TAPP Water
TAPP Water is a Barcelona-based, Bluewater-owned direct-to-consumer home water filtration company selling faucet, shower, pitcher, bottle, and countertop reverse osmosis systems plus replacement cartridges to roughly 120,000 households across approximately 30 countries in Europe, the United States, and Turkey.
- Company typePrivate
- Founded2016
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What TAPP Water does
TAPP Water is a Barcelona-headquartered direct-to-consumer water filtration company, founded in 2016 and operating as a subsidiary of Sweden-based Bluewater Group. It sells home water filtration hardware and consumable replacement cartridges to individual consumers across roughly 30 countries in Europe, the United States, and Turkey through an owned Shopify-style storefront, supplemented by affiliate and reseller channels.
The product portfolio spans faucet-mounted filters (EcoPro, EcoPro Compact, EcoPro Chrome SMR, Ultra), shower filters (ShowerPro Diamond, ShowerPro Rain), filter pitchers and bottles (PitcherPro, BottlePro), and a higher-ASP Countertop Reverse Osmosis system. The underlying technology is multi-stage mechanical filtration, third-party certified by CE, FDA, Tap Score, IAPMO, and others; the ShowerPro Rain line carries a Marie Claire "Best Showerhead filter" award. TAPP markets around plastic-bottle reduction (136M+ bottles saved by January 2025) and is affiliated with the Ellen MacArthur Foundation's circular-economy initiative.
The business model is a classic hardware-plus-consumables "razor-and-blade" structure: lower-margin upfront hardware sales drive an installed base (cited at 120,000+ households) that generates recurring revenue from replacement filter refills. The company is led by co-founder and CEO Magnus Jern and co-founder/chief product officer Alexander Schwartz, and has raised roughly $6.67 million across five rounds from 2016 to 2021, with Bluewater Group as the recurring lead investor.
TAPP Water firmographics
Firmographics- Name
- TAPP Water
- Legal name
- Tappwater
- Website
- https://tappwater.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TAPP Water is a Barcelona-based, Bluewater-owned direct-to-consumer home water filtration company selling faucet, shower, pitcher, bottle, and countertop reverse osmosis systems plus replacement cartridges to roughly 120,000 households across approximately 30 countries in Europe, the United States, and Turkey.
- Ownership category
- akta.pro rank
Where TAPP Water is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Markets served
TAPP Water business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others
Revenue model
- Hardware Sales: Sale of water filtration hardware including faucet filters, shower filters, filter jugs, filter bottles, and reverse osmosis systems. Initial purchase of filtration units.
- Replacement Filters/Refills: Recurring revenue from replacement filter cartridges for all product lines including EcoPro, EcoPro Compact, Ultra, ShowerPro Diamond, and ShowerPro Rain.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Countertop Reverse Osmosis filter |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
TAPP Water product offering
Product offeringCore offering
TAPP Water designs, manufactures, and sells residential water filtration hardware — including faucet-mounted filters, shower filters, filtered pitchers and bottles, and a countertop reverse osmosis system — primarily through direct-to-consumer e-commerce. The company operates a hardware-plus-consumables model in which customers purchase filtration units once and buy replacement filter cartridges on a recurring basis.
Product overview
TAPP Water is a water filtration company offering a diverse portfolio of home water filtration products designed to provide pure and safe water. The product lineup includes faucet-mounted filters (EcoPro, EcoPro Compact, EcoPro Chrome SMR, Ultra), shower filters (ShowerPro Diamond, ShowerPro Rain), filtered water pitchers and bottles (PitcherPro, PitcherPro SMR, BottlePro), and a countertop reverse osmosis system. The company operates a platform-plus-consumables model where customers purchase filtration hardware once and replenish filter cartridges periodically. Products are third-party tested and certified by independent laboratories, with over 120,000 households using their solutions and over 136 million plastic bottles saved by January 2025.
