GolfTRK

Indoor Golf Training Servicesgolftrk.com

GolfTRK is a U.S. indoor golf training franchise operating members-only facilities that combine TrackMan launch monitors, PuttView putting analysis, precision club fittings, and PGA coaching, targeting serious golfers and collegiate programs through a rapidly expanding franchise network in the Midwest.

Company typePrivate
Founded2023
HeadquartersLenexa, United States
Headcount1–10
GTM typeB2B and B2C
OfferingServices

What GolfTRK does

GolfTRK is a U.S.-based indoor golf training franchise founded in 2023 and headquartered in Lenexa, Kansas. The company operates technology-driven training facilities that combine Tour-grade TrackMan launch monitors, PuttView putting analysis, precision club fittings, and PGA professional coaching into a single members-only training environment targeting serious and performance-oriented golfers. Its core offering positions the company as a training facility focused on measurable improvement via data-driven sessions rather than a generic simulator bay rental.

GolfTRK's commercial model is built on two parallel tracks. At the unit level, franchisees sell recurring memberships that provide year-round access (the company advertises 19 hours daily access) to TrackMan-powered bays, putting analysis, club fittings, and PGA-led lessons. At the corporate level, GolfTRK monetizes the franchise system itself via unit agreements, having secured 21 new franchise agreements in its first year of franchising and planning 13 operating locations by the end of 2026, anchored in the U.S. Midwest. Distribution combines a direct-to-consumer membership channel with a franchise sales channel (golftrkfranchise.com).

The company also extends into the collegiate athletics vertical through partnerships with the University of Nebraska Omaha and the University of Missouri-Kansas City for player development and brand credibility. GolfTRK is privately held, has 1-10 corporate employees, and has raised approximately $2.175M across two funding rounds in December 2024 and December 2025. The first PGA pro-owned franchise location, led by Justin Onken, PGA Pro, opened in Elkhorn, Nebraska on January 14, 2026.

GolfTRK firmographics

Firmographics

Name: GolfTRK
Website: https://golftrk.com
Company type: Private
Founded year: 2023
Operating status: Operating
Headcount range: 1–10 employees
Short description: GolfTRK is a U.S. indoor golf training franchise operating members-only facilities that combine TrackMan launch monitors, PuttView putting analysis, precision club fittings, and PGA coaching, targeting serious golfers and collegiate programs through a rapidly expanding franchise network in the Midwest.
Ownership category
akta.pro rank

GolfTRK industry classification

Industry

Product category: Indoor Golf Training Services
NAICS: Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (713940)
SIC: Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry: Golf Courses & Golf Facilities (MPAKAEAD)
akta.pro secondary industries: Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI), Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

Keywords

Indoor golf training
Golf simulator bays
Golf club fitting
Golf franchise operations
Golf performance technology

Where GolfTRK is headquartered

Location

Headquarters

HQ city: Lenexa
HQ country: United States
HQ region: North America

Markets served

GolfTRK business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

Membership Subscriptions: Year-round access to Tour-grade technology and PGA coaching through membership plans. Members receive unlimited daily access to performance bays, putting analysis, and club fittings.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

GolfTRK product offering

Product offering

Core offering

GolfTRK operates technology-driven indoor golf training facilities that combine Tour-grade TrackMan launch monitors, PuttView putting analysis, precision club fittings, and PGA professional coaching delivered through year-round membership programs. The company operates as a franchise with PGA professional-owned locations focused on data-driven measurable improvement for serious golfers, and also licenses the franchise opportunity to PGA professionals seeking business ownership.

Product overview

GolfTRK is a technology-driven indoor golf training franchise offering a unified training ecosystem. The core offering combines TrackMan-powered simulator bays for swing analysis, PuttView putting technology, Precision Club Fittings, and PGA-led lessons—all delivered through year-round membership programs. The company operates as a franchise model with locations featuring premium, members-only facilities built for serious golfers seeking measurable improvement through data-driven training.

