What Gaiarooms does

Gaiarooms is a Spanish digital hotel chain founded in 2018 and headquartered in Salamanca with operational presence in Madrid, operating hotels, hostels, and serviced apartments across Spain and Portugal. The company runs a dual-sided model: a B2C side that markets and distributes accommodation to travelers directly, and a B2B side that offers full property management services to owners — including revenue management, OTA channel management, and 24/7 online reception. Core technology includes a digital check-in/check-out platform, smart-lock integration, and a 24/7 online reception (recepción online) layer designed to remove front-desk labor from unit economics. Brand architecture is split between a SIGNATURE tier (premium) and an ESSENTIALS tier (economy), and a sub-brand, GaiaStays, has been launched for mid-stay accommodations.

Distribution is omnichannel: a multilingual direct website (10 languages) plus partnerships with Booking.com and Airbnb. Named inventory spans hotels (e.g., Hotel Melibea, 4-star), hostels (Hostal Manuela), and large apartment blocks (Leganés Urban Apartments, 131 units) across Madrid, Barcelona, Salamanca, Bilbao, Burgos, Vigo, León, Valladolid (Spain) and Oporto (Portugal). On the B2B side, named managed property owners include Hey Rooms, Prisma Suites, Estudios Bordadores, BeSalamanca, and Alevia.

The company's monetization combines room revenue on directly operated or leased units with property-management service fees on owner-operated units, complemented by OTA-margin uplift on indirect bookings. In March 2025 Gaiarooms closed a €10.8M seed round led by Bonsai VC and has publicly targeted scaling to 4,000 rooms by 2028. Leadership is anchored by CEO Enrique Miguel, and the company holds PYME INNOVADORA (Innovative SME) certification in Spain.

Name

Gaiarooms

Legal name

GAIAROOMS, S.L.

Website

https://gaiarooms.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Gaiarooms is a Spanish digital hotel chain operating hotels, hostels, and apartments across Spain and Portugal with automated check-in, 24/7 online reception, and full property management services for owners, targeting 4,000 rooms by 2028.

Ownership category

akta.pro rank

Product category

Hospitality Property Management

NAICS

Hotels (except Casino Hotels) and Motels (72111), Rental and Leasing Services (532), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Lodging & Vacation Rental Booking Platforms (BPAMAIAC)

akta.pro secondary industries

Midscale Limited-Service Hotels (THAGABAC), Hostel & Shared Accommodation Booking Platforms (Short-Stay Shared Inventory) (THAMALAK)

Keywords

• Digital hotel chain
• Property management services
• Automated check-in
• Short-term accommodation
• Online reception

Headquarters

HQ city

Salamanca

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Property Management Services: Gaiarooms generates revenue by fully managing properties for owners, taking responsibility for reservations, guest service, cleaning, laundry, maintenance, and financial accounting. The company maximizes occupancy and average prices for property owners while taking a management fee or revenue share.
2. Channel Distribution Commissions: The company manages distribution across multiple booking channels (Booking, Airbnb, direct website) and likely earns commissions or fees from bookings processed through these channels.
3. Direct Guest Bookings: Revenue from direct bookings made through the gaiarooms.com website, where guests pay for accommodation stays across the company's portfolio of hotels, hostels, and apartments.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Gaiarooms is a Spanish digital hotel chain that manages hotels, hostels, and apartments with automated check-in/check-out, 24/7 online reception, and smart lock technology. The company offers comprehensive property management services to owners (reservations, guest service, cleaning, laundry, maintenance, revenue optimization) while also operating its own branded SIGNATURE and ESSENTIALS accommodation portfolio across Spain and Portugal.

Product overview

Gaiarooms operates as a digital hotel chain (cadena hotelera digital) that combines a platform of technology-enabled accommodations with full-service property management. The core offering consists of two integrated components: (1) the Gaiarooms property management platform providing automated check-in, 24/7 online reception, smart lock integration, and revenue/marketing optimization services to property owners; and (2) a portfolio of branded accommodation properties across Spain and Portugal, organized into two tiers — SIGNATURE (premium properties including Apartamentos Príncipe 7, Fira Centric Apartments, and Hotel Melibea) and ESSENTIALS (economy-oriented properties including Hostal Manuela, Leganés Urban Apartments, Áticos La Aliseda, and multiple Madrid-based apartments). Properties span hotels, hostels, and apartments in cities including Madrid, Barcelona, Salamanca, Bilbao, Burgos, Vigo, Oporto, and others. Gaiarooms also produces the Pasaporte Gaia podcast as a content marketing vehicle.

