MaidsApp
MaidsApp is a mobile app-based on-demand house cleaning platform, founded in 2013 and based in Pasadena, California, that connects residential and commercial customers across Los Angeles County with background-checked, registered cleaning professionals via a three-tier service menu.
- Company typePrivate
- Founded2013
- HeadquartersPasadena, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What MaidsApp does
MaidsApp, operated by Maids Services, Inc., is a mobile app-based on-demand house cleaning platform founded in 2013 and headquartered in Pasadena, California. The company connects residential and commercial customers in the Los Angeles County area with a registered, background-checked, and (since 2021) vaccinated workforce of cleaning professionals — referred to internally as the 'Army of MaidsApp.' The core product is a proprietary mobile application available on iOS and Android, through which users create an account, specify their home or office, select a cleaning package, and book either on-demand (with a 20-minute to 2-hour arrival window) or scheduled service. The platform also supports direct website booking and phone-based customer support.
MaidsApp offers three service tiers: Quick Clean (surface cleaning completed in approximately one hour), Basic Clean (thorough residential or office cleaning covering dusting, dishes, sweeping, and bathroom sanitation), and Deep Clean (comprehensive cleaning covering all Basic Clean tasks plus additional deep-cleaning work). All cleaners are registered as company employees with collected personal data, ID/passport information, and ongoing performance monitoring. The company implemented COVID-19 safety protocols in 2021, including mandatory vaccination for cleaning staff and the provision of vaccination certificates to customers.
The business model is purely transactional, with pay-as-you-go pricing per cleaning session and pricing varying by home/office size, number of bedrooms and bathrooms, and selected service tier. Specific pricing is not publicly disclosed. The company generates revenue through service fees on each transaction, takes a position as an affordable alternative in the LA cleaning market, and is distributed exclusively through a single country/domestic channel (Los Angeles County). The company is privately held, has no disclosed funding rounds, no parent company, no M&A activity, and no documented leadership team or patents.
MaidsApp firmographics
Firmographics- Name
- MaidsApp
- Legal name
- Maids Services, Inc.
- Website
- https://maidsapp.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MaidsApp is a mobile app-based on-demand house cleaning platform, founded in 2013 and based in Pasadena, California, that connects residential and commercial customers across Los Angeles County with background-checked, registered cleaning professionals via a three-tier service menu.
- Ownership category
- akta.pro rank
MaidsApp industry classification
Industry- Product category
- On-Demand House Cleaning Services
- NAICS
- Janitorial Services (561720)
- SIC
- Services-Help Supply Services (7363)
- akta.pro primary industry
- Day Porter & On-Site Janitorial Staffing (BPABABAB)
Keywords
Where MaidsApp is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MaidsApp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- House Cleaning Services: Transaction-based house cleaning services where customers pay per cleaning session. The company offers three tiers: Quick Clean (surface cleaning in one hour), Basic Clean (more thorough service), and Deep Clean (comprehensive cleaning). Payment is processed through the app before service.
- Service Fees: MaidsApp charges service fees for connecting customers with cleaning professionals. The company positions itself as offering affordable cleaning services, emphasizing that having a clean home should not cost a fortune.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Quick Clean - Surface cleaning completed within one hour |
| Transaction based/ take rate | Pay-as-you-go | Basic Clean - More thorough service for work-out chores |
| Transaction based/ take rate | Pay-as-you-go | Deep Clean - Comprehensive cleaning covering basic clean plus more |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
MaidsApp product offering
Product offeringCore offering
MaidsApp is a mobile application platform that connects residential and commercial customers in the Los Angeles area with vetted, background-checked, and (post-COVID) vaccinated house cleaners for on-demand or scheduled cleaning appointments. Customers download the iOS or Android app, create an account, select a cleaning tier (Quick Clean, Basic Clean, or Deep Clean), and book either immediate service with a 20-minute to 2-hour arrival window or a future appointment. Maids Services, Inc. employs and dispatches the cleaners directly, handles payment processing through the app, and operates across Los Angeles County including Beverly Hills, Glendale, Studio City, and Hollywood.
Product overview
MaidsApp is a mobile app-based on-demand house cleaning platform that connects customers with professional, vetted cleaning service providers. The offering consists of a mobile application (available on iOS and Android) through which users can book three tiers of cleaning services: Quick Clean (surface cleaning in one hour), Basic Clean (thorough residential/office cleaning), and Deep Clean (comprehensive cleaning covering all areas). The platform enables on-demand or scheduled cleaning appointments with arrival times of 20 minutes to two hours. All services are provided by trained, background-checked, and (post-COVID) vaccinated maids.
Differentiator
Problem solved
Functional benefit
Products and services
- On-Demand House Cleaning Service Residential and commercial cleaning service provided by vetted, background-checked, and (post-COVID) vaccinated cleaners employed by Maids Services, Inc. Available in three tiers—Quick Clean (surface cleaning in one hour), Basic Clean (thorough residential/office cleaning), and Deep Clean (comprehensive cleaning covering all areas). Customers book on-demand (20-minute to 2-hour arrival) or schedule in advance via the mobile app.