Differentiator
Problem solved
Functional benefit
Brands
- EcoPro: Sustainable faucet water filter product line, includes EcoPro Chrome SMR variant
- EcoPro Compact
- Ultra
- ShowerPro Diamond
- ShowerPro Rain
- PitcherPro
- BottlePro
- Countertop Reverse Osmosis
Products and services
- EcoPro Tap Filter
Quantifiable outcome
- More than 120,000 households use TAPP Water products
- +1 more outcomes
Companies that use TAPP Water
Customer profileSegments1 record
Ideal customer profiles1 record
TAPP Water technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
TAPP Water partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- BluewatercoreTAPP Water is a subsidiary of Bluewater, operating as 'A Bluewater Company.' Bluewater is a water purification technology company that provides TAPP Water with brand backing and strategic alignment in the water filtration industry.
- Ellen MacArthur FoundationminorTAPP Water is committed to the Ellen MacArthur Foundation's vision for a circular economy, as indicated by their logo placement on the website. This reflects the company's sustainability mission of reducing plastic bottle waste.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
TAPP Water competitors and assessment
Company assessmentDirect peers
- PUR: PUR (Helen of Troy) sells faucet-mount filters, pitchers, and replacement cartridges, overlapping almost category-for-category with TAPP Water's EcoPro, PitcherPro, and refill SKUs.
- ZeroWater: ZeroWater markets pitcher filters differentiated by TDS meter technology and replacement cartridges. Comparable DTC and retail positioning to TAPP Water's PitcherPro line in the US and EU.
- Berkey: Berkey sells gravity-based home water filtration systems and replacement elements, representing an alternative home filtration format competing for the same health-conscious household segment as TAPP Water.
- Brita: Brita (owned by The Clorox Company) is the global leader in home water filtration, offering faucet-mount filters, pitchers, and replacement cartridges to mass-market consumers. Direct competitor to TAPP Water's EcoPro and PitcherPro lines across both EU and US markets.
- Clearly Filtered: Clearly Filtered markets pitcher and under-sink filters with a strong third-party-tested, contaminant-reduction narrative — directly comparable to TAPP Water's certification-led marketing approach.
- iSpring: iSpring offers a broad range of home water filtration including RO, under-sink, and faucet-mount systems, with comparable replacement cartridge economics and a strong DTC/Amazon presence in the US and EU.
- Soma: Soma sells sustainable, design-forward filter pitchers and carafes with replacement filters, taking a similar sustainability/ESG positioning to TAPP Water and competing directly in the pitcher segment.
- AquaTru: AquaTru specializes in countertop reverse osmosis systems, directly competing with TAPP Water's €399.90 Countertop RO offering in the premium at-home RO segment.
Others
- Bluewater: Bluewater is TAPP Water's parent company, providing commercial-grade water purification technology and brand backing. As the controlling entity, Bluewater shares TAPP's product DNA but operates primarily in commercial/industrial and premium residential channels.
Emerging players
- Waterdrop: Waterdrop is a fast-growing DTC challenger selling under-sink, countertop, and inline filters with sleek design and aggressive pricing. Comparable buyer demographic to TAPP Water, with overlapping product formats and a similar refills-driven model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TAPP Water social profiles
Digital presenceTAPP Water compliance and trust
Trust signalCompliance7 records
TAPP Water financial estimates
Financial estimateRevenue estimate
Valuation estimate
TAPP Water leadership team
Management profileNumber of profiles
Profiles2 records
TAPP Water funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TAPP Water M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TAPP Water
What does TAPP Water do?
TAPP Water designs, manufactures, and sells residential water filtration hardware — including faucet-mounted filters, shower filters, filtered pitchers and bottles, and a countertop reverse osmosis system — primarily through direct-to-consumer e-commerce. The company operates a hardware-plus-consumables model in which customers purchase filtration units once and buy replacement filter cartridges on a recurring basis.
Is TAPP Water a public or private company?
TAPP Water is a private company. It is classified as corporate owned and is currently operating.
When was TAPP Water founded?
TAPP Water was founded in 2016. It employs 11 to 50 people.
Where is TAPP Water based?
TAPP Water is headquartered in Barcelona, Spain, in the Europe region.
How does TAPP Water make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are replacement Filters/Refills.
Who are TAPP Water's main competitors?
Direct peers on record are PUR, ZeroWater, Berkey, Brita, Clearly Filtered, iSpring, Soma and AquaTru. Bluewater is listed as an others. Waterdrop is listed as an emerging player.
Does TAPP Water have an API?
No public API is recorded for TAPP Water.