VenueBook
Seated Technologies (formerly VenueBook) operates a two-sided restaurant marketplace connecting US diners with thousands of restaurants to fill off-peak tables via a commission-based mobile platform, also facilitating private event bookings.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What VenueBook does
VenueBook, now operating as Seated Technologies, Inc., is a US-based two-sided restaurant marketplace platform. The company helps full-service restaurants, cafes, bars, and breweries fill empty tables during off-peak hours by connecting them with a network of diners who discover and book restaurants through the Seated consumer mobile app (available on iOS and Google Play). Beyond dine-in reservations, the platform also facilitates private events and corporate/group bookings, broadening the revenue streams it addresses per restaurant. The product is designed for low-friction adoption, integrating with existing restaurant POS and reservation systems without requiring new technology, staff training, or upfront fees.
Seated monetizes through a transaction-based commission model: restaurants pay only when Seated-attributed diners complete dining experiences, with no fixed or upfront costs. The go-to-market combines a sales-led B2B motion (demo requests targeting restaurant owners and managers) with B2C diner acquisition via app stores and likely digital advertising. Named customers include Altamarea Group and Torch & Crown Brewing Company, and the company claims trusted relationships with thousands of US restaurants ranging from neighborhood establishments to Michelin-starred venues.
The legal entity, Seated Technologies, Inc., is a privately held company headquartered in New York with 11–50 employees. The platform was previously operated under the VenueBook brand and rebranded to Seated to reflect the strategic shift from event venue booking to ongoing restaurant diner acquisition. Across 2014–2018, the company raised approximately $11.3M in disclosed funding from investors including Cayuga Venture Fund, RiverPark Ventures, I2BF Global Ventures, Kindler Capital, and MI Ventures.
VenueBook firmographics
Firmographics- Name
- VenueBook
- Legal name
- Seated Technologies, Inc.
- Website
- https://venuebook.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Seated Technologies (formerly VenueBook) operates a two-sided restaurant marketplace connecting US diners with thousands of restaurants to fill off-peak tables via a commission-based mobile platform, also facilitating private event bookings.
- Ownership category
- akta.pro rank
VenueBook industry classification
Industry- Product category
- Restaurant Reservation & Booking Marketplace
- NAICS
- Accommodation and Food Services (72)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industries
- Dining Reservations & Restaurant Booking (HSACALAF), Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)
Keywords
Where VenueBook is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
VenueBook business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Commission/Transaction-based model: Seated operates on a performance basis with no upfront costs or fixed fees for restaurants. The platform generates revenue by taking a commission or share of the dining transaction value when diners booked through Seated's platform visit partner restaurants. This aligns incentives: restaurants pay only when the platform delivers actual customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No upfront or fixed costs model for restaurant partners |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
VenueBook product offering
Product offeringCore offering
VenueBook (now operating as Seated) is a marketplace platform that helps restaurants fill empty seats by connecting them with a network of diners through mobile apps. The platform supports dine-in reservations, same-day bookings, walk-in traffic generation, and private event/corporate bookings, while offering diners a rewards program to drive repeat visits. Restaurant partners pay no upfront or fixed costs, integrating with their existing point-of-sale and reservation systems.
Product overview
Seated is a unified restaurant management platform that helps restaurants fill empty seats and increase profitability. The core Seated product connects restaurants with a network of millions of diners, enabling dine-in reservations, private event bookings, and customer rewards. The platform integrates seamlessly with restaurants' existing technology with no new tech, no staff training, and zero upfront costs required.
Differentiator
Problem solved
Functional benefit
Products and services
- Seated A restaurant reservation and foot-traffic marketplace platform that fills empty tables by connecting restaurants with a network of diners. The platform offers dine-in reservations, same-day bookings, walk-in traffic generation, private event and corporate bookings, and a diner rewards program. It integrates with existing restaurant point-of-sale and reservation systems and requires no new tech, no staff training, and no upfront or fixed costs from restaurant partners.