- MaidsApp Mobile App (iOS) Native iOS mobile application enabling users in the Los Angeles area to download the app, create an account, add home or office information, select a cleaning package (Quick, Basic, or Deep Clean), and book on-demand or scheduled cleaning services with in-app payment processing.
- MaidsApp Mobile App (Android) Native Android mobile application enabling users in the Los Angeles area to download the app, create an account, add home or office information, select a cleaning package (Quick, Basic, or Deep Clean), and book on-demand or scheduled cleaning services with in-app payment processing.
Quantifiable outcome
- Maids arrive within 20 minutes to 2 hours for on-demand bookings
- +2 more outcomes
Companies that use MaidsApp
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
MaidsApp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MaidsApp partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights4 records
MaidsApp competitors and assessment
Company assessmentOthers
- Care.com: Online marketplace for household services including housekeeping and nannies. Adjacent rather than directly competitive — but the same busy-family customer persona that MaidsApp targets uses Care for childcare and senior care, making it a useful adjacent comparand for marketplace dynamics and consumer LTV benchmarks.
Direct peers
- Thumbtack: Lead-generation marketplace covering house cleaning alongside dozens of other home-services categories. Targets the same SMB/homeowner buyer and competes for local cleaning professionals; broader but lower-frequency cleaning funnel than MaidsApp's on-demand model.
- Angi (formerly Handy): National on-demand marketplace connecting customers with home-service professionals including house cleaners. Directly competes with MaidsApp across major US metros, but at national scale and with platform breadth far beyond cleaning alone.
- TaskRabbit: On-demand marketplace for home services including cleaning, mounting and moving. Competes for the same busy-professional / urban renter customer and same independent-tasker supply as MaidsApp, with national coverage and IKEA backing.
- Tidy: Subscription-based recurring residential cleaning app operating in select US metros. Closest peer by product (app-first cleaning bookings) and by recurring-versus-transactional overlap with MaidsApp's tiered offering.
Emerging players
- Homeaglow: Earlier-stage on-demand residential cleaning marketplace. Same mobile-booking, vetted-cleaner model as MaidsApp but with smaller scale and narrower geographic footprint — a useful comparand for unit-economics benchmarking.
Broad incumbents
- Maid Brigade: Franchised residential cleaning brand focused on recurring maid service. Comparable on service type and tiered offerings but not on technology or on-demand dispatch.
- Merry Maids: ServiceMaster-owned residential cleaning franchise network. Competitor for repeat residential cleaning demand with nationwide brand awareness, but operates on scheduled visits rather than on-demand mobile booking.
- Molly Maid: Long-standing franchised residential cleaning brand in the ServiceMaster family. Competes with MaidsApp for recurring residential cleaning contracts but operates via a franchise-led, scheduled model rather than app-driven on-demand dispatch.
- The Maids International: National franchised residential cleaning brand with a 22-step cleaning system. Competes on recurring residential cleans with an established brand but lacks MaidsApp's app-first on-demand capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
MaidsApp social profiles
Digital presenceMaidsApp financial estimates
Financial estimateRevenue estimate
Valuation estimate
MaidsApp leadership team
Management profileNumber of profiles
MaidsApp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MaidsApp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MaidsApp
What does MaidsApp do?
MaidsApp is a mobile application platform that connects residential and commercial customers in the Los Angeles area with vetted, background-checked, and (post-COVID) vaccinated house cleaners for on-demand or scheduled cleaning appointments. Customers download the iOS or Android app, create an account, select a cleaning tier (Quick Clean, Basic Clean, or Deep Clean), and book either immediate service with a 20-minute to 2-hour arrival window or a future appointment. Maids Services, Inc. employs and dispatches the cleaners directly, handles payment processing through the app, and operates across Los Angeles County including Beverly Hills, Glendale, Studio City, and Hollywood.
Is MaidsApp a public or private company?
MaidsApp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MaidsApp founded?
MaidsApp was founded in 2013. It employs 11 to 50 people.
Where is MaidsApp based?
MaidsApp is headquartered in Pasadena, United States, in the North America region.
How does MaidsApp make money?
Two revenue lines are on record. House Cleaning Services are the primary driver. The others are service Fees.
Who are MaidsApp's main competitors?
Care.com is listed as an others. Direct peers are Thumbtack, Angi (formerly Handy), TaskRabbit and Tidy. Homeaglow is listed as an emerging player. Broad incumbents are Maid Brigade, Merry Maids, Molly Maid and The Maids International.
Does MaidsApp have an API?
No public API is recorded for MaidsApp.
What industry is MaidsApp in?
MaidsApp's product category is On-Demand House Cleaning Services. Its primary akta.pro industry code is BPABABAB, Day Porter & On-Site Janitorial Staffing. Its NAICS code is 561720 and its SIC code is 7363.