and DSL internet plans for homes, including bundled entertainment services (Netflix, Cignal TV, HBO Max). Contract periods of 36 months with recurring monthly billing.
2. Mobile Services (Smart Communications): Revenue from mobile voice, SMS, and data services through subsidiary Smart Communications. 5G connections growing 84% by mid-2023.
3. Data Center Services (VITRO): Colocation, cloud hosting, and managed services through VITRO Inc. data centers. Company operates 11 data centers with 24-27MW capacity including VITRO Sta. Rosa (50MW hyperscale facility).
4. Fintech (Maya): Digital payments and financial services through Maya (40% owned by PLDT). Maya achieved profitability in 2025 with P1.7 billion net profit and is pursuing IPO potentially raising $500M-$1B.
5. Home Add-ons and Devices: Revenue from smart home devices, WiFi Mesh systems, security cameras, door locks, streaming device add-ons (StreamTV+, IGV Game Pass) sold with monthly installments or one-time payments.
6. Enterprise ICT Solutions: Business connectivity, cloud, AI, managed services, cybersecurity, and SD-WAN services through PLDT Enterprise and ePLDT.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

PLDT provides integrated telecommunications services in the Philippines through fiber broadband (PLDT Home), mobile wireless (Smart Communications), enterprise ICT solutions (PLDT Enterprise and ePLDT), and data center services (VITRO Inc.). The core consumer offering is unlimited Fiber-to-the-Home broadband with speeds from 50 Mbps to 1 Gbps bundled with landline, entertainment subscriptions (Netflix, HBO Max, Cignal TV, Viu), smart home devices, WiFi mesh systems, and LTE backup (Always On). Enterprise offerings include dedicated connectivity, SD-WAN, cloud, AI/cybersecurity managed services, colocation, and nationwide Unified 911 emergency response platforms. PLDT also holds a 40% stake in fintech subsidiary Maya (digital banking).

Product overview

PLDT offers an integrated telecommunications portfolio centered on Fiber-to-the-Home (FTTH) broadband internet as the core connectivity product, with the PLDT Home brand encompassing multiple service tiers and add-on modules. The core product lines include Fiber Unli (entry-level unlimited broadband with landline), Fiber Unli All (premium tier bundling Cignal TV, streaming subscriptions like Netflix and HBO Max, and unlimited calls), Fiber Netflix (broadband with Netflix Standard), Fiber Prepaid (pay-per-use without contract), and Fiber Biz (business-focused plans with consulting services). Add-on modules span entertainment streaming services (Viu Premium, Cignal TV), smart home devices (Tapo and eufy cameras, smart door locks, starter kits), connectivity enhancers (Always On LTE backup, WiFi Mesh systems), and gaming (IGV Game Pass). The StreamTV+ Android TV device serves as the entertainment hub bringing together multiple streaming platforms with premium audio-visual experience.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Communications: Wireless mobile subsidiary of PLDT offering cellular mobile services
• VITRO Inc.
• Maya