Differentiator

Problem solved

Functional benefit

Brands

• GaiaStays: A sub-brand offering mid-stay accommodations (media estancia).
• Pasaporte Gaia

Products and services

• Full Property Management Service Comprehensive property management service for hotel, hostel, and apartment owners covering reservations, 24/7 guest service, cleaning, laundry, maintenance, financial and accounting management, and revenue/marketing optimization. Aimed at property owners who want to maximize occupancy and average rate without running daily operations themselves.
• SIGNATURE Accommodation Stays Premium-tier short-stay accommodation under the Gaiarooms SIGNATURE label, including properties such as Apartamentos Príncipe 7 (Madrid), Fira Centric Apartments (Barcelona), and Hotel Melibea (Salamanca). Targeted at travelers seeking upscale, design-led stays in central city locations with full amenity sets.
• ESSENTIALS Accommodation Stays Economy-tier short-stay accommodation under the Gaiarooms ESSENTIALS label, including Hostal Manuela (Madrid Gran Vía), Leganés Urban Apartments, Áticos La Aliseda (Béjar), and other Madrid-area apartments. Targeted at budget-conscious travelers and longer-stay guests seeking functional, well-equipped stays at accessible price points.
• Revenue and Marketing Optimization Revenue management, financial and accounting services, and creation of direct sales channels designed to maximize occupancy and average price for property owners. Includes distribution across multiple OTAs (Booking, Airbnb) and the Gaiarooms direct website.
• Pasaporte Gaia Podcast Travel inspiration podcast available on Spotify, Apple Podcasts, and iVoox, designed to inspire guests before they arrive at Gaiarooms properties across Spain and Portugal.
• GaiaStays (Mid-Stay Accommodation) Sub-brand offering mid-stay (media estancia) accommodation for guests seeking stays longer than typical short visits, complementing Gaiarooms' core short-stay portfolio.

Quantifiable outcome

• Target of 4,000 rooms under management by 2028
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Booking.comcoreChannel Partner/ Reseller/ DistributorBooking.com is one of the major distribution channels through which Gaiarooms properties are listed and booked. The integration allows properties managed by Gaiarooms to reach Booking.com's global user base of travelers.
• AirbnbcoreChannel Partner/ Reseller/ DistributorAirbnb serves as a distribution channel for Gaiarooms properties, enabling the company to list accommodations on the Airbnb platform and reach its community of travelers seeking unique stays.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sonder: Operates a technology-enabled portfolio of apartments and hotels with self-service check-in across multiple cities. Closely comparable as a digital-first hospitality brand blending managed serviced apartments with hotel-style operations.
• Numa Group: European digital-native hospitality operator running fully automated serviced apartments in major European cities. Direct competitor in the tech-enabled, staffless lodging category in Europe.
• Limehome: German digital serviced-apartment operator offering contactless check-in and a fully managed experience across DACH cities. Comparable business model of tech-driven, staffless short-stay apartments.
• Kasa: US-based tech-enabled hospitality operator running apartments and hotels with digital check-in and no on-site front desk. Directly comparable on the digital-first, multi-property operating model.

Emerging players

• Blueground: Operates furnished apartments for short and extended stays across global cities with a tech-enabled booking and operations platform. Adjacent in tech-led serviced accommodation but focused on longer stays.

Regional players

• Bypillow: Spanish digital hotel chain managing boutique properties across Spain with automated processes. Closest Iberian competitor with overlapping target cities and similar tech-enabled operations.
• Be Mate: Spanish serviced-apartment and short-stay operator with a tech-driven guest experience. Comparable Spanish/Iberian player in the same tech-enabled accommodation category.

Broad incumbents

• Airbnb: Global platform that aggregates short-term rental supply and competes for both guests and host inventory. Sets the baseline for distribution and host tools that Gaiarooms must match.
• Booking.com: Largest OTA in Europe and a key distribution channel for Gaiarooms. Incumbent that can also enter property management or tighten terms with smaller operators.
• Vrbo: Major short-stay rental platform competing for the same guest demand and host supply across European leisure destinations, including Spain and Portugal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaiarooms