NICE Recovery Systems
NICE Recovery Systems is a Boulder, Colorado–based private LLC (founded 2012, 1–10 employees) that designs and manufactures iceless cold therapy devices — the NICE1 cold-and-compression system for post-surgery and injury recovery, the ROCC palm-cooling device for athletes, and the MAXM SKATE line — selling direct-to-consumer, through rentals, and via VA/DoD and international distributor channels.
- Company typePrivate
- Founded2012
- HeadquartersBoulder, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What NICE Recovery Systems does
NICE Recovery Systems LLC is a Boulder, Colorado–based designer, engineer, and manufacturer of iceless cold therapy devices, founded in 2012 and operating as a private Delaware LLC with 1–10 employees. The company's core technology replaces traditional ice-based recovery with precision temperature-controlled cooling, delivered through the NICE1 integrated cold-and-compression system for post-surgical and injury recovery and the ROCC palm-cooling device targeted at serious athletes. A third line, MAXM SKATE, extends the underlying cooling technology into adjacent sport and performance applications, and the portfolio is supported by an accessory business in therapy wraps sold separately.
The business model combines one-time hardware sales (NICE1, ROCC, and accessories) with a periodic NICE1 rental subscription, generating a mix of transactional and recurring revenue. Go-to-market is hybrid: direct-to-consumer e-commerce via a Shopify storefront for individuals, a self-serve rental path, dedicated enterprise sales funnels for VA/DoD and military procurement (where the company holds official FSS provider status), and an international distributor inquiry program for non-U.S. markets. Marketing is primarily organic — an extensive blog of recovery guides, social channels on Instagram/Facebook/LinkedIn, and SEO — supplemented by high-credibility endorsements from an orthopedic surgeon at The Steadman Clinic and a 2x Olympic skier.
The company is sub-scale by traditional software metrics: approximately $5.93 million in cumulative disclosed securities raises ($2.43M in October 2019 and $3.5M in September 2024), no disclosed revenue, no patents or trademarks listed in the data, and a founder-led organization under Michael Ross. The product surface is narrow and durable-medical-equipment in nature, positioning NICE more as a vertically focused hardware specialist than a platform play.
NICE Recovery Systems firmographics
Firmographics- Name
- NICE Recovery Systems
- Legal name
- NICE Recovery Systems LLC
- Website
- https://nicerecovery.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NICE Recovery Systems is a Boulder, Colorado–based private LLC (founded 2012, 1–10 employees) that designs and manufactures iceless cold therapy devices — the NICE1 cold-and-compression system for post-surgery and injury recovery, the ROCC palm-cooling device for athletes, and the MAXM SKATE line — selling direct-to-consumer, through rentals, and via VA/DoD and international distributor channels.
- Ownership category
- akta.pro rank
NICE Recovery Systems industry classification
Industry- Product category
- Cold Therapy Equipment
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113), Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Cryotherapy Services (HSADAKAE)
- akta.pro secondary industries
- Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ), Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)
Keywords
Where NICE Recovery Systems is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NICE Recovery Systems business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Hardware Product Sales: One-time purchase of NICE1 recovery devices and ROCC palm cooling devices. Products include the core device plus accessory therapy wraps sold separately.
- Device Rentals: Rental program for NICE1 allowing customers to rent the device on a periodic basis, providing flexible access for post-surgery recovery without full purchase commitment.
- Securities Offering: SEC Form D filing indicates $3.5 million in securities sold, representing investor capital raise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | NICE1 Rental Program |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels3 records
NICE Recovery Systems product offering
Product offeringCore offering
NICE Recovery Systems designs, engineers, and manufactures iceless cold therapy devices for medical and athletic use. Its flagship NICE1 system delivers combined cold and compression therapy for post-surgery and injury recovery without traditional ice, and its ROCC device provides science-backed palm cooling to increase athlete strength and stamina. Products are made in Boulder, Colorado and sold alongside dedicated therapy wraps via direct e-commerce, rentals, government procurement, and international distributors.
Product overview
NICE Recovery Systems develops iceless cold therapy technology with precision-engineered recovery devices. The company's product portfolio includes NICE 1 (an iceless cold and compression therapy system for post-surgery and injury recovery) and ROCC (a palm cooling device for athletic performance). The products share a common technology platform centered on iceless cooling and work together as part of a comprehensive recovery ecosystem, with NICE 1 targeting medical/rehabilitation use and ROCC targeting athlete performance applications.
Differentiator
Problem solved
Functional benefit
Brands
- NICE 1: Iceless cold and compression therapy system for post-surgery and injury protocols to reduce pain and speed recovery.
