University of Nebraska Omaha

What University of Nebraska Omaha does

The University of Nebraska Omaha (UNO) is a public metropolitan university and part of the four-campus University of Nebraska System, founded in 1908 and headquartered at 6001 Dodge Street in Omaha, Nebraska. It serves nearly 15,000 undergraduate and graduate students across colleges including Arts and Sciences, Business Administration, Communication Fine Arts and Media, Education Health and Human Sciences, Information Science and Technology, and Public Affairs and Community Service, with 16 NCAA Division I athletics programs and an enrollment of 1,001–5,000 faculty and staff. UNO holds the Carnegie Research Activity R2 designation and secures more than $40 million annually in external research funding, with recent AI-enabled initiatives including the NSF-funded INSIGHTS project ($400,000), the Nebraska Cyber MATRIX cybersecurity platform ($14 million grant), and an AI-powered mental health support chatbot for school counselors.

UNO distributes its offerings through multiple channels: traditional on-campus instruction at the Dodge Street campus, fully online and hybrid programs via the Online at UNO platform, transfer pathways through the Momentum partnership with Metropolitan Community College, and international recruitment with F-1/J-1 visa support. Auxiliary operations include the Maverick Store, UNO-UNMC Printing Services, the Criss Library Creative Production Lab, and student housing and dining. Technology-enabled education tools supplement core instruction: the INSIGHTS student engagement dashboard applies predictive analytics, the Nebraska Cyber MATRIX provides AI-driven simulated cyber-attack training, and Skills, Badges, and Microcredentials programs expand non-degree offerings.

UNO operates as a non-profit public university whose revenue derives from state appropriations, undergraduate and graduate tuition (in-state and out-of-state, online and on-campus delivery), external research grants from agencies including NSF, NASA and others, private philanthropy through the University of Nebraska Foundation (which recorded $416.6 million of system-wide commitments in fiscal year 2025), and auxiliary services. The university is positioning itself for workforce development in cybersecurity, AI, and literacy, with a strategic goal of training more than 7,000 Nebraska K-3 educators by 2030 through the Nebraska Early Literacy Workshop.

Name

University of Nebraska Omaha

Legal name

University of Nebraska at Omaha

Website

https://unomaha.edu

Company type

Public

Founded year

1908

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The University of Nebraska Omaha is a public metropolitan university serving nearly 15,000 undergraduate and graduate students in Omaha, Nebraska, as part of the University of Nebraska System. It delivers on-campus, online, and hybrid degrees, holds a Carnegie R2 research designation with $40M+ annual external research funding, and operates NCAA Division I athletics.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Nonprofit Universities (EDAHALAK)

Keywords

• Higher education services
• Undergraduate degree programs
• Online learning programs
• Academic research
• Graduate education

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tuition and Fees: Revenue generated from undergraduate and graduate tuition, including in-state and out-of-state rates, online program fees, and various student fees. UNO is described as one of the most affordable four-year universities in the region.
2. Research Grants and Funding: External research funding from agencies including NSF, NASA, and other federal/state sources. UNO secures more than $40 million annually in external research funding and holds Carnegie Research Activity R2 designation.
3. Private Philanthropy: Donations and endowed chairs such as the Lozier Endowed Presidential Chair of Literacy. The University of Nebraska Foundation supports fundraising campaigns including Only in Nebraska campaign targeting $3 billion.
4. Auxiliary Services: Revenue from campus services including housing, dining, the Maverick Store (bookstore), and other student life services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

The University of Nebraska Omaha (UNO) is a public metropolitan university offering undergraduate, graduate, and doctoral degree programs across multiple colleges, delivered both on-campus and through fully online and hybrid formats. It also delivers applied research programs (including AI and cybersecurity initiatives), professional development such as the Nebraska Early Literacy Workshop, and campus auxiliary services like the Maverick Store, printing services, and the Criss Library Creative Production Lab.

Product overview

The University of Nebraska Omaha operates as Nebraska's premier metropolitan university, offering a portfolio of educational products and technology-enabled services. Core academic products include undergraduate and graduate degree programs across multiple colleges, with a significant online learning platform (Online at UNO) providing fully online and hybrid program options. The university offers Skills, Badges, and Microcredentials for professional development alongside traditional degree programs. Technology-enabled products include the NSF-funded INSIGHTS AI educational tools (student engagement dashboard and chatbot for STEM education) and the Nebraska Cyber MATRIX cybersecurity training platform with AI-powered simulated attack exercises. Student and community services include the Maverick Store campus retail operation, UNO-UNMC Printing Services, and the Criss Library Creative Production Lab maker facilities. The university also partners with external technology platforms including Canva Enterprise, HubSpot, Google Analytics, and Localist to deliver and manage its educational services.