Products and services

• Fiber Unli (Unlimited Fiber Broadband) Unlimited fiber broadband internet plans with speeds from 100 Mbps to 1 Gbps bundled with landline service. Plans include Fiber Unli 1299 (100 Mbps), 1699 (300 Mbps), 2099 (500 Mbps), 2699 (700 Mbps), and 9499 (1 Gbps) on 36-month contracts. For Filipino residential households seeking high-speed home internet.
• Fiber Unli All (Premium Fiber with Entertainment) Premium unlimited fiber broadband (200 Mbps to 700 Mbps) bundled with Cignal TV (61 SD/14 HD channels), unlimited calls to Smart/TNT, Netflix Standard, and HBO Max on select plans. For Filipino households wanting consolidated internet, TV, and streaming services on a single bill.
• Fiber Netflix Fiber broadband plan bundled with Netflix Standard subscription. Plan 1599 offers 300 Mbps speed with basic Netflix account and landline service. For households that want Netflix content integrated with their internet service.
• Fiber Prepaid Pay-per-use unlimited fiber internet service with no monthly bill and no contract. Reloadable plans with speeds up to 50-300 Mbps, from P50 for 1 day to P14,999 for 365 days. For freelancers, home-based businesses, and contract-averse users wanting flexibility.
• Fiber Biz Fiber broadband plans designed for home-based businesses with speeds from 50 Mbps to 700 Mbps. Includes exclusive business consultation, private Facebook community, and master classes. Plans from P1,299 to P2,699 monthly. For Filipino MSMEs and home-based business operators.
• Smart Communications Mobile Wireless Services Mobile voice, SMS, and data wireless services operated through wholly-owned subsidiary Smart Communications Inc. 5G connections grew 84% by mid-2023. Powers PLDT's nationwide mobile network integrated with fixed broadband for Filipino consumers and mobile subscribers.
• PLDT Enterprise ICT Solutions Business connectivity, cloud, AI, managed services, cybersecurity, SD-WAN, and Unified 911 emergency response satellite command centers delivered through PLDT Enterprise and ePLDT for medium-to-large enterprises and government agencies in the Philippines.
• VITRO Inc. Data Center Services Colocation, cloud hosting, and managed services through VITRO Inc., PLDT's data center subsidiary. Operates 11 data centers with 24-27 MW capacity including VITRO Sta. Rosa (50 MW hyperscale AI-ready facility). Structured as the Philippines' first digital infrastructure REIT. For enterprises and hyperscale cloud customers.
• Maya Digital Banking and Fintech Digital payments and financial services through Maya (40% owned by PLDT). Achieved profitability in 2025 with P1.7 billion net profit and is pursuing IPO potentially raising $500M-$1B. Offers digital banking, payments, and financial services to Filipino consumers and merchants.
• ERICA Enterprise Risk AI Agentic AI solution (Enterprise Risk Intelligence Companion Agent) built on UiPath Platform that automates risk identification and assessment while maintaining human oversight. First telco application of agentic AI by UiPath in Southeast Asia, deployed for PLDT's enterprise risk management.
• KAI AI Assistant for Enterprise AI-powered conversational assistant built on UiPath platform to support enterprise teams with network intelligence and product insights during customer interactions. First UiPath-based conversational agent deployed in live production by a Southeast Asian telecom provider.