Differentiator

Problem solved

Functional benefit

Products and services

TrackMan-Powered Bays
PuttView Technology
Precision Club Fittings
GolfTRK Memberships
PGA-Led Lessons
GolfTRK Franchise Opportunity

Quantifiable outcome

19 hours daily access to Tour-grade technology

Companies that use GolfTRK

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles3 records

GolfTRK technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

GolfTRK partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor.

University of Nebraska OmahaminorStrategic or Co-development PartnerCollegiate partnership established for golf training and player development programs.
University of Missouri–Kansas CityminorStrategic or Co-development PartnerCollegiate partnership established for golf training and player development programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

GolfTRK competitors and assessment

Company assessment

Emerging players

aboutGOLF: Indoor golf simulator and performance-centre technology provider. Comparable on the simulator hardware/software stack GolfTRK relies on, and a potential alternative to TrackMan.
TruGolf: Indoor golf simulator manufacturer and venue operator. Comparable on the simulator technology side; potential alternative supplier that could compete with TrackMan-based offerings.
Swing Suite by Topgolf (Marriott): In-hotel indoor golf/simulator experience targeting casual golfers and events. Overlaps with GolfTRK on indoor simulator usage but serves hospitality and event occasions rather than performance training.

Direct peers

GolfTEC: Largest dedicated golf-instruction franchise in the US, offering swing analysis, club fitting, and coaching. Directly comparable to GolfTRK's PGA-led, technology-enabled training and club-fitting membership model.
Club Champion: National club-fitting franchise using launch monitor technology and fitter expertise. Overlaps directly with GolfTRK's precision club fitting service line and data-driven fitting approach.
Five Iron Golf: Indoor golf venue chain with simulator bays, lessons, leagues, and F&B — comparable membership/sim experience with multi-location expansion and technology-driven play. Closest direct competitor in the indoor-golf bar/training category.
X Golf: Indoor golf simulator venues offering lessons, leagues, and casual play on full-swing simulators. Comparable business model as a multi-location indoor golf training/entertainment operator.

Broad incumbents

PGA Tour Superstore: Large golf retail chain with in-store lessons, club fittings, and indoor bays. Competes for serious-golfer training and fitting spend as part of a broader retail/equipment business.
Topgolf: Largest golf entertainment brand combining tech-enabled bays with broader sports bar/social experience. Competes for the same indoor-golf consumer occasions but at a much broader, less instruction-focused scale.
Drive Shack: Operator of indoor golf entertainment venues (Puttery, Drive Shack). Comparable indoor golf venue model with technology-driven bays, though skews more entertainment than performance training.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

GolfTRK financial estimates

Financial estimate

Revenue estimate

Valuation estimate

GolfTRK leadership team

Management profile

Number of profiles

Profiles1 record

GolfTRK funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

GolfTRK M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GolfTRK

What does GolfTRK do?

Is GolfTRK a public or private company?

GolfTRK is a private company. It is classified as venture growth investor backed and is currently operating.

When was GolfTRK founded?

GolfTRK was founded in 2023. It employs 1 to 10 people.

Where is GolfTRK based?

GolfTRK is headquartered in Lenexa, United States, in the North America region.

How does GolfTRK make money?

One revenue line is on record: membership Subscriptions.

Who are GolfTRK's main competitors?

Emerging players on record are aboutGOLF, TruGolf and Swing Suite by Topgolf (Marriott). Direct peers are GolfTEC, Club Champion, Five Iron Golf and X Golf. Broad incumbents are PGA Tour Superstore, Topgolf and Drive Shack.

Does GolfTRK have an API?

No public API is recorded for GolfTRK.

What industry is GolfTRK in?

GolfTRK's product category is Indoor Golf Training Services. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of CRAMAGAI, Golf Simulators, Nets & Practice Equipment Retail. Its NAICS code is 713910 and its SIC code is 7997.