Companies that use VenueBook
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
VenueBook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VenueBook partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
VenueBook competitors and assessment
Company assessmentBroad incumbents
- Toast: Toast is a leading restaurant POS platform that has expanded into online ordering, marketing, loyalty, and reservations. Its deep POS integration and broad restaurant footprint position it as a likely future competitor to Seated's marketplace on the supply side.
- Yelp Reservations: Yelp offers reservation and waitlist management as part of its broader restaurant marketing and discovery platform. While not its core focus, Yelp competes directly with Seated for restaurant partnerships by bundling reservations with discovery and ads.
Direct peers
- OpenTable: OpenTable is the dominant restaurant reservation platform globally, owned by Booking Holdings. It directly competes with Seated for restaurant partnerships and diner bookings, and offers substantially deeper POS integrations, guest management, and diner network scale.
- Resy: Resy, owned by American Express, is a restaurant reservation and guest management platform competing head-to-head with Seated for both full-service restaurants and high-spending diners. It offers similar no-friction onboarding plus AmEx cardmember acquisition advantages.
- SevenRooms: SevenRooms is a restaurant CRM, marketing, and reservations platform that competes with Seated for full-service restaurants while also addressing private events and direct booking. Its deeper data and marketing automation tools compete for the same restaurant wallet.
- Tock: Tock, now owned by Squarespace, is a reservation and ticketing platform for restaurants, bars, and experiential venues. It overlaps with Seated on dine-in reservations and private events, often targeting Michelin-level restaurants with prepaid/ticketed experiences.
- The Knot / WeddingWire: The Knot Worldwide operates marketplaces for wedding venues, vendors, and private events. It overlaps with the original VenueBook event-planning marketplace and the private events leg of Seated's current product.
Emerging players
- Table8: Table8 (acquired by Michelin) was a private dining and reservation platform focused on upscale restaurants, overlapping directly with Seated's full-service and private events positioning.
- Goldstar: Goldstar is a marketplace for discounted dining, events, and local experiences. It overlaps with Seated's diner rewards and off-peak traffic-driving use cases, particularly for restaurants looking to fill empty seats.
Regional players
- Tagvenue: Tagvenue is an online marketplace for booking event venues and private dining rooms. It competes with Seated's private events offering and shares heritage with the company's original VenueBook positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
VenueBook social profiles
Digital presenceVenueBook financial estimates
Financial estimateRevenue estimate
Valuation estimate
VenueBook leadership team
Management profileNumber of profiles
VenueBook funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VenueBook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VenueBook
What does VenueBook do?
VenueBook (now operating as Seated) is a marketplace platform that helps restaurants fill empty seats by connecting them with a network of diners through mobile apps. The platform supports dine-in reservations, same-day bookings, walk-in traffic generation, and private event/corporate bookings, while offering diners a rewards program to drive repeat visits. Restaurant partners pay no upfront or fixed costs, integrating with their existing point-of-sale and reservation systems.
Is VenueBook a public or private company?
VenueBook is a private company. It is classified as venture growth investor backed and is currently operating.
When was VenueBook founded?
VenueBook was founded in 2010. It employs 11 to 50 people.
Where is VenueBook based?
VenueBook is headquartered in New York, United States, in the North America region.
How does VenueBook make money?
One revenue line is on record: commission/Transaction-based model.
Who are VenueBook's main competitors?
Broad incumbents on record are Toast and Yelp Reservations. Direct peers are OpenTable, Resy, SevenRooms, Tock and The Knot / WeddingWire. Emerging players are Table8 and Goldstar. Tagvenue is listed as a regional player.
Does VenueBook have an API?
No public API is recorded for VenueBook.
What industry is VenueBook in?
VenueBook's product category is Restaurant Reservation & Booking Marketplace. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of HSACALAF, Dining Reservations & Restaurant Booking. Its NAICS code is 72 and its SIC code is 5810.