• EVE Emergency Vital Essentials Agentic AI platform providing employees with personalized emergency plans, preparedness recommendations, and home safety assessments for workforce resilience and disaster readiness. Multimodal AI processing text recommendations with visual home safety assessments for PLDT/Smart employees in the Philippines' disaster-prone environment.
• Store Genie Agentic AI Customer Service Agentic AI customer service solution built on AWS Amazon Bedrock AgentCore and Amdocs aOS platform, deployed across 149 locations serving over 750 frontline agents. Reduced order inquiry resolution time from 10 hours to 2 minutes and achieved 95% token cost reduction; avoided over 61,000 hours of customer wait time.
• Viu Premium Streaming Subscription Asian entertainment streaming subscription bundled with PLDT. P129/month includes premium content, ad-free viewing, HD streaming up to 1080p, and downloads on 3 mobile devices plus 1 PC simultaneously. For Filipino households wanting Asian drama and entertainment content.
• StreamTV+ Premium Android TV Device Premium Android TV streaming device with 4K UHD visuals, Dolby Vision, Dolby Atmos audio tuned by Bang & Olufsen, and built-in Google Assistant voice control. Monthly installment from P399 with one-time payment of P10,990. 4K entertainment hub bringing together multiple streaming platforms for Filipino households.
• Home Security Cameras (Tapo & eufy) Smart security cameras including Tapo Indoor Camera C110 (2K video, P89/month), eufy Outdoor Cam 2C Pro (2K, IP67 weatherproof, P789/month), and eufy Indoor Cam C220 (360° pan/tilt, P119/month). All support mobile alerts and two-way audio. For Filipino households wanting home surveillance.
• eufy Smart Door Lock eufy Smart Door Lock with multiple unlock methods (biometrics, mobile app, keypad, key). IP65 weatherproof rated with up to 1-year battery life. P649/month on 24-month installment or P13,299 one-time payment. For households upgrading to smart access control.
• Smart Home Starter Kit Complete smart home bundle with Tapo Hub H100, Indoor Camera C110, Outdoor Camera C120, Smart Plug P105, Temperature/Humidity Sensor T310, and Contact Sensor T110. One-time payment of P4,836. For households beginning smart home deployment.
• Always On LTE Backup Service Hybrid 2-in-1 modem combining Fiber and LTE connectivity as automatic backup. When Fiber service is unavailable, built-in LTE activates seamlessly. P149/month with P150 installation fee for 36-month contract. For households requiring uninterrupted connectivity during fiber outages.
• WiFi Mesh System (TP-Link Deco) Whole-home WiFi coverage solutions using WiFi 6 technology. TP-Link Deco X50 (P259/month, up to 603 sqm coverage) and X60 (P309/month, up to 660 sqm coverage) support up to 150 simultaneous devices. For households needing whole-home WiFi coverage extension.
• PLDT Home Landline Service Traditional telephone service bundled with Fiber plans. Includes unlimited calls to PLDT landlines and 5 nominated Smart/TNT mobile numbers. For residential customers wanting voice service bundled with fiber broadband.
• IGV Game Pass Gaming Subscription PC gaming subscription offering access to 200+ games bundled free for 1 year with select Fiber plans. For Filipino gamers wanting bundled gaming content with their broadband service.
• Cignal TV Cable Service Cable TV service bundled with Fiber plans. Plans range from P290 (96 channels) to P1,990 (127 channels) with HD channel options. Includes free set-top box for new subscribers. For households wanting traditional and HD cable TV channels alongside broadband.