Differentiator

Problem solved

Functional benefit

Products and services

• Online at UNO UNO's online learning platform offering fully online and hybrid undergraduate and graduate programs with the same quality and admissions process as on-campus options, including technical support and student services.
• INSIGHTS AI Educational Tools NSF-funded AI-powered tools including a student engagement dashboard and chatbot designed to enhance critical thinking and problem-solving skills among online STEM undergraduates through learning analytics and conversational AI support.
• Nebraska Cyber MATRIX A cybersecurity education initiative featuring a cyber range and classroom modeled after real industry teams, with AI tools including chatbots and simulated attack exercises to prepare students and professionals for AI-driven cyber threats.
• AI Mental Health Support Chatbot AI chatbots developed by UNO professors to assist school counselors in the Omaha area with identifying causes and solutions for students dealing with mental health challenges.
• Graduate Programs Graduate degree programs including Master's degrees, Ed.S. degrees, Doctoral degrees, and Graduate Certificates offered through the Office of Graduate Studies with online options available.
• Skills, Badges, and Microcredentials Programs allowing students to earn skills badges and microcredentials that recognize specific competencies and professional development achievements alongside traditional degree programs.
• Maverick Store The official campus store located in the Milo Bail Student Center offering textbooks (rental, used, new, digital), supplies, technology, UNO apparel, and gifts. Provides First Day digital course materials through Canvas.
• UNO-UNMC Printing Services Full-service print shop for UNO and UNMC faculty, staff, and students offering wide-format posters, window clings, stationery, course packs, dissertations, postcards, color and black/white copies, lamination, and variable data printing.
• Nebraska Early Literacy Workshop Professional development program for K-3 educators providing training in the science of reading. Has trained 1,500 educators and 42 facilitators impacting approximately 30,000 children, with a goal to train over 7,000 educators by 2030.
• Criss Library Creative Production Lab University maker space offering 3D printing, large format printing, laser cutting, audio/video production, and photography services for academic and personal projects.

Quantifiable outcome

• Over 2,000 graduates celebrated at 2026 May Commencement
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• GolfTRKminorStrategic or Co-development Partner · 14 January 2026UNO established a collegiate partnership with GolfTRK, a technology-driven indoor golf training franchise. The partnership was announced when GolfTRK opened its first PGA pro-owned franchise location in Elkhorn, Nebraska. UNO and University of Missouri–Kansas City are the collegiate partners in this initiative.
• Nebraska Department of EducationcoreStrategic or Co-development PartnerUNO's College of Education, Health, and Human Sciences partnered with the Nebraska Department of Education to create the Nebraska Early Literacy Workshop, responding to the Nebraska Reading Improvement Act (2018) legislation.
• Midwest Literacy CollectivecoreStrategic or Co-development PartnerUNO's literacy scholar Jennifer Lemke serves on the steering committee of the Midwest Literacy Collective, a new statewide initiative launched by the Lozier Foundation to serve as a trusted hub for evidence-based literacy resources in Nebraska.
• Virtual IncisionminorStrategic or Co-development PartnerA Nebraska startup that successfully tested its miniature robotic surgeon on the International Space Station in 2024 after receiving a NASA Nebraska EPSCoR grant awarded to co-founder Shane Farritor (UNO faculty) and doctoral student Rachael Wagner.
• UNMC (University of Nebraska Medical Center)coreStrategic or Co-development PartnerUNMC expanded its nursing partnership with UNO, allowing for collaborative programs between the two University of Nebraska campuses in health sciences education.
• Metropolitan Community College (MCC)coreChannel Partner/ Reseller/ DistributorUNO's Guided Pathways program and Momentum partnership allow MCC students completing or planning to complete an associate's degree to work directly toward their bachelor's degree at UNO.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• University of Nebraska-Lincoln: Flagship campus within the same University of Nebraska System. Directly comparable public R1/R2 research university serving overlapping in-state populations and competing for the same state appropriations, faculty talent, and prospective students.
• University of Nebraska at Kearney: Sister campus in the University of Nebraska System. A regional public university that competes with UNO for Nebraska high school graduates and shares the same state appropriation funding pool.
• Creighton University: Private Jesuit university located in Omaha. Competes directly with UNO for Omaha-area undergraduates, particularly in business, health sciences, and arts and sciences, despite different price point and governance.
• Bellevue University: Private nonprofit university in the Omaha metro area with a strong online and adult-learner focus. Directly competes with UNO's Online at UNO platform for working adults and transfer students in Nebraska.
• University of Missouri-Kansas City: Public metropolitan research university in Kansas City. UNO is its explicit collegiate partner in the GolfTRK initiative. Comparable urban-serving public university profile with strong research activity and online program offerings.
• Metropolitan State University of Denver: Urban-serving public university with comparable enrollment scale (~15,000-20,000 students). Serves a similar role as a metropolitan-access public university with research activity and workforce-aligned programs.
• University of Nebraska Medical Center: Sister health-sciences campus within the University of Nebraska System. Operates a joint nursing program with UNO and shares the same UNO-UNMC Printing Services operation. Competes indirectly for STEM-bound students but partners in health professional pathways.

Broad incumbents

• Western Governors University: Large nonprofit online-first university competing nationally for adult and online learners. UNO's Online at UNO platform competes in the same online-degree category, particularly for competency-based and workforce-aligned programs.

Regional players

• Wayne State College (Nebraska State College System): Public regional college in northeast Nebraska. Competes with UNO for in-state undergraduates seeking accessible four-year degrees at lower cost, but operates in a different geographic sub-region.
• Doane University: Nebraska-based private nonprofit university with growing online programs. Competes with UNO for in-state undergraduates and adult learners, particularly through online degree completion pathways.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/unomaha
• YouTubeyoutube.com/user/unomavtv
• Facebookfacebook.com/56073262638
• LinkedInlinkedin.com/company/unomaha
• Instagraminstagram.com/unomaha
• TikToktiktok.com/@unomaha

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds3 records

Investors3 records

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Nebraska Omaha