- ROCC
- MAXM SKATE
Products and services
- NICE 1 Cold and Compression Therapy System Iceless cold and compression therapy device designed for post-surgery recovery and injury protocols to reduce pain and accelerate recovery; targeted at patients recovering from procedures such as knee replacement, hip replacement, ACL surgery, and shoulder surgery. Available for purchase and rental, and supported by a dedicated VA/DoD & Military procurement channel.
- ROCC Palm Cooling Device Science-backed palm cooling device intended to increase strength and stamina in serious and professional athletes through a cooling mechanism applied to the palm during training or competition.
- NICE1 Rental Program Rental service for the NICE1 cold and compression system, allowing patients to access iceless cold and compression therapy on a periodic (monthly) basis without a full purchase commitment; positioned for post-surgery recovery use cases.
Quantifiable outcome
- Scientifically proven to accelerate recovery and maximize performance
Companies that use NICE Recovery Systems
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
NICE Recovery Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NICE Recovery Systems partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
NICE Recovery Systems competitors and assessment
Company assessmentDirect peers
- Game Ready (CoolSystems/Avanos): Game Ready is the market-leading provider of cold and compression therapy systems for orthopedic post-surgery and injury recovery, overlapping directly with NICE1's core use case in clinical and athletic settings.
- Breg: Breg manufactures cold therapy devices (e.g., Polar Care) and orthopedic bracing, competing with NICE1 in post-surgical cold therapy and serving similar orthopedic and sports medicine channels.
- Hyperice: Hyperice is a leading recovery technology brand offering percussion, vibration, and cold therapy devices to athletes and consumers, directly comparable to NICE's recovery and performance portfolio including ROCC.
- Therabody: Therabody (Theragun) provides consumer and professional recovery devices including percussive therapy and contrast therapy products, competing with NICE in the premium athlete and consumer recovery category.
- Cryo Innovations: Cryo Innovations manufactures whole-body cryotherapy and localized cold therapy equipment, overlapping with NICE's iceless precision cooling approach in recovery and athletic performance use cases.
Broad incumbents
- Ossur: Ossur is a global orthopedic device leader offering braces, supports, and post-operative recovery solutions, providing broader competitive context for NICE's orthopedic recovery niche.
- DJO / Enovis: Enovis (formerly DJO) is a major orthopedic and recovery products company offering cold therapy, bracing, and rehabilitation solutions across clinical and consumer channels, broadly competing with NICE's portfolio.
Emerging players
- Plunge: Plunge is a premium cold plunge brand that has driven consumer adoption of cold therapy for wellness and recovery, intersecting with NICE's cold therapy positioning though through a different modality (water immersion vs. iceless device).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
NICE Recovery Systems social profiles
Digital presenceNICE Recovery Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
NICE Recovery Systems leadership team
Management profileNumber of profiles
Profiles1 record
NICE Recovery Systems funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NICE Recovery Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NICE Recovery Systems
What does NICE Recovery Systems do?
NICE Recovery Systems designs, engineers, and manufactures iceless cold therapy devices for medical and athletic use. Its flagship NICE1 system delivers combined cold and compression therapy for post-surgery and injury recovery without traditional ice, and its ROCC device provides science-backed palm cooling to increase athlete strength and stamina. Products are made in Boulder, Colorado and sold alongside dedicated therapy wraps via direct e-commerce, rentals, government procurement, and international distributors.
Is NICE Recovery Systems a public or private company?
NICE Recovery Systems is a private company. It is classified as venture growth investor backed and is currently operating.
When was NICE Recovery Systems founded?
NICE Recovery Systems was founded in 2012. It employs 1 to 10 people.
Where is NICE Recovery Systems based?
NICE Recovery Systems is headquartered in Boulder, United States, in the North America region.
How does NICE Recovery Systems make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are device Rentals and securities Offering.
Who are NICE Recovery Systems's main competitors?
Direct peers on record are Game Ready (CoolSystems/Avanos), Breg, Hyperice, Therabody and Cryo Innovations. Broad incumbents are Ossur and DJO / Enovis. Plunge is listed as an emerging player.
Does NICE Recovery Systems have an API?
No public API is recorded for NICE Recovery Systems.
What industry is NICE Recovery Systems in?
NICE Recovery Systems's product category is Cold Therapy Equipment. Its primary akta.pro industry code is HSADAKAE, Cryotherapy Services, with a secondary code of HLAHAMAJ, Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics). Its NAICS code is 339113 and its SIC code is 3842.