What Percent Pledge does

Percent Pledge (legally Percent Pledge Labs Inc.) is a Chicago-based B2B SaaS company founded in 2018 that provides a corporate social responsibility (CSR) software platform for employee giving and volunteering. The platform comprises three core products: a Giving Platform enabling donations to over 2M global charities with zero transaction fees, a Volunteering Platform for managing volunteer time off (VTO) and Dollars for Doers programs, and a Volunteer Events service offering full-service event planning across 30+ global markets. Supporting modules include AI-powered communications kits, nonprofit vetting, passion assessments, gamified impact badges, real-time impact reporting, and tree-planting initiatives. The platform integrates with payment infrastructure providers Stripe and Plaid and holds SOC 2 Type II certification.

The company operates a subscription-based revenue model with annual contracts and quote-based enterprise pricing, differentiated from competitors such as Benevity and YourCause by not taking the 3–10% of donations that peers typically charge. Distribution is direct enterprise field sales, with each client assigned a dedicated Social Impact Manager for white-glove service and global deployment framed in days or weeks. Target buyers are HR, DEI, and culture leaders at mid-market and enterprise companies, with a visible customer base spanning technology (Progress Software, OpenX, Customer.io, Vimeo, Feedonomics), market research and intelligence (Suzy, CB Insights), financial services (DRW, Grow Financial), HR technology (Yello), education technology (GoGuardian), transportation (Via), pharmaceuticals (BioMarin), beauty (Ilia Beauty), and coffee/retail (Peet's Coffee).

Percent Pledge has raised approximately $3.35M across multiple funding rounds, including a $2.5M institutional round in April 2022 from Brooklyn Bridge Ventures, Great North Ventures, Service Provider Capital, Stage 2 Capital, Temerity Capital Partners, and the Thierer Family Foundation, followed by a follow-on raise in December 2023. The company is founder-led by CEO Joel Pollick and operates with a team of 11–50 employees. Operational scale includes 800+ planned corporate volunteer events across 30+ global markets, 50%+ reported employee participation rates in client programs, and multiple G2 Spring 2025 High Performer and Momentum Leader badges in the CSR Software and Corporate Volunteering Platform categories.

Name

Percent Pledge

Legal name

Percent Pledge Labs Inc.

Website

https://percentpledge.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Percent Pledge is a Chicago-based B2B SaaS platform that enables enterprise and mid-market companies to run employee giving and volunteering programs, providing donation processing to 2M+ charities, volunteer event planning across 30+ global markets, and dedicated Social Impact Managers under an annual subscription.

Ownership category

akta.pro rank

Product category

Corporate Social Responsibility (CSR) Software

NAICS

Business Service Centers (56143)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Corporate Foundations & CSR Grantmaking (BPAGAKAC)

Keywords

• Corporate giving platform
• Employee volunteering software
• CSR software platform
• Workplace giving solutions
• Volunteer management system

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription: Percent Pledge charges companies for access to their CSR software platform. Unlike competitors, they do not take 3-10% of donations, instead charging subscription fees. All clients receive dedicated Social Impact Managers as part of the service.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Percent Pledge operates a B2B SaaS platform that enables companies to run employee giving and volunteering programs through a unified software-and-services offering. The company sells subscriptions to enterprise customers that include donations to 2M+ charities with zero transaction fees, volunteer time off (VTO) and Dollars for Doers program management, gift matching, and real-time impact reporting. The service component adds full-service corporate volunteer event planning and monthly hosted virtual events across 30+ global markets, supported by dedicated Social Impact Managers assigned to each client.

Product overview

Percent Pledge is a comprehensive CSR (Corporate Social Responsibility) software platform offering three core products: the Giving Platform for corporate donations to 2M+ charities with zero fees, the Volunteering Platform for managing volunteer time off and Dollar for Doers programs, and Volunteer Events for full-service event planning across 30+ global markets. The platform operates as a modular architecture with the three core products complemented by add-on features including Feed Your Impact for tracking contributions, Grow Your Impact for tree-planting initiatives, AI Communications for automated messaging, Community Volunteer Events for hosted virtual volunteering, Charity Vetting for nonprofit evaluation, Passion Assessment for matching employees to causes, Impact Badges for gamification, Campaigns for time-limited initiatives, Impact Reports for real-time analytics, and technical Integrations with enterprise systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Workplace Giving Platform Corporate giving platform enabling enterprise clients and their employees to donate to 2M+ charities worldwide with zero donation fees, gift matching capabilities, and real-time impact reporting. Designed for HR, DEI, and CSR leaders at mid-market and enterprise companies running employee giving programs.
• Volunteer Management Platform Centralized volunteering management software for administering Volunteer Time Off (VTO) and Dollars for Doers programs, providing access to 100k+ pre-built volunteer opportunities for employees across the company. Built for HR and People Operations teams managing employee volunteer engagement.
• Corporate Volunteer Events Service Full-service corporate volunteer event planning and hosting service for enterprise clients, with delivery across 30+ global markets and a track record of 800+ planned events. Includes monthly virtual volunteer events hosted by Percent Pledge for all clients and bespoke in-person event coordination by dedicated Social Impact Managers.

Quantifiable outcome

• 50-100% employee donation and/or volunteer participation rates in programs powered by Percent Pledge
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationGlobal payment processor integration. Stripe handles payment processing for the giving platform, enabling secure charitable donations worldwide. Featured as a key payment infrastructure partner on the website footer.
• PlaidcoreTechnology or IntegrationPayment infrastructure integration for the platform. Plaid provides payment processing capabilities as one of the payment processors integrated into the Percent Pledge platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Millie: Millie is a corporate giving and volunteering platform targeted at mid-market and enterprise customers, competing for the same HR/DEI buyer persona and budget.
• Benevity: Benevity is the market-leading enterprise CSR and corporate volunteering platform, with thousands of corporate customers. Percent Pledge openly publishes comparison pages against Benevity, making it the most directly comparable competitor.
• YourCause (Blackbaud): YourCause is a corporate giving and volunteering platform acquired by Blackbaud, deeply integrated into the nonprofit software ecosystem. Percent Pledge also publishes direct comparison content against YourCause, reflecting head-to-head enterprise competition.
• Goodera: Goodera is a corporate volunteering and employee engagement platform with global event delivery, directly overlapping Percent Pledge's Volunteering Platform and Volunteer Events products.
• Deed: Deed is a corporate giving and volunteering platform that emphasizes zero transaction fees and a curated nonprofit marketplace, closely mirroring Percent Pledge's value proposition.
• Bright Funds: Bright Funds is a workplace giving and volunteering platform with a foundation-style giving model, serving enterprise CSR teams with similar use cases around employee donations, matching gifts, and grants.

Emerging players

• Pledgeling: Pledgeling is a charitable giving and volunteering platform targeting brands and enterprises, with overlap in donation round-ups, employee giving, and impact reporting.

Others

• Kae Capital (Submittable): Submittable is a grant management and application review platform used by foundations and CSR programs. While it focuses on the grantmaking workflow rather than employee giving, it serves the same corporate foundation buyer.

Broad incumbents

• Workday: Workday is a broad enterprise HCM and finance platform that could conceivably bundle or integrate CSR capabilities into its HR suite, representing a potential platform-competition risk for Percent Pledge.
• Salesforce.org (Philanthropy Cloud): Salesforce.org's Philanthropy Cloud offers employee volunteering and giving inside the Salesforce ecosystem, providing bundled distribution to large enterprises and competing for the same CSR budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/percentpledge

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Percent Pledge