Quantifiable outcome

• Reduced order inquiry resolution time from 10 hours to 2 minutes using Store Genie AI
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability9 records

Feature6 records

Partnerships

13 partnerships are on record, tiered major, core, strategic and minor.

• DITO TelecommunitymajorStrategic or Co-development Partner · 4 July 2026Landmark network-sharing agreement covering terrestrial cell towers, in-building solutions, and submarine cable systems. Both companies can expand coverage without building new facilities at no cost. Aims to help PLDT deploy capital more efficiently while addressing DITO's capital deficiency of P117.73 billion.
• AmdocscoreTechnology or Integration · 23 June 2026Store Genie agentic AI customer service solution deployed across 149 locations serving 750+ frontline agents. Built on AWS Amazon Bedrock AgentCore and Amdocs aOS platform, dramatically reducing resolution times and achieving 95% token cost reduction.
• 6D TechnologiesstrategicTechnology or Integration · 19 June 2026Partnership for IoT connectivity management and digital transformation services to enhance PLDT's enterprise IoT capabilities for delivering enterprise-ready connectivity solutions across the Philippines.
• NTT GroupminorStrategic or Co-development Partner · 10 June 2026PLDT explored selling minority stake in data centers to NTT Group before shifting to REIT strategy. Talks did not result in transaction as offers did not meet target valuation of over US$1 billion.
• MicrosoftcoreTechnology or Integration · 8 June 2026PLDT uses Microsoft AI solutions including Azure, Copilot, and Fabric for customer service automation, multi-step business process optimization, and network performance improvement. Microsoft identifies PLDT among 'Frontier Firms' leading AI transformation.
• EricssonstrategicTechnology or Integration · 7 April 2026Network upgrade partnership specifically to improve Meta Platforms' Messenger service quality in Philippines' Luzon area, reducing round-trip time, packet loss, and improving video bitrate for millions of Messenger users.
• UiPathcoreTechnology or Integration · 2 April 2026Deployment of ERICA (Enterprise Risk Intelligence Companion Agent), first telecommunications application of agentic AI by UiPath in Southeast Asia. Automates risk identification and assessment while maintaining human oversight.
• CSGstrategicTechnology or Integration · 31 March 2026CSG Quote & Order and CSG Encompass platforms deployed to help ePLDT and VITRO Inc. simplify enterprise requirements, drive revenue, and deliver faster, more tailored ICT services including multi-cloud, data and AI, managed services, and cybersecurity.
• HuaweicoreTechnology or Integration · 19 March 2026Strategic technology partnership for green all-optical network infrastructure. Technologies include Sub-Network Connection Protection (SNCP), Wavelength Switched Optical Network (WSON), and Blade Optical Cross Connect (OXC) enabling self-healing, disaster-resilient networks.
• Asia-Pacific Stevie AwardsminorOthers · 12 February 2026PLDT participated in 2026 Asia-Pacific Stevie Awards competition recognizing innovation in workplace across 29 APAC markets.
• CienacoreTechnology or Integration · 28 October 2025Optical technology deployment including 6500 platform powered by WaveLogic 5 Extreme for improved data transmission from Asia Direct Cable (ADC) system to local end users. Also enabled VITRO Santa Rosa data center interconnect.
• Amazon Web Services (AWS)coreTechnology or Integration · 11 June 2025Cloud modernization partnership migrating business-critical systems and legacy applications to AWS. AI-driven cloud operations platform enhances infrastructure agility, responsiveness, and operational resilience.
• Globe TelecomminorOthers · 11 January 2025Joint investment with Globe and ST Telemedia GDC for 124-MW data center campus in Fairview, Manila, one of 40+ operational or planned data centers in Philippines.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Globe Telecom: Philippines' second-largest integrated telecom operator offering mobile, fixed broadband, and enterprise services; PLDT's primary domestic competitor across all consumer and business segments with comparable customer scale and dual fixed-mobile strategy.
• Converge ICT Solutions: Pure-play Filipino fiber broadband operator aggressively building out FTTH; directly competes head-to-head with PLDT Home on residential fiber pricing and footprint, serving similar households with comparable gigabit-tier offerings.
• DITO Telecommunity: The Philippines' newest mobile and fixed-network operator that recently signed a landmark network-sharing agreement with PLDT; represents the third major PH telecom challenging PLDT's mobile and emerging broadband share with capital backing from Udenna/China Telecom.
• Sky Cable Corporation: Philippine cable TV and broadband provider bundling pay-TV and internet services; competes directly with PLDT Home's Cignal TV and Fiber Unli All entertainment bundles in Metro Manila and provincial markets.
• Bayan Telecommunications: Filipino fixed-line telecom and data services provider serving enterprise and residential customers; a legacy PH telco with comparable fixed broadband, data, and enterprise connectivity offerings targeting similar segments.

Emerging players

• Now Telecom: Smaller Philippine telecom/ISP operator focused on enterprise and SME connectivity with selective fiber deployments; niche competitive threat in specific enterprise and SMB segments where it overlaps with PLDT Enterprise offerings.

Regional players

• PT Telkom Indonesia (Telkomsel): Indonesia's dominant integrated telecom with fixed, mobile, and data center operations through Telkomsel and Mitratel; a peer regional incumbent with comparable FTTH expansion, hyperscale data center rollout, and digital ecosystem strategy.
• Axiata Group: Malaysian-headquartered Southeast Asian telecom holding company with mobile and fixed operations across multiple countries; comparable integrated telecom business model with regional diversification, enterprise services, and digital platform plays.
• Indosat Ooredoo Hutchison: Major Indonesian mobile and fiber operator and PLDT's closest peer in terms of integrated mobile-plus-fixed strategy, post-merger transformation playbook, and emerging-market FTTH expansion pace.

Broad incumbents

• Reliance Jio: India's largest 4G/5G and FTTH operator with aggressive pricing and integrated digital services including JioFiber; the highest-profile emerging-market telecom disruptor scaling bundled broadband, content, and cloud services comparable to PLDT Home's integrated offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/pldt
• YouTubeyoutube.com/user/PLDTHome
• Facebookfacebook.com/smartpinoystore
• Instagraminstagram.com/pldthome

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLDT