Hassle.com
Hassle.com (operating as Helpling in the UK) was an online marketplace founded in 2011 in London that matched busy consumers with local, vetted domestic cleaners. The two-sided platform served end-customers seeking cleaning services and independent cleaning professionals. UK operations ceased on March 10, 2025.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Hassle.com firmographics
Firmographics- Name
- Hassle.com
- Website
- https://hassle.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Closed
- Headcount range
- 51–100 employees
- Short description
- Hassle.com (operating as Helpling in the UK) was an online marketplace founded in 2011 in London that matched busy consumers with local, vetted domestic cleaners. The two-sided platform served end-customers seeking cleaning services and independent cleaning professionals. UK operations ceased on March 10, 2025.
- Ownership category
- akta.pro rank
Hassle.com industry classification
Industry- Product category
- Home Services Marketplace
- NAICS
- Temporary Help Services (561320), Temporary Help Services (56132)
- SIC
- Services-Help Supply Services (7363), Services-Miscellaneous Business Services (7380)
- akta.pro primary industry
- Errand Running & Task Assistance (HSACAIAB)
Keywords
Where Hassle.com is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Hassle.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Hassle.com product offering
Product offeringCore offering
Hassle.com (operating as Helpling in the UK) was an online marketplace that matched busy consumers with local, vetted professional cleaners for domestic cleaning services. The platform facilitated online booking, payment processing, customer reviews, and the matching of customers with independent cleaners in the United Kingdom. As of March 10, 2025, the company ceased all operations in the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Helpling / Hassle.com Cleaning Marketplace
Companies that use Hassle.com
Customer profileIdeal customer profiles1 record
Hassle.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hassle.com competitors and assessment
Company assessmentDirect peers
- Thumbtack: Online marketplace that connects consumers with local home-service professionals, including cleaners; comparable to Hassle.com/Helpling in business model (lead-gen / marketplace) and customer segment.
- TaskRabbit: Generalist gig marketplace with strong penetration in domestic cleaning among other home services; directly overlaps with Hassle.com/Helpling on the cleaning vertical and on the UK/international footprint.
- Urban Company (UrbanClap): Marketplace for home services including deep cleaning, with operations across multiple countries; comparable to Hassle.com/Helpling in its managed-marketplace approach to domestic cleaning supply.
- Helpling: The parent brand of Hassle.com in the UK; Helpling operates the same online marketplace model for connecting customers with domestic cleaners across multiple international markets, and is the most direct comparable to the subject company.
- Handy (Angie's List/Handy): Online marketplace for pre-vetted home cleaning and handyman services; competes head-to-head with Hassle.com/Helpling in the on-demand domestic cleaning category and shares the same two-sided marketplace model.
Regional players
- Bark: UK-based services marketplace connecting consumers with local professionals across many home-service categories including cleaning; directly comparable to Hassle.com in geography and marketplace mechanics.
Emerging players
- TidyChoice: UK-based platform offering vetted domestic cleaners; directly overlaps with Hassle.com's UK cleaning proposition but at smaller scale.
- MaidsApp: Niche marketplace focused on residential cleaning; competes in the same domestic cleaning vertical as Hassle.com/Helpling, though smaller and more geographically limited.
Broad incumbents
- Care.com: Large online marketplace for household services including housekeeping; broader than Hassle.com/Helpling (childcare, eldercare, pets) but directly comparable on the cleaning/domestic-help use case.
Others
- Upwork: Gig-economy marketplace platform with similar technology stack (matching supply with service demand); adjacent rather than direct competition since Upwork focuses on remote knowledge work, but shares marketplace DNA with Hassle.com.
Market position
Customer concentration
Hassle.com social profiles
Digital presenceHassle.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hassle.com leadership team
Management profileNumber of profiles
Profiles3 records
Hassle.com funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hassle.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hassle.com
What does Hassle.com do?
Hassle.com (operating as Helpling in the UK) was an online marketplace that matched busy consumers with local, vetted professional cleaners for domestic cleaning services. The platform facilitated online booking, payment processing, customer reviews, and the matching of customers with independent cleaners in the United Kingdom. As of March 10, 2025, the company ceased all operations in the UK.
When was Hassle.com founded?
Hassle.com was founded in 2011. It employs 51 to 100 people.
Where is Hassle.com based?
Hassle.com is headquartered in London, United Kingdom, in the Europe region.
Who are Hassle.com's main competitors?
Direct peers on record are Thumbtack, TaskRabbit, Urban Company (UrbanClap), Helpling and Handy (Angie's List/Handy). Bark is listed as a regional player. Emerging players are TidyChoice and MaidsApp. Care.com is listed as a broad incumbent. Upwork is listed as an others.
Does Hassle.com have an API?
No public API is recorded for Hassle.com.
What industry is Hassle.com in?
Hassle.com's product category is Home Services Marketplace. Its primary akta.pro industry code is HSACAIAB, Errand Running & Task Assistance. Its NAICS code is 561320 and its SIC code is